L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 552 | 100.0% | 1.1% | 269 | 100.0% | 1.1% | 283 | 100.0% | 1.0% | 130 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 269 | 48.7% | 1.1% | 269 | 100.0% | 1.1% | - | - | - | 78 | 60.0% | 0.9% |
| Femme | 283 | 51.3% | 1.0% | - | - | - | 283 | 100.0% | 1.0% | 52 | 40.0% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 29 | 5.3% | 0.4% | 15 | 5.7% | 0.4% | 14 | 4.9% | 0.4% | 19 | 15.0% | 0.6% |
| 25 à 34 ans | 47 | 8.6% | 0.6% | 22 | 8.2% | 0.6% | 25 | 8.9% | 0.7% | 15 | 11.9% | 0.5% |
| 35 à 49 ans | 96 | 17.3% | 0.8% | 59 | 21.9% | 1.0% | 37 | 13.0% | 0.6% | 41 | 31.3% | 0.6% |
| 50 à 59 ans | 124 | 22.4% | 1.4% | 69 | 25.6% | 1.5% | 55 | 19.4% | 1.2% | 36 | 28.0% | 1.0% |
| 60 ans et plus | 256 | 46.4% | 1.6% | 104 | 38.7% | 1.5% | 152 | 53.8% | 1.7% | 18 | 13.9% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 259 | 46.9% | 1.1% | - | - | - | 259 | 91.4% | 1.1% | 35 | 27.0% | 0.5% |
| Personne de référence | 329 | 59.7% | 1.2% | 240 | 89.3% | 1.2% | 89 | 31.5% | 1.1% | 79 | 60.5% | 0.9% |
| Responsable des achats | 392 | 71.0% | 1.1% | 137 | 50.8% | 1.0% | 255 | 90.1% | 1.1% | 74 | 56.6% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 2.0% | 2.2% | 8 | 2.9% | 2.3% | 3 | 1.1% | 2.0% | 3 | 2.0% | 10.3% |
| Petits patrons | 13 | 2.4% | 0.8% | 11 | 4.2% | 1.0% | 2 | 0.7% | 0.5% | 12 | 9.4% | 0.9% |
| Affaires et Cadres | 34 | 6.1% | 0.7% | 29 | 10.6% | 1.0% | 5 | 1.9% | 0.3% | 30 | 22.9% | 0.7% |
| Professions intermédiaires | 64 | 11.5% | 0.9% | 36 | 13.4% | 1.0% | 28 | 9.7% | 0.8% | 53 | 40.9% | 0.9% |
| Employés | 68 | 12.3% | 0.8% | 17 | 6.4% | 0.8% | 51 | 17.9% | 0.8% | 13 | 10.1% | 0.7% |
| Ouvriers | 81 | 14.7% | 1.3% | 66 | 24.5% | 1.3% | 16 | 5.5% | 1.2% | - | - | - |
| Retraités | 209 | 37.8% | 1.6% | 85 | 31.6% | 1.4% | 124 | 43.8% | 1.8% | 1 | 1.1% | 0.7% |
| Autres inactifs | 72 | 13.1% | 0.7% | 17 | 6.5% | 0.5% | 55 | 19.3% | 0.8% | 18 | 13.6% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 2.2% | 1.6% | 11 | 4.2% | 2.8% | 1 | 0.3% | 0.2% | - | - | - |
| Petits patrons | 17 | 3.0% | 0.6% | 14 | 5.2% | 1.0% | 3 | 0.9% | 0.2% | 17 | 12.7% | 0.6% |
| Affaires et Cadres | 46 | 8.3% | 0.7% | 29 | 11.0% | 0.9% | 16 | 5.8% | 0.5% | 46 | 35.2% | 0.7% |
| Professions intermédiaires | 68 | 12.3% | 0.9% | 35 | 12.9% | 0.8% | 33 | 11.7% | 0.9% | 68 | 52.0% | 0.9% |
| Employés | 48 | 8.7% | 0.9% | 16 | 6.0% | 0.7% | 32 | 11.3% | 1.0% | - | - | - |
| Ouvriers | 90 | 16.3% | 0.9% | 60 | 22.5% | 1.2% | 30 | 10.5% | 0.7% | - | - | - |
| Retraités | 229 | 41.4% | 1.5% | 88 | 32.6% | 1.3% | 141 | 49.8% | 1.7% | - | - | - |
| Autres inactifs | 43 | 7.7% | 1.0% | 15 | 5.7% | 1.0% | 27 | 9.7% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 21.0% | 1.2% | 39 | 14.3% | 0.9% | 77 | 27.3% | 1.4% | 13 | 9.6% | 0.6% |
| 2 personnes | 265 | 48.0% | 1.5% | 134 | 49.9% | 1.5% | 131 | 46.2% | 1.4% | 40 | 30.9% | 1.0% |
| 3 personnes | 79 | 14.3% | 0.9% | 43 | 15.9% | 0.9% | 36 | 12.7% | 0.8% | 39 | 30.0% | 1.0% |
| 4 personnes | 49 | 8.9% | 0.5% | 30 | 11.0% | 0.7% | 19 | 6.8% | 0.4% | 22 | 17.2% | 0.5% |
| 5 personnes et + | 43 | 7.8% | 0.8% | 23 | 8.7% | 0.9% | 20 | 7.0% | 0.7% | 16 | 12.2% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 101 | 18.3% | 0.6% | 58 | 21.5% | 0.8% | 43 | 15.3% | 0.5% | 48 | 36.9% | 0.6% |
| Non | 451 | 81.7% | 1.2% | 211 | 78.5% | 1.2% | 240 | 84.7% | 1.3% | 82 | 63.1% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 155 | 28.0% | 1.3% | 55 | 20.5% | 1.0% | 99 | 35.1% | 1.6% | 30 | 22.8% | 0.9% |
| Agglo. - 20 000 hab | 146 | 26.4% | 1.6% | 81 | 30.1% | 1.9% | 65 | 22.8% | 1.4% | 28 | 21.9% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 73 | 13.2% | 1.0% | 36 | 13.3% | 1.1% | 37 | 13.1% | 1.0% | 23 | 17.6% | 1.1% |
| Agglo. + 100 000 hab | 179 | 32.4% | 1.2% | 97 | 36.0% | 1.3% | 82 | 29.0% | 1.0% | 49 | 37.6% | 0.9% |
| Agglo. Paris | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Nord Pas de Calais | 3 | 0.6% | 0.1% | 3 | 1.1% | 0.2% | - | - | - | - | - | - |
| Lorraine | 11 | 2.0% | 0.6% | 4 | 1.3% | 0.4% | 8 | 2.7% | 0.8% | 4 | 3.1% | 0.8% |
| Alsace | 532 | 96.4% | 34.7% | 258 | 96.1% | 34.7% | 274 | 96.7% | 34.6% | 124 | 95.0% | 28.0% |
| Franche-Comté | 1 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.3% | 0.1% |
| Champagne Ardennes | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Bourgogne | 2 | 0.4% | 0.2% | 1 | 0.5% | 0.2% | 1 | 0.3% | 0.1% | 1 | 1.0% | 0.4% |
| Basse Normandie | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Centre | 2 | 0.3% | 0.1% | 1 | 0.4% | 0.1% | 0 | 0.1% | - | 1 | 0.6% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Rhône Alpes | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 328 | 59.4% | 0.9% | 202 | 75.2% | 1.1% | 126 | 44.5% | 0.7% | 111 | 85.1% | 0.7% |
| Presque tous les jours | 82 | 14.9% | 1.5% | 35 | 12.9% | 1.4% | 48 | 16.8% | 1.6% | 9 | 7.0% | 0.6% |
| 1 à 2 fois par semaine | 43 | 7.7% | 1.6% | 10 | 3.6% | 0.8% | 33 | 11.6% | 2.1% | 6 | 4.7% | 1.2% |
| 1 à 3 fois par mois | 6 | 1.0% | 1.1% | 1 | 0.3% | 0.4% | 5 | 1.7% | 1.8% | 4 | 3.1% | 4.9% |
| Moins souvent | 10 | 1.8% | 1.8% | 6 | 2.3% | 2.2% | 4 | 1.4% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.7% | 0.2% | 3 | 1.0% | 0.4% | 1 | 0.4% | 0.1% | 2 | 1.4% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 30 | 5.4% | 1.1% | 9 | 3.2% | 0.8% | 21 | 7.5% | 1.3% | 3 | 2.1% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 80 | 14.4% | 1.5% | 24 | 8.9% | 1.1% | 56 | 19.7% | 1.8% | 2 | 1.8% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 50 | 9.0% | 0.7% | 19 | 6.9% | 0.6% | 31 | 11.0% | 0.8% | 14 | 10.6% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 154 | 27.9% | 1.3% | 70 | 25.9% | 1.2% | 85 | 29.8% | 1.4% | 27 | 20.4% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 71 | 12.8% | 1.0% | 43 | 16.0% | 1.1% | 28 | 9.8% | 0.8% | 20 | 15.0% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 60 | 10.9% | 0.9% | 43 | 16.0% | 1.1% | 17 | 6.0% | 0.6% | 22 | 16.5% | 0.6% |
| 65 000 euros et plus par an | 34 | 6.1% | 0.8% | 26 | 9.7% | 1.1% | 7 | 2.6% | 0.4% | 19 | 14.9% | 0.7% |
| Refus | 61 | 11.0% | 1.4% | 31 | 11.6% | 1.8% | 29 | 10.4% | 1.2% | 20 | 15.4% | 1.3% |
| Ne sait pas | 10 | 1.8% | 0.9% | 2 | 0.7% | 0.4% | 8 | 2.8% | 1.4% | 2 | 1.8% | 0.6% |
