L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 480 | 100.0% | 0.9% | 216 | 100.0% | 0.9% | 264 | 100.0% | 1.0% | 112 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 216 | 45.1% | 0.9% | 216 | 100.0% | 0.9% | - | - | - | 63 | 56.9% | 0.7% |
| Femme | 264 | 54.9% | 1.0% | - | - | - | 264 | 100.0% | 1.0% | 48 | 43.1% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 21 | 4.4% | 0.3% | 13 | 5.8% | 0.3% | 9 | 3.3% | 0.2% | 12 | 10.6% | 0.4% |
| 25 à 34 ans | 12 | 2.5% | 0.2% | 7 | 3.2% | 0.2% | 5 | 1.9% | 0.1% | 9 | 8.0% | 0.3% |
| 35 à 49 ans | 48 | 10.1% | 0.4% | 25 | 11.7% | 0.4% | 23 | 8.7% | 0.4% | 34 | 30.9% | 0.5% |
| 50 à 59 ans | 45 | 9.4% | 0.5% | 26 | 12.0% | 0.6% | 19 | 7.4% | 0.4% | 37 | 33.6% | 1.0% |
| 60 ans et plus | 353 | 73.6% | 2.2% | 146 | 67.4% | 2.1% | 207 | 78.7% | 2.3% | 19 | 16.9% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 253 | 52.7% | 1.1% | - | - | - | 253 | 96.0% | 1.1% | 44 | 39.2% | 0.6% |
| Personne de référence | 271 | 56.4% | 1.0% | 198 | 91.3% | 1.0% | 73 | 27.7% | 0.9% | 62 | 55.7% | 0.7% |
| Responsable des achats | 342 | 71.2% | 0.9% | 107 | 49.3% | 0.8% | 235 | 89.1% | 1.0% | 68 | 60.6% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.8% | 0.8% | 4 | 1.7% | 1.1% | 0 | 0.1% | 0.2% | 0 | 0.2% | 1.1% |
| Petits patrons | 8 | 1.7% | 0.5% | 7 | 3.2% | 0.6% | 1 | 0.5% | 0.3% | 8 | 7.4% | 0.6% |
| Affaires et Cadres | 55 | 11.4% | 1.1% | 33 | 15.3% | 1.2% | 22 | 8.2% | 1.0% | 52 | 46.5% | 1.2% |
| Professions intermédiaires | 31 | 6.4% | 0.4% | 17 | 7.8% | 0.5% | 14 | 5.2% | 0.4% | 27 | 24.2% | 0.5% |
| Employés | 15 | 3.2% | 0.2% | 4 | 2.0% | 0.2% | 11 | 4.2% | 0.2% | 1 | 1.3% | 0.1% |
| Ouvriers | 9 | 1.9% | 0.1% | 9 | 4.0% | 0.2% | 0 | 0.1% | - | - | - | - |
| Retraités | 284 | 59.1% | 2.2% | 129 | 59.7% | 2.1% | 154 | 58.6% | 2.3% | 3 | 2.9% | 1.6% |
| Autres inactifs | 74 | 15.5% | 0.7% | 14 | 6.3% | 0.4% | 61 | 23.1% | 0.9% | 19 | 17.4% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.9% | 0.6% | 4 | 1.9% | 1.0% | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 16 | 3.3% | 0.6% | 9 | 4.3% | 0.7% | 7 | 2.5% | 0.5% | 16 | 14.3% | 0.6% |
| Affaires et Cadres | 69 | 14.3% | 1.0% | 37 | 17.1% | 1.1% | 32 | 12.0% | 0.9% | 69 | 61.5% | 1.0% |
| Professions intermédiaires | 27 | 5.6% | 0.3% | 17 | 8.0% | 0.4% | 10 | 3.7% | 0.3% | 27 | 24.2% | 0.3% |
| Employés | 12 | 2.5% | 0.2% | 3 | 1.5% | 0.1% | 9 | 3.4% | 0.3% | - | - | - |
| Ouvriers | 13 | 2.8% | 0.1% | 10 | 4.7% | 0.2% | 3 | 1.2% | 0.1% | - | - | - |
| Retraités | 327 | 68.2% | 2.2% | 133 | 61.3% | 2.0% | 195 | 73.9% | 2.4% | - | - | - |
| Autres inactifs | 11 | 2.3% | 0.3% | 3 | 1.3% | 0.2% | 8 | 3.2% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 98 | 20.3% | 1.0% | 28 | 12.9% | 0.6% | 70 | 26.5% | 1.2% | 19 | 17.2% | 1.0% |
| 2 personnes | 290 | 60.4% | 1.6% | 134 | 61.9% | 1.5% | 156 | 59.1% | 1.7% | 35 | 31.5% | 0.9% |
| 3 personnes | 37 | 7.6% | 0.4% | 22 | 10.0% | 0.5% | 15 | 5.7% | 0.3% | 12 | 10.6% | 0.3% |
| 4 personnes | 22 | 4.6% | 0.2% | 11 | 5.2% | 0.2% | 11 | 4.1% | 0.2% | 16 | 14.1% | 0.3% |
| 5 personnes et + | 34 | 7.1% | 0.6% | 22 | 10.0% | 0.8% | 12 | 4.6% | 0.4% | 30 | 26.6% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 45 | 9.3% | 0.3% | 24 | 11.2% | 0.3% | 20 | 7.8% | 0.2% | 37 | 33.3% | 0.5% |
| Non | 435 | 90.7% | 1.2% | 192 | 88.8% | 1.1% | 243 | 92.2% | 1.3% | 74 | 66.7% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 91 | 19.0% | 0.8% | 47 | 21.8% | 0.8% | 44 | 16.6% | 0.7% | 9 | 7.6% | 0.3% |
| Agglo. - 20 000 hab | 51 | 10.7% | 0.6% | 27 | 12.6% | 0.6% | 24 | 9.1% | 0.5% | 9 | 8.1% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 44 | 9.1% | 0.6% | 24 | 11.1% | 0.7% | 20 | 7.5% | 0.5% | 9 | 8.1% | 0.4% |
| Agglo. + 100 000 hab | 159 | 33.1% | 1.0% | 64 | 29.6% | 0.9% | 95 | 36.0% | 1.2% | 38 | 34.4% | 0.7% |
| Agglo. Paris | 135 | 28.1% | 1.6% | 54 | 24.8% | 1.3% | 81 | 30.7% | 1.8% | 46 | 41.7% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 137 | 28.6% | 1.4% | 55 | 25.3% | 1.2% | 82 | 31.2% | 1.6% | 47 | 41.8% | 1.1% |
| Nord Pas de Calais | 25 | 5.3% | 0.8% | 10 | 4.6% | 0.7% | 15 | 5.8% | 0.9% | 5 | 4.8% | 0.5% |
| Lorraine | 18 | 3.8% | 1.0% | 4 | 1.9% | 0.5% | 14 | 5.3% | 1.4% | 1 | 0.9% | 0.2% |
| Alsace | 11 | 2.3% | 0.7% | 4 | 1.6% | 0.5% | 8 | 2.9% | 1.0% | 1 | 0.8% | 0.2% |
| Franche-Comté | 14 | 2.9% | 1.5% | 7 | 3.1% | 1.4% | 7 | 2.7% | 1.5% | 1 | 1.3% | 0.6% |
| Champagne Ardennes | 9 | 1.9% | 0.9% | 5 | 2.4% | 1.0% | 4 | 1.6% | 0.7% | 1 | 1.1% | 0.4% |
| Picardie | 6 | 1.2% | 0.4% | 4 | 1.9% | 0.6% | 1 | 0.5% | 0.2% | 1 | 0.6% | 0.2% |
| Bourgogne | 15 | 3.1% | 1.1% | 8 | 3.7% | 1.2% | 7 | 2.6% | 1.0% | 3 | 2.3% | 0.8% |
| Haute Normandie | 6 | 1.3% | 0.4% | 3 | 1.3% | 0.4% | 3 | 1.2% | 0.4% | 0 | 0.1% | - |
| Basse Normandie | 8 | 1.6% | 0.6% | 3 | 1.2% | 0.4% | 5 | 2.0% | 0.8% | 3 | 2.6% | 0.8% |
| Centre | 12 | 2.6% | 0.6% | 6 | 2.6% | 0.6% | 7 | 2.6% | 0.6% | 4 | 3.1% | 0.5% |
| Pays de Loire | 26 | 5.4% | 0.9% | 16 | 7.4% | 1.1% | 10 | 3.8% | 0.7% | 4 | 4.0% | 0.5% |
| Bretagne | 10 | 2.0% | 0.4% | 7 | 3.1% | 0.5% | 3 | 1.2% | 0.2% | 2 | 1.8% | 0.3% |
| Poitou Charentes | 6 | 1.3% | 0.4% | 5 | 2.1% | 0.6% | 2 | 0.7% | 0.2% | 1 | 1.0% | 0.3% |
| Aquitaine | 29 | 6.0% | 1.0% | 10 | 4.9% | 0.8% | 18 | 7.0% | 1.3% | 4 | 3.7% | 0.5% |
| Midi Pyrénées | 18 | 3.7% | 0.7% | 8 | 3.9% | 0.7% | 9 | 3.6% | 0.7% | 3 | 2.6% | 0.4% |
| Limousin | 4 | 0.9% | 0.7% | 3 | 1.5% | 1.1% | 1 | 0.3% | 0.3% | 1 | 1.3% | 0.9% |
| Auvergne | 6 | 1.3% | 0.6% | 4 | 1.7% | 0.7% | 3 | 1.0% | 0.5% | 4 | 3.4% | 1.2% |
| Rhône Alpes | 70 | 14.6% | 1.3% | 36 | 16.5% | 1.4% | 34 | 12.9% | 1.3% | 17 | 15.7% | 0.9% |
| Languedoc Roussillon | 17 | 3.5% | 0.7% | 7 | 3.3% | 0.7% | 10 | 3.7% | 0.8% | 1 | 0.8% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 32 | 6.6% | 0.7% | 13 | 5.8% | 0.6% | 19 | 7.3% | 0.8% | 7 | 6.2% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 346 | 72.2% | 0.9% | 167 | 77.2% | 0.9% | 179 | 68.0% | 1.0% | 98 | 87.7% | 0.6% |
| Presque tous les jours | 60 | 12.5% | 1.1% | 24 | 11.3% | 1.0% | 36 | 13.6% | 1.2% | 7 | 6.5% | 0.5% |
| 1 à 2 fois par semaine | 26 | 5.5% | 1.0% | 6 | 2.7% | 0.5% | 20 | 7.7% | 1.3% | 6 | 5.4% | 1.2% |
| 1 à 3 fois par mois | 4 | 0.8% | 0.8% | 3 | 1.6% | 1.5% | 1 | 0.2% | 0.2% | - | - | - |
| Moins souvent | 4 | 0.7% | 0.6% | 3 | 1.2% | 0.9% | 1 | 0.3% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.7% | 0.2% | 3 | 1.4% | 0.4% | 0 | 0.2% | 0.1% | 0 | 0.3% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 7 | 1.4% | 0.3% | 3 | 1.3% | 0.3% | 4 | 1.5% | 0.2% | 2 | 2.1% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 42 | 8.8% | 0.8% | 20 | 9.5% | 0.9% | 22 | 8.3% | 0.7% | 6 | 5.5% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 50 | 10.4% | 0.7% | 23 | 10.7% | 0.8% | 26 | 10.1% | 0.7% | 9 | 8.4% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 85 | 17.8% | 0.7% | 34 | 15.9% | 0.6% | 51 | 19.3% | 0.8% | 19 | 16.9% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 66 | 13.7% | 0.9% | 26 | 12.2% | 0.7% | 39 | 15.0% | 1.1% | 7 | 6.1% | 0.2% |
| De 45 000 à moins de 65 000 euros par an | 104 | 21.8% | 1.5% | 46 | 21.4% | 1.2% | 58 | 22.0% | 1.9% | 28 | 24.9% | 0.7% |
| 65 000 euros et plus par an | 73 | 15.2% | 1.7% | 39 | 18.2% | 1.6% | 34 | 12.7% | 1.9% | 30 | 27.1% | 1.0% |
| Refus | 38 | 7.8% | 0.9% | 14 | 6.6% | 0.8% | 23 | 8.8% | 0.9% | 8 | 7.0% | 0.5% |
| Ne sait pas | 11 | 2.4% | 1.1% | 6 | 2.7% | 1.2% | 6 | 2.1% | 0.9% | 2 | 1.8% | 0.5% |
