L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 372 | 100.0% | 0.7% | 232 | 100.0% | 0.9% | 140 | 100.0% | 0.5% | 114 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 232 | 62.4% | 0.9% | 232 | 100.0% | 0.9% | - | - | - | 73 | 64.2% | 0.8% |
| Femme | 140 | 37.6% | 0.5% | - | - | - | 140 | 100.0% | 0.5% | 41 | 35.8% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 34 | 9.0% | 0.5% | 17 | 7.2% | 0.5% | 17 | 12.1% | 0.5% | 15 | 13.5% | 0.5% |
| 25 à 34 ans | 37 | 9.9% | 0.5% | 18 | 7.8% | 0.5% | 19 | 13.5% | 0.5% | 14 | 12.1% | 0.4% |
| 35 à 49 ans | 59 | 16.0% | 0.5% | 45 | 19.3% | 0.7% | 15 | 10.5% | 0.2% | 39 | 34.4% | 0.6% |
| 50 à 59 ans | 82 | 22.1% | 0.9% | 54 | 23.3% | 1.2% | 28 | 19.9% | 0.6% | 37 | 32.2% | 1.0% |
| 60 ans et plus | 160 | 43.0% | 1.0% | 99 | 42.4% | 1.4% | 62 | 44.0% | 0.7% | 9 | 7.7% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 121 | 32.6% | 0.5% | - | - | - | 121 | 86.6% | 0.5% | 32 | 28.0% | 0.5% |
| Personne de référence | 256 | 68.7% | 0.9% | 211 | 90.7% | 1.0% | 45 | 32.1% | 0.6% | 84 | 73.2% | 1.0% |
| Responsable des achats | 257 | 69.2% | 0.7% | 141 | 60.9% | 1.1% | 116 | 82.9% | 0.5% | 80 | 70.4% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.2% | 1 | 0.2% | 0.2% | 1 | 0.4% | 0.4% | - | - | - |
| Petits patrons | 14 | 3.7% | 0.9% | 8 | 3.5% | 0.7% | 6 | 4.2% | 1.3% | 13 | 11.6% | 0.9% |
| Affaires et Cadres | 47 | 12.5% | 0.9% | 30 | 12.9% | 1.1% | 17 | 11.9% | 0.8% | 39 | 34.4% | 0.9% |
| Professions intermédiaires | 48 | 12.8% | 0.7% | 31 | 13.5% | 0.9% | 16 | 11.6% | 0.5% | 41 | 35.8% | 0.7% |
| Employés | 27 | 7.3% | 0.3% | 9 | 3.8% | 0.4% | 18 | 13.0% | 0.3% | 5 | 4.7% | 0.3% |
| Ouvriers | 48 | 13.0% | 0.8% | 46 | 20.0% | 0.9% | 2 | 1.4% | 0.2% | 0 | 0.4% | 0.1% |
| Retraités | 138 | 37.1% | 1.1% | 92 | 39.7% | 1.5% | 46 | 32.6% | 0.7% | 1 | 0.7% | 0.4% |
| Autres inactifs | 50 | 13.3% | 0.5% | 15 | 6.3% | 0.4% | 35 | 24.9% | 0.5% | 14 | 12.6% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.2% | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.2% | - | - | - |
| Petits patrons | 16 | 4.4% | 0.6% | 9 | 3.8% | 0.6% | 8 | 5.5% | 0.6% | 16 | 14.3% | 0.6% |
| Affaires et Cadres | 52 | 14.0% | 0.8% | 32 | 14.0% | 1.0% | 20 | 14.1% | 0.6% | 52 | 45.6% | 0.8% |
| Professions intermédiaires | 46 | 12.3% | 0.6% | 32 | 13.9% | 0.8% | 14 | 9.7% | 0.4% | 46 | 40.1% | 0.6% |
| Employés | 24 | 6.3% | 0.4% | 11 | 4.7% | 0.5% | 13 | 9.0% | 0.4% | - | - | - |
| Ouvriers | 63 | 17.1% | 0.7% | 48 | 20.8% | 1.0% | 15 | 10.8% | 0.3% | - | - | - |
| Retraités | 158 | 42.6% | 1.1% | 93 | 40.2% | 1.4% | 65 | 46.5% | 0.8% | - | - | - |
| Autres inactifs | 11 | 3.0% | 0.3% | 6 | 2.4% | 0.4% | 6 | 4.0% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 84 | 22.5% | 0.8% | 49 | 21.0% | 1.1% | 35 | 25.1% | 0.6% | 21 | 18.0% | 1.1% |
| 2 personnes | 152 | 40.9% | 0.8% | 86 | 36.9% | 1.0% | 67 | 47.6% | 0.7% | 38 | 32.9% | 0.9% |
| 3 personnes | 52 | 14.0% | 0.6% | 31 | 13.3% | 0.7% | 21 | 15.3% | 0.5% | 22 | 19.5% | 0.6% |
| 4 personnes | 35 | 9.4% | 0.4% | 26 | 11.1% | 0.6% | 9 | 6.7% | 0.2% | 20 | 17.3% | 0.4% |
| 5 personnes et + | 49 | 13.1% | 0.9% | 41 | 17.8% | 1.6% | 8 | 5.4% | 0.3% | 14 | 12.2% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 86 | 23.2% | 0.5% | 67 | 28.7% | 0.9% | 20 | 14.0% | 0.2% | 36 | 31.1% | 0.5% |
| Non | 286 | 76.8% | 0.8% | 166 | 71.3% | 0.9% | 120 | 86.0% | 0.6% | 79 | 68.9% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 54 | 14.4% | 0.4% | 38 | 16.2% | 0.7% | 16 | 11.5% | 0.3% | 12 | 10.1% | 0.4% |
| Agglo. - 20 000 hab | 47 | 12.6% | 0.5% | 34 | 14.8% | 0.8% | 13 | 9.1% | 0.3% | 15 | 13.0% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 43 | 11.6% | 0.6% | 24 | 10.4% | 0.7% | 19 | 13.5% | 0.5% | 8 | 7.3% | 0.4% |
| Agglo. + 100 000 hab | 106 | 28.4% | 0.7% | 64 | 27.4% | 0.9% | 42 | 30.2% | 0.5% | 31 | 27.3% | 0.6% |
| Agglo. Paris | 122 | 32.9% | 1.4% | 72 | 31.2% | 1.8% | 50 | 35.7% | 1.1% | 48 | 42.2% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 129 | 34.7% | 1.3% | 78 | 33.6% | 1.7% | 51 | 36.5% | 1.0% | 52 | 45.8% | 1.2% |
| Nord Pas de Calais | 12 | 3.2% | 0.4% | 7 | 2.9% | 0.4% | 5 | 3.8% | 0.3% | 2 | 2.0% | 0.2% |
| Lorraine | 7 | 1.9% | 0.4% | 4 | 1.6% | 0.4% | 3 | 2.2% | 0.3% | 1 | 0.7% | 0.2% |
| Alsace | 5 | 1.4% | 0.3% | 4 | 1.8% | 0.6% | 1 | 0.8% | 0.1% | 1 | 1.2% | 0.3% |
| Franche-Comté | 3 | 0.9% | 0.3% | 1 | 0.4% | 0.2% | 2 | 1.5% | 0.4% | 1 | 1.2% | 0.5% |
| Champagne Ardennes | 5 | 1.5% | 0.5% | 4 | 1.7% | 0.7% | 2 | 1.2% | 0.3% | 0 | 0.3% | 0.1% |
| Picardie | 8 | 2.1% | 0.5% | 6 | 2.4% | 0.8% | 2 | 1.5% | 0.3% | 1 | 0.8% | 0.2% |
| Bourgogne | 12 | 3.2% | 0.9% | 10 | 4.4% | 1.5% | 2 | 1.2% | 0.2% | 1 | 1.1% | 0.4% |
| Haute Normandie | 23 | 6.2% | 1.5% | 7 | 3.0% | 1.0% | 16 | 11.4% | 2.1% | 3 | 2.4% | 0.6% |
| Basse Normandie | 12 | 3.2% | 1.0% | 12 | 5.2% | 2.1% | - | - | - | 1 | 0.9% | 0.3% |
| Centre | 13 | 3.4% | 0.6% | 9 | 3.7% | 0.8% | 4 | 2.9% | 0.4% | 3 | 2.4% | 0.4% |
| Pays de Loire | 12 | 3.3% | 0.4% | 11 | 4.8% | 0.8% | 1 | 0.9% | 0.1% | 3 | 2.4% | 0.3% |
| Bretagne | 6 | 1.5% | 0.2% | 2 | 0.7% | 0.1% | 4 | 2.8% | 0.3% | 1 | 1.2% | 0.2% |
| Poitou Charentes | 7 | 1.8% | 0.4% | 5 | 2.1% | 0.7% | 2 | 1.3% | 0.2% | 2 | 1.6% | 0.5% |
| Aquitaine | 16 | 4.2% | 0.6% | 11 | 4.7% | 0.8% | 5 | 3.3% | 0.3% | 4 | 3.7% | 0.5% |
| Midi Pyrénées | 17 | 4.6% | 0.7% | 11 | 4.7% | 0.9% | 6 | 4.5% | 0.5% | 5 | 4.2% | 0.6% |
| Limousin | 8 | 2.0% | 1.2% | 5 | 2.2% | 1.7% | 2 | 1.7% | 0.8% | 2 | 1.7% | 1.2% |
| Auvergne | 7 | 2.0% | 0.7% | 4 | 1.7% | 0.7% | 4 | 2.6% | 0.6% | 3 | 2.5% | 0.9% |
| Rhône Alpes | 19 | 5.0% | 0.4% | 9 | 3.9% | 0.4% | 10 | 6.9% | 0.4% | 8 | 7.2% | 0.4% |
| Languedoc Roussillon | 19 | 5.2% | 0.8% | 11 | 4.7% | 1.0% | 8 | 6.0% | 0.7% | 8 | 6.7% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 32 | 8.7% | 0.7% | 23 | 9.8% | 1.1% | 10 | 6.9% | 0.4% | 11 | 10.0% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 274 | 73.6% | 0.7% | 175 | 75.3% | 1.0% | 99 | 70.6% | 0.5% | 102 | 89.6% | 0.7% |
| Presque tous les jours | 53 | 14.2% | 1.0% | 34 | 14.5% | 1.3% | 19 | 13.8% | 0.6% | 9 | 7.9% | 0.6% |
| 1 à 2 fois par semaine | 18 | 4.8% | 0.7% | 9 | 4.0% | 0.8% | 9 | 6.3% | 0.6% | 3 | 2.5% | 0.6% |
| 1 à 3 fois par mois | 3 | 0.9% | 0.6% | 3 | 1.3% | 1.3% | 0 | 0.2% | 0.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 1.1% | 0.2% | 2 | 0.7% | 0.2% | 2 | 1.7% | 0.3% | 3 | 2.5% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 13 | 3.5% | 0.5% | 7 | 2.8% | 0.6% | 6 | 4.6% | 0.4% | 4 | 3.4% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 45 | 12.2% | 0.8% | 28 | 12.1% | 1.3% | 17 | 12.3% | 0.6% | 4 | 3.9% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 66 | 17.7% | 1.0% | 32 | 13.6% | 1.1% | 34 | 24.4% | 0.9% | 10 | 8.9% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 74 | 19.9% | 0.6% | 43 | 18.6% | 0.8% | 31 | 22.2% | 0.5% | 20 | 17.6% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 58 | 15.6% | 0.8% | 46 | 19.7% | 1.2% | 12 | 8.7% | 0.3% | 21 | 18.7% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 65 | 17.6% | 0.9% | 44 | 19.0% | 1.1% | 21 | 15.3% | 0.7% | 34 | 29.7% | 0.9% |
| 65 000 euros et plus par an | 24 | 6.4% | 0.6% | 14 | 6.0% | 0.6% | 10 | 7.1% | 0.6% | 13 | 11.0% | 0.4% |
| Refus | 15 | 4.1% | 0.4% | 12 | 5.0% | 0.7% | 4 | 2.5% | 0.1% | 3 | 2.9% | 0.2% |
| Ne sait pas | 7 | 2.0% | 0.7% | 6 | 2.4% | 1.2% | 2 | 1.2% | 0.3% | 2 | 1.4% | 0.4% |
