L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1540 | 100.0% | 3.0% | 840 | 100.0% | 3.4% | 700 | 100.0% | 2.6% | 591 | 100.0% | 3.4% |
| Sexe | ||||||||||||
| Homme | 840 | 54.6% | 3.4% | 840 | 100.0% | 3.4% | - | - | - | 336 | 56.9% | 3.8% |
| Femme | 700 | 45.4% | 2.6% | - | - | - | 700 | 100.0% | 2.6% | 255 | 43.1% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 163 | 10.6% | 2.3% | 74 | 8.8% | 2.0% | 89 | 12.8% | 2.5% | 75 | 12.7% | 2.4% |
| 25 à 34 ans | 248 | 16.1% | 3.3% | 129 | 15.4% | 3.5% | 118 | 16.9% | 3.1% | 102 | 17.2% | 3.2% |
| 35 à 49 ans | 478 | 31.0% | 3.8% | 274 | 32.6% | 4.4% | 204 | 29.2% | 3.2% | 263 | 44.4% | 4.2% |
| 50 à 59 ans | 291 | 18.9% | 3.2% | 198 | 23.6% | 4.4% | 93 | 13.3% | 2.1% | 129 | 21.8% | 3.4% |
| 60 ans et plus | 360 | 23.4% | 2.3% | 165 | 19.7% | 2.4% | 195 | 27.9% | 2.2% | 23 | 3.9% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 586 | 38.1% | 2.5% | - | - | - | 586 | 83.8% | 2.5% | 208 | 35.3% | 3.0% |
| Personne de référence | 947 | 61.5% | 3.3% | 728 | 86.6% | 3.6% | 219 | 31.3% | 2.8% | 329 | 55.6% | 3.9% |
| Responsable des achats | 1053 | 68.4% | 2.9% | 479 | 57.0% | 3.6% | 574 | 82.0% | 2.5% | 377 | 63.8% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 0 | - | - | 0 | - | 0.1% | - | - | - | - | - | - |
| Petits patrons | 52 | 3.4% | 3.2% | 43 | 5.1% | 3.6% | 9 | 1.3% | 2.1% | 48 | 8.1% | 3.3% |
| Affaires et Cadres | 200 | 13.0% | 4.1% | 129 | 15.3% | 4.6% | 71 | 10.2% | 3.4% | 180 | 30.4% | 4.1% |
| Professions intermédiaires | 226 | 14.7% | 3.1% | 143 | 17.0% | 4.0% | 84 | 11.9% | 2.3% | 191 | 32.3% | 3.2% |
| Employés | 307 | 20.0% | 3.7% | 134 | 15.9% | 5.9% | 173 | 24.8% | 2.8% | 66 | 11.1% | 3.6% |
| Ouvriers | 184 | 12.0% | 2.9% | 176 | 21.0% | 3.5% | 8 | 1.1% | 0.6% | 3 | 0.5% | 0.9% |
| Retraités | 314 | 20.4% | 2.4% | 139 | 16.6% | 2.3% | 175 | 25.0% | 2.6% | 2 | 0.3% | 0.9% |
| Autres inactifs | 256 | 16.6% | 2.5% | 76 | 9.1% | 2.1% | 180 | 25.7% | 2.7% | 102 | 17.3% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | - | 0.1% | 0 | - | - | 1 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 84 | 5.5% | 3.2% | 42 | 5.0% | 3.0% | 42 | 6.0% | 3.4% | 84 | 14.2% | 3.2% |
| Affaires et Cadres | 225 | 14.6% | 3.3% | 141 | 16.8% | 4.1% | 83 | 11.9% | 2.4% | 225 | 38.0% | 3.3% |
| Professions intermédiaires | 282 | 18.3% | 3.6% | 153 | 18.2% | 3.7% | 129 | 18.5% | 3.4% | 282 | 47.7% | 3.6% |
| Employés | 238 | 15.4% | 4.4% | 134 | 15.9% | 5.6% | 104 | 14.8% | 3.4% | - | - | - |
| Ouvriers | 248 | 16.1% | 2.6% | 175 | 20.9% | 3.5% | 73 | 10.4% | 1.6% | - | - | - |
| Retraités | 375 | 24.4% | 2.5% | 157 | 18.6% | 2.3% | 219 | 31.2% | 2.7% | - | - | - |
| Autres inactifs | 87 | 5.6% | 2.1% | 38 | 4.5% | 2.5% | 49 | 7.0% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 273 | 17.7% | 2.7% | 136 | 16.1% | 3.1% | 137 | 19.6% | 2.4% | 77 | 13.0% | 4.0% |
| 2 personnes | 440 | 28.6% | 2.4% | 239 | 28.5% | 2.8% | 201 | 28.7% | 2.1% | 100 | 16.9% | 2.4% |
| 3 personnes | 266 | 17.3% | 2.9% | 149 | 17.8% | 3.2% | 117 | 16.7% | 2.6% | 141 | 23.8% | 3.5% |
| 4 personnes | 323 | 21.0% | 3.5% | 201 | 23.9% | 4.4% | 122 | 17.4% | 2.6% | 152 | 25.7% | 3.2% |
| 5 personnes et + | 238 | 15.4% | 4.3% | 115 | 13.7% | 4.3% | 123 | 17.5% | 4.3% | 122 | 20.6% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 566 | 36.8% | 3.6% | 325 | 38.7% | 4.4% | 241 | 34.5% | 2.9% | 276 | 46.7% | 3.6% |
| Non | 974 | 63.2% | 2.7% | 515 | 61.3% | 2.9% | 458 | 65.5% | 2.4% | 315 | 53.3% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 77 | 5.0% | 0.6% | 42 | 5.0% | 0.7% | 35 | 4.9% | 0.6% | 20 | 3.4% | 0.6% |
| Agglo. - 20 000 hab | 108 | 7.0% | 1.2% | 65 | 7.8% | 1.5% | 43 | 6.2% | 0.9% | 35 | 5.9% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 77 | 5.0% | 1.1% | 46 | 5.5% | 1.4% | 31 | 4.4% | 0.9% | 28 | 4.8% | 1.4% |
| Agglo. + 100 000 hab | 35 | 2.3% | 0.2% | 18 | 2.1% | 0.2% | 17 | 2.4% | 0.2% | 7 | 1.2% | 0.1% |
| Agglo. Paris | 1244 | 80.7% | 14.5% | 669 | 79.7% | 16.4% | 574 | 82.1% | 12.8% | 501 | 84.7% | 12.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 1385 | 89.9% | 14.4% | 749 | 89.2% | 16.3% | 636 | 90.9% | 12.7% | 551 | 93.3% | 12.6% |
| Picardie | 155 | 10.1% | 10.1% | 91 | 10.8% | 12.3% | 64 | 9.1% | 8.0% | 40 | 6.7% | 9.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1202 | 78.0% | 3.2% | 666 | 79.3% | 3.6% | 536 | 76.6% | 2.9% | 525 | 88.9% | 3.5% |
| Presque tous les jours | 141 | 9.1% | 2.5% | 76 | 9.0% | 3.0% | 65 | 9.2% | 2.1% | 39 | 6.6% | 2.5% |
| 1 à 2 fois par semaine | 65 | 4.2% | 2.4% | 38 | 4.6% | 3.3% | 27 | 3.8% | 1.7% | 13 | 2.2% | 2.5% |
| 1 à 3 fois par mois | 17 | 1.1% | 3.3% | 4 | 0.5% | 1.9% | 12 | 1.8% | 4.5% | - | - | - |
| Moins souvent | 20 | 1.3% | 3.6% | 3 | 0.3% | 1.0% | 17 | 2.5% | 6.2% | 11 | 1.9% | 20.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 2.5% | 2.3% | 14 | 1.7% | 1.9% | 25 | 3.6% | 2.6% | 1 | 0.2% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 59 | 3.8% | 2.2% | 14 | 1.7% | 1.4% | 45 | 6.4% | 2.7% | 2 | 0.3% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 105 | 6.8% | 2.0% | 60 | 7.1% | 2.7% | 45 | 6.5% | 1.4% | 16 | 2.7% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 184 | 11.9% | 2.7% | 95 | 11.3% | 3.2% | 89 | 12.7% | 2.4% | 77 | 13.0% | 5.4% |
| De 24 000 à moins de 36 000 euros par an | 317 | 20.6% | 2.7% | 169 | 20.1% | 3.0% | 148 | 21.2% | 2.4% | 98 | 16.7% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 184 | 12.0% | 2.5% | 103 | 12.2% | 2.7% | 82 | 11.7% | 2.3% | 75 | 12.6% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 270 | 17.5% | 3.8% | 187 | 22.2% | 4.7% | 83 | 11.9% | 2.7% | 132 | 22.3% | 3.5% |
| 65 000 euros et plus par an | 215 | 13.9% | 5.1% | 127 | 15.2% | 5.2% | 87 | 12.5% | 4.9% | 133 | 22.5% | 4.6% |
| Refus | 130 | 8.4% | 3.1% | 63 | 7.5% | 3.6% | 67 | 9.5% | 2.7% | 43 | 7.2% | 2.9% |
| Ne sait pas | 37 | 2.4% | 3.5% | 9 | 1.0% | 1.8% | 29 | 4.1% | 4.9% | 15 | 2.5% | 3.9% |
