L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2952 | 100.0% | 5.7% | 2434 | 100.0% | 9.8% | 518 | 100.0% | 1.9% | 1170 | 100.0% | 6.7% |
| Sexe | ||||||||||||
| Homme | 2434 | 82.4% | 9.8% | 2434 | 100.0% | 9.8% | - | - | - | 970 | 82.9% | 10.9% |
| Femme | 518 | 17.6% | 1.9% | - | - | - | 518 | 100.0% | 1.9% | 200 | 17.1% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 636 | 21.5% | 8.8% | 496 | 20.4% | 13.6% | 140 | 26.9% | 3.9% | 319 | 27.3% | 10.4% |
| 25 à 34 ans | 561 | 19.0% | 7.4% | 491 | 20.2% | 13.2% | 70 | 13.5% | 1.8% | 229 | 19.6% | 7.2% |
| 35 à 49 ans | 865 | 29.3% | 6.9% | 745 | 30.6% | 12.1% | 120 | 23.1% | 1.9% | 373 | 31.9% | 5.9% |
| 50 à 59 ans | 485 | 16.4% | 5.4% | 391 | 16.1% | 8.6% | 95 | 18.3% | 2.1% | 224 | 19.2% | 5.9% |
| 60 ans et plus | 404 | 13.7% | 2.6% | 310 | 12.7% | 4.5% | 94 | 18.2% | 1.1% | 25 | 2.1% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 377 | 12.8% | 1.6% | - | - | - | 377 | 72.7% | 1.6% | 126 | 10.7% | 1.8% |
| Personne de référence | 1931 | 65.4% | 6.8% | 1834 | 75.3% | 8.9% | 98 | 18.9% | 1.2% | 715 | 61.1% | 8.4% |
| Responsable des achats | 1515 | 51.3% | 4.2% | 1159 | 47.6% | 8.8% | 356 | 68.7% | 1.6% | 527 | 45.1% | 4.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.5% | 3.2% | 16 | 0.6% | 4.6% | 0 | 0.1% | 0.3% | - | - | - |
| Petits patrons | 122 | 4.1% | 7.6% | 120 | 4.9% | 10.2% | 2 | 0.4% | 0.5% | 119 | 10.2% | 8.3% |
| Affaires et Cadres | 282 | 9.6% | 5.7% | 236 | 9.7% | 8.4% | 46 | 8.8% | 2.2% | 262 | 22.4% | 6.0% |
| Professions intermédiaires | 480 | 16.3% | 6.7% | 410 | 16.9% | 11.3% | 70 | 13.5% | 1.9% | 437 | 37.3% | 7.4% |
| Employés | 387 | 13.1% | 4.6% | 252 | 10.3% | 11.1% | 135 | 26.1% | 2.2% | 52 | 4.4% | 2.8% |
| Ouvriers | 681 | 23.1% | 10.8% | 651 | 26.8% | 12.9% | 30 | 5.7% | 2.3% | 35 | 3.0% | 10.0% |
| Retraités | 366 | 12.4% | 2.9% | 286 | 11.7% | 4.7% | 80 | 15.5% | 1.2% | 4 | 0.3% | 1.9% |
| Autres inactifs | 618 | 20.9% | 6.0% | 463 | 19.0% | 12.8% | 155 | 30.0% | 2.3% | 261 | 22.3% | 8.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 0.9% | 3.6% | 23 | 1.0% | 5.9% | 3 | 0.7% | 1.0% | - | - | - |
| Petits patrons | 179 | 6.1% | 6.8% | 146 | 6.0% | 10.6% | 33 | 6.3% | 2.6% | 179 | 15.3% | 6.8% |
| Affaires et Cadres | 406 | 13.8% | 5.9% | 326 | 13.4% | 9.6% | 80 | 15.5% | 2.3% | 406 | 34.7% | 5.9% |
| Professions intermédiaires | 585 | 19.8% | 7.4% | 498 | 20.5% | 12.2% | 87 | 16.7% | 2.3% | 585 | 50.0% | 7.4% |
| Employés | 359 | 12.1% | 6.6% | 279 | 11.5% | 11.8% | 79 | 15.3% | 2.6% | - | - | - |
| Ouvriers | 758 | 25.7% | 8.0% | 651 | 26.7% | 12.8% | 107 | 20.6% | 2.4% | - | - | - |
| Retraités | 490 | 16.6% | 3.3% | 387 | 15.9% | 5.8% | 102 | 19.7% | 1.2% | - | - | - |
| Autres inactifs | 149 | 5.0% | 3.6% | 123 | 5.0% | 8.1% | 26 | 5.1% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 342 | 11.6% | 3.4% | 296 | 12.2% | 6.8% | 46 | 8.9% | 0.8% | 94 | 8.0% | 4.8% |
| 2 personnes | 810 | 27.4% | 4.5% | 643 | 26.4% | 7.4% | 167 | 32.3% | 1.8% | 202 | 17.3% | 4.9% |
| 3 personnes | 717 | 24.3% | 7.8% | 593 | 24.4% | 12.5% | 124 | 24.0% | 2.8% | 319 | 27.3% | 8.0% |
| 4 personnes | 666 | 22.6% | 7.2% | 577 | 23.7% | 12.8% | 89 | 17.2% | 1.9% | 343 | 29.3% | 7.2% |
| 5 personnes et + | 417 | 14.1% | 7.6% | 325 | 13.4% | 12.3% | 91 | 17.6% | 3.2% | 212 | 18.1% | 8.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1147 | 38.8% | 7.3% | 967 | 39.7% | 13.0% | 180 | 34.8% | 2.2% | 571 | 48.8% | 7.4% |
| Non | 1805 | 61.2% | 5.0% | 1467 | 60.3% | 8.4% | 338 | 65.2% | 1.8% | 599 | 51.2% | 6.2% |
| Habitat | ||||||||||||
| Communes rurales | 531 | 18.0% | 4.4% | 449 | 18.4% | 7.8% | 82 | 15.8% | 1.3% | 192 | 16.5% | 6.0% |
| Agglo. - 20 000 hab | 498 | 16.9% | 5.5% | 395 | 16.2% | 9.1% | 103 | 19.9% | 2.2% | 206 | 17.6% | 8.0% |
| Agglo. 20 000 à 100 000 hab | 454 | 15.4% | 6.5% | 363 | 14.9% | 10.8% | 91 | 17.6% | 2.5% | 159 | 13.6% | 7.9% |
| Agglo. + 100 000 hab | 1043 | 35.3% | 6.7% | 861 | 35.4% | 11.5% | 182 | 35.1% | 2.3% | 419 | 35.8% | 7.5% |
| Agglo. Paris | 426 | 14.4% | 5.0% | 366 | 15.0% | 9.0% | 61 | 11.7% | 1.3% | 193 | 16.5% | 4.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 476 | 16.1% | 5.0% | 407 | 16.7% | 8.9% | 69 | 13.4% | 1.4% | 215 | 18.4% | 4.9% |
| Nord Pas de Calais | 241 | 8.2% | 7.5% | 204 | 8.4% | 13.4% | 37 | 7.2% | 2.2% | 100 | 8.5% | 10.0% |
| Lorraine | 123 | 4.2% | 6.4% | 107 | 4.4% | 11.5% | 17 | 3.2% | 1.7% | 48 | 4.1% | 9.0% |
| Alsace | 72 | 2.4% | 4.7% | 58 | 2.4% | 7.8% | 14 | 2.6% | 1.7% | 27 | 2.3% | 6.1% |
| Franche-Comté | 56 | 1.9% | 5.9% | 46 | 1.9% | 9.9% | 10 | 2.0% | 2.1% | 17 | 1.4% | 6.7% |
| Champagne Ardennes | 55 | 1.8% | 5.0% | 48 | 2.0% | 9.2% | 6 | 1.2% | 1.1% | 15 | 1.2% | 5.2% |
| Picardie | 86 | 2.9% | 5.6% | 78 | 3.2% | 10.6% | 7 | 1.4% | 0.9% | 32 | 2.7% | 7.2% |
| Bourgogne | 56 | 1.9% | 4.1% | 50 | 2.1% | 7.7% | 5 | 1.1% | 0.8% | 17 | 1.5% | 5.1% |
| Haute Normandie | 65 | 2.2% | 4.4% | 46 | 1.9% | 6.4% | 19 | 3.7% | 2.5% | 24 | 2.1% | 5.3% |
| Basse Normandie | 59 | 2.0% | 5.0% | 49 | 2.0% | 8.6% | 10 | 2.0% | 1.7% | 29 | 2.5% | 8.3% |
| Centre | 99 | 3.4% | 4.7% | 81 | 3.3% | 8.0% | 18 | 3.5% | 1.7% | 35 | 3.0% | 5.3% |
| Pays de Loire | 142 | 4.8% | 4.8% | 119 | 4.9% | 8.3% | 23 | 4.4% | 1.5% | 46 | 4.0% | 5.2% |
| Bretagne | 117 | 4.0% | 4.4% | 96 | 4.0% | 7.5% | 20 | 3.9% | 1.5% | 42 | 3.6% | 6.0% |
| Poitou Charentes | 65 | 2.2% | 4.4% | 57 | 2.3% | 7.9% | 8 | 1.6% | 1.1% | 27 | 2.3% | 7.3% |
| Aquitaine | 122 | 4.1% | 4.4% | 96 | 4.0% | 7.3% | 25 | 4.9% | 1.7% | 44 | 3.7% | 5.3% |
| Midi Pyrénées | 139 | 4.7% | 5.6% | 106 | 4.4% | 8.9% | 33 | 6.3% | 2.6% | 60 | 5.1% | 7.4% |
| Limousin | 31 | 1.1% | 5.1% | 26 | 1.1% | 8.9% | 5 | 1.0% | 1.6% | 7 | 0.6% | 4.5% |
| Auvergne | 78 | 2.7% | 6.9% | 50 | 2.1% | 9.2% | 28 | 5.4% | 4.8% | 27 | 2.3% | 8.8% |
| Rhône Alpes | 404 | 13.7% | 7.8% | 321 | 13.2% | 12.8% | 84 | 16.1% | 3.1% | 191 | 16.3% | 9.9% |
| Languedoc Roussillon | 129 | 4.4% | 5.6% | 107 | 4.4% | 9.9% | 22 | 4.2% | 1.8% | 44 | 3.8% | 6.0% |
| Provence Alpes Côte d'Azur, Corse | 335 | 11.4% | 7.7% | 279 | 11.5% | 13.5% | 56 | 10.8% | 2.4% | 121 | 10.4% | 7.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2311 | 78.3% | 6.2% | 1898 | 78.0% | 10.3% | 413 | 79.8% | 2.2% | 1045 | 89.3% | 6.9% |
| Presque tous les jours | 324 | 11.0% | 5.8% | 251 | 10.3% | 9.9% | 73 | 14.1% | 2.4% | 85 | 7.3% | 5.4% |
| 1 à 2 fois par semaine | 160 | 5.4% | 5.8% | 131 | 5.4% | 11.4% | 29 | 5.5% | 1.8% | 27 | 2.3% | 5.2% |
| 1 à 3 fois par mois | 27 | 0.9% | 5.2% | 26 | 1.1% | 11.1% | 1 | 0.1% | 0.3% | 10 | 0.8% | 11.6% |
| Moins souvent | 38 | 1.3% | 6.7% | 35 | 1.4% | 12.3% | 3 | 0.5% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 2.2% | 3.9% | 61 | 2.5% | 8.3% | 4 | 0.9% | 0.5% | 2 | 0.1% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 84 | 2.9% | 3.1% | 67 | 2.7% | 6.4% | 18 | 3.4% | 1.1% | 9 | 0.8% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 258 | 8.7% | 4.8% | 208 | 8.6% | 9.3% | 50 | 9.6% | 1.6% | 29 | 2.5% | 4.3% |
| De 18 000 à moins de 24 000 euros par an | 395 | 13.4% | 5.9% | 334 | 13.7% | 11.3% | 61 | 11.7% | 1.6% | 92 | 7.9% | 6.5% |
| De 24 000 à moins de 36 000 euros par an | 607 | 20.6% | 5.2% | 502 | 20.6% | 9.0% | 105 | 20.3% | 1.7% | 221 | 18.9% | 6.3% |
| De 36 000 à moins de 45 000 euros par an | 471 | 16.0% | 6.4% | 401 | 16.5% | 10.7% | 70 | 13.5% | 1.9% | 202 | 17.2% | 7.0% |
| De 45 000 à moins de 65 000 euros par an | 426 | 14.4% | 6.1% | 363 | 14.9% | 9.2% | 63 | 12.1% | 2.0% | 236 | 20.2% | 6.4% |
| 65 000 euros et plus par an | 287 | 9.7% | 6.8% | 240 | 9.9% | 9.8% | 47 | 9.1% | 2.7% | 217 | 18.5% | 7.5% |
| Refus | 267 | 9.0% | 6.3% | 206 | 8.5% | 11.7% | 61 | 11.7% | 2.5% | 120 | 10.3% | 8.1% |
| Ne sait pas | 90 | 3.1% | 8.4% | 51 | 2.1% | 10.5% | 40 | 7.6% | 6.8% | 42 | 3.6% | 10.8% |
