L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 12597 | 100.0% | 24.2% | 5854 | 100.0% | 23.5% | 6743 | 100.0% | 24.9% | 2727 | 100.0% | 15.7% |
| Sexe | ||||||||||||
| Homme | 5854 | 46.5% | 23.5% | 5854 | 100.0% | 23.5% | - | - | - | 1346 | 49.4% | 15.1% |
| Femme | 6743 | 53.5% | 24.9% | - | - | - | 6743 | 100.0% | 24.9% | 1381 | 50.6% | 16.2% |
| Age | ||||||||||||
| 15 à 24 ans | 818 | 6.5% | 11.3% | 380 | 6.5% | 10.4% | 438 | 6.5% | 12.2% | 351 | 12.9% | 11.4% |
| 25 à 34 ans | 972 | 7.7% | 12.8% | 485 | 8.3% | 13.1% | 487 | 7.2% | 12.6% | 303 | 11.1% | 9.5% |
| 35 à 49 ans | 2300 | 18.3% | 18.4% | 1125 | 19.2% | 18.3% | 1175 | 17.4% | 18.5% | 935 | 34.3% | 14.8% |
| 50 à 59 ans | 2416 | 19.2% | 26.8% | 1144 | 19.5% | 25.3% | 1272 | 18.9% | 28.4% | 871 | 31.9% | 22.9% |
| 60 ans et plus | 6091 | 48.4% | 38.7% | 2720 | 46.5% | 39.5% | 3371 | 50.0% | 38.0% | 268 | 9.8% | 26.8% |
| Individu | ||||||||||||
| Ménagères | 6184 | 49.1% | 26.3% | - | - | - | 6184 | 91.7% | 26.3% | 1187 | 43.5% | 17.0% |
| Personne de référence | 7128 | 56.6% | 25.1% | 5228 | 89.3% | 25.5% | 1899 | 28.2% | 24.2% | 1357 | 49.8% | 16.0% |
| Responsable des achats | 9197 | 73.0% | 25.6% | 3168 | 54.1% | 24.1% | 6029 | 89.4% | 26.4% | 1833 | 67.2% | 16.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 173 | 1.4% | 34.5% | 116 | 2.0% | 34.3% | 57 | 0.9% | 34.9% | 3 | 0.1% | 11.3% |
| Petits patrons | 319 | 2.5% | 19.9% | 219 | 3.7% | 18.7% | 100 | 1.5% | 23.1% | 273 | 10.0% | 19.0% |
| Affaires et Cadres | 691 | 5.5% | 14.1% | 401 | 6.9% | 14.2% | 290 | 4.3% | 13.8% | 586 | 21.5% | 13.3% |
| Professions intermédiaires | 1224 | 9.7% | 17.0% | 613 | 10.5% | 17.0% | 612 | 9.1% | 17.0% | 962 | 35.3% | 16.4% |
| Employés | 1830 | 14.5% | 21.9% | 439 | 7.5% | 19.5% | 1391 | 20.6% | 22.8% | 346 | 12.7% | 19.0% |
| Ouvriers | 1420 | 11.3% | 22.5% | 1126 | 19.2% | 22.3% | 295 | 4.4% | 23.2% | 71 | 2.6% | 20.1% |
| Retraités | 5037 | 40.0% | 39.3% | 2488 | 42.5% | 41.0% | 2549 | 37.8% | 37.7% | 50 | 1.9% | 24.4% |
| Autres inactifs | 1901 | 15.1% | 18.4% | 452 | 7.7% | 12.5% | 1450 | 21.5% | 21.6% | 436 | 16.0% | 13.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 257 | 2.0% | 34.2% | 137 | 2.3% | 34.5% | 120 | 1.8% | 33.9% | - | - | - |
| Petits patrons | 500 | 4.0% | 19.1% | 251 | 4.3% | 18.2% | 249 | 3.7% | 20.1% | 500 | 18.3% | 19.1% |
| Affaires et Cadres | 942 | 7.5% | 13.7% | 465 | 7.9% | 13.6% | 477 | 7.1% | 13.8% | 942 | 34.6% | 13.7% |
| Professions intermédiaires | 1284 | 10.2% | 16.2% | 629 | 10.8% | 15.4% | 655 | 9.7% | 17.2% | 1284 | 47.1% | 16.2% |
| Employés | 1046 | 8.3% | 19.3% | 433 | 7.4% | 18.2% | 614 | 9.1% | 20.0% | - | - | - |
| Ouvriers | 1985 | 15.8% | 20.9% | 1096 | 18.7% | 21.6% | 889 | 13.2% | 20.1% | - | - | - |
| Retraités | 5746 | 45.6% | 38.5% | 2633 | 45.0% | 39.3% | 3113 | 46.2% | 37.9% | - | - | - |
| Autres inactifs | 835 | 6.6% | 20.5% | 209 | 3.6% | 13.8% | 626 | 9.3% | 24.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 2604 | 20.7% | 26.0% | 1076 | 18.4% | 24.8% | 1528 | 22.7% | 26.9% | 299 | 11.0% | 15.4% |
| 2 personnes | 5931 | 47.1% | 32.8% | 2754 | 47.0% | 31.7% | 3177 | 47.1% | 33.8% | 800 | 29.3% | 19.4% |
| 3 personnes | 1717 | 13.6% | 18.7% | 863 | 14.7% | 18.2% | 854 | 12.7% | 19.1% | 625 | 22.9% | 15.6% |
| 4 personnes | 1570 | 12.5% | 16.9% | 772 | 13.2% | 17.1% | 798 | 11.8% | 16.8% | 675 | 24.8% | 14.2% |
| 5 personnes et + | 775 | 6.2% | 14.1% | 389 | 6.7% | 14.7% | 386 | 5.7% | 13.6% | 327 | 12.0% | 12.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2437 | 19.3% | 15.5% | 1206 | 20.6% | 16.3% | 1230 | 18.2% | 14.8% | 1009 | 37.0% | 13.1% |
| Non | 10160 | 80.7% | 28.0% | 4647 | 79.4% | 26.5% | 5513 | 81.8% | 29.3% | 1718 | 63.0% | 17.7% |
| Habitat | ||||||||||||
| Communes rurales | 3551 | 28.2% | 29.7% | 1579 | 27.0% | 27.6% | 1972 | 29.2% | 31.6% | 677 | 24.8% | 21.1% |
| Agglo. - 20 000 hab | 2668 | 21.2% | 29.4% | 1269 | 21.7% | 29.4% | 1400 | 20.8% | 29.5% | 504 | 18.5% | 19.5% |
| Agglo. 20 000 à 100 000 hab | 1979 | 15.7% | 28.3% | 906 | 15.5% | 27.1% | 1072 | 15.9% | 29.5% | 445 | 16.3% | 21.9% |
| Agglo. + 100 000 hab | 3634 | 28.8% | 23.5% | 1738 | 29.7% | 23.2% | 1896 | 28.1% | 23.7% | 880 | 32.3% | 15.7% |
| Agglo. Paris | 765 | 6.1% | 8.9% | 361 | 6.2% | 8.9% | 404 | 6.0% | 9.0% | 221 | 8.1% | 5.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 840 | 6.7% | 8.7% | 385 | 6.6% | 8.4% | 455 | 6.7% | 9.1% | 253 | 9.3% | 5.8% |
| Nord Pas de Calais | 767 | 6.1% | 23.9% | 371 | 6.3% | 24.3% | 396 | 5.9% | 23.5% | 170 | 6.2% | 17.1% |
| Lorraine | 715 | 5.7% | 37.3% | 340 | 5.8% | 36.8% | 375 | 5.6% | 37.8% | 140 | 5.2% | 26.4% |
| Alsace | 573 | 4.6% | 37.3% | 273 | 4.7% | 36.7% | 300 | 4.5% | 38.0% | 126 | 4.6% | 28.4% |
| Franche-Comté | 342 | 2.7% | 35.8% | 154 | 2.6% | 33.2% | 188 | 2.8% | 38.1% | 66 | 2.4% | 26.4% |
| Champagne Ardennes | 308 | 2.4% | 28.2% | 144 | 2.5% | 27.4% | 164 | 2.4% | 29.1% | 66 | 2.4% | 23.4% |
| Picardie | 394 | 3.1% | 25.6% | 202 | 3.5% | 27.3% | 192 | 2.9% | 24.1% | 83 | 3.0% | 18.7% |
| Bourgogne | 346 | 2.7% | 25.5% | 161 | 2.7% | 24.6% | 185 | 2.7% | 26.2% | 72 | 2.7% | 21.4% |
| Haute Normandie | 247 | 2.0% | 16.6% | 94 | 1.6% | 13.3% | 153 | 2.3% | 19.6% | 43 | 1.6% | 9.5% |
| Basse Normandie | 369 | 2.9% | 30.8% | 161 | 2.7% | 28.4% | 209 | 3.1% | 33.1% | 100 | 3.7% | 28.0% |
| Centre | 439 | 3.5% | 20.9% | 182 | 3.1% | 18.0% | 257 | 3.8% | 23.6% | 83 | 3.1% | 12.6% |
| Pays de Loire | 971 | 7.7% | 32.5% | 461 | 7.9% | 32.0% | 510 | 7.6% | 33.0% | 146 | 5.4% | 16.4% |
| Bretagne | 1165 | 9.2% | 43.5% | 550 | 9.4% | 42.8% | 615 | 9.1% | 44.2% | 216 | 7.9% | 30.5% |
| Poitou Charentes | 391 | 3.1% | 26.2% | 192 | 3.3% | 26.7% | 200 | 3.0% | 25.8% | 71 | 2.6% | 19.1% |
| Aquitaine | 774 | 6.1% | 27.7% | 374 | 6.4% | 28.1% | 400 | 5.9% | 27.3% | 178 | 6.5% | 21.5% |
| Midi Pyrénées | 586 | 4.7% | 23.7% | 277 | 4.7% | 23.2% | 310 | 4.6% | 24.2% | 115 | 4.2% | 14.3% |
| Limousin | 128 | 1.0% | 20.7% | 56 | 1.0% | 19.1% | 72 | 1.1% | 22.2% | 29 | 1.1% | 17.9% |
| Auvergne | 411 | 3.3% | 36.1% | 178 | 3.0% | 32.7% | 233 | 3.4% | 39.3% | 68 | 2.5% | 22.3% |
| Rhône Alpes | 1360 | 10.8% | 26.1% | 646 | 11.0% | 25.7% | 714 | 10.6% | 26.4% | 338 | 12.4% | 17.5% |
| Languedoc Roussillon | 546 | 4.3% | 23.8% | 238 | 4.1% | 21.8% | 308 | 4.6% | 25.6% | 125 | 4.6% | 17.0% |
| Provence Alpes Côte d'Azur, Corse | 924 | 7.3% | 21.1% | 416 | 7.1% | 20.1% | 509 | 7.5% | 22.0% | 237 | 8.7% | 15.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 7373 | 58.5% | 19.9% | 3570 | 61.0% | 19.5% | 3803 | 56.4% | 20.3% | 2171 | 79.6% | 14.4% |
| Presque tous les jours | 1533 | 12.2% | 27.5% | 671 | 11.5% | 26.4% | 863 | 12.8% | 28.5% | 335 | 12.3% | 21.2% |
| 1 à 2 fois par semaine | 889 | 7.1% | 32.5% | 362 | 6.2% | 31.3% | 527 | 7.8% | 33.4% | 132 | 4.8% | 25.4% |
| 1 à 3 fois par mois | 149 | 1.2% | 29.3% | 57 | 1.0% | 24.7% | 91 | 1.4% | 33.1% | 26 | 0.9% | 31.1% |
| Moins souvent | 214 | 1.7% | 37.9% | 122 | 2.1% | 42.7% | 92 | 1.4% | 33.1% | 23 | 0.8% | 42.7% |
| Jamais | 30 | 0.2% | 41.0% | 23 | 0.4% | 44.6% | 6 | 0.1% | 31.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 287 | 2.3% | 17.1% | 115 | 2.0% | 15.7% | 172 | 2.6% | 18.1% | 21 | 0.8% | 12.0% |
| De 9 000 à moins de 12 000 euros par an | 663 | 5.3% | 24.5% | 277 | 4.7% | 26.6% | 386 | 5.7% | 23.2% | 54 | 2.0% | 21.4% |
| De 12 000 à moins de 18 000 euros par an | 1499 | 11.9% | 27.9% | 591 | 10.1% | 26.3% | 908 | 13.5% | 29.0% | 91 | 3.4% | 13.4% |
| De 18 000 à moins de 24 000 euros par an | 1925 | 15.3% | 28.7% | 815 | 13.9% | 27.6% | 1110 | 16.5% | 29.5% | 274 | 10.1% | 19.3% |
| De 24 000 à moins de 36 000 euros par an | 2786 | 22.1% | 23.8% | 1325 | 22.6% | 23.8% | 1461 | 21.7% | 23.9% | 521 | 19.1% | 14.9% |
| De 36 000 à moins de 45 000 euros par an | 1852 | 14.7% | 25.1% | 889 | 15.2% | 23.7% | 963 | 14.3% | 26.6% | 511 | 18.8% | 17.7% |
| De 45 000 à moins de 65 000 euros par an | 1610 | 12.8% | 23.0% | 904 | 15.4% | 22.9% | 707 | 10.5% | 23.0% | 572 | 21.0% | 15.4% |
| 65 000 euros et plus par an | 782 | 6.2% | 18.5% | 460 | 7.9% | 18.7% | 322 | 4.8% | 18.2% | 399 | 14.6% | 13.8% |
| Refus | 1026 | 8.1% | 24.3% | 422 | 7.2% | 23.9% | 604 | 9.0% | 24.5% | 248 | 9.1% | 16.6% |
| Ne sait pas | 166 | 1.3% | 15.5% | 55 | 0.9% | 11.3% | 111 | 1.6% | 18.9% | 35 | 1.3% | 9.1% |
