L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 8033 | 100.0% | 15.4% | 4873 | 100.0% | 19.5% | 3160 | 100.0% | 11.6% | 3168 | 100.0% | 18.2% |
| Sexe | ||||||||||||
| Homme | 4873 | 60.7% | 19.5% | 4873 | 100.0% | 19.5% | - | - | - | 2050 | 64.7% | 23.1% |
| Femme | 3160 | 39.3% | 11.6% | - | - | - | 3160 | 100.0% | 11.6% | 1118 | 35.3% | 13.1% |
| Age | ||||||||||||
| 15 à 24 ans | 1166 | 14.5% | 16.1% | 696 | 14.3% | 19.0% | 470 | 14.9% | 13.1% | 570 | 18.0% | 18.5% |
| 25 à 34 ans | 1173 | 14.6% | 15.5% | 768 | 15.8% | 20.7% | 405 | 12.8% | 10.5% | 557 | 17.6% | 17.5% |
| 35 à 49 ans | 1955 | 24.3% | 15.6% | 1260 | 25.8% | 20.4% | 695 | 22.0% | 11.0% | 1137 | 35.9% | 18.0% |
| 50 à 59 ans | 1220 | 15.2% | 13.6% | 796 | 16.3% | 17.6% | 424 | 13.4% | 9.5% | 665 | 21.0% | 17.5% |
| 60 ans et plus | 2519 | 31.4% | 16.0% | 1353 | 27.8% | 19.7% | 1166 | 36.9% | 13.1% | 239 | 7.5% | 23.8% |
| Individu | ||||||||||||
| Ménagères | 2667 | 33.2% | 11.4% | - | - | - | 2667 | 84.4% | 11.4% | 877 | 27.7% | 12.5% |
| Personne de référence | 4881 | 60.8% | 17.2% | 4002 | 82.1% | 19.5% | 879 | 27.8% | 11.2% | 1842 | 58.2% | 21.7% |
| Responsable des achats | 5110 | 63.6% | 14.2% | 2544 | 52.2% | 19.4% | 2566 | 81.2% | 11.2% | 1838 | 58.0% | 16.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 47 | 0.6% | 9.3% | 35 | 0.7% | 10.2% | 12 | 0.4% | 7.3% | 5 | 0.2% | 21.6% |
| Petits patrons | 283 | 3.5% | 17.6% | 223 | 4.6% | 19.0% | 61 | 1.9% | 14.0% | 265 | 8.4% | 18.5% |
| Affaires et Cadres | 1229 | 15.3% | 25.0% | 838 | 17.2% | 29.7% | 391 | 12.4% | 18.7% | 1126 | 35.5% | 25.6% |
| Professions intermédiaires | 1073 | 13.4% | 14.9% | 710 | 14.6% | 19.6% | 363 | 11.5% | 10.1% | 932 | 29.4% | 15.9% |
| Employés | 984 | 12.3% | 11.8% | 465 | 9.6% | 20.6% | 519 | 16.4% | 8.5% | 172 | 5.4% | 9.5% |
| Ouvriers | 850 | 10.6% | 13.4% | 766 | 15.7% | 15.1% | 84 | 2.7% | 6.6% | 45 | 1.4% | 12.7% |
| Retraités | 2053 | 25.6% | 16.0% | 1169 | 24.0% | 19.3% | 884 | 28.0% | 13.1% | 25 | 0.8% | 12.0% |
| Autres inactifs | 1514 | 18.9% | 14.7% | 668 | 13.7% | 18.4% | 847 | 26.8% | 12.6% | 598 | 18.9% | 18.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 63 | 0.8% | 8.4% | 43 | 0.9% | 10.9% | 19 | 0.6% | 5.5% | - | - | - |
| Petits patrons | 407 | 5.1% | 15.5% | 256 | 5.2% | 18.5% | 151 | 4.8% | 12.2% | 407 | 12.8% | 15.5% |
| Affaires et Cadres | 1509 | 18.8% | 22.0% | 968 | 19.9% | 28.4% | 541 | 17.1% | 15.7% | 1509 | 47.6% | 22.0% |
| Professions intermédiaires | 1252 | 15.6% | 15.8% | 826 | 17.0% | 20.2% | 426 | 13.5% | 11.1% | 1252 | 39.5% | 15.8% |
| Employés | 785 | 9.8% | 14.4% | 460 | 9.4% | 19.4% | 325 | 10.3% | 10.6% | - | - | - |
| Ouvriers | 1161 | 14.5% | 12.2% | 816 | 16.7% | 16.1% | 346 | 10.9% | 7.8% | - | - | - |
| Retraités | 2400 | 29.9% | 16.1% | 1297 | 26.6% | 19.4% | 1103 | 34.9% | 13.4% | - | - | - |
| Autres inactifs | 456 | 5.7% | 11.2% | 207 | 4.3% | 13.7% | 248 | 7.9% | 9.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1388 | 17.3% | 13.8% | 756 | 15.5% | 17.4% | 633 | 20.0% | 11.1% | 380 | 12.0% | 19.6% |
| 2 personnes | 2911 | 36.2% | 16.1% | 1696 | 34.8% | 19.5% | 1214 | 38.4% | 12.9% | 738 | 23.3% | 17.9% |
| 3 personnes | 1411 | 17.6% | 15.3% | 891 | 18.3% | 18.8% | 519 | 16.4% | 11.6% | 720 | 22.7% | 18.0% |
| 4 personnes | 1392 | 17.3% | 15.0% | 956 | 19.6% | 21.1% | 435 | 13.8% | 9.2% | 794 | 25.1% | 16.7% |
| 5 personnes et + | 932 | 11.6% | 17.0% | 574 | 11.8% | 21.7% | 358 | 11.3% | 12.6% | 535 | 16.9% | 20.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2424 | 30.2% | 15.4% | 1570 | 32.2% | 21.2% | 855 | 27.0% | 10.2% | 1347 | 42.5% | 17.5% |
| Non | 5608 | 69.8% | 15.4% | 3303 | 67.8% | 18.8% | 2305 | 73.0% | 12.3% | 1821 | 57.5% | 18.7% |
| Habitat | ||||||||||||
| Communes rurales | 1194 | 14.9% | 10.0% | 781 | 16.0% | 13.6% | 413 | 13.1% | 6.6% | 376 | 11.9% | 11.7% |
| Agglo. - 20 000 hab | 1007 | 12.5% | 11.1% | 612 | 12.6% | 14.2% | 395 | 12.5% | 8.3% | 377 | 11.9% | 14.6% |
| Agglo. 20 000 à 100 000 hab | 907 | 11.3% | 13.0% | 576 | 11.8% | 17.2% | 331 | 10.5% | 9.1% | 297 | 9.4% | 14.7% |
| Agglo. + 100 000 hab | 2256 | 28.1% | 14.6% | 1420 | 29.1% | 19.0% | 837 | 26.5% | 10.4% | 914 | 28.9% | 16.3% |
| Agglo. Paris | 2668 | 33.2% | 31.1% | 1485 | 30.5% | 36.4% | 1184 | 37.5% | 26.3% | 1203 | 38.0% | 30.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 2896 | 36.0% | 30.1% | 1610 | 33.0% | 35.1% | 1286 | 40.7% | 25.6% | 1293 | 40.8% | 29.6% |
| Nord Pas de Calais | 322 | 4.0% | 10.0% | 222 | 4.6% | 14.5% | 100 | 3.2% | 5.9% | 128 | 4.1% | 12.9% |
| Lorraine | 186 | 2.3% | 9.7% | 120 | 2.5% | 12.9% | 66 | 2.1% | 6.7% | 63 | 2.0% | 11.8% |
| Alsace | 186 | 2.3% | 12.1% | 118 | 2.4% | 15.9% | 67 | 2.1% | 8.5% | 67 | 2.1% | 15.1% |
| Franche-Comté | 99 | 1.2% | 10.3% | 64 | 1.3% | 13.8% | 35 | 1.1% | 7.1% | 34 | 1.1% | 13.6% |
| Champagne Ardennes | 98 | 1.2% | 9.0% | 70 | 1.4% | 13.4% | 28 | 0.9% | 4.9% | 27 | 0.8% | 9.4% |
| Picardie | 265 | 3.3% | 17.2% | 168 | 3.4% | 22.6% | 97 | 3.1% | 12.1% | 84 | 2.7% | 19.1% |
| Bourgogne | 174 | 2.2% | 12.8% | 109 | 2.2% | 16.7% | 65 | 2.1% | 9.2% | 48 | 1.5% | 14.2% |
| Haute Normandie | 207 | 2.6% | 13.9% | 124 | 2.5% | 17.5% | 83 | 2.6% | 10.6% | 61 | 1.9% | 13.4% |
| Basse Normandie | 110 | 1.4% | 9.2% | 77 | 1.6% | 13.6% | 33 | 1.0% | 5.2% | 43 | 1.4% | 12.1% |
| Centre | 267 | 3.3% | 12.7% | 172 | 3.5% | 17.0% | 95 | 3.0% | 8.7% | 91 | 2.9% | 13.7% |
| Pays de Loire | 328 | 4.1% | 11.0% | 214 | 4.4% | 14.8% | 114 | 3.6% | 7.4% | 127 | 4.0% | 14.3% |
| Bretagne | 250 | 3.1% | 9.4% | 146 | 3.0% | 11.4% | 104 | 3.3% | 7.5% | 92 | 2.9% | 13.0% |
| Poitou Charentes | 154 | 1.9% | 10.3% | 96 | 2.0% | 13.3% | 59 | 1.9% | 7.6% | 45 | 1.4% | 12.0% |
| Aquitaine | 323 | 4.0% | 11.6% | 189 | 3.9% | 14.2% | 134 | 4.2% | 9.1% | 118 | 3.7% | 14.2% |
| Midi Pyrénées | 348 | 4.3% | 14.1% | 224 | 4.6% | 18.8% | 124 | 3.9% | 9.7% | 146 | 4.6% | 18.1% |
| Limousin | 74 | 0.9% | 11.9% | 44 | 0.9% | 15.1% | 29 | 0.9% | 9.1% | 20 | 0.6% | 12.4% |
| Auvergne | 133 | 1.7% | 11.7% | 76 | 1.6% | 14.0% | 57 | 1.8% | 9.7% | 50 | 1.6% | 16.3% |
| Rhône Alpes | 711 | 8.8% | 13.6% | 453 | 9.3% | 18.0% | 258 | 8.2% | 9.5% | 297 | 9.4% | 15.4% |
| Languedoc Roussillon | 271 | 3.4% | 11.8% | 175 | 3.6% | 16.1% | 95 | 3.0% | 7.9% | 104 | 3.3% | 14.2% |
| Provence Alpes Côte d'Azur, Corse | 632 | 7.9% | 14.4% | 400 | 8.2% | 19.3% | 232 | 7.3% | 10.1% | 230 | 7.3% | 14.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 6484 | 80.7% | 17.5% | 3983 | 81.7% | 21.7% | 2501 | 79.1% | 13.3% | 2897 | 91.5% | 19.2% |
| Presque tous les jours | 743 | 9.2% | 13.3% | 418 | 8.6% | 16.4% | 325 | 10.3% | 10.7% | 192 | 6.1% | 12.1% |
| 1 à 2 fois par semaine | 303 | 3.8% | 11.1% | 162 | 3.3% | 14.0% | 141 | 4.5% | 8.9% | 53 | 1.7% | 10.2% |
| 1 à 3 fois par mois | 49 | 0.6% | 9.7% | 27 | 0.6% | 11.7% | 22 | 0.7% | 8.1% | 8 | 0.3% | 9.7% |
| Moins souvent | 56 | 0.7% | 9.8% | 31 | 0.6% | 10.9% | 24 | 0.8% | 8.7% | 13 | 0.4% | 23.9% |
| Jamais | 3 | - | 3.5% | 2 | - | 4.5% | 0 | - | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 167 | 2.1% | 9.9% | 85 | 1.7% | 11.6% | 83 | 2.6% | 8.7% | 18 | 0.6% | 10.5% |
| De 9 000 à moins de 12 000 euros par an | 249 | 3.1% | 9.2% | 118 | 2.4% | 11.3% | 131 | 4.2% | 7.9% | 25 | 0.8% | 9.8% |
| De 12 000 à moins de 18 000 euros par an | 606 | 7.5% | 11.3% | 357 | 7.3% | 15.9% | 250 | 7.9% | 8.0% | 97 | 3.1% | 14.3% |
| De 18 000 à moins de 24 000 euros par an | 823 | 10.2% | 12.3% | 467 | 9.6% | 15.8% | 356 | 11.3% | 9.5% | 238 | 7.5% | 16.8% |
| De 24 000 à moins de 36 000 euros par an | 1606 | 20.0% | 13.7% | 968 | 19.9% | 17.4% | 638 | 20.2% | 10.4% | 521 | 16.5% | 14.9% |
| De 36 000 à moins de 45 000 euros par an | 1121 | 14.0% | 15.2% | 686 | 14.1% | 18.3% | 435 | 13.8% | 12.0% | 454 | 14.3% | 15.8% |
| De 45 000 à moins de 65 000 euros par an | 1445 | 18.0% | 20.6% | 959 | 19.7% | 24.3% | 486 | 15.4% | 15.8% | 692 | 21.8% | 18.6% |
| 65 000 euros et plus par an | 1230 | 15.3% | 29.1% | 802 | 16.5% | 32.7% | 428 | 13.5% | 24.1% | 792 | 25.0% | 27.4% |
| Refus | 633 | 7.9% | 15.0% | 359 | 7.4% | 20.3% | 274 | 8.7% | 11.1% | 269 | 8.5% | 18.0% |
| Ne sait pas | 153 | 1.9% | 14.3% | 73 | 1.5% | 15.1% | 80 | 2.5% | 13.6% | 61 | 1.9% | 15.8% |
