L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 504 | 100.0% | 1.0% | 249 | 100.0% | 1.0% | 255 | 100.0% | 0.9% | 90 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 249 | 49.4% | 1.0% | 249 | 100.0% | 1.0% | - | - | - | 44 | 48.6% | 0.5% |
| Femme | 255 | 50.6% | 0.9% | - | - | - | 255 | 100.0% | 0.9% | 46 | 51.4% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 46 | 9.2% | 0.6% | 26 | 10.4% | 0.7% | 21 | 8.1% | 0.6% | 15 | 17.0% | 0.5% |
| 25 à 34 ans | 51 | 10.1% | 0.7% | 35 | 13.9% | 0.9% | 16 | 6.4% | 0.4% | 11 | 12.4% | 0.3% |
| 35 à 49 ans | 110 | 21.8% | 0.9% | 51 | 20.6% | 0.8% | 59 | 23.0% | 0.9% | 40 | 45.0% | 0.6% |
| 50 à 59 ans | 103 | 20.5% | 1.1% | 34 | 13.6% | 0.7% | 69 | 27.2% | 1.5% | 19 | 21.7% | 0.5% |
| 60 ans et plus | 193 | 38.4% | 1.2% | 103 | 41.5% | 1.5% | 90 | 35.3% | 1.0% | 3 | 3.8% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 235 | 46.6% | 1.0% | - | - | - | 235 | 92.0% | 1.0% | 38 | 42.5% | 0.5% |
| Personne de référence | 267 | 53.0% | 0.9% | 209 | 83.9% | 1.0% | 59 | 22.9% | 0.7% | 34 | 38.2% | 0.4% |
| Responsable des achats | 377 | 74.8% | 1.0% | 142 | 57.1% | 1.1% | 235 | 92.1% | 1.0% | 64 | 71.6% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.7% | 0.7% | 4 | 1.4% | 1.0% | - | - | - | - | - | - |
| Petits patrons | 11 | 2.2% | 0.7% | 11 | 4.4% | 0.9% | - | - | - | 9 | 9.8% | 0.6% |
| Affaires et Cadres | 21 | 4.2% | 0.4% | 7 | 2.9% | 0.3% | 14 | 5.5% | 0.7% | 16 | 18.0% | 0.4% |
| Professions intermédiaires | 33 | 6.6% | 0.5% | 19 | 7.6% | 0.5% | 14 | 5.6% | 0.4% | 25 | 27.4% | 0.4% |
| Employés | 94 | 18.6% | 1.1% | 9 | 3.6% | 0.4% | 85 | 33.3% | 1.4% | 18 | 20.5% | 1.0% |
| Ouvriers | 100 | 19.9% | 1.6% | 79 | 31.9% | 1.6% | 21 | 8.1% | 1.6% | 2 | 1.7% | 0.4% |
| Retraités | 190 | 37.6% | 1.5% | 101 | 40.6% | 1.7% | 89 | 34.7% | 1.3% | 0 | 0.4% | 0.2% |
| Autres inactifs | 52 | 10.3% | 0.5% | 19 | 7.6% | 0.5% | 33 | 12.9% | 0.5% | 20 | 22.2% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.6% | 1.1% | 4 | 1.4% | 0.9% | 5 | 1.8% | 1.3% | - | - | - |
| Petits patrons | 10 | 2.0% | 0.4% | 9 | 3.5% | 0.6% | 1 | 0.4% | 0.1% | 10 | 11.0% | 0.4% |
| Affaires et Cadres | 40 | 8.0% | 0.6% | 12 | 4.8% | 0.4% | 28 | 11.1% | 0.8% | 40 | 45.1% | 0.6% |
| Professions intermédiaires | 39 | 7.8% | 0.5% | 23 | 9.2% | 0.6% | 17 | 6.5% | 0.4% | 39 | 44.0% | 0.5% |
| Employés | 55 | 10.8% | 1.0% | 16 | 6.3% | 0.7% | 39 | 15.3% | 1.3% | - | - | - |
| Ouvriers | 132 | 26.2% | 1.4% | 77 | 30.8% | 1.5% | 55 | 21.7% | 1.3% | - | - | - |
| Retraités | 202 | 40.2% | 1.4% | 107 | 43.1% | 1.6% | 95 | 37.3% | 1.2% | - | - | - |
| Autres inactifs | 17 | 3.3% | 0.4% | 2 | 0.9% | 0.1% | 15 | 5.7% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 100 | 19.9% | 1.0% | 53 | 21.5% | 1.2% | 47 | 18.3% | 0.8% | 7 | 7.9% | 0.4% |
| 2 personnes | 215 | 42.7% | 1.2% | 88 | 35.4% | 1.0% | 127 | 49.7% | 1.3% | 28 | 30.8% | 0.7% |
| 3 personnes | 69 | 13.7% | 0.8% | 37 | 14.9% | 0.8% | 32 | 12.5% | 0.7% | 28 | 31.4% | 0.7% |
| 4 personnes | 92 | 18.2% | 1.0% | 59 | 23.7% | 1.3% | 33 | 12.9% | 0.7% | 16 | 17.6% | 0.3% |
| 5 personnes et + | 28 | 5.5% | 0.5% | 11 | 4.5% | 0.4% | 17 | 6.6% | 0.6% | 11 | 12.4% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 130 | 25.8% | 0.8% | 70 | 28.2% | 0.9% | 60 | 23.4% | 0.7% | 38 | 42.6% | 0.5% |
| Non | 374 | 74.2% | 1.0% | 179 | 71.8% | 1.0% | 195 | 76.6% | 1.0% | 51 | 57.4% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 172 | 34.2% | 1.4% | 83 | 33.5% | 1.5% | 89 | 35.0% | 1.4% | 25 | 28.1% | 0.8% |
| Agglo. - 20 000 hab | 126 | 24.9% | 1.4% | 68 | 27.5% | 1.6% | 57 | 22.4% | 1.2% | 18 | 20.4% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 54 | 10.8% | 0.8% | 26 | 10.5% | 0.8% | 28 | 11.0% | 0.8% | 5 | 5.3% | 0.2% |
| Agglo. + 100 000 hab | 151 | 29.9% | 1.0% | 70 | 28.1% | 0.9% | 81 | 31.6% | 1.0% | 40 | 45.0% | 0.7% |
| Agglo. Paris | 1 | 0.2% | - | 1 | 0.4% | - | - | - | - | 1 | 1.2% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.2% | - | 1 | 0.4% | - | - | - | - | 1 | 1.2% | - |
| Bourgogne | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Basse Normandie | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.5% | 0.2% | 0 | 0.5% | 0.1% |
| Centre | 3 | 0.6% | 0.2% | 2 | 1.0% | 0.2% | 1 | 0.3% | 0.1% | 1 | 0.9% | 0.1% |
| Pays de Loire | 422 | 83.7% | 14.1% | 205 | 82.5% | 14.2% | 216 | 84.8% | 14.0% | 73 | 81.0% | 8.2% |
| Bretagne | 3 | 0.7% | 0.1% | 2 | 0.9% | 0.2% | 1 | 0.5% | 0.1% | - | - | - |
| Poitou Charentes | 65 | 12.9% | 4.4% | 33 | 13.2% | 4.6% | 32 | 12.6% | 4.1% | 10 | 10.7% | 2.6% |
| Aquitaine | 3 | 0.6% | 0.1% | 3 | 1.1% | 0.2% | - | - | - | 3 | 3.1% | 0.3% |
| Rhône Alpes | 3 | 0.6% | 0.1% | - | - | - | 3 | 1.1% | 0.1% | 2 | 1.7% | 0.1% |
| Languedoc Roussillon | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.8% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.3% | - | 1 | 0.6% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 318 | 63.1% | 0.9% | 162 | 65.0% | 0.9% | 157 | 61.3% | 0.8% | 79 | 87.8% | 0.5% |
| Presque tous les jours | 50 | 10.0% | 0.9% | 16 | 6.5% | 0.6% | 34 | 13.3% | 1.1% | 7 | 8.0% | 0.5% |
| 1 à 2 fois par semaine | 32 | 6.3% | 1.2% | 9 | 3.7% | 0.8% | 22 | 8.8% | 1.4% | 4 | 4.2% | 0.7% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.4% | 1 | 0.3% | 0.3% | 1 | 0.6% | 0.5% | - | - | - |
| Jamais | 7 | 1.4% | 9.9% | 7 | 2.9% | 13.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 3.8% | 1.1% | 10 | 4.1% | 1.4% | 9 | 3.5% | 0.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 9 | 1.8% | 0.3% | - | - | - | 9 | 3.6% | 0.5% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 82 | 16.2% | 1.5% | 45 | 18.0% | 2.0% | 37 | 14.4% | 1.2% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 81 | 16.1% | 1.2% | 48 | 19.4% | 1.6% | 33 | 13.0% | 0.9% | 7 | 7.4% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 115 | 22.7% | 1.0% | 55 | 22.2% | 1.0% | 59 | 23.3% | 1.0% | 14 | 15.7% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 90 | 17.8% | 1.2% | 39 | 15.5% | 1.0% | 51 | 20.1% | 1.4% | 19 | 21.3% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 62 | 12.4% | 0.9% | 31 | 12.4% | 0.8% | 31 | 12.3% | 1.0% | 28 | 31.1% | 0.8% |
| 65 000 euros et plus par an | 15 | 2.9% | 0.3% | 9 | 3.7% | 0.4% | 6 | 2.2% | 0.3% | 8 | 8.5% | 0.3% |
| Refus | 23 | 4.6% | 0.5% | 5 | 2.0% | 0.3% | 18 | 7.0% | 0.7% | 11 | 12.8% | 0.8% |
| Ne sait pas | 8 | 1.7% | 0.8% | 7 | 2.7% | 1.4% | 2 | 0.7% | 0.3% | 3 | 3.1% | 0.7% |
