L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 599 | 100.0% | 1.1% | 289 | 100.0% | 1.2% | 310 | 100.0% | 1.1% | 126 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 289 | 48.2% | 1.2% | 289 | 100.0% | 1.2% | - | - | - | 70 | 55.6% | 0.8% |
| Femme | 310 | 51.8% | 1.1% | - | - | - | 310 | 100.0% | 1.1% | 56 | 44.4% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 35 | 5.9% | 0.5% | 19 | 6.7% | 0.5% | 16 | 5.1% | 0.4% | 7 | 5.8% | 0.2% |
| 25 à 34 ans | 64 | 10.6% | 0.8% | 28 | 9.8% | 0.8% | 35 | 11.4% | 0.9% | 31 | 24.7% | 1.0% |
| 35 à 49 ans | 110 | 18.4% | 0.9% | 67 | 23.2% | 1.1% | 43 | 14.0% | 0.7% | 42 | 33.4% | 0.7% |
| 50 à 59 ans | 121 | 20.2% | 1.3% | 58 | 20.2% | 1.3% | 62 | 20.2% | 1.4% | 36 | 28.9% | 1.0% |
| 60 ans et plus | 269 | 44.9% | 1.7% | 116 | 40.2% | 1.7% | 153 | 49.4% | 1.7% | 9 | 7.2% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 285 | 47.6% | 1.2% | - | - | - | 285 | 91.9% | 1.2% | 48 | 37.9% | 0.7% |
| Personne de référence | 346 | 57.8% | 1.2% | 256 | 88.6% | 1.2% | 90 | 29.2% | 1.1% | 71 | 56.3% | 0.8% |
| Responsable des achats | 432 | 72.1% | 1.2% | 154 | 53.2% | 1.2% | 278 | 89.8% | 1.2% | 80 | 63.8% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 2.5% | 2.9% | 9 | 3.1% | 2.6% | 6 | 1.9% | 3.6% | 1 | 0.6% | 3.1% |
| Petits patrons | 14 | 2.3% | 0.9% | 8 | 2.7% | 0.7% | 6 | 2.0% | 1.4% | 9 | 7.4% | 0.7% |
| Affaires et Cadres | 32 | 5.4% | 0.7% | 23 | 8.0% | 0.8% | 9 | 3.0% | 0.4% | 30 | 23.9% | 0.7% |
| Professions intermédiaires | 76 | 12.7% | 1.1% | 38 | 13.1% | 1.0% | 38 | 12.4% | 1.1% | 59 | 46.8% | 1.0% |
| Employés | 96 | 16.1% | 1.1% | 30 | 10.5% | 1.3% | 66 | 21.2% | 1.1% | 14 | 10.9% | 0.8% |
| Ouvriers | 63 | 10.5% | 1.0% | 55 | 19.2% | 1.1% | 7 | 2.4% | 0.6% | 3 | 2.3% | 0.8% |
| Retraités | 242 | 40.4% | 1.9% | 108 | 37.5% | 1.8% | 133 | 43.1% | 2.0% | 1 | 0.9% | 0.6% |
| Autres inactifs | 61 | 10.1% | 0.6% | 17 | 5.9% | 0.5% | 44 | 14.1% | 0.7% | 9 | 7.0% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 3.0% | 2.4% | 10 | 3.4% | 2.5% | 8 | 2.7% | 2.4% | - | - | - |
| Petits patrons | 15 | 2.5% | 0.6% | 8 | 2.7% | 0.6% | 7 | 2.2% | 0.6% | 15 | 11.7% | 0.6% |
| Affaires et Cadres | 45 | 7.4% | 0.6% | 24 | 8.2% | 0.7% | 21 | 6.8% | 0.6% | 45 | 35.5% | 0.6% |
| Professions intermédiaires | 66 | 11.1% | 0.8% | 38 | 13.3% | 0.9% | 28 | 9.0% | 0.7% | 66 | 52.8% | 0.8% |
| Employés | 56 | 9.3% | 1.0% | 31 | 10.6% | 1.3% | 25 | 8.1% | 0.8% | - | - | - |
| Ouvriers | 94 | 15.8% | 1.0% | 52 | 18.1% | 1.0% | 42 | 13.6% | 1.0% | - | - | - |
| Retraités | 271 | 45.3% | 1.8% | 116 | 40.3% | 1.7% | 154 | 49.8% | 1.9% | - | - | - |
| Autres inactifs | 33 | 5.6% | 0.8% | 10 | 3.3% | 0.6% | 24 | 7.7% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 146 | 24.3% | 1.5% | 66 | 22.8% | 1.5% | 80 | 25.7% | 1.4% | 16 | 12.6% | 0.8% |
| 2 personnes | 260 | 43.4% | 1.4% | 134 | 46.5% | 1.5% | 126 | 40.6% | 1.3% | 39 | 31.0% | 0.9% |
| 3 personnes | 89 | 14.9% | 1.0% | 45 | 15.5% | 0.9% | 44 | 14.3% | 1.0% | 26 | 20.8% | 0.7% |
| 4 personnes | 61 | 10.2% | 0.7% | 32 | 11.0% | 0.7% | 30 | 9.5% | 0.6% | 25 | 19.9% | 0.5% |
| 5 personnes et + | 43 | 7.1% | 0.8% | 12 | 4.2% | 0.5% | 30 | 9.8% | 1.1% | 20 | 15.7% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 110 | 18.3% | 0.7% | 47 | 16.4% | 0.6% | 62 | 20.1% | 0.7% | 50 | 39.4% | 0.6% |
| Non | 489 | 81.7% | 1.3% | 242 | 83.6% | 1.4% | 247 | 79.9% | 1.3% | 76 | 60.6% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 270 | 45.2% | 2.3% | 125 | 43.2% | 2.2% | 146 | 47.0% | 2.3% | 53 | 42.6% | 1.7% |
| Agglo. - 20 000 hab | 100 | 16.7% | 1.1% | 52 | 18.1% | 1.2% | 47 | 15.3% | 1.0% | 19 | 14.7% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 107 | 17.8% | 1.5% | 53 | 18.4% | 1.6% | 54 | 17.3% | 1.5% | 24 | 19.2% | 1.2% |
| Agglo. + 100 000 hab | 115 | 19.2% | 0.7% | 54 | 18.6% | 0.7% | 61 | 19.7% | 0.8% | 27 | 21.5% | 0.5% |
| Agglo. Paris | 7 | 1.1% | 0.1% | 5 | 1.6% | 0.1% | 2 | 0.7% | - | 2 | 1.9% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.1% | 0.1% | 5 | 1.6% | 0.1% | 2 | 0.7% | - | 2 | 1.9% | 0.1% |
| Bourgogne | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | 0 | 0.1% | - |
| Centre | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | 0 | 0.1% | - |
| Poitou Charentes | 1 | 0.1% | - | 0 | 0.2% | 0.1% | 0 | 0.1% | - | - | - | - |
| Aquitaine | 1 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | - | - | - | - | - |
| Midi Pyrénées | 4 | 0.7% | 0.2% | 1 | 0.4% | 0.1% | 3 | 1.0% | 0.2% | 3 | 2.2% | 0.3% |
| Limousin | 137 | 22.9% | 22.2% | 64 | 22.3% | 21.9% | 73 | 23.5% | 22.6% | 23 | 18.7% | 14.4% |
| Auvergne | 444 | 74.2% | 39.0% | 215 | 74.4% | 39.3% | 229 | 74.0% | 38.8% | 94 | 74.8% | 30.6% |
| Rhône Alpes | 2 | 0.3% | - | 1 | 0.2% | - | 2 | 0.5% | 0.1% | 2 | 1.6% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.5% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 353 | 59.0% | 1.0% | 175 | 60.7% | 1.0% | 178 | 57.4% | 0.9% | 105 | 83.9% | 0.7% |
| Presque tous les jours | 64 | 10.7% | 1.1% | 31 | 10.9% | 1.2% | 32 | 10.5% | 1.1% | 15 | 11.6% | 0.9% |
| 1 à 2 fois par semaine | 37 | 6.2% | 1.4% | 12 | 4.1% | 1.0% | 26 | 8.2% | 1.6% | 6 | 4.5% | 1.1% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.5% | 1 | 0.4% | 0.5% | 2 | 0.5% | 0.6% | - | - | - |
| Moins souvent | 4 | 0.6% | 0.6% | 3 | 1.1% | 1.1% | 0 | 0.1% | 0.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 4.0% | 1.4% | 9 | 3.2% | 1.3% | 15 | 4.8% | 1.6% | 3 | 2.0% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 43 | 7.2% | 1.6% | 22 | 7.8% | 2.2% | 21 | 6.7% | 1.2% | 2 | 1.4% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 75 | 12.5% | 1.4% | 31 | 10.8% | 1.4% | 44 | 14.1% | 1.4% | 3 | 2.1% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 98 | 16.4% | 1.5% | 53 | 18.5% | 1.8% | 45 | 14.4% | 1.2% | 10 | 8.2% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 140 | 23.4% | 1.2% | 68 | 23.7% | 1.2% | 72 | 23.2% | 1.2% | 37 | 29.2% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 75 | 12.5% | 1.0% | 36 | 12.5% | 1.0% | 39 | 12.5% | 1.1% | 20 | 15.9% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 68 | 11.3% | 1.0% | 39 | 13.6% | 1.0% | 29 | 9.2% | 0.9% | 27 | 21.6% | 0.7% |
| 65 000 euros et plus par an | 18 | 3.0% | 0.4% | 13 | 4.6% | 0.5% | 5 | 1.5% | 0.3% | 11 | 8.6% | 0.4% |
| Refus | 50 | 8.4% | 1.2% | 15 | 5.0% | 0.8% | 36 | 11.5% | 1.4% | 13 | 10.6% | 0.9% |
| Ne sait pas | 7 | 1.2% | 0.7% | 1 | 0.4% | 0.2% | 6 | 2.1% | 1.1% | 1 | 0.4% | 0.1% |
