L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 446 | 100.0% | 0.9% | 203 | 100.0% | 0.8% | 243 | 100.0% | 0.9% | 128 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 203 | 45.5% | 0.8% | 203 | 100.0% | 0.8% | - | - | - | 76 | 59.1% | 0.9% |
| Femme | 243 | 54.5% | 0.9% | - | - | - | 243 | 100.0% | 0.9% | 52 | 40.9% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 35 | 7.8% | 0.5% | 17 | 8.6% | 0.5% | 17 | 7.1% | 0.5% | 17 | 13.4% | 0.6% |
| 25 à 34 ans | 60 | 13.4% | 0.8% | 29 | 14.1% | 0.8% | 31 | 12.9% | 0.8% | 21 | 16.6% | 0.7% |
| 35 à 49 ans | 95 | 21.3% | 0.8% | 56 | 27.7% | 0.9% | 39 | 15.9% | 0.6% | 44 | 34.7% | 0.7% |
| 50 à 59 ans | 99 | 22.2% | 1.1% | 38 | 19.0% | 0.8% | 61 | 25.0% | 1.4% | 43 | 33.6% | 1.1% |
| 60 ans et plus | 157 | 35.3% | 1.0% | 62 | 30.6% | 0.9% | 95 | 39.2% | 1.1% | 2 | 1.6% | 0.2% |
| Individu | ||||||||||||
| Ménagères | 224 | 50.4% | 1.0% | - | - | - | 224 | 92.4% | 1.0% | 47 | 36.9% | 0.7% |
| Personne de référence | 247 | 55.4% | 0.9% | 171 | 84.2% | 0.8% | 76 | 31.4% | 1.0% | 67 | 52.4% | 0.8% |
| Responsable des achats | 330 | 74.0% | 0.9% | 125 | 61.6% | 1.0% | 205 | 84.4% | 0.9% | 74 | 57.8% | 0.7% |
| PCS Individu | ||||||||||||
| Petits patrons | 22 | 5.0% | 1.4% | 9 | 4.3% | 0.7% | 14 | 5.7% | 3.2% | 12 | 9.0% | 0.8% |
| Affaires et Cadres | 25 | 5.6% | 0.5% | 13 | 6.4% | 0.5% | 12 | 5.0% | 0.6% | 23 | 17.9% | 0.5% |
| Professions intermédiaires | 64 | 14.3% | 0.9% | 43 | 21.2% | 1.2% | 21 | 8.6% | 0.6% | 55 | 43.2% | 0.9% |
| Employés | 98 | 22.1% | 1.2% | 36 | 17.7% | 1.6% | 63 | 25.7% | 1.0% | 13 | 9.9% | 0.7% |
| Ouvriers | 30 | 6.7% | 0.5% | 27 | 13.4% | 0.5% | 3 | 1.2% | 0.2% | 3 | 2.2% | 0.8% |
| Retraités | 130 | 29.2% | 1.0% | 57 | 28.0% | 0.9% | 73 | 30.2% | 1.1% | 1 | 0.8% | 0.5% |
| Autres inactifs | 76 | 17.0% | 0.7% | 18 | 9.0% | 0.5% | 58 | 23.7% | 0.9% | 22 | 16.9% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.2% | - | - | - | 1 | 0.5% | 0.3% | - | - | - |
| Petits patrons | 23 | 5.1% | 0.9% | 9 | 4.3% | 0.6% | 14 | 5.9% | 1.1% | 23 | 17.8% | 0.9% |
| Affaires et Cadres | 36 | 8.1% | 0.5% | 16 | 7.7% | 0.5% | 20 | 8.4% | 0.6% | 36 | 28.1% | 0.5% |
| Professions intermédiaires | 69 | 15.6% | 0.9% | 52 | 25.4% | 1.3% | 18 | 7.3% | 0.5% | 69 | 54.1% | 0.9% |
| Employés | 68 | 15.2% | 1.2% | 34 | 16.6% | 1.4% | 34 | 14.0% | 1.1% | - | - | - |
| Ouvriers | 62 | 13.9% | 0.7% | 31 | 15.4% | 0.6% | 31 | 12.7% | 0.7% | - | - | - |
| Retraités | 140 | 31.4% | 0.9% | 58 | 28.8% | 0.9% | 82 | 33.6% | 1.0% | - | - | - |
| Autres inactifs | 46 | 10.4% | 1.1% | 4 | 1.7% | 0.2% | 43 | 17.6% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 96 | 21.6% | 1.0% | 42 | 20.7% | 1.0% | 54 | 22.4% | 1.0% | 13 | 10.2% | 0.7% |
| 2 personnes | 187 | 41.9% | 1.0% | 78 | 38.4% | 0.9% | 109 | 44.9% | 1.2% | 33 | 25.9% | 0.8% |
| 3 personnes | 95 | 21.3% | 1.0% | 54 | 26.8% | 1.1% | 40 | 16.7% | 0.9% | 53 | 41.5% | 1.3% |
| 4 personnes | 40 | 9.1% | 0.4% | 21 | 10.3% | 0.5% | 20 | 8.0% | 0.4% | 17 | 12.9% | 0.3% |
| 5 personnes et + | 27 | 6.1% | 0.5% | 8 | 3.8% | 0.3% | 19 | 8.0% | 0.7% | 12 | 9.5% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 105 | 23.5% | 0.7% | 52 | 25.9% | 0.7% | 52 | 21.6% | 0.6% | 38 | 29.9% | 0.5% |
| Non | 341 | 76.5% | 0.9% | 150 | 74.1% | 0.9% | 191 | 78.4% | 1.0% | 90 | 70.1% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 23 | 5.2% | 0.2% | 12 | 6.1% | 0.2% | 11 | 4.4% | 0.2% | 11 | 8.3% | 0.3% |
| Agglo. - 20 000 hab | 22 | 4.9% | 0.2% | 9 | 4.3% | 0.2% | 13 | 5.5% | 0.3% | 4 | 3.5% | 0.2% |
| Agglo. 20 000 à 100 000 hab | 63 | 14.0% | 0.9% | 21 | 10.2% | 0.6% | 42 | 17.3% | 1.2% | 11 | 8.5% | 0.5% |
| Agglo. + 100 000 hab | 336 | 75.4% | 2.2% | 160 | 79.0% | 2.1% | 176 | 72.5% | 2.2% | 101 | 79.1% | 1.8% |
| Agglo. Paris | 2 | 0.4% | - | 1 | 0.5% | - | 1 | 0.4% | - | 1 | 0.7% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.4% | - | 1 | 0.5% | - | 1 | 0.4% | - | 1 | 0.7% | - |
| Nord Pas de Calais | 9 | 2.1% | 0.3% | 2 | 1.0% | 0.1% | 7 | 3.0% | 0.4% | 2 | 1.5% | 0.2% |
| Lorraine | 2 | 0.5% | 0.1% | - | - | - | 2 | 0.9% | 0.2% | - | - | - |
| Franche-Comté | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Rhône Alpes | 1 | 0.3% | - | - | - | - | 1 | 0.5% | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 430 | 96.6% | 9.8% | 199 | 98.4% | 9.6% | 231 | 95.1% | 10.0% | 125 | 97.8% | 8.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 338 | 75.8% | 0.9% | 175 | 86.1% | 1.0% | 163 | 67.3% | 0.9% | 119 | 93.2% | 0.8% |
| Presque tous les jours | 38 | 8.6% | 0.7% | 14 | 7.1% | 0.6% | 24 | 9.9% | 0.8% | 7 | 5.2% | 0.4% |
| 1 à 2 fois par semaine | 31 | 6.9% | 1.1% | 2 | 1.2% | 0.2% | 28 | 11.7% | 1.8% | 1 | 0.8% | 0.2% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.4% | 1 | 0.8% | 1.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 5.3% | 1.4% | 4 | 2.0% | 0.6% | 20 | 8.0% | 2.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 20 | 4.5% | 0.7% | 5 | 2.5% | 0.5% | 15 | 6.1% | 0.9% | 1 | 0.6% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 33 | 7.4% | 0.6% | 13 | 6.4% | 0.6% | 20 | 8.3% | 0.6% | 5 | 3.7% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 59 | 13.2% | 0.9% | 34 | 16.7% | 1.1% | 25 | 10.2% | 0.7% | 6 | 4.9% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 82 | 18.3% | 0.7% | 31 | 15.1% | 0.5% | 51 | 21.0% | 0.8% | 24 | 19.1% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 73 | 16.4% | 1.0% | 33 | 16.1% | 0.9% | 40 | 16.5% | 1.1% | 17 | 13.2% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 68 | 15.2% | 1.0% | 43 | 21.2% | 1.1% | 25 | 10.2% | 0.8% | 36 | 27.8% | 1.0% |
| 65 000 euros et plus par an | 33 | 7.3% | 0.8% | 14 | 7.0% | 0.6% | 18 | 7.6% | 1.0% | 21 | 16.4% | 0.7% |
| Refus | 49 | 10.9% | 1.2% | 21 | 10.5% | 1.2% | 27 | 11.3% | 1.1% | 18 | 14.4% | 1.2% |
| Ne sait pas | 7 | 1.5% | 0.6% | 5 | 2.5% | 1.0% | 2 | 0.7% | 0.3% | - | - | - |
