L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1198 | 100.0% | 2.3% | 679 | 100.0% | 2.7% | 519 | 100.0% | 1.9% | 355 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 679 | 56.7% | 2.7% | 679 | 100.0% | 2.7% | - | - | - | 213 | 60.0% | 2.4% |
| Femme | 519 | 43.3% | 1.9% | - | - | - | 519 | 100.0% | 1.9% | 142 | 40.0% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 157 | 13.1% | 2.2% | 85 | 12.5% | 2.3% | 72 | 13.9% | 2.0% | 66 | 18.7% | 2.2% |
| 25 à 34 ans | 125 | 10.5% | 1.7% | 80 | 11.8% | 2.2% | 45 | 8.7% | 1.2% | 61 | 17.3% | 1.9% |
| 35 à 49 ans | 252 | 21.1% | 2.0% | 175 | 25.7% | 2.8% | 78 | 15.0% | 1.2% | 121 | 34.0% | 1.9% |
| 50 à 59 ans | 224 | 18.7% | 2.5% | 124 | 18.3% | 2.7% | 100 | 19.3% | 2.2% | 93 | 26.1% | 2.4% |
| 60 ans et plus | 439 | 36.6% | 2.8% | 215 | 31.7% | 3.1% | 224 | 43.1% | 2.5% | 14 | 3.9% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 437 | 36.5% | 1.9% | - | - | - | 437 | 84.2% | 1.9% | 111 | 31.2% | 1.6% |
| Personne de référence | 711 | 59.3% | 2.5% | 592 | 87.1% | 2.9% | 119 | 22.9% | 1.5% | 201 | 56.8% | 2.4% |
| Responsable des achats | 816 | 68.1% | 2.3% | 384 | 56.6% | 2.9% | 431 | 83.2% | 1.9% | 206 | 58.0% | 1.9% |
| PCS Individu | ||||||||||||
| Petits patrons | 49 | 4.1% | 3.1% | 36 | 5.3% | 3.1% | 13 | 2.6% | 3.1% | 46 | 12.8% | 3.2% |
| Affaires et Cadres | 116 | 9.7% | 2.4% | 78 | 11.4% | 2.7% | 38 | 7.4% | 1.8% | 102 | 28.7% | 2.3% |
| Professions intermédiaires | 133 | 11.1% | 1.8% | 74 | 10.8% | 2.0% | 59 | 11.4% | 1.6% | 117 | 32.9% | 2.0% |
| Employés | 184 | 15.3% | 2.2% | 94 | 13.8% | 4.2% | 90 | 17.3% | 1.5% | 24 | 6.8% | 1.3% |
| Ouvriers | 138 | 11.5% | 2.2% | 131 | 19.3% | 2.6% | 7 | 1.4% | 0.6% | 2 | 0.6% | 0.6% |
| Retraités | 375 | 31.3% | 2.9% | 181 | 26.7% | 3.0% | 194 | 37.4% | 2.9% | 1 | 0.3% | 0.5% |
| Autres inactifs | 203 | 17.0% | 2.0% | 86 | 12.6% | 2.4% | 117 | 22.6% | 1.8% | 63 | 17.8% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | - | 0.1% | - | - | - | 1 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 65 | 5.5% | 2.5% | 41 | 6.0% | 3.0% | 24 | 4.7% | 2.0% | 65 | 18.4% | 2.5% |
| Affaires et Cadres | 142 | 11.8% | 2.1% | 86 | 12.7% | 2.5% | 56 | 10.8% | 1.6% | 142 | 39.9% | 2.1% |
| Professions intermédiaires | 148 | 12.3% | 1.9% | 86 | 12.7% | 2.1% | 62 | 11.9% | 1.6% | 148 | 41.7% | 1.9% |
| Employés | 143 | 12.0% | 2.6% | 86 | 12.6% | 3.6% | 58 | 11.1% | 1.9% | - | - | - |
| Ouvriers | 212 | 17.7% | 2.2% | 148 | 21.8% | 2.9% | 64 | 12.3% | 1.4% | - | - | - |
| Retraités | 430 | 35.9% | 2.9% | 195 | 28.6% | 2.9% | 236 | 45.5% | 2.9% | - | - | - |
| Autres inactifs | 56 | 4.7% | 1.4% | 38 | 5.6% | 2.5% | 19 | 3.6% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 201 | 16.8% | 2.0% | 109 | 16.1% | 2.5% | 92 | 17.7% | 1.6% | 50 | 14.2% | 2.6% |
| 2 personnes | 502 | 41.9% | 2.8% | 263 | 38.7% | 3.0% | 240 | 46.2% | 2.5% | 89 | 25.0% | 2.1% |
| 3 personnes | 164 | 13.7% | 1.8% | 86 | 12.6% | 1.8% | 78 | 15.0% | 1.7% | 76 | 21.5% | 1.9% |
| 4 personnes | 212 | 17.7% | 2.3% | 153 | 22.5% | 3.4% | 59 | 11.4% | 1.2% | 94 | 26.6% | 2.0% |
| 5 personnes et + | 119 | 10.0% | 2.2% | 69 | 10.1% | 2.6% | 51 | 9.8% | 1.8% | 45 | 12.6% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 316 | 26.4% | 2.0% | 219 | 32.3% | 3.0% | 97 | 18.7% | 1.2% | 135 | 38.0% | 1.8% |
| Non | 882 | 73.6% | 2.4% | 460 | 67.7% | 2.6% | 422 | 81.3% | 2.2% | 220 | 62.0% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 166 | 13.8% | 1.4% | 100 | 14.7% | 1.7% | 66 | 12.7% | 1.1% | 34 | 9.4% | 1.0% |
| Agglo. - 20 000 hab | 142 | 11.8% | 1.6% | 78 | 11.4% | 1.8% | 64 | 12.3% | 1.3% | 50 | 14.1% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 127 | 10.6% | 1.8% | 63 | 9.3% | 1.9% | 63 | 12.2% | 1.7% | 34 | 9.6% | 1.7% |
| Agglo. + 100 000 hab | 181 | 15.1% | 1.2% | 133 | 19.6% | 1.8% | 48 | 9.3% | 0.6% | 39 | 11.0% | 0.7% |
| Agglo. Paris | 582 | 48.6% | 6.8% | 305 | 44.9% | 7.5% | 277 | 53.4% | 6.2% | 198 | 55.8% | 5.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 682 | 56.9% | 7.1% | 351 | 51.7% | 7.6% | 331 | 63.7% | 6.6% | 234 | 65.8% | 5.4% |
| Nord Pas de Calais | 29 | 2.5% | 0.9% | 15 | 2.3% | 1.0% | 14 | 2.7% | 0.8% | 5 | 1.4% | 0.5% |
| Lorraine | 19 | 1.6% | 1.0% | 16 | 2.4% | 1.7% | 3 | 0.6% | 0.3% | 8 | 2.3% | 1.5% |
| Alsace | 13 | 1.1% | 0.8% | 12 | 1.7% | 1.6% | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.3% |
| Franche-Comté | 12 | 1.0% | 1.2% | 6 | 0.9% | 1.3% | 6 | 1.1% | 1.1% | 3 | 0.9% | 1.2% |
| Champagne Ardennes | 11 | 0.9% | 1.0% | 9 | 1.3% | 1.7% | 2 | 0.3% | 0.3% | 1 | 0.2% | 0.3% |
| Picardie | 99 | 8.3% | 6.4% | 66 | 9.7% | 8.8% | 33 | 6.4% | 4.2% | 23 | 6.4% | 5.1% |
| Bourgogne | 17 | 1.4% | 1.2% | 9 | 1.3% | 1.3% | 8 | 1.6% | 1.2% | 7 | 2.1% | 2.2% |
| Haute Normandie | 41 | 3.4% | 2.8% | 27 | 3.9% | 3.7% | 15 | 2.8% | 1.9% | 12 | 3.4% | 2.7% |
| Basse Normandie | 12 | 1.0% | 1.0% | 9 | 1.3% | 1.5% | 3 | 0.6% | 0.5% | 4 | 1.2% | 1.2% |
| Centre | 32 | 2.6% | 1.5% | 16 | 2.4% | 1.6% | 15 | 3.0% | 1.4% | 14 | 3.8% | 2.1% |
| Pays de Loire | 19 | 1.6% | 0.6% | 7 | 1.0% | 0.5% | 12 | 2.3% | 0.8% | 6 | 1.7% | 0.7% |
| Bretagne | 6 | 0.5% | 0.2% | 2 | 0.3% | 0.1% | 4 | 0.8% | 0.3% | 1 | 0.4% | 0.2% |
| Poitou Charentes | 38 | 3.2% | 2.5% | 16 | 2.4% | 2.2% | 22 | 4.2% | 2.8% | 1 | 0.4% | 0.4% |
| Aquitaine | 18 | 1.5% | 0.7% | 16 | 2.4% | 1.2% | 2 | 0.4% | 0.1% | 4 | 1.0% | 0.4% |
| Midi Pyrénées | 23 | 1.9% | 0.9% | 19 | 2.8% | 1.6% | 4 | 0.7% | 0.3% | 5 | 1.5% | 0.6% |
| Limousin | 4 | 0.4% | 0.7% | 2 | 0.2% | 0.5% | 3 | 0.5% | 0.8% | 1 | 0.3% | 0.6% |
| Auvergne | 7 | 0.5% | 0.6% | 3 | 0.5% | 0.6% | 3 | 0.7% | 0.6% | 1 | 0.2% | 0.2% |
| Rhône Alpes | 51 | 4.3% | 1.0% | 38 | 5.6% | 1.5% | 13 | 2.5% | 0.5% | 13 | 3.7% | 0.7% |
| Languedoc Roussillon | 26 | 2.1% | 1.1% | 15 | 2.2% | 1.4% | 11 | 2.1% | 0.9% | 6 | 1.6% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 41 | 3.4% | 0.9% | 27 | 3.9% | 1.3% | 15 | 2.8% | 0.6% | 5 | 1.4% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 850 | 70.9% | 2.3% | 479 | 70.6% | 2.6% | 371 | 71.4% | 2.0% | 317 | 89.3% | 2.1% |
| Presque tous les jours | 136 | 11.4% | 2.4% | 66 | 9.8% | 2.6% | 70 | 13.4% | 2.3% | 27 | 7.6% | 1.7% |
| 1 à 2 fois par semaine | 90 | 7.5% | 3.3% | 41 | 6.1% | 3.6% | 48 | 9.3% | 3.1% | 11 | 3.1% | 2.1% |
| 1 à 3 fois par mois | 14 | 1.2% | 2.8% | 2 | 0.3% | 1.0% | 12 | 2.3% | 4.4% | - | - | - |
| Moins souvent | 8 | 0.6% | 1.4% | 8 | 1.1% | 2.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 2.1% | 1.5% | 13 | 1.9% | 1.8% | 12 | 2.3% | 1.2% | 4 | 1.0% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 48 | 4.0% | 1.8% | 33 | 4.9% | 3.2% | 15 | 2.9% | 0.9% | 3 | 1.0% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 131 | 10.9% | 2.4% | 91 | 13.4% | 4.1% | 39 | 7.6% | 1.3% | 16 | 4.6% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 158 | 13.2% | 2.4% | 92 | 13.6% | 3.1% | 66 | 12.7% | 1.8% | 30 | 8.3% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 286 | 23.9% | 2.4% | 131 | 19.3% | 2.3% | 155 | 29.8% | 2.5% | 85 | 23.9% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 135 | 11.3% | 1.8% | 63 | 9.3% | 1.7% | 72 | 13.9% | 2.0% | 45 | 12.8% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 196 | 16.4% | 2.8% | 124 | 18.3% | 3.2% | 72 | 13.9% | 2.3% | 68 | 19.3% | 1.8% |
| 65 000 euros et plus par an | 130 | 10.9% | 3.1% | 77 | 11.3% | 3.1% | 54 | 10.3% | 3.0% | 81 | 22.7% | 2.8% |
| Refus | 74 | 6.2% | 1.7% | 42 | 6.1% | 2.4% | 32 | 6.2% | 1.3% | 17 | 4.9% | 1.2% |
| Ne sait pas | 14 | 1.2% | 1.3% | 12 | 1.8% | 2.6% | 2 | 0.3% | 0.3% | 6 | 1.7% | 1.5% |
