L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1837 | 100.0% | 3.5% | 293 | 100.0% | 1.2% | 1544 | 100.0% | 5.7% | 448 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 293 | 16.0% | 1.2% | 293 | 100.0% | 1.2% | - | - | - | 76 | 17.0% | 0.9% |
| Femme | 1544 | 84.0% | 5.7% | - | - | - | 1544 | 100.0% | 5.7% | 372 | 83.0% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 97 | 5.3% | 1.3% | 13 | 4.3% | 0.3% | 84 | 5.5% | 2.4% | 16 | 3.5% | 0.5% |
| 25 à 34 ans | 198 | 10.8% | 2.6% | 28 | 9.6% | 0.8% | 170 | 11.0% | 4.4% | 48 | 10.7% | 1.5% |
| 35 à 49 ans | 488 | 26.6% | 3.9% | 91 | 31.2% | 1.5% | 397 | 25.7% | 6.3% | 226 | 50.4% | 3.6% |
| 50 à 59 ans | 440 | 23.9% | 4.9% | 83 | 28.2% | 1.8% | 357 | 23.1% | 8.0% | 127 | 28.4% | 3.3% |
| 60 ans et plus | 614 | 33.4% | 3.9% | 78 | 26.7% | 1.1% | 536 | 34.7% | 6.0% | 32 | 7.1% | 3.2% |
| Individu | ||||||||||||
| Ménagères | 1445 | 78.7% | 6.2% | - | - | - | 1445 | 93.6% | 6.2% | 357 | 79.7% | 5.1% |
| Personne de référence | 713 | 38.8% | 2.5% | 270 | 92.1% | 1.3% | 444 | 28.7% | 5.6% | 142 | 31.7% | 1.7% |
| Responsable des achats | 1604 | 87.3% | 4.5% | 206 | 70.3% | 1.6% | 1398 | 90.6% | 6.1% | 378 | 84.2% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.9% | 3.3% | 2 | 0.8% | 0.7% | 14 | 0.9% | 8.7% | 3 | 0.7% | 13.0% |
| Petits patrons | 53 | 2.9% | 3.3% | 12 | 4.0% | 1.0% | 41 | 2.7% | 9.5% | 27 | 6.0% | 1.9% |
| Affaires et Cadres | 86 | 4.7% | 1.7% | 21 | 7.2% | 0.8% | 65 | 4.2% | 3.1% | 69 | 15.3% | 1.6% |
| Professions intermédiaires | 245 | 13.3% | 3.4% | 43 | 14.5% | 1.2% | 202 | 13.1% | 5.6% | 174 | 38.7% | 3.0% |
| Employés | 411 | 22.4% | 4.9% | 35 | 11.9% | 1.5% | 376 | 24.3% | 6.2% | 86 | 19.1% | 4.7% |
| Ouvriers | 184 | 10.0% | 2.9% | 79 | 27.1% | 1.6% | 105 | 6.8% | 8.3% | 9 | 2.0% | 2.5% |
| Retraités | 485 | 26.4% | 3.8% | 61 | 21.0% | 1.0% | 423 | 27.4% | 6.3% | 19 | 4.2% | 9.1% |
| Autres inactifs | 357 | 19.4% | 3.5% | 40 | 13.6% | 1.1% | 317 | 20.6% | 4.7% | 62 | 13.9% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.2% | 3.0% | 2 | 0.8% | 0.6% | 21 | 1.3% | 5.8% | - | - | - |
| Petits patrons | 76 | 4.2% | 2.9% | 12 | 4.1% | 0.9% | 64 | 4.2% | 5.2% | 76 | 17.0% | 2.9% |
| Affaires et Cadres | 161 | 8.8% | 2.3% | 23 | 8.0% | 0.7% | 138 | 8.9% | 4.0% | 161 | 35.9% | 2.3% |
| Professions intermédiaires | 211 | 11.5% | 2.7% | 41 | 13.9% | 1.0% | 170 | 11.0% | 4.5% | 211 | 47.0% | 2.7% |
| Employés | 210 | 11.4% | 3.9% | 34 | 11.8% | 1.5% | 175 | 11.3% | 5.7% | - | - | - |
| Ouvriers | 359 | 19.5% | 3.8% | 78 | 26.6% | 1.5% | 281 | 18.2% | 6.3% | - | - | - |
| Retraités | 571 | 31.1% | 3.8% | 70 | 23.8% | 1.0% | 501 | 32.4% | 6.1% | - | - | - |
| Autres inactifs | 227 | 12.4% | 5.6% | 33 | 11.1% | 2.1% | 195 | 12.6% | 7.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 373 | 20.3% | 3.7% | 73 | 24.8% | 1.7% | 301 | 19.5% | 5.3% | 43 | 9.5% | 2.2% |
| 2 personnes | 772 | 42.0% | 4.3% | 111 | 38.0% | 1.3% | 661 | 42.8% | 7.0% | 114 | 25.5% | 2.8% |
| 3 personnes | 246 | 13.4% | 2.7% | 31 | 10.7% | 0.7% | 215 | 13.9% | 4.8% | 96 | 21.4% | 2.4% |
| 4 personnes | 284 | 15.5% | 3.1% | 55 | 18.6% | 1.2% | 230 | 14.9% | 4.8% | 136 | 30.3% | 2.9% |
| 5 personnes et + | 160 | 8.7% | 2.9% | 23 | 7.9% | 0.9% | 137 | 8.9% | 4.8% | 59 | 13.2% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 513 | 27.9% | 3.3% | 71 | 24.2% | 1.0% | 442 | 28.6% | 5.3% | 194 | 43.2% | 2.5% |
| Non | 1324 | 72.1% | 3.6% | 222 | 75.8% | 1.3% | 1102 | 71.4% | 5.9% | 255 | 56.8% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 419 | 22.8% | 3.5% | 49 | 16.8% | 0.9% | 369 | 23.9% | 5.9% | 105 | 23.4% | 3.3% |
| Agglo. - 20 000 hab | 387 | 21.1% | 4.3% | 69 | 23.6% | 1.6% | 318 | 20.6% | 6.7% | 98 | 21.9% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 291 | 15.8% | 4.2% | 49 | 16.8% | 1.5% | 242 | 15.7% | 6.7% | 66 | 14.7% | 3.2% |
| Agglo. + 100 000 hab | 512 | 27.9% | 3.3% | 73 | 24.8% | 1.0% | 440 | 28.5% | 5.5% | 104 | 23.1% | 1.8% |
| Agglo. Paris | 228 | 12.4% | 2.7% | 53 | 18.1% | 1.3% | 175 | 11.4% | 3.9% | 76 | 16.9% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 262 | 14.3% | 2.7% | 62 | 21.0% | 1.3% | 201 | 13.0% | 4.0% | 88 | 19.7% | 2.0% |
| Nord Pas de Calais | 160 | 8.7% | 5.0% | 31 | 10.7% | 2.0% | 128 | 8.3% | 7.6% | 17 | 3.9% | 1.8% |
| Lorraine | 81 | 4.4% | 4.2% | 20 | 6.8% | 2.2% | 61 | 4.0% | 6.2% | 19 | 4.3% | 3.7% |
| Alsace | 78 | 4.2% | 5.1% | 29 | 10.1% | 4.0% | 48 | 3.1% | 6.1% | 16 | 3.5% | 3.5% |
| Franche-Comté | 31 | 1.7% | 3.3% | 2 | 0.6% | 0.4% | 30 | 1.9% | 6.0% | 6 | 1.3% | 2.4% |
| Champagne Ardennes | 45 | 2.5% | 4.1% | 7 | 2.3% | 1.3% | 39 | 2.5% | 6.8% | 10 | 2.3% | 3.6% |
| Picardie | 52 | 2.9% | 3.4% | 11 | 3.8% | 1.5% | 41 | 2.7% | 5.2% | 14 | 3.1% | 3.1% |
| Bourgogne | 57 | 3.1% | 4.2% | 13 | 4.3% | 1.9% | 44 | 2.8% | 6.2% | 11 | 2.5% | 3.3% |
| Haute Normandie | 69 | 3.8% | 4.6% | 6 | 2.2% | 0.9% | 63 | 4.1% | 8.0% | 20 | 4.4% | 4.3% |
| Basse Normandie | 80 | 4.3% | 6.7% | 7 | 2.3% | 1.2% | 73 | 4.7% | 11.6% | 21 | 4.8% | 6.0% |
| Centre | 104 | 5.7% | 4.9% | 13 | 4.5% | 1.3% | 91 | 5.9% | 8.3% | 20 | 4.5% | 3.0% |
| Pays de Loire | 107 | 5.8% | 3.6% | 21 | 7.3% | 1.5% | 86 | 5.5% | 5.5% | 19 | 4.2% | 2.1% |
| Bretagne | 115 | 6.3% | 4.3% | 3 | 0.9% | 0.2% | 112 | 7.3% | 8.1% | 28 | 6.2% | 3.9% |
| Poitou Charentes | 55 | 3.0% | 3.7% | 7 | 2.6% | 1.0% | 47 | 3.1% | 6.1% | 9 | 2.0% | 2.4% |
| Aquitaine | 78 | 4.3% | 2.8% | 7 | 2.5% | 0.5% | 71 | 4.6% | 4.8% | 11 | 2.5% | 1.3% |
| Midi Pyrénées | 76 | 4.2% | 3.1% | 6 | 2.1% | 0.5% | 70 | 4.5% | 5.5% | 28 | 6.2% | 3.4% |
| Limousin | 27 | 1.5% | 4.4% | 5 | 1.6% | 1.6% | 22 | 1.5% | 6.9% | 6 | 1.3% | 3.5% |
| Auvergne | 40 | 2.2% | 3.5% | 1 | 0.3% | 0.2% | 39 | 2.5% | 6.6% | 15 | 3.3% | 4.8% |
| Rhône Alpes | 119 | 6.5% | 2.3% | 20 | 6.8% | 0.8% | 99 | 6.4% | 3.6% | 43 | 9.7% | 2.3% |
| Languedoc Roussillon | 77 | 4.2% | 3.3% | 12 | 4.0% | 1.1% | 65 | 4.2% | 5.4% | 13 | 2.9% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 125 | 6.8% | 2.8% | 10 | 3.4% | 0.5% | 115 | 7.4% | 5.0% | 34 | 7.6% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1224 | 66.6% | 3.3% | 175 | 59.7% | 1.0% | 1049 | 67.9% | 5.6% | 336 | 74.9% | 2.2% |
| Presque tous les jours | 214 | 11.6% | 3.8% | 35 | 11.9% | 1.4% | 179 | 11.6% | 5.9% | 59 | 13.1% | 3.7% |
| 1 à 2 fois par semaine | 165 | 9.0% | 6.0% | 27 | 9.2% | 2.3% | 138 | 8.9% | 8.7% | 36 | 8.1% | 7.0% |
| 1 à 3 fois par mois | 27 | 1.5% | 5.3% | - | - | - | 27 | 1.7% | 9.7% | 1 | 0.3% | 1.7% |
| Moins souvent | 41 | 2.2% | 7.2% | 4 | 1.5% | 1.5% | 36 | 2.3% | 13.0% | 13 | 3.0% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 60 | 3.3% | 3.6% | 15 | 5.0% | 2.0% | 46 | 3.0% | 4.8% | 2 | 0.5% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 108 | 5.9% | 4.0% | 20 | 6.8% | 1.9% | 88 | 5.7% | 5.3% | 4 | 0.9% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 218 | 11.9% | 4.0% | 47 | 16.0% | 2.1% | 171 | 11.1% | 5.5% | 9 | 2.0% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 249 | 13.5% | 3.7% | 36 | 12.4% | 1.2% | 212 | 13.7% | 5.6% | 39 | 8.8% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 501 | 27.3% | 4.3% | 57 | 19.3% | 1.0% | 445 | 28.8% | 7.3% | 115 | 25.7% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 244 | 13.3% | 3.3% | 46 | 15.8% | 1.2% | 198 | 12.8% | 5.5% | 93 | 20.7% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 201 | 10.9% | 2.9% | 32 | 10.8% | 0.8% | 169 | 11.0% | 5.5% | 82 | 18.3% | 2.2% |
| 65 000 euros et plus par an | 72 | 3.9% | 1.7% | 25 | 8.4% | 1.0% | 47 | 3.1% | 2.7% | 51 | 11.5% | 1.8% |
| Refus | 155 | 8.4% | 3.7% | 9 | 2.9% | 0.5% | 146 | 9.5% | 5.9% | 36 | 8.0% | 2.4% |
| Ne sait pas | 29 | 1.6% | 2.7% | 8 | 2.6% | 1.6% | 22 | 1.4% | 3.7% | 16 | 3.5% | 4.1% |
