L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 801 | 100.0% | 1.5% | 416 | 100.0% | 1.7% | 385 | 100.0% | 1.4% | 205 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 416 | 51.9% | 1.7% | 416 | 100.0% | 1.7% | - | - | - | 122 | 59.4% | 1.4% |
| Femme | 385 | 48.1% | 1.4% | - | - | - | 385 | 100.0% | 1.4% | 83 | 40.6% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 5.5% | 0.6% | 22 | 5.2% | 0.6% | 23 | 5.9% | 0.6% | 18 | 8.7% | 0.6% |
| 25 à 34 ans | 86 | 10.7% | 1.1% | 57 | 13.6% | 1.5% | 29 | 7.5% | 0.8% | 42 | 20.6% | 1.3% |
| 35 à 49 ans | 175 | 21.8% | 1.4% | 104 | 25.0% | 1.7% | 70 | 18.3% | 1.1% | 89 | 43.4% | 1.4% |
| 50 à 59 ans | 135 | 16.9% | 1.5% | 71 | 17.0% | 1.6% | 64 | 16.7% | 1.4% | 40 | 19.3% | 1.0% |
| 60 ans et plus | 361 | 45.1% | 2.3% | 162 | 39.1% | 2.4% | 198 | 51.5% | 2.2% | 16 | 8.0% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 360 | 45.0% | 1.5% | - | - | - | 360 | 93.6% | 1.5% | 77 | 37.8% | 1.1% |
| Personne de référence | 521 | 65.0% | 1.8% | 384 | 92.3% | 1.9% | 137 | 35.5% | 1.7% | 125 | 61.3% | 1.5% |
| Responsable des achats | 593 | 74.1% | 1.6% | 243 | 58.4% | 1.9% | 350 | 90.9% | 1.5% | 147 | 72.0% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.5% | 2.4% | 10 | 2.4% | 2.9% | 2 | 0.6% | 1.5% | - | - | - |
| Petits patrons | 20 | 2.6% | 1.3% | 15 | 3.5% | 1.3% | 6 | 1.5% | 1.3% | 18 | 8.7% | 1.2% |
| Affaires et Cadres | 57 | 7.1% | 1.2% | 34 | 8.3% | 1.2% | 23 | 5.9% | 1.1% | 50 | 24.5% | 1.1% |
| Professions intermédiaires | 111 | 13.8% | 1.5% | 67 | 16.1% | 1.8% | 44 | 11.4% | 1.2% | 93 | 45.2% | 1.6% |
| Employés | 105 | 13.1% | 1.3% | 33 | 8.0% | 1.5% | 72 | 18.7% | 1.2% | 18 | 8.6% | 1.0% |
| Ouvriers | 93 | 11.6% | 1.5% | 75 | 18.1% | 1.5% | 18 | 4.7% | 1.4% | 1 | 0.6% | 0.4% |
| Retraités | 280 | 35.0% | 2.2% | 141 | 33.9% | 2.3% | 139 | 36.1% | 2.1% | 3 | 1.5% | 1.5% |
| Autres inactifs | 122 | 15.2% | 1.2% | 41 | 9.7% | 1.1% | 81 | 21.1% | 1.2% | 22 | 10.8% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 2.6% | 2.7% | 10 | 2.5% | 2.6% | 10 | 2.6% | 2.8% | - | - | - |
| Petits patrons | 29 | 3.6% | 1.1% | 17 | 4.0% | 1.2% | 12 | 3.2% | 1.0% | 29 | 14.2% | 1.1% |
| Affaires et Cadres | 60 | 7.5% | 0.9% | 33 | 7.9% | 1.0% | 27 | 7.1% | 0.8% | 60 | 29.4% | 0.9% |
| Professions intermédiaires | 115 | 14.4% | 1.5% | 72 | 17.3% | 1.8% | 44 | 11.3% | 1.1% | 115 | 56.4% | 1.5% |
| Employés | 64 | 8.0% | 1.2% | 32 | 7.7% | 1.3% | 32 | 8.4% | 1.1% | - | - | - |
| Ouvriers | 118 | 14.7% | 1.2% | 74 | 17.8% | 1.5% | 44 | 11.5% | 1.0% | - | - | - |
| Retraités | 318 | 39.7% | 2.1% | 147 | 35.3% | 2.2% | 171 | 44.4% | 2.1% | - | - | - |
| Autres inactifs | 75 | 9.4% | 1.8% | 31 | 7.4% | 2.0% | 45 | 11.6% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 183 | 22.8% | 1.8% | 83 | 20.1% | 1.9% | 99 | 25.8% | 1.8% | 22 | 10.7% | 1.1% |
| 2 personnes | 322 | 40.3% | 1.8% | 157 | 37.7% | 1.8% | 165 | 43.0% | 1.8% | 47 | 22.9% | 1.1% |
| 3 personnes | 122 | 15.2% | 1.3% | 79 | 19.1% | 1.7% | 42 | 11.0% | 0.9% | 53 | 26.1% | 1.3% |
| 4 personnes | 119 | 14.8% | 1.3% | 66 | 15.9% | 1.5% | 53 | 13.7% | 1.1% | 61 | 30.0% | 1.3% |
| 5 personnes et + | 55 | 6.9% | 1.0% | 30 | 7.2% | 1.1% | 25 | 6.6% | 0.9% | 21 | 10.3% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 205 | 25.6% | 1.3% | 120 | 28.8% | 1.6% | 85 | 22.2% | 1.0% | 111 | 54.2% | 1.4% |
| Non | 595 | 74.4% | 1.6% | 296 | 71.2% | 1.7% | 300 | 77.8% | 1.6% | 94 | 45.8% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 285 | 35.6% | 2.4% | 150 | 36.2% | 2.6% | 135 | 35.0% | 2.2% | 61 | 29.8% | 1.9% |
| Agglo. - 20 000 hab | 175 | 21.8% | 1.9% | 87 | 20.9% | 2.0% | 88 | 22.8% | 1.8% | 33 | 16.2% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 158 | 19.7% | 2.3% | 78 | 18.8% | 2.3% | 80 | 20.7% | 2.2% | 36 | 17.4% | 1.8% |
| Agglo. + 100 000 hab | 176 | 22.0% | 1.1% | 97 | 23.3% | 1.3% | 79 | 20.6% | 1.0% | 71 | 34.8% | 1.3% |
| Agglo. Paris | 7 | 0.9% | 0.1% | 3 | 0.8% | 0.1% | 3 | 0.9% | 0.1% | 4 | 1.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 0.9% | 0.1% | 3 | 0.8% | 0.1% | 3 | 0.9% | 0.1% | 4 | 1.8% | 0.1% |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.3% | 0.2% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 1 | 0.2% | - | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Aquitaine | 59 | 7.4% | 2.1% | 33 | 7.9% | 2.5% | 26 | 6.7% | 1.8% | 14 | 7.0% | 1.7% |
| Midi Pyrénées | 680 | 85.0% | 27.5% | 359 | 86.3% | 30.1% | 322 | 83.5% | 25.1% | 177 | 86.4% | 21.9% |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | - | - | 1 | 0.4% | 0.4% |
| Auvergne | 2 | 0.2% | 0.2% | 1 | 0.3% | 0.2% | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 1 | 0.1% | - | 1 | 0.1% | - | 0 | 0.1% | - | - | - | - |
| Languedoc Roussillon | 48 | 6.0% | 2.1% | 17 | 4.1% | 1.6% | 31 | 8.1% | 2.6% | 8 | 4.0% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 499 | 62.4% | 1.3% | 270 | 64.9% | 1.5% | 229 | 59.6% | 1.2% | 187 | 91.3% | 1.2% |
| Presque tous les jours | 70 | 8.7% | 1.3% | 37 | 8.9% | 1.5% | 33 | 8.5% | 1.1% | 9 | 4.5% | 0.6% |
| 1 à 2 fois par semaine | 41 | 5.1% | 1.5% | 20 | 4.8% | 1.7% | 21 | 5.4% | 1.3% | 5 | 2.4% | 1.0% |
| 1 à 3 fois par mois | 10 | 1.3% | 2.0% | 5 | 1.2% | 2.1% | 5 | 1.4% | 1.9% | 4 | 1.8% | 4.4% |
| Moins souvent | 7 | 0.8% | 1.2% | 3 | 0.8% | 1.1% | 4 | 0.9% | 1.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 4.6% | 2.2% | 22 | 5.3% | 3.0% | 15 | 3.8% | 1.5% | 1 | 0.7% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 89 | 11.1% | 3.3% | 44 | 10.7% | 4.2% | 45 | 11.6% | 2.7% | 4 | 2.2% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 100 | 12.5% | 1.9% | 40 | 9.5% | 1.8% | 61 | 15.8% | 1.9% | 7 | 3.5% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 85 | 10.6% | 1.3% | 40 | 9.7% | 1.4% | 45 | 11.6% | 1.2% | 17 | 8.5% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 185 | 23.1% | 1.6% | 98 | 23.6% | 1.8% | 87 | 22.6% | 1.4% | 56 | 27.4% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 99 | 12.3% | 1.3% | 57 | 13.7% | 1.5% | 42 | 10.8% | 1.2% | 34 | 16.6% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 112 | 14.0% | 1.6% | 69 | 16.6% | 1.8% | 43 | 11.1% | 1.4% | 49 | 23.8% | 1.3% |
| 65 000 euros et plus par an | 42 | 5.2% | 1.0% | 25 | 6.1% | 1.0% | 16 | 4.2% | 0.9% | 22 | 10.6% | 0.8% |
| Refus | 42 | 5.3% | 1.0% | 13 | 3.1% | 0.7% | 29 | 7.6% | 1.2% | 13 | 6.1% | 0.8% |
| Ne sait pas | 10 | 1.3% | 0.9% | 7 | 1.7% | 1.4% | 3 | 0.8% | 0.6% | 1 | 0.6% | 0.3% |
