L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 979 | 100.0% | 1.9% | 498 | 100.0% | 2.0% | 481 | 100.0% | 1.8% | 232 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 498 | 50.9% | 2.0% | 498 | 100.0% | 2.0% | - | - | - | 126 | 54.3% | 1.4% |
| Femme | 481 | 49.1% | 1.8% | - | - | - | 481 | 100.0% | 1.8% | 106 | 45.7% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 75 | 7.7% | 1.0% | 33 | 6.7% | 0.9% | 42 | 8.7% | 1.2% | 23 | 9.9% | 0.7% |
| 25 à 34 ans | 103 | 10.5% | 1.4% | 60 | 12.1% | 1.6% | 43 | 8.9% | 1.1% | 45 | 19.5% | 1.4% |
| 35 à 49 ans | 191 | 19.5% | 1.5% | 92 | 18.5% | 1.5% | 99 | 20.5% | 1.6% | 80 | 34.6% | 1.3% |
| 50 à 59 ans | 190 | 19.4% | 2.1% | 106 | 21.2% | 2.3% | 85 | 17.6% | 1.9% | 63 | 27.2% | 1.7% |
| 60 ans et plus | 420 | 42.9% | 2.7% | 207 | 41.5% | 3.0% | 213 | 44.3% | 2.4% | 20 | 8.8% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 423 | 43.2% | 1.8% | - | - | - | 423 | 88.0% | 1.8% | 91 | 39.2% | 1.3% |
| Personne de référence | 582 | 59.5% | 2.1% | 445 | 89.3% | 2.2% | 137 | 28.6% | 1.7% | 124 | 53.5% | 1.5% |
| Responsable des achats | 677 | 69.2% | 1.9% | 274 | 55.1% | 2.1% | 403 | 83.8% | 1.8% | 154 | 66.3% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 28 | 2.9% | 5.6% | 20 | 4.1% | 6.1% | 8 | 1.6% | 4.7% | - | - | - |
| Petits patrons | 34 | 3.5% | 2.1% | 19 | 3.9% | 1.6% | 15 | 3.1% | 3.4% | 28 | 11.9% | 1.9% |
| Affaires et Cadres | 61 | 6.3% | 1.2% | 35 | 7.1% | 1.2% | 26 | 5.5% | 1.3% | 50 | 21.7% | 1.1% |
| Professions intermédiaires | 119 | 12.1% | 1.6% | 55 | 11.0% | 1.5% | 64 | 13.4% | 1.8% | 92 | 39.5% | 1.6% |
| Employés | 145 | 14.8% | 1.7% | 35 | 7.0% | 1.6% | 110 | 22.9% | 1.8% | 19 | 8.1% | 1.0% |
| Ouvriers | 102 | 10.4% | 1.6% | 89 | 17.8% | 1.8% | 13 | 2.7% | 1.0% | 8 | 3.6% | 2.4% |
| Retraités | 347 | 35.5% | 2.7% | 173 | 34.8% | 2.9% | 174 | 36.2% | 2.6% | 3 | 1.4% | 1.5% |
| Autres inactifs | 142 | 14.5% | 1.4% | 71 | 14.3% | 2.0% | 70 | 14.6% | 1.0% | 32 | 13.8% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 48 | 4.9% | 6.4% | 25 | 5.0% | 6.3% | 23 | 4.8% | 6.4% | - | - | - |
| Petits patrons | 48 | 4.9% | 1.8% | 34 | 6.9% | 2.5% | 14 | 2.8% | 1.1% | 48 | 20.7% | 1.8% |
| Affaires et Cadres | 78 | 7.9% | 1.1% | 37 | 7.5% | 1.1% | 40 | 8.4% | 1.2% | 78 | 33.5% | 1.1% |
| Professions intermédiaires | 106 | 10.9% | 1.3% | 54 | 10.9% | 1.3% | 52 | 10.8% | 1.4% | 106 | 45.9% | 1.3% |
| Employés | 85 | 8.7% | 1.6% | 33 | 6.6% | 1.4% | 52 | 10.8% | 1.7% | - | - | - |
| Ouvriers | 157 | 16.0% | 1.7% | 83 | 16.7% | 1.6% | 74 | 15.4% | 1.7% | - | - | - |
| Retraités | 377 | 38.5% | 2.5% | 184 | 36.9% | 2.7% | 193 | 40.1% | 2.3% | - | - | - |
| Autres inactifs | 80 | 8.2% | 2.0% | 48 | 9.6% | 3.1% | 33 | 6.8% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 193 | 19.7% | 1.9% | 77 | 15.4% | 1.8% | 116 | 24.1% | 2.0% | 28 | 12.1% | 1.4% |
| 2 personnes | 443 | 45.2% | 2.4% | 231 | 46.3% | 2.7% | 212 | 44.1% | 2.3% | 67 | 28.8% | 1.6% |
| 3 personnes | 162 | 16.5% | 1.8% | 92 | 18.5% | 1.9% | 69 | 14.4% | 1.6% | 61 | 26.2% | 1.5% |
| 4 personnes | 142 | 14.5% | 1.5% | 71 | 14.3% | 1.6% | 70 | 14.7% | 1.5% | 62 | 26.8% | 1.3% |
| 5 personnes et + | 40 | 4.1% | 0.7% | 27 | 5.5% | 1.0% | 13 | 2.7% | 0.5% | 14 | 6.1% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 207 | 21.1% | 1.3% | 114 | 22.9% | 1.5% | 93 | 19.4% | 1.1% | 81 | 35.1% | 1.1% |
| Non | 772 | 78.9% | 2.1% | 384 | 77.1% | 2.2% | 388 | 80.6% | 2.1% | 150 | 64.9% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 311 | 31.8% | 2.6% | 159 | 31.9% | 2.8% | 152 | 31.6% | 2.4% | 48 | 20.6% | 1.5% |
| Agglo. - 20 000 hab | 185 | 18.9% | 2.0% | 95 | 19.1% | 2.2% | 90 | 18.7% | 1.9% | 38 | 16.5% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 164 | 16.8% | 2.3% | 83 | 16.6% | 2.5% | 81 | 16.9% | 2.2% | 39 | 16.6% | 1.9% |
| Agglo. + 100 000 hab | 307 | 31.4% | 2.0% | 155 | 31.1% | 2.1% | 152 | 31.7% | 1.9% | 103 | 44.6% | 1.8% |
| Agglo. Paris | 12 | 1.2% | 0.1% | 6 | 1.2% | 0.2% | 5 | 1.1% | 0.1% | 4 | 1.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 14 | 1.4% | 0.1% | 6 | 1.2% | 0.1% | 8 | 1.6% | 0.2% | 4 | 1.8% | 0.1% |
| Centre | 1 | 0.1% | - | 0 | - | - | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% |
| Pays de Loire | 2 | 0.2% | 0.1% | 1 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | 0.1% | - |
| Bretagne | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Poitou Charentes | 196 | 20.0% | 13.1% | 102 | 20.4% | 14.2% | 94 | 19.6% | 12.1% | 45 | 19.4% | 12.1% |
| Aquitaine | 735 | 75.1% | 26.3% | 370 | 74.3% | 27.8% | 365 | 76.0% | 24.9% | 168 | 72.4% | 20.2% |
| Midi Pyrénées | 25 | 2.5% | 1.0% | 15 | 3.1% | 1.3% | 10 | 2.0% | 0.7% | 12 | 5.1% | 1.5% |
| Limousin | 2 | 0.2% | 0.4% | 1 | 0.3% | 0.5% | 1 | 0.2% | 0.3% | 1 | 0.3% | 0.4% |
| Auvergne | 2 | 0.2% | 0.1% | 1 | 0.2% | 0.2% | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 1 | 0.1% | - | - | - | - | 1 | 0.1% | - | - | - | - |
| Languedoc Roussillon | 1 | 0.1% | - | 0 | 0.1% | - | 1 | 0.1% | 0.1% | 1 | 0.4% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 655 | 67.0% | 1.8% | 335 | 67.2% | 1.8% | 321 | 66.7% | 1.7% | 206 | 88.7% | 1.4% |
| Presque tous les jours | 116 | 11.8% | 2.1% | 56 | 11.2% | 2.2% | 60 | 12.4% | 2.0% | 21 | 8.9% | 1.3% |
| 1 à 2 fois par semaine | 48 | 4.9% | 1.7% | 17 | 3.5% | 1.5% | 30 | 6.3% | 1.9% | 4 | 1.9% | 0.9% |
| 1 à 3 fois par mois | 12 | 1.3% | 2.4% | 7 | 1.4% | 3.0% | 5 | 1.1% | 1.9% | 1 | 0.6% | 1.6% |
| Moins souvent | 8 | 0.9% | 1.5% | 7 | 1.4% | 2.5% | 1 | 0.3% | 0.4% | - | - | - |
| Jamais | 5 | 0.6% | 7.5% | 5 | 1.1% | 10.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 2.3% | 1.3% | 8 | 1.6% | 1.1% | 15 | 3.0% | 1.5% | 2 | 1.0% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 48 | 5.0% | 1.8% | 33 | 6.7% | 3.2% | 15 | 3.2% | 0.9% | 4 | 1.7% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 111 | 11.3% | 2.1% | 45 | 9.0% | 2.0% | 66 | 13.6% | 2.1% | 5 | 2.1% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 126 | 12.9% | 1.9% | 56 | 11.2% | 1.9% | 70 | 14.6% | 1.9% | 27 | 11.7% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 266 | 27.2% | 2.3% | 123 | 24.7% | 2.2% | 143 | 29.7% | 2.3% | 51 | 21.8% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 158 | 16.1% | 2.1% | 87 | 17.5% | 2.3% | 70 | 14.6% | 1.9% | 41 | 17.8% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 115 | 11.7% | 1.6% | 74 | 14.8% | 1.9% | 41 | 8.5% | 1.3% | 51 | 21.9% | 1.4% |
| 65 000 euros et plus par an | 61 | 6.2% | 1.4% | 44 | 8.7% | 1.8% | 17 | 3.6% | 1.0% | 27 | 11.9% | 1.0% |
| Refus | 67 | 6.9% | 1.6% | 27 | 5.4% | 1.5% | 40 | 8.3% | 1.6% | 22 | 9.6% | 1.5% |
| Ne sait pas | 5 | 0.5% | 0.5% | 1 | 0.3% | 0.3% | 4 | 0.7% | 0.6% | 1 | 0.4% | 0.2% |
