L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 399 | 100.0% | 0.8% | 188 | 100.0% | 0.8% | 211 | 100.0% | 0.8% | 117 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 188 | 47.2% | 0.8% | 188 | 100.0% | 0.8% | - | - | - | 68 | 58.4% | 0.8% |
| Femme | 211 | 52.8% | 0.8% | - | - | - | 211 | 100.0% | 0.8% | 49 | 41.6% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 26 | 6.6% | 0.4% | 17 | 8.8% | 0.5% | 10 | 4.7% | 0.3% | 14 | 11.7% | 0.4% |
| 25 à 34 ans | 48 | 12.0% | 0.6% | 26 | 14.0% | 0.7% | 22 | 10.2% | 0.6% | 20 | 17.0% | 0.6% |
| 35 à 49 ans | 84 | 20.9% | 0.7% | 45 | 23.8% | 0.7% | 39 | 18.4% | 0.6% | 37 | 32.1% | 0.6% |
| 50 à 59 ans | 87 | 21.8% | 1.0% | 32 | 16.7% | 0.7% | 55 | 26.3% | 1.2% | 39 | 33.4% | 1.0% |
| 60 ans et plus | 154 | 38.6% | 1.0% | 69 | 36.6% | 1.0% | 85 | 40.4% | 1.0% | 7 | 5.8% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 200 | 50.0% | 0.8% | - | - | - | 200 | 94.7% | 0.8% | 45 | 38.2% | 0.6% |
| Personne de référence | 237 | 59.5% | 0.8% | 160 | 85.2% | 0.8% | 77 | 36.5% | 1.0% | 64 | 54.6% | 0.7% |
| Responsable des achats | 286 | 71.6% | 0.8% | 105 | 55.9% | 0.8% | 181 | 85.7% | 0.8% | 72 | 61.7% | 0.7% |
| PCS Individu | ||||||||||||
| Petits patrons | 13 | 3.4% | 0.8% | 9 | 5.0% | 0.8% | 4 | 1.9% | 0.9% | 12 | 10.2% | 0.8% |
| Affaires et Cadres | 32 | 7.9% | 0.6% | 15 | 8.1% | 0.5% | 16 | 7.8% | 0.8% | 28 | 24.1% | 0.6% |
| Professions intermédiaires | 49 | 12.4% | 0.7% | 37 | 19.5% | 1.0% | 13 | 6.0% | 0.3% | 43 | 37.1% | 0.7% |
| Employés | 92 | 23.0% | 1.1% | 30 | 16.2% | 1.3% | 61 | 29.1% | 1.0% | 14 | 12.0% | 0.8% |
| Ouvriers | 16 | 4.1% | 0.3% | 15 | 7.7% | 0.3% | 2 | 0.9% | 0.1% | 3 | 2.8% | 0.9% |
| Retraités | 129 | 32.4% | 1.0% | 62 | 32.9% | 1.0% | 67 | 31.9% | 1.0% | 1 | 1.2% | 0.7% |
| Autres inactifs | 67 | 16.8% | 0.7% | 20 | 10.5% | 0.5% | 47 | 22.4% | 0.7% | 15 | 12.7% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.1% | - | - | - |
| Petits patrons | 27 | 6.7% | 1.0% | 11 | 5.6% | 0.8% | 16 | 7.7% | 1.3% | 27 | 22.9% | 1.0% |
| Affaires et Cadres | 38 | 9.4% | 0.5% | 19 | 10.2% | 0.6% | 18 | 8.7% | 0.5% | 38 | 32.2% | 0.5% |
| Professions intermédiaires | 52 | 13.1% | 0.7% | 38 | 20.4% | 0.9% | 14 | 6.6% | 0.4% | 52 | 44.9% | 0.7% |
| Employés | 63 | 15.7% | 1.2% | 30 | 16.1% | 1.3% | 32 | 15.3% | 1.1% | - | - | - |
| Ouvriers | 41 | 10.2% | 0.4% | 17 | 8.8% | 0.3% | 24 | 11.4% | 0.5% | - | - | - |
| Retraités | 141 | 35.2% | 0.9% | 65 | 34.4% | 1.0% | 76 | 36.0% | 0.9% | - | - | - |
| Autres inactifs | 38 | 9.6% | 0.9% | 8 | 4.5% | 0.6% | 30 | 14.2% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 96 | 24.1% | 1.0% | 39 | 20.6% | 0.9% | 58 | 27.3% | 1.0% | 13 | 10.8% | 0.6% |
| 2 personnes | 170 | 42.7% | 0.9% | 79 | 42.2% | 0.9% | 91 | 43.1% | 1.0% | 35 | 29.7% | 0.8% |
| 3 personnes | 81 | 20.4% | 0.9% | 41 | 21.8% | 0.9% | 40 | 19.1% | 0.9% | 42 | 36.3% | 1.1% |
| 4 personnes | 36 | 9.0% | 0.4% | 22 | 11.5% | 0.5% | 14 | 6.8% | 0.3% | 18 | 15.6% | 0.4% |
| 5 personnes et + | 15 | 3.8% | 0.3% | 7 | 3.9% | 0.3% | 8 | 3.7% | 0.3% | 9 | 7.6% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 85 | 21.3% | 0.5% | 43 | 22.9% | 0.6% | 42 | 19.8% | 0.5% | 40 | 34.6% | 0.5% |
| Non | 314 | 78.7% | 0.9% | 145 | 77.1% | 0.8% | 169 | 80.2% | 0.9% | 76 | 65.4% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 13 | 3.3% | 0.1% | 7 | 3.6% | 0.1% | 7 | 3.1% | 0.1% | 3 | 3.0% | 0.1% |
| Agglo. - 20 000 hab | 20 | 5.0% | 0.2% | 7 | 3.7% | 0.2% | 13 | 6.1% | 0.3% | 4 | 3.1% | 0.1% |
| Agglo. 20 000 à 100 000 hab | 50 | 12.4% | 0.7% | 22 | 11.7% | 0.7% | 28 | 13.1% | 0.8% | 13 | 11.2% | 0.6% |
| Agglo. + 100 000 hab | 315 | 78.9% | 2.0% | 151 | 80.4% | 2.0% | 163 | 77.5% | 2.0% | 96 | 82.4% | 1.7% |
| Agglo. Paris | 1 | 0.4% | - | 1 | 0.5% | - | 0 | 0.2% | - | 0 | 0.4% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.4% | - | 1 | 0.5% | - | 0 | 0.2% | - | 0 | 0.4% | - |
| Nord Pas de Calais | 4 | 1.0% | 0.1% | 0 | 0.2% | - | 4 | 1.7% | 0.2% | 0 | 0.3% | - |
| Lorraine | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | - | - | - |
| Champagne Ardennes | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.2% | - | - | - | - | - | - |
| Pays de Loire | 1 | 0.3% | - | - | - | - | 1 | 0.5% | 0.1% | - | - | - |
| Rhône Alpes | 2 | 0.4% | - | 0 | 0.1% | - | 1 | 0.6% | 0.1% | 0 | 0.3% | - |
| Languedoc Roussillon | 1 | 0.2% | - | 0 | 0.1% | - | 1 | 0.3% | 0.1% | 1 | 0.6% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 389 | 97.4% | 8.9% | 186 | 98.6% | 9.0% | 203 | 96.4% | 8.8% | 115 | 98.4% | 7.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 299 | 75.0% | 0.8% | 163 | 86.4% | 0.9% | 137 | 64.9% | 0.7% | 109 | 93.2% | 0.7% |
| Presque tous les jours | 28 | 6.9% | 0.5% | 11 | 5.7% | 0.4% | 17 | 7.9% | 0.6% | 5 | 4.2% | 0.3% |
| 1 à 2 fois par semaine | 33 | 8.2% | 1.2% | 3 | 1.4% | 0.2% | 30 | 14.2% | 1.9% | 2 | 1.5% | 0.3% |
| 1 à 3 fois par mois | 1 | 0.3% | 0.2% | - | - | - | 1 | 0.5% | 0.4% | 1 | 0.9% | 1.2% |
| Moins souvent | 4 | 1.0% | 0.7% | - | - | - | 4 | 1.9% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 4.9% | 1.2% | 4 | 2.3% | 0.6% | 15 | 7.1% | 1.6% | 0 | 0.4% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 14 | 3.5% | 0.5% | 5 | 2.6% | 0.5% | 9 | 4.3% | 0.5% | 1 | 0.9% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 41 | 10.1% | 0.8% | 11 | 6.0% | 0.5% | 29 | 13.9% | 0.9% | 7 | 6.1% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 48 | 12.0% | 0.7% | 27 | 14.4% | 0.9% | 21 | 9.8% | 0.6% | 9 | 8.1% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 77 | 19.2% | 0.7% | 33 | 17.4% | 0.6% | 44 | 20.9% | 0.7% | 20 | 17.4% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 64 | 16.0% | 0.9% | 31 | 16.4% | 0.8% | 33 | 15.6% | 0.9% | 22 | 18.7% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 59 | 14.8% | 0.8% | 40 | 21.0% | 1.0% | 19 | 9.2% | 0.6% | 25 | 21.8% | 0.7% |
| 65 000 euros et plus par an | 30 | 7.6% | 0.7% | 16 | 8.5% | 0.6% | 14 | 6.7% | 0.8% | 18 | 15.7% | 0.6% |
| Refus | 44 | 11.1% | 1.1% | 18 | 9.8% | 1.0% | 26 | 12.3% | 1.1% | 13 | 10.9% | 0.9% |
| Ne sait pas | 3 | 0.8% | 0.3% | 3 | 1.6% | 0.6% | 0 | 0.1% | - | - | - | - |
