L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1657 | 100.0% | 3.2% | 833 | 100.0% | 3.3% | 825 | 100.0% | 3.0% | 436 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 833 | 50.2% | 3.3% | 833 | 100.0% | 3.3% | - | - | - | 224 | 51.5% | 2.5% |
| Femme | 825 | 49.8% | 3.0% | - | - | - | 825 | 100.0% | 3.0% | 212 | 48.5% | 2.5% |
| Age | ||||||||||||
| 15 à 24 ans | 145 | 8.8% | 2.0% | 65 | 7.8% | 1.8% | 81 | 9.8% | 2.2% | 51 | 11.8% | 1.7% |
| 25 à 34 ans | 157 | 9.5% | 2.1% | 73 | 8.7% | 2.0% | 84 | 10.2% | 2.2% | 55 | 12.7% | 1.7% |
| 35 à 49 ans | 380 | 22.9% | 3.0% | 228 | 27.4% | 3.7% | 152 | 18.4% | 2.4% | 174 | 39.8% | 2.7% |
| 50 à 59 ans | 303 | 18.3% | 3.4% | 149 | 17.9% | 3.3% | 154 | 18.7% | 3.4% | 118 | 27.0% | 3.1% |
| 60 ans et plus | 672 | 40.5% | 4.3% | 318 | 38.2% | 4.6% | 354 | 42.9% | 4.0% | 38 | 8.8% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 763 | 46.0% | 3.2% | - | - | - | 763 | 92.5% | 3.2% | 183 | 42.0% | 2.6% |
| Personne de référence | 954 | 57.6% | 3.4% | 740 | 88.8% | 3.6% | 214 | 26.0% | 2.7% | 242 | 55.5% | 2.8% |
| Responsable des achats | 1168 | 70.5% | 3.2% | 438 | 52.6% | 3.3% | 730 | 88.5% | 3.2% | 299 | 68.6% | 2.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 38 | 2.3% | 7.7% | 32 | 3.8% | 9.4% | 7 | 0.8% | 4.0% | 1 | 0.2% | 3.1% |
| Petits patrons | 31 | 1.9% | 1.9% | 24 | 2.9% | 2.1% | 6 | 0.8% | 1.5% | 27 | 6.2% | 1.9% |
| Affaires et Cadres | 108 | 6.5% | 2.2% | 67 | 8.0% | 2.4% | 41 | 5.0% | 2.0% | 94 | 21.5% | 2.1% |
| Professions intermédiaires | 226 | 13.6% | 3.1% | 125 | 15.0% | 3.5% | 101 | 12.2% | 2.8% | 193 | 44.2% | 3.3% |
| Employés | 230 | 13.9% | 2.8% | 53 | 6.4% | 2.4% | 177 | 21.4% | 2.9% | 60 | 13.9% | 3.3% |
| Ouvriers | 232 | 14.0% | 3.7% | 182 | 21.8% | 3.6% | 50 | 6.1% | 3.9% | 18 | 4.0% | 5.0% |
| Retraités | 562 | 33.9% | 4.4% | 270 | 32.5% | 4.5% | 292 | 35.4% | 4.3% | 6 | 1.5% | 3.1% |
| Autres inactifs | 231 | 13.9% | 2.2% | 79 | 9.5% | 2.2% | 151 | 18.3% | 2.3% | 38 | 8.6% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 55 | 3.3% | 7.3% | 37 | 4.4% | 9.3% | 18 | 2.2% | 5.2% | - | - | - |
| Petits patrons | 53 | 3.2% | 2.0% | 25 | 3.0% | 1.8% | 28 | 3.4% | 2.2% | 53 | 12.2% | 2.0% |
| Affaires et Cadres | 145 | 8.8% | 2.1% | 71 | 8.5% | 2.1% | 74 | 9.0% | 2.1% | 145 | 33.3% | 2.1% |
| Professions intermédiaires | 238 | 14.4% | 3.0% | 128 | 15.4% | 3.1% | 110 | 13.3% | 2.9% | 238 | 54.6% | 3.0% |
| Employés | 136 | 8.2% | 2.5% | 66 | 7.9% | 2.8% | 70 | 8.5% | 2.3% | - | - | - |
| Ouvriers | 296 | 17.9% | 3.1% | 178 | 21.4% | 3.5% | 117 | 14.2% | 2.7% | - | - | - |
| Retraités | 601 | 36.3% | 4.0% | 286 | 34.3% | 4.3% | 315 | 38.2% | 3.8% | - | - | - |
| Autres inactifs | 134 | 8.1% | 3.3% | 42 | 5.0% | 2.8% | 92 | 11.1% | 3.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 328 | 19.8% | 3.3% | 161 | 19.3% | 3.7% | 167 | 20.3% | 2.9% | 44 | 10.1% | 2.3% |
| 2 personnes | 664 | 40.1% | 3.7% | 324 | 38.9% | 3.7% | 340 | 41.3% | 3.6% | 103 | 23.7% | 2.5% |
| 3 personnes | 251 | 15.2% | 2.7% | 137 | 16.5% | 2.9% | 114 | 13.9% | 2.6% | 112 | 25.7% | 2.8% |
| 4 personnes | 254 | 15.3% | 2.7% | 134 | 16.0% | 3.0% | 120 | 14.6% | 2.5% | 96 | 21.9% | 2.0% |
| 5 personnes et + | 160 | 9.7% | 2.9% | 78 | 9.3% | 2.9% | 83 | 10.0% | 2.9% | 81 | 18.6% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 443 | 26.7% | 2.8% | 225 | 27.0% | 3.0% | 218 | 26.5% | 2.6% | 190 | 43.5% | 2.5% |
| Non | 1214 | 73.3% | 3.3% | 608 | 73.0% | 3.5% | 606 | 73.5% | 3.2% | 246 | 56.5% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 531 | 32.1% | 4.4% | 266 | 31.9% | 4.6% | 265 | 32.2% | 4.3% | 135 | 31.0% | 4.2% |
| Agglo. - 20 000 hab | 505 | 30.5% | 5.6% | 232 | 27.9% | 5.4% | 273 | 33.2% | 5.8% | 94 | 21.5% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 255 | 15.4% | 3.7% | 119 | 14.2% | 3.5% | 137 | 16.6% | 3.8% | 66 | 15.0% | 3.2% |
| Agglo. + 100 000 hab | 328 | 19.8% | 2.1% | 190 | 22.8% | 2.5% | 138 | 16.8% | 1.7% | 124 | 28.4% | 2.2% |
| Agglo. Paris | 37 | 2.3% | 0.4% | 26 | 3.2% | 0.6% | 11 | 1.3% | 0.2% | 18 | 4.1% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 48 | 2.9% | 0.5% | 28 | 3.4% | 0.6% | 20 | 2.4% | 0.4% | 22 | 5.0% | 0.5% |
| Nord Pas de Calais | 3 | 0.2% | 0.1% | 3 | 0.3% | 0.2% | 1 | 0.1% | - | 3 | 0.7% | 0.3% |
| Champagne Ardennes | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Picardie | 3 | 0.2% | 0.2% | 3 | 0.3% | 0.4% | - | - | - | 3 | 0.7% | 0.7% |
| Bourgogne | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% |
| Haute Normandie | 15 | 0.9% | 1.0% | 6 | 0.7% | 0.8% | 9 | 1.1% | 1.2% | 1 | 0.2% | 0.2% |
| Basse Normandie | 232 | 14.0% | 19.3% | 97 | 11.7% | 17.1% | 134 | 16.3% | 21.3% | 73 | 16.8% | 20.6% |
| Centre | 14 | 0.8% | 0.7% | 2 | 0.3% | 0.2% | 11 | 1.4% | 1.0% | 5 | 1.2% | 0.8% |
| Pays de Loire | 612 | 36.9% | 20.5% | 324 | 38.9% | 22.5% | 288 | 35.0% | 18.6% | 160 | 36.8% | 18.0% |
| Bretagne | 707 | 42.7% | 26.4% | 361 | 43.3% | 28.1% | 347 | 42.0% | 24.9% | 162 | 37.2% | 22.9% |
| Poitou Charentes | 17 | 1.1% | 1.2% | 5 | 0.6% | 0.7% | 12 | 1.5% | 1.6% | 2 | 0.5% | 0.6% |
| Aquitaine | 3 | 0.2% | 0.1% | 3 | 0.4% | 0.2% | - | - | - | 3 | 0.6% | 0.3% |
| Limousin | 1 | - | 0.1% | 0 | - | 0.1% | 0 | - | - | 0 | 0.1% | 0.2% |
| Rhône Alpes | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1071 | 64.6% | 2.9% | 556 | 66.8% | 3.0% | 515 | 62.5% | 2.7% | 357 | 81.9% | 2.4% |
| Presque tous les jours | 171 | 10.3% | 3.1% | 81 | 9.7% | 3.2% | 91 | 11.0% | 3.0% | 43 | 9.8% | 2.7% |
| 1 à 2 fois par semaine | 87 | 5.2% | 3.2% | 28 | 3.4% | 2.4% | 59 | 7.1% | 3.7% | 14 | 3.2% | 2.7% |
| 1 à 3 fois par mois | 24 | 1.4% | 4.7% | 8 | 1.0% | 3.6% | 15 | 1.9% | 5.6% | 13 | 3.1% | 16.2% |
| Moins souvent | 30 | 1.8% | 5.3% | 22 | 2.6% | 7.7% | 8 | 1.0% | 2.9% | 2 | 0.6% | 4.6% |
| Jamais | 7 | 0.4% | 9.9% | 7 | 0.9% | 13.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 2.5% | 2.5% | 20 | 2.4% | 2.8% | 22 | 2.6% | 2.3% | 2 | 0.3% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 68 | 4.1% | 2.5% | 28 | 3.3% | 2.6% | 40 | 4.9% | 2.4% | 5 | 1.1% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 171 | 10.3% | 3.2% | 86 | 10.3% | 3.8% | 85 | 10.3% | 2.7% | 9 | 2.0% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 265 | 16.0% | 3.9% | 129 | 15.4% | 4.4% | 136 | 16.5% | 3.6% | 42 | 9.7% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 403 | 24.3% | 3.4% | 201 | 24.1% | 3.6% | 202 | 24.5% | 3.3% | 103 | 23.6% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 249 | 15.0% | 3.4% | 138 | 16.5% | 3.7% | 111 | 13.5% | 3.1% | 89 | 20.4% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 245 | 14.8% | 3.5% | 118 | 14.1% | 3.0% | 127 | 15.4% | 4.1% | 114 | 26.2% | 3.1% |
| 65 000 euros et plus par an | 68 | 4.1% | 1.6% | 42 | 5.0% | 1.7% | 27 | 3.2% | 1.5% | 36 | 8.3% | 1.3% |
| Refus | 112 | 6.8% | 2.7% | 54 | 6.4% | 3.0% | 59 | 7.1% | 2.4% | 30 | 6.9% | 2.0% |
| Ne sait pas | 35 | 2.1% | 3.3% | 19 | 2.3% | 4.0% | 16 | 1.9% | 2.7% | 6 | 1.5% | 1.6% |
