L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 568 | 100.0% | 1.1% | 257 | 100.0% | 1.0% | 311 | 100.0% | 1.1% | 126 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 257 | 45.2% | 1.0% | 257 | 100.0% | 1.0% | - | - | - | 75 | 59.3% | 0.8% |
| Femme | 311 | 54.8% | 1.1% | - | - | - | 311 | 100.0% | 1.1% | 51 | 40.7% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 36 | 6.3% | 0.5% | 15 | 5.9% | 0.4% | 21 | 6.7% | 0.6% | 10 | 8.0% | 0.3% |
| 25 à 34 ans | 52 | 9.1% | 0.7% | 30 | 11.7% | 0.8% | 21 | 6.9% | 0.6% | 19 | 14.7% | 0.6% |
| 35 à 49 ans | 115 | 20.3% | 0.9% | 54 | 20.9% | 0.9% | 61 | 19.7% | 1.0% | 52 | 41.5% | 0.8% |
| 50 à 59 ans | 114 | 20.0% | 1.3% | 47 | 18.3% | 1.0% | 67 | 21.4% | 1.5% | 35 | 27.8% | 0.9% |
| 60 ans et plus | 252 | 44.3% | 1.6% | 111 | 43.1% | 1.6% | 141 | 45.3% | 1.6% | 10 | 8.1% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 290 | 51.1% | 1.2% | - | - | - | 290 | 93.3% | 1.2% | 47 | 37.2% | 0.7% |
| Personne de référence | 314 | 55.3% | 1.1% | 233 | 90.5% | 1.1% | 82 | 26.2% | 1.0% | 75 | 59.2% | 0.9% |
| Responsable des achats | 417 | 73.3% | 1.2% | 130 | 50.6% | 1.0% | 287 | 92.1% | 1.3% | 81 | 64.5% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.6% | 1.8% | 7 | 2.6% | 2.0% | 2 | 0.8% | 1.5% | - | - | - |
| Petits patrons | 13 | 2.2% | 0.8% | 9 | 3.4% | 0.7% | 4 | 1.2% | 0.9% | 11 | 8.4% | 0.7% |
| Affaires et Cadres | 34 | 5.9% | 0.7% | 18 | 7.2% | 0.7% | 15 | 4.9% | 0.7% | 27 | 21.4% | 0.6% |
| Professions intermédiaires | 74 | 13.0% | 1.0% | 43 | 16.7% | 1.2% | 31 | 9.8% | 0.9% | 60 | 48.0% | 1.0% |
| Employés | 90 | 15.8% | 1.1% | 14 | 5.3% | 0.6% | 76 | 24.4% | 1.2% | 14 | 11.3% | 0.8% |
| Ouvriers | 65 | 11.5% | 1.0% | 52 | 20.2% | 1.0% | 14 | 4.3% | 1.1% | 2 | 1.3% | 0.5% |
| Retraités | 224 | 39.4% | 1.7% | 103 | 40.3% | 1.7% | 120 | 38.6% | 1.8% | 1 | 0.8% | 0.5% |
| Autres inactifs | 61 | 10.7% | 0.6% | 11 | 4.3% | 0.3% | 50 | 15.9% | 0.7% | 11 | 8.7% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 2.1% | 1.6% | 7 | 2.6% | 1.7% | 5 | 1.8% | 1.6% | - | - | - |
| Petits patrons | 16 | 2.9% | 0.6% | 10 | 3.8% | 0.7% | 7 | 2.1% | 0.5% | 16 | 13.1% | 0.6% |
| Affaires et Cadres | 36 | 6.3% | 0.5% | 20 | 8.0% | 0.6% | 15 | 4.8% | 0.4% | 36 | 28.2% | 0.5% |
| Professions intermédiaires | 74 | 13.0% | 0.9% | 44 | 17.3% | 1.1% | 30 | 9.5% | 0.8% | 74 | 58.7% | 0.9% |
| Employés | 44 | 7.7% | 0.8% | 15 | 5.7% | 0.6% | 29 | 9.4% | 1.0% | - | - | - |
| Ouvriers | 102 | 18.0% | 1.1% | 46 | 17.9% | 0.9% | 56 | 18.0% | 1.3% | - | - | - |
| Retraités | 254 | 44.7% | 1.7% | 106 | 41.4% | 1.6% | 148 | 47.5% | 1.8% | - | - | - |
| Autres inactifs | 30 | 5.3% | 0.7% | 8 | 3.3% | 0.6% | 22 | 6.9% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 122 | 21.5% | 1.2% | 51 | 19.9% | 1.2% | 71 | 22.9% | 1.3% | 21 | 16.3% | 1.1% |
| 2 personnes | 264 | 46.4% | 1.5% | 118 | 45.8% | 1.4% | 146 | 46.9% | 1.6% | 32 | 25.1% | 0.8% |
| 3 personnes | 65 | 11.5% | 0.7% | 32 | 12.5% | 0.7% | 33 | 10.7% | 0.7% | 16 | 12.7% | 0.4% |
| 4 personnes | 81 | 14.3% | 0.9% | 36 | 14.1% | 0.8% | 45 | 14.5% | 1.0% | 34 | 27.2% | 0.7% |
| 5 personnes et + | 35 | 6.2% | 0.6% | 20 | 7.6% | 0.7% | 16 | 5.1% | 0.6% | 23 | 18.6% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 135 | 23.7% | 0.9% | 59 | 23.0% | 0.8% | 75 | 24.2% | 0.9% | 57 | 45.4% | 0.7% |
| Non | 434 | 76.3% | 1.2% | 198 | 77.0% | 1.1% | 236 | 75.8% | 1.3% | 69 | 54.6% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 209 | 36.8% | 1.7% | 93 | 36.1% | 1.6% | 116 | 37.3% | 1.9% | 34 | 26.7% | 1.0% |
| Agglo. - 20 000 hab | 119 | 20.9% | 1.3% | 59 | 22.9% | 1.4% | 60 | 19.3% | 1.3% | 31 | 24.8% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 95 | 16.6% | 1.4% | 38 | 14.8% | 1.1% | 56 | 18.1% | 1.6% | 23 | 17.9% | 1.1% |
| Agglo. + 100 000 hab | 141 | 24.9% | 0.9% | 63 | 24.6% | 0.8% | 78 | 25.1% | 1.0% | 37 | 29.5% | 0.7% |
| Agglo. Paris | 5 | 0.8% | 0.1% | 4 | 1.6% | 0.1% | 1 | 0.2% | - | 1 | 1.0% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.8% | - | 4 | 1.6% | 0.1% | 1 | 0.2% | - | 1 | 1.0% | - |
| Bourgogne | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Centre | 359 | 63.2% | 17.1% | 161 | 62.6% | 15.9% | 198 | 63.7% | 18.2% | 74 | 59.1% | 11.2% |
| Pays de Loire | 7 | 1.3% | 0.2% | 6 | 2.3% | 0.4% | 1 | 0.4% | 0.1% | 4 | 2.9% | 0.4% |
| Poitou Charentes | 193 | 34.0% | 12.9% | 84 | 32.6% | 11.7% | 110 | 35.2% | 14.1% | 44 | 35.2% | 11.9% |
| Aquitaine | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.4% | 0.1% |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | - |
| Limousin | 1 | 0.2% | 0.2% | 1 | 0.4% | 0.4% | 0 | 0.1% | 0.1% | 1 | 0.4% | 0.3% |
| Auvergne | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.2% | - | 1 | 0.3% | - | - | - | - | 1 | 0.7% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 391 | 68.8% | 1.1% | 186 | 72.5% | 1.0% | 205 | 65.7% | 1.1% | 116 | 92.2% | 0.8% |
| Presque tous les jours | 61 | 10.7% | 1.1% | 32 | 12.3% | 1.2% | 29 | 9.4% | 1.0% | 5 | 3.9% | 0.3% |
| 1 à 2 fois par semaine | 19 | 3.3% | 0.7% | 5 | 2.1% | 0.5% | 13 | 4.3% | 0.8% | 5 | 3.9% | 0.9% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.5% | 1 | 0.4% | 0.4% | 2 | 0.6% | 0.7% | - | - | - |
| Moins souvent | 12 | 2.0% | 2.0% | 2 | 0.7% | 0.6% | 10 | 3.1% | 3.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 11 | 2.0% | 0.7% | 6 | 2.4% | 0.8% | 5 | 1.7% | 0.6% | 1 | 0.5% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 41 | 7.2% | 1.5% | 23 | 9.0% | 2.2% | 18 | 5.7% | 1.1% | 2 | 1.3% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 62 | 10.8% | 1.1% | 22 | 8.6% | 1.0% | 39 | 12.7% | 1.3% | 5 | 3.9% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 92 | 16.3% | 1.4% | 32 | 12.4% | 1.1% | 61 | 19.5% | 1.6% | 13 | 10.5% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 133 | 23.4% | 1.1% | 67 | 26.1% | 1.2% | 66 | 21.2% | 1.1% | 31 | 24.3% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 85 | 15.0% | 1.2% | 40 | 15.6% | 1.1% | 45 | 14.5% | 1.2% | 25 | 19.5% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 76 | 13.3% | 1.1% | 37 | 14.4% | 0.9% | 39 | 12.4% | 1.3% | 33 | 25.9% | 0.9% |
| 65 000 euros et plus par an | 20 | 3.4% | 0.5% | 12 | 4.6% | 0.5% | 8 | 2.5% | 0.4% | 11 | 8.9% | 0.4% |
| Refus | 43 | 7.5% | 1.0% | 15 | 5.9% | 0.9% | 28 | 8.9% | 1.1% | 6 | 5.0% | 0.4% |
| Ne sait pas | 6 | 1.1% | 0.6% | 3 | 1.1% | 0.6% | 3 | 1.0% | 0.6% | 0 | 0.3% | 0.1% |
