L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 579 | 100.0% | 1.1% | 287 | 100.0% | 1.2% | 292 | 100.0% | 1.1% | 143 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 287 | 49.6% | 1.2% | 287 | 100.0% | 1.2% | - | - | - | 88 | 61.8% | 1.0% |
| Femme | 292 | 50.4% | 1.1% | - | - | - | 292 | 100.0% | 1.1% | 54 | 38.2% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 6.4% | 0.5% | 17 | 6.1% | 0.5% | 19 | 6.6% | 0.5% | 12 | 8.2% | 0.4% |
| 25 à 34 ans | 57 | 9.8% | 0.7% | 33 | 11.5% | 0.9% | 24 | 8.1% | 0.6% | 20 | 14.2% | 0.6% |
| 35 à 49 ans | 144 | 24.8% | 1.1% | 75 | 26.0% | 1.2% | 69 | 23.6% | 1.1% | 50 | 35.1% | 0.8% |
| 50 à 59 ans | 107 | 18.4% | 1.2% | 53 | 18.3% | 1.2% | 54 | 18.4% | 1.2% | 51 | 35.8% | 1.3% |
| 60 ans et plus | 236 | 40.7% | 1.5% | 109 | 38.1% | 1.6% | 126 | 43.2% | 1.4% | 10 | 6.7% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 273 | 47.1% | 1.2% | - | - | - | 273 | 93.4% | 1.2% | 48 | 33.6% | 0.7% |
| Personne de référence | 380 | 65.5% | 1.3% | 253 | 88.2% | 1.2% | 126 | 43.2% | 1.6% | 92 | 64.3% | 1.1% |
| Responsable des achats | 429 | 74.0% | 1.2% | 162 | 56.3% | 1.2% | 267 | 91.4% | 1.2% | 98 | 68.9% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.9% | 2.2% | 11 | 3.7% | 3.1% | 0 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 15 | 2.6% | 0.9% | 10 | 3.6% | 0.9% | 5 | 1.6% | 1.1% | 12 | 8.4% | 0.8% |
| Affaires et Cadres | 38 | 6.5% | 0.8% | 25 | 8.8% | 0.9% | 13 | 4.4% | 0.6% | 31 | 21.7% | 0.7% |
| Professions intermédiaires | 79 | 13.6% | 1.1% | 48 | 16.7% | 1.3% | 31 | 10.5% | 0.9% | 67 | 46.7% | 1.1% |
| Employés | 92 | 15.8% | 1.1% | 17 | 6.0% | 0.8% | 75 | 25.5% | 1.2% | 17 | 11.6% | 0.9% |
| Ouvriers | 80 | 13.9% | 1.3% | 59 | 20.6% | 1.2% | 21 | 7.2% | 1.7% | 1 | 0.4% | 0.2% |
| Retraités | 175 | 30.3% | 1.4% | 92 | 32.1% | 1.5% | 83 | 28.5% | 1.2% | 1 | 0.4% | 0.2% |
| Autres inactifs | 89 | 15.4% | 0.9% | 25 | 8.5% | 0.7% | 65 | 22.2% | 1.0% | 16 | 10.9% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 3.4% | 2.6% | 17 | 6.1% | 4.4% | 2 | 0.8% | 0.6% | - | - | - |
| Petits patrons | 28 | 4.8% | 1.1% | 11 | 4.0% | 0.8% | 16 | 5.5% | 1.3% | 28 | 19.3% | 1.1% |
| Affaires et Cadres | 46 | 7.9% | 0.7% | 28 | 9.9% | 0.8% | 17 | 5.9% | 0.5% | 46 | 31.9% | 0.7% |
| Professions intermédiaires | 70 | 12.0% | 0.9% | 48 | 16.9% | 1.2% | 21 | 7.3% | 0.6% | 70 | 48.8% | 0.9% |
| Employés | 45 | 7.8% | 0.8% | 19 | 6.8% | 0.8% | 26 | 8.7% | 0.8% | - | - | - |
| Ouvriers | 118 | 20.3% | 1.2% | 52 | 18.2% | 1.0% | 66 | 22.5% | 1.5% | - | - | - |
| Retraités | 201 | 34.7% | 1.3% | 104 | 36.3% | 1.6% | 97 | 33.2% | 1.2% | - | - | - |
| Autres inactifs | 53 | 9.2% | 1.3% | 6 | 2.0% | 0.4% | 47 | 16.2% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 146 | 25.2% | 1.5% | 37 | 13.0% | 0.9% | 109 | 37.3% | 1.9% | 21 | 14.4% | 1.1% |
| 2 personnes | 207 | 35.8% | 1.1% | 132 | 46.1% | 1.5% | 75 | 25.6% | 0.8% | 36 | 25.2% | 0.9% |
| 3 personnes | 88 | 15.3% | 1.0% | 46 | 16.0% | 1.0% | 43 | 14.5% | 1.0% | 36 | 25.1% | 0.9% |
| 4 personnes | 102 | 17.6% | 1.1% | 51 | 17.7% | 1.1% | 51 | 17.4% | 1.1% | 31 | 21.8% | 0.7% |
| 5 personnes et + | 36 | 6.2% | 0.7% | 21 | 7.2% | 0.8% | 15 | 5.2% | 0.5% | 19 | 13.4% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 121 | 21.0% | 0.8% | 69 | 24.1% | 0.9% | 52 | 17.9% | 0.6% | 52 | 36.2% | 0.7% |
| Non | 458 | 79.0% | 1.3% | 218 | 75.9% | 1.2% | 240 | 82.1% | 1.3% | 91 | 63.8% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 173 | 29.9% | 1.4% | 97 | 33.8% | 1.7% | 76 | 26.1% | 1.2% | 30 | 21.4% | 0.9% |
| Agglo. - 20 000 hab | 184 | 31.8% | 2.0% | 84 | 29.1% | 1.9% | 100 | 34.4% | 2.1% | 32 | 22.7% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 130 | 22.5% | 1.9% | 59 | 20.7% | 1.8% | 71 | 24.2% | 1.9% | 41 | 28.4% | 2.0% |
| Agglo. + 100 000 hab | 87 | 14.9% | 0.6% | 44 | 15.3% | 0.6% | 43 | 14.6% | 0.5% | 36 | 25.5% | 0.6% |
| Agglo. Paris | 5 | 0.9% | 0.1% | 3 | 1.2% | 0.1% | 2 | 0.7% | - | 3 | 2.0% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 1.0% | 0.1% | 3 | 1.2% | 0.1% | 2 | 0.8% | - | 3 | 2.2% | 0.1% |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Picardie | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.1% | - |
| Haute Normandie | 2 | 0.4% | 0.1% | 1 | 0.5% | 0.2% | 1 | 0.3% | 0.1% | 1 | 0.7% | 0.2% |
| Basse Normandie | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Centre | 3 | 0.5% | 0.1% | 3 | 0.9% | 0.3% | - | - | - | 3 | 1.8% | 0.4% |
| Pays de Loire | 15 | 2.7% | 0.5% | 5 | 1.6% | 0.3% | 11 | 3.7% | 0.7% | 8 | 5.7% | 0.9% |
| Bretagne | 547 | 94.4% | 20.5% | 273 | 95.1% | 21.3% | 274 | 93.8% | 19.7% | 126 | 88.4% | 17.8% |
| Poitou Charentes | 2 | 0.3% | 0.1% | 2 | 0.5% | 0.2% | 0 | - | - | 1 | 0.8% | 0.3% |
| Aquitaine | 3 | 0.5% | 0.1% | - | - | - | 3 | 1.0% | 0.2% | - | - | - |
| Limousin | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.3% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 344 | 59.3% | 0.9% | 192 | 67.0% | 1.0% | 151 | 51.8% | 0.8% | 122 | 85.4% | 0.8% |
| Presque tous les jours | 53 | 9.1% | 1.0% | 26 | 8.9% | 1.0% | 27 | 9.4% | 0.9% | 14 | 10.2% | 0.9% |
| 1 à 2 fois par semaine | 43 | 7.4% | 1.6% | 17 | 6.0% | 1.5% | 25 | 8.7% | 1.6% | 3 | 2.1% | 0.6% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.5% | - | - | - | 3 | 0.9% | 0.9% | 0 | 0.1% | 0.1% |
| Moins souvent | 3 | 0.5% | 0.5% | 1 | 0.5% | 0.5% | 2 | 0.6% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 3 | 0.6% | 0.2% | 1 | 0.5% | 0.2% | 2 | 0.7% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 15 | 2.6% | 0.5% | 5 | 1.7% | 0.5% | 10 | 3.4% | 0.6% | 1 | 0.7% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 59 | 10.1% | 1.1% | 21 | 7.2% | 0.9% | 38 | 13.0% | 1.2% | 4 | 2.9% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 96 | 16.6% | 1.4% | 51 | 17.8% | 1.7% | 45 | 15.4% | 1.2% | 13 | 8.8% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 146 | 25.3% | 1.3% | 61 | 21.1% | 1.1% | 86 | 29.3% | 1.4% | 32 | 22.5% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 109 | 18.8% | 1.5% | 67 | 23.2% | 1.8% | 42 | 14.3% | 1.2% | 37 | 25.8% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 66 | 11.4% | 0.9% | 46 | 16.1% | 1.2% | 20 | 6.8% | 0.7% | 36 | 24.9% | 1.0% |
| 65 000 euros et plus par an | 24 | 4.1% | 0.6% | 18 | 6.2% | 0.7% | 6 | 1.9% | 0.3% | 13 | 8.8% | 0.4% |
| Refus | 58 | 10.0% | 1.4% | 15 | 5.2% | 0.8% | 43 | 14.7% | 1.8% | 6 | 4.2% | 0.4% |
| Ne sait pas | 4 | 0.6% | 0.3% | 3 | 1.0% | 0.6% | 1 | 0.3% | 0.2% | 2 | 1.4% | 0.5% |
