L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 350 | 100.0% | 0.7% | 179 | 100.0% | 0.7% | 171 | 100.0% | 0.6% | 82 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 179 | 51.2% | 0.7% | 179 | 100.0% | 0.7% | - | - | - | 53 | 64.8% | 0.6% |
| Femme | 171 | 48.8% | 0.6% | - | - | - | 171 | 100.0% | 0.6% | 29 | 35.2% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 38 | 10.8% | 0.5% | 25 | 13.7% | 0.7% | 13 | 7.8% | 0.4% | 9 | 11.0% | 0.3% |
| 25 à 34 ans | 48 | 13.8% | 0.6% | 28 | 15.6% | 0.8% | 20 | 11.9% | 0.5% | 14 | 17.5% | 0.5% |
| 35 à 49 ans | 68 | 19.4% | 0.5% | 36 | 20.1% | 0.6% | 32 | 18.8% | 0.5% | 30 | 36.9% | 0.5% |
| 50 à 59 ans | 79 | 22.5% | 0.9% | 33 | 18.2% | 0.7% | 46 | 26.9% | 1.0% | 22 | 27.2% | 0.6% |
| 60 ans et plus | 117 | 33.5% | 0.7% | 58 | 32.5% | 0.8% | 59 | 34.6% | 0.7% | 6 | 7.4% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 161 | 46.0% | 0.7% | - | - | - | 161 | 94.3% | 0.7% | 27 | 32.8% | 0.4% |
| Personne de référence | 189 | 53.9% | 0.7% | 146 | 81.4% | 0.7% | 43 | 25.0% | 0.5% | 51 | 61.6% | 0.6% |
| Responsable des achats | 268 | 76.5% | 0.7% | 108 | 60.2% | 0.8% | 160 | 93.5% | 0.7% | 55 | 66.7% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 1.1% | 0.7% | 2 | 0.9% | 0.5% | 2 | 1.2% | 1.3% | - | - | - |
| Petits patrons | 10 | 2.9% | 0.6% | 9 | 4.8% | 0.7% | 2 | 1.0% | 0.4% | 10 | 12.6% | 0.7% |
| Affaires et Cadres | 14 | 4.0% | 0.3% | 9 | 4.8% | 0.3% | 5 | 3.1% | 0.2% | 11 | 13.5% | 0.3% |
| Professions intermédiaires | 46 | 13.0% | 0.6% | 30 | 16.9% | 0.8% | 15 | 8.9% | 0.4% | 39 | 48.1% | 0.7% |
| Employés | 62 | 17.6% | 0.7% | 10 | 5.8% | 0.5% | 51 | 30.0% | 0.8% | 10 | 11.9% | 0.5% |
| Ouvriers | 68 | 19.3% | 1.1% | 52 | 29.1% | 1.0% | 15 | 9.0% | 1.2% | 4 | 5.2% | 1.2% |
| Retraités | 111 | 31.8% | 0.9% | 55 | 30.6% | 0.9% | 57 | 33.1% | 0.8% | 0 | 0.5% | 0.2% |
| Autres inactifs | 36 | 10.3% | 0.4% | 13 | 7.0% | 0.3% | 24 | 13.7% | 0.4% | 7 | 8.2% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.8% | 0.8% | 2 | 0.9% | 0.4% | 5 | 2.7% | 1.3% | - | - | - |
| Petits patrons | 13 | 3.6% | 0.5% | 9 | 5.1% | 0.7% | 3 | 2.0% | 0.3% | 13 | 15.3% | 0.5% |
| Affaires et Cadres | 20 | 5.7% | 0.3% | 11 | 5.9% | 0.3% | 9 | 5.5% | 0.3% | 20 | 24.3% | 0.3% |
| Professions intermédiaires | 50 | 14.2% | 0.6% | 33 | 18.6% | 0.8% | 16 | 9.5% | 0.4% | 50 | 60.4% | 0.6% |
| Employés | 28 | 7.9% | 0.5% | 11 | 6.2% | 0.5% | 17 | 9.7% | 0.5% | - | - | - |
| Ouvriers | 82 | 23.5% | 0.9% | 39 | 21.9% | 0.8% | 43 | 25.2% | 1.0% | - | - | - |
| Retraités | 126 | 35.9% | 0.8% | 62 | 34.3% | 0.9% | 64 | 37.6% | 0.8% | - | - | - |
| Autres inactifs | 26 | 7.5% | 0.6% | 13 | 7.0% | 0.8% | 14 | 7.9% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 86 | 24.7% | 0.9% | 47 | 26.4% | 1.1% | 39 | 22.8% | 0.7% | 16 | 19.4% | 0.8% |
| 2 personnes | 140 | 40.0% | 0.8% | 63 | 35.2% | 0.7% | 77 | 45.1% | 0.8% | 18 | 22.0% | 0.4% |
| 3 personnes | 42 | 11.9% | 0.5% | 25 | 13.9% | 0.5% | 17 | 9.7% | 0.4% | 11 | 12.9% | 0.3% |
| 4 personnes | 58 | 16.6% | 0.6% | 31 | 17.3% | 0.7% | 27 | 15.8% | 0.6% | 20 | 24.5% | 0.4% |
| 5 personnes et + | 24 | 6.9% | 0.4% | 13 | 7.1% | 0.5% | 11 | 6.6% | 0.4% | 17 | 21.3% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 90 | 25.6% | 0.6% | 46 | 25.7% | 0.6% | 44 | 25.5% | 0.5% | 39 | 47.5% | 0.5% |
| Non | 261 | 74.4% | 0.7% | 133 | 74.3% | 0.8% | 127 | 74.5% | 0.7% | 43 | 52.5% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 121 | 34.6% | 1.0% | 66 | 36.9% | 1.2% | 55 | 32.3% | 0.9% | 23 | 28.3% | 0.7% |
| Agglo. - 20 000 hab | 76 | 21.7% | 0.8% | 40 | 22.1% | 0.9% | 37 | 21.4% | 0.8% | 18 | 22.1% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 64 | 18.3% | 0.9% | 26 | 14.6% | 0.8% | 38 | 22.2% | 1.0% | 18 | 22.4% | 0.9% |
| Agglo. + 100 000 hab | 82 | 23.3% | 0.5% | 41 | 22.6% | 0.5% | 41 | 24.1% | 0.5% | 22 | 26.4% | 0.4% |
| Agglo. Paris | 7 | 2.0% | 0.1% | 7 | 3.8% | 0.2% | - | - | - | 1 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 2.0% | 0.1% | 7 | 3.8% | 0.1% | - | - | - | 1 | 0.8% | - |
| Centre | 212 | 60.6% | 10.1% | 104 | 57.7% | 10.2% | 109 | 63.6% | 10.0% | 46 | 55.5% | 6.9% |
| Pays de Loire | 7 | 2.0% | 0.2% | 7 | 3.9% | 0.5% | - | - | - | 1 | 1.8% | 0.2% |
| Poitou Charentes | 123 | 35.0% | 8.2% | 60 | 33.7% | 8.4% | 62 | 36.3% | 8.0% | 33 | 40.3% | 8.9% |
| Limousin | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.2% | 0 | 0.1% | 0.1% | 0 | 0.5% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.3% | - | 1 | 0.5% | - | - | - | - | 1 | 1.1% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 239 | 68.3% | 0.6% | 134 | 74.7% | 0.7% | 105 | 61.6% | 0.6% | 74 | 89.7% | 0.5% |
| Presque tous les jours | 39 | 11.0% | 0.7% | 19 | 10.4% | 0.7% | 20 | 11.6% | 0.7% | 2 | 2.7% | 0.1% |
| 1 à 2 fois par semaine | 15 | 4.3% | 0.5% | 5 | 2.8% | 0.4% | 10 | 5.8% | 0.6% | 6 | 7.6% | 1.2% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.3% | 1 | 0.5% | 0.4% | 1 | 0.4% | 0.3% | - | - | - |
| Moins souvent | 10 | 2.9% | 1.8% | - | - | - | 10 | 5.8% | 3.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 3.7% | 0.8% | 9 | 5.3% | 1.3% | 3 | 2.0% | 0.4% | 1 | 0.6% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 16 | 4.5% | 0.6% | 1 | 0.3% | 0.1% | 15 | 8.9% | 0.9% | 1 | 0.7% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 43 | 12.3% | 0.8% | 21 | 11.5% | 0.9% | 22 | 13.1% | 0.7% | 2 | 2.5% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 59 | 16.8% | 0.9% | 25 | 13.9% | 0.8% | 34 | 19.8% | 0.9% | 8 | 9.4% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 90 | 25.6% | 0.8% | 51 | 28.7% | 0.9% | 38 | 22.4% | 0.6% | 24 | 28.7% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 51 | 14.7% | 0.7% | 24 | 13.1% | 0.6% | 28 | 16.3% | 0.8% | 18 | 22.4% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 36 | 10.2% | 0.5% | 23 | 13.1% | 0.6% | 12 | 7.1% | 0.4% | 17 | 20.4% | 0.5% |
| 65 000 euros et plus par an | 13 | 3.6% | 0.3% | 9 | 5.2% | 0.4% | 3 | 1.9% | 0.2% | 8 | 9.5% | 0.3% |
| Refus | 26 | 7.5% | 0.6% | 14 | 7.9% | 0.8% | 12 | 7.1% | 0.5% | 5 | 5.8% | 0.3% |
| Ne sait pas | 4 | 1.2% | 0.4% | 2 | 1.1% | 0.4% | 2 | 1.3% | 0.4% | - | - | - |
