L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 961 | 100.0% | 1.8% | 586 | 100.0% | 2.3% | 376 | 100.0% | 1.4% | 481 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 586 | 60.9% | 2.3% | 586 | 100.0% | 2.3% | - | - | - | 294 | 61.2% | 3.3% |
| Femme | 376 | 39.1% | 1.4% | - | - | - | 376 | 100.0% | 1.4% | 186 | 38.8% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 119 | 12.4% | 1.6% | 66 | 11.2% | 1.8% | 53 | 14.1% | 1.5% | 62 | 13.0% | 2.0% |
| 25 à 34 ans | 128 | 13.3% | 1.7% | 82 | 14.1% | 2.2% | 46 | 12.2% | 1.2% | 70 | 14.6% | 2.2% |
| 35 à 49 ans | 255 | 26.5% | 2.0% | 157 | 26.8% | 2.5% | 99 | 26.2% | 1.6% | 181 | 37.6% | 2.9% |
| 50 à 59 ans | 194 | 20.1% | 2.2% | 142 | 24.2% | 3.1% | 52 | 13.8% | 1.2% | 112 | 23.3% | 2.9% |
| 60 ans et plus | 266 | 27.6% | 1.7% | 139 | 23.7% | 2.0% | 127 | 33.7% | 1.4% | 56 | 11.6% | 5.6% |
| Individu | ||||||||||||
| Ménagères | 316 | 32.8% | 1.3% | - | - | - | 316 | 84.0% | 1.3% | 152 | 31.7% | 2.2% |
| Personne de référence | 599 | 62.4% | 2.1% | 489 | 83.5% | 2.4% | 111 | 29.4% | 1.4% | 288 | 59.9% | 3.4% |
| Responsable des achats | 635 | 66.1% | 1.8% | 323 | 55.1% | 2.5% | 312 | 83.1% | 1.4% | 322 | 67.0% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.4% | 0.8% | 3 | 0.4% | 0.7% | 2 | 0.4% | 1.0% | - | - | - |
| Petits patrons | 45 | 4.7% | 2.8% | 33 | 5.6% | 2.8% | 12 | 3.3% | 2.9% | 44 | 9.2% | 3.1% |
| Affaires et Cadres | 221 | 22.9% | 4.5% | 134 | 22.9% | 4.7% | 87 | 23.0% | 4.1% | 202 | 41.9% | 4.6% |
| Professions intermédiaires | 143 | 14.8% | 2.0% | 101 | 17.2% | 2.8% | 42 | 11.2% | 1.2% | 129 | 26.8% | 2.2% |
| Employés | 95 | 9.8% | 1.1% | 46 | 7.8% | 2.0% | 49 | 13.0% | 0.8% | 20 | 4.1% | 1.1% |
| Ouvriers | 80 | 8.4% | 1.3% | 77 | 13.2% | 1.5% | 3 | 0.8% | 0.2% | 5 | 1.0% | 1.4% |
| Retraités | 193 | 20.1% | 1.5% | 111 | 18.9% | 1.8% | 83 | 22.0% | 1.2% | 7 | 1.4% | 3.3% |
| Autres inactifs | 181 | 18.8% | 1.8% | 82 | 14.0% | 2.3% | 99 | 26.3% | 1.5% | 75 | 15.5% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.3% | 0.4% | 3 | 0.4% | 0.6% | 1 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 54 | 5.7% | 2.1% | 36 | 6.2% | 2.6% | 18 | 4.8% | 1.5% | 54 | 11.3% | 2.1% |
| Affaires et Cadres | 264 | 27.5% | 3.8% | 150 | 25.5% | 4.4% | 114 | 30.4% | 3.3% | 264 | 54.9% | 3.8% |
| Professions intermédiaires | 162 | 16.9% | 2.1% | 108 | 18.5% | 2.6% | 54 | 14.4% | 1.4% | 162 | 33.8% | 2.1% |
| Employés | 73 | 7.6% | 1.3% | 44 | 7.5% | 1.8% | 29 | 7.8% | 1.0% | - | - | - |
| Ouvriers | 112 | 11.6% | 1.2% | 83 | 14.1% | 1.6% | 29 | 7.8% | 0.7% | - | - | - |
| Retraités | 223 | 23.2% | 1.5% | 124 | 21.2% | 1.9% | 99 | 26.3% | 1.2% | - | - | - |
| Autres inactifs | 69 | 7.2% | 1.7% | 38 | 6.5% | 2.5% | 31 | 8.3% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 171 | 17.8% | 1.7% | 87 | 14.8% | 2.0% | 85 | 22.5% | 1.5% | 68 | 14.2% | 3.5% |
| 2 personnes | 335 | 34.8% | 1.8% | 202 | 34.5% | 2.3% | 133 | 35.3% | 1.4% | 140 | 29.2% | 3.4% |
| 3 personnes | 197 | 20.5% | 2.1% | 128 | 21.8% | 2.7% | 69 | 18.3% | 1.5% | 113 | 23.4% | 2.8% |
| 4 personnes | 142 | 14.8% | 1.5% | 91 | 15.5% | 2.0% | 51 | 13.6% | 1.1% | 92 | 19.2% | 1.9% |
| 5 personnes et + | 117 | 12.1% | 2.1% | 78 | 13.4% | 3.0% | 38 | 10.2% | 1.4% | 67 | 14.0% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 299 | 31.1% | 1.9% | 192 | 32.7% | 2.6% | 108 | 28.6% | 1.3% | 187 | 39.0% | 2.4% |
| Non | 662 | 68.9% | 1.8% | 394 | 67.3% | 2.2% | 268 | 71.4% | 1.4% | 294 | 61.0% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 105 | 10.9% | 0.9% | 70 | 12.0% | 1.2% | 35 | 9.2% | 0.6% | 41 | 8.5% | 1.3% |
| Agglo. - 20 000 hab | 102 | 10.7% | 1.1% | 55 | 9.4% | 1.3% | 47 | 12.6% | 1.0% | 39 | 8.1% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 77 | 8.0% | 1.1% | 48 | 8.3% | 1.4% | 29 | 7.6% | 0.8% | 35 | 7.2% | 1.7% |
| Agglo. + 100 000 hab | 330 | 34.4% | 2.1% | 194 | 33.2% | 2.6% | 136 | 36.2% | 1.7% | 164 | 34.1% | 2.9% |
| Agglo. Paris | 346 | 36.0% | 4.0% | 217 | 37.1% | 5.3% | 129 | 34.4% | 2.9% | 203 | 42.2% | 5.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 371 | 38.6% | 3.9% | 232 | 39.6% | 5.1% | 139 | 36.9% | 2.8% | 215 | 44.7% | 4.9% |
| Nord Pas de Calais | 33 | 3.5% | 1.0% | 20 | 3.3% | 1.3% | 14 | 3.7% | 0.8% | 12 | 2.5% | 1.2% |
| Lorraine | 24 | 2.5% | 1.2% | 17 | 2.9% | 1.8% | 7 | 1.8% | 0.7% | 7 | 1.4% | 1.3% |
| Alsace | 25 | 2.6% | 1.6% | 18 | 3.0% | 2.4% | 7 | 1.9% | 0.9% | 10 | 2.2% | 2.4% |
| Franche-Comté | 9 | 1.0% | 1.0% | 6 | 1.0% | 1.2% | 4 | 1.0% | 0.8% | 6 | 1.2% | 2.2% |
| Champagne Ardennes | 10 | 1.0% | 0.9% | 6 | 1.1% | 1.2% | 4 | 1.0% | 0.7% | 2 | 0.5% | 0.8% |
| Picardie | 15 | 1.6% | 1.0% | 11 | 1.9% | 1.5% | 4 | 1.0% | 0.5% | 7 | 1.4% | 1.5% |
| Bourgogne | 14 | 1.5% | 1.1% | 9 | 1.5% | 1.3% | 6 | 1.5% | 0.8% | 6 | 1.2% | 1.7% |
| Haute Normandie | 23 | 2.4% | 1.5% | 12 | 2.0% | 1.6% | 11 | 3.0% | 1.4% | 10 | 2.0% | 2.1% |
| Basse Normandie | 15 | 1.6% | 1.3% | 11 | 1.9% | 1.9% | 5 | 1.2% | 0.7% | 6 | 1.2% | 1.7% |
| Centre | 25 | 2.6% | 1.2% | 12 | 2.1% | 1.2% | 12 | 3.3% | 1.1% | 11 | 2.3% | 1.7% |
| Pays de Loire | 30 | 3.2% | 1.0% | 17 | 2.9% | 1.2% | 13 | 3.5% | 0.9% | 15 | 3.2% | 1.7% |
| Bretagne | 30 | 3.2% | 1.1% | 13 | 2.2% | 1.0% | 18 | 4.7% | 1.3% | 15 | 3.2% | 2.2% |
| Poitou Charentes | 30 | 3.2% | 2.0% | 15 | 2.6% | 2.1% | 15 | 4.1% | 2.0% | 11 | 2.3% | 2.9% |
| Aquitaine | 33 | 3.5% | 1.2% | 15 | 2.5% | 1.1% | 18 | 4.9% | 1.3% | 18 | 3.7% | 2.2% |
| Midi Pyrénées | 42 | 4.4% | 1.7% | 27 | 4.6% | 2.3% | 15 | 4.0% | 1.2% | 22 | 4.5% | 2.7% |
| Limousin | 9 | 1.0% | 1.5% | 7 | 1.2% | 2.4% | 2 | 0.6% | 0.7% | 3 | 0.6% | 1.7% |
| Auvergne | 13 | 1.4% | 1.2% | 7 | 1.2% | 1.3% | 6 | 1.6% | 1.0% | 8 | 1.7% | 2.6% |
| Rhône Alpes | 85 | 8.8% | 1.6% | 57 | 9.7% | 2.3% | 27 | 7.3% | 1.0% | 37 | 7.7% | 1.9% |
| Languedoc Roussillon | 42 | 4.4% | 1.8% | 30 | 5.2% | 2.8% | 11 | 3.0% | 0.9% | 20 | 4.2% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 81 | 8.4% | 1.9% | 44 | 7.5% | 2.1% | 37 | 9.9% | 1.6% | 39 | 8.2% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 853 | 88.7% | 2.3% | 523 | 89.2% | 2.8% | 330 | 87.8% | 1.8% | 460 | 95.6% | 3.1% |
| Presque tous les jours | 65 | 6.8% | 1.2% | 38 | 6.5% | 1.5% | 27 | 7.2% | 0.9% | 19 | 3.9% | 1.2% |
| 1 à 2 fois par semaine | 22 | 2.3% | 0.8% | 11 | 1.9% | 0.9% | 11 | 3.0% | 0.7% | 1 | 0.3% | 0.2% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.2% | 0 | - | - | 1 | 0.3% | 0.4% | 1 | 0.2% | 1.3% |
| Moins souvent | 3 | 0.3% | 0.6% | 3 | 0.5% | 1.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 2.1% | 1.2% | 13 | 2.2% | 1.7% | 8 | 2.0% | 0.8% | 5 | 1.1% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 39 | 4.1% | 1.5% | 19 | 3.2% | 1.8% | 21 | 5.5% | 1.2% | 7 | 1.5% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 78 | 8.1% | 1.5% | 48 | 8.2% | 2.1% | 30 | 8.0% | 1.0% | 21 | 4.5% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 88 | 9.1% | 1.3% | 51 | 8.8% | 1.7% | 37 | 9.7% | 1.0% | 40 | 8.3% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 175 | 18.2% | 1.5% | 104 | 17.7% | 1.9% | 71 | 18.9% | 1.2% | 73 | 15.2% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 126 | 13.1% | 1.7% | 76 | 13.0% | 2.0% | 50 | 13.4% | 1.4% | 62 | 12.9% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 206 | 21.4% | 2.9% | 137 | 23.5% | 3.5% | 69 | 18.3% | 2.2% | 116 | 24.1% | 3.1% |
| 65 000 euros et plus par an | 159 | 16.5% | 3.8% | 102 | 17.3% | 4.1% | 57 | 15.3% | 3.2% | 122 | 25.4% | 4.2% |
| Refus | 56 | 5.8% | 1.3% | 26 | 4.5% | 1.5% | 30 | 7.9% | 1.2% | 31 | 6.4% | 2.1% |
| Ne sait pas | 13 | 1.4% | 1.3% | 10 | 1.7% | 2.1% | 3 | 0.9% | 0.5% | 4 | 0.7% | 0.9% |
