L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1753 | 100.0% | 3.4% | 270 | 100.0% | 1.1% | 1483 | 100.0% | 5.5% | 684 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 270 | 15.4% | 1.1% | 270 | 100.0% | 1.1% | - | - | - | 115 | 16.9% | 1.3% |
| Femme | 1483 | 84.6% | 5.5% | - | - | - | 1483 | 100.0% | 5.5% | 568 | 83.1% | 6.7% |
| Age | ||||||||||||
| 15 à 24 ans | 72 | 4.1% | 1.0% | 15 | 5.4% | 0.4% | 57 | 3.9% | 1.6% | 40 | 5.8% | 1.3% |
| 25 à 34 ans | 216 | 12.3% | 2.8% | 33 | 12.3% | 0.9% | 183 | 12.3% | 4.7% | 91 | 13.2% | 2.8% |
| 35 à 49 ans | 495 | 28.3% | 4.0% | 88 | 32.5% | 1.4% | 408 | 27.5% | 6.4% | 324 | 47.3% | 5.1% |
| 50 à 59 ans | 381 | 21.7% | 4.2% | 53 | 19.6% | 1.2% | 328 | 22.1% | 7.3% | 173 | 25.3% | 4.5% |
| 60 ans et plus | 589 | 33.6% | 3.7% | 82 | 30.3% | 1.2% | 508 | 34.2% | 5.7% | 57 | 8.3% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 1409 | 80.4% | 6.0% | - | - | - | 1409 | 95.0% | 6.0% | 539 | 78.9% | 7.7% |
| Personne de référence | 660 | 37.6% | 2.3% | 252 | 93.4% | 1.2% | 408 | 27.5% | 5.2% | 223 | 32.6% | 2.6% |
| Responsable des achats | 1474 | 84.1% | 4.1% | 135 | 50.2% | 1.0% | 1338 | 90.2% | 5.9% | 543 | 79.4% | 4.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.9% | 3.2% | 6 | 2.1% | 1.7% | 11 | 0.7% | 6.5% | 2 | 0.2% | 6.3% |
| Petits patrons | 83 | 4.7% | 5.1% | 16 | 6.1% | 1.4% | 66 | 4.5% | 15.3% | 48 | 7.0% | 3.3% |
| Affaires et Cadres | 205 | 11.7% | 4.2% | 52 | 19.2% | 1.8% | 153 | 10.3% | 7.3% | 189 | 27.7% | 4.3% |
| Professions intermédiaires | 307 | 17.5% | 4.3% | 43 | 15.9% | 1.2% | 264 | 17.8% | 7.3% | 233 | 34.0% | 4.0% |
| Employés | 292 | 16.7% | 3.5% | 16 | 5.9% | 0.7% | 276 | 18.6% | 4.5% | 71 | 10.4% | 3.9% |
| Ouvriers | 107 | 6.1% | 1.7% | 45 | 16.5% | 0.9% | 62 | 4.2% | 4.9% | 14 | 2.1% | 4.0% |
| Retraités | 437 | 24.9% | 3.4% | 70 | 26.1% | 1.2% | 367 | 24.7% | 5.4% | 16 | 2.3% | 7.7% |
| Autres inactifs | 307 | 17.5% | 3.0% | 22 | 8.3% | 0.6% | 284 | 19.2% | 4.2% | 111 | 16.2% | 3.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.5% | 3.4% | 7 | 2.4% | 1.7% | 19 | 1.3% | 5.4% | - | - | - |
| Petits patrons | 123 | 7.0% | 4.7% | 16 | 6.1% | 1.2% | 106 | 7.2% | 8.6% | 123 | 17.9% | 4.7% |
| Affaires et Cadres | 313 | 17.9% | 4.6% | 56 | 20.9% | 1.7% | 257 | 17.3% | 7.4% | 313 | 45.8% | 4.6% |
| Professions intermédiaires | 248 | 14.2% | 3.1% | 43 | 15.8% | 1.0% | 206 | 13.9% | 5.4% | 248 | 36.3% | 3.1% |
| Employés | 164 | 9.4% | 3.0% | 16 | 5.9% | 0.7% | 148 | 10.0% | 4.8% | - | - | - |
| Ouvriers | 222 | 12.7% | 2.3% | 45 | 16.7% | 0.9% | 177 | 12.0% | 4.0% | - | - | - |
| Retraités | 514 | 29.3% | 3.4% | 74 | 27.3% | 1.1% | 441 | 29.7% | 5.4% | - | - | - |
| Autres inactifs | 143 | 8.1% | 3.5% | 13 | 4.9% | 0.9% | 129 | 8.7% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 344 | 19.6% | 3.4% | 33 | 12.2% | 0.8% | 311 | 21.0% | 5.5% | 72 | 10.6% | 3.7% |
| 2 personnes | 690 | 39.3% | 3.8% | 114 | 42.4% | 1.3% | 575 | 38.8% | 6.1% | 188 | 27.5% | 4.6% |
| 3 personnes | 255 | 14.5% | 2.8% | 39 | 14.3% | 0.8% | 216 | 14.6% | 4.8% | 150 | 21.9% | 3.7% |
| 4 personnes | 283 | 16.1% | 3.1% | 49 | 18.2% | 1.1% | 234 | 15.8% | 4.9% | 169 | 24.7% | 3.6% |
| 5 personnes et + | 182 | 10.4% | 3.3% | 35 | 12.8% | 1.3% | 147 | 9.9% | 5.2% | 105 | 15.3% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 562 | 32.0% | 3.6% | 102 | 37.9% | 1.4% | 459 | 31.0% | 5.5% | 332 | 48.6% | 4.3% |
| Non | 1192 | 68.0% | 3.3% | 168 | 62.1% | 1.0% | 1024 | 69.0% | 5.4% | 351 | 51.4% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 364 | 20.7% | 3.0% | 52 | 19.3% | 0.9% | 312 | 21.0% | 5.0% | 124 | 18.2% | 3.9% |
| Agglo. - 20 000 hab | 333 | 19.0% | 3.7% | 61 | 22.4% | 1.4% | 272 | 18.4% | 5.7% | 98 | 14.3% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 250 | 14.2% | 3.6% | 41 | 15.4% | 1.2% | 208 | 14.0% | 5.7% | 96 | 14.1% | 4.7% |
| Agglo. + 100 000 hab | 529 | 30.2% | 3.4% | 71 | 26.3% | 1.0% | 458 | 30.9% | 5.7% | 199 | 29.1% | 3.5% |
| Agglo. Paris | 277 | 15.8% | 3.2% | 45 | 16.5% | 1.1% | 233 | 15.7% | 5.2% | 166 | 24.3% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 309 | 17.6% | 3.2% | 49 | 18.1% | 1.1% | 260 | 17.6% | 5.2% | 173 | 25.4% | 4.0% |
| Nord Pas de Calais | 88 | 5.0% | 2.7% | 17 | 6.2% | 1.1% | 71 | 4.8% | 4.2% | 27 | 3.9% | 2.7% |
| Lorraine | 58 | 3.3% | 3.0% | 8 | 3.1% | 0.9% | 50 | 3.3% | 5.0% | 19 | 2.7% | 3.5% |
| Alsace | 29 | 1.7% | 1.9% | 7 | 2.7% | 1.0% | 22 | 1.5% | 2.7% | 14 | 2.0% | 3.1% |
| Franche-Comté | 35 | 2.0% | 3.7% | 5 | 2.0% | 1.2% | 30 | 2.0% | 6.0% | 13 | 1.9% | 5.2% |
| Champagne Ardennes | 42 | 2.4% | 3.8% | 4 | 1.6% | 0.8% | 38 | 2.5% | 6.7% | 8 | 1.2% | 2.9% |
| Picardie | 40 | 2.3% | 2.6% | 4 | 1.6% | 0.6% | 36 | 2.4% | 4.5% | 11 | 1.7% | 2.6% |
| Bourgogne | 50 | 2.9% | 3.7% | 6 | 2.1% | 0.9% | 45 | 3.0% | 6.3% | 16 | 2.4% | 4.7% |
| Haute Normandie | 52 | 3.0% | 3.5% | 2 | 0.8% | 0.3% | 50 | 3.4% | 6.5% | 19 | 2.8% | 4.2% |
| Basse Normandie | 40 | 2.3% | 3.3% | 11 | 4.1% | 2.0% | 29 | 1.9% | 4.6% | 18 | 2.6% | 5.0% |
| Centre | 55 | 3.1% | 2.6% | 6 | 2.2% | 0.6% | 49 | 3.3% | 4.5% | 27 | 4.0% | 4.1% |
| Pays de Loire | 93 | 5.3% | 3.1% | 24 | 8.8% | 1.6% | 69 | 4.7% | 4.5% | 36 | 5.3% | 4.0% |
| Bretagne | 131 | 7.5% | 4.9% | 27 | 9.9% | 2.1% | 104 | 7.0% | 7.5% | 35 | 5.1% | 4.9% |
| Poitou Charentes | 52 | 3.0% | 3.5% | 3 | 0.9% | 0.4% | 49 | 3.3% | 6.4% | 19 | 2.8% | 5.2% |
| Aquitaine | 85 | 4.8% | 3.0% | 12 | 4.5% | 0.9% | 73 | 4.9% | 5.0% | 28 | 4.0% | 3.3% |
| Midi Pyrénées | 87 | 5.0% | 3.5% | 16 | 6.0% | 1.3% | 71 | 4.8% | 5.6% | 29 | 4.2% | 3.6% |
| Limousin | 22 | 1.3% | 3.6% | 3 | 1.3% | 1.2% | 19 | 1.3% | 5.8% | 2 | 0.3% | 1.4% |
| Auvergne | 41 | 2.4% | 3.6% | 7 | 2.4% | 1.2% | 35 | 2.4% | 5.9% | 15 | 2.2% | 4.8% |
| Rhône Alpes | 155 | 8.8% | 3.0% | 22 | 8.3% | 0.9% | 133 | 9.0% | 4.9% | 65 | 9.5% | 3.4% |
| Languedoc Roussillon | 77 | 4.4% | 3.4% | 12 | 4.3% | 1.1% | 66 | 4.4% | 5.4% | 33 | 4.8% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 211 | 12.0% | 4.8% | 25 | 9.2% | 1.2% | 186 | 12.5% | 8.1% | 77 | 11.3% | 5.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1307 | 74.5% | 3.5% | 212 | 78.5% | 1.2% | 1095 | 73.8% | 5.8% | 580 | 84.8% | 3.8% |
| Presque tous les jours | 181 | 10.3% | 3.2% | 20 | 7.3% | 0.8% | 161 | 10.9% | 5.3% | 75 | 11.0% | 4.8% |
| 1 à 2 fois par semaine | 102 | 5.8% | 3.7% | 11 | 4.2% | 1.0% | 91 | 6.1% | 5.8% | 15 | 2.2% | 2.9% |
| 1 à 3 fois par mois | 11 | 0.6% | 2.2% | 1 | 0.4% | 0.4% | 10 | 0.7% | 3.6% | - | - | - |
| Moins souvent | 37 | 2.1% | 6.5% | 5 | 1.9% | 1.8% | 32 | 2.1% | 11.3% | 13 | 1.9% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 1.9% | 2.0% | 2 | 0.7% | 0.3% | 31 | 2.1% | 3.3% | 1 | 0.2% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 73 | 4.1% | 2.7% | 9 | 3.2% | 0.8% | 64 | 4.3% | 3.8% | 6 | 0.9% | 2.6% |
| De 12 000 à moins de 18 000 euros par an | 152 | 8.7% | 2.8% | 32 | 11.8% | 1.4% | 121 | 8.1% | 3.8% | 23 | 3.4% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 208 | 11.8% | 3.1% | 47 | 17.6% | 1.6% | 160 | 10.8% | 4.3% | 67 | 9.8% | 4.7% |
| De 24 000 à moins de 36 000 euros par an | 360 | 20.6% | 3.1% | 56 | 20.7% | 1.0% | 304 | 20.5% | 5.0% | 120 | 17.6% | 3.4% |
| De 36 000 à moins de 45 000 euros par an | 293 | 16.7% | 4.0% | 29 | 10.6% | 0.8% | 264 | 17.8% | 7.3% | 117 | 17.2% | 4.1% |
| De 45 000 à moins de 65 000 euros par an | 266 | 15.1% | 3.8% | 43 | 15.8% | 1.1% | 223 | 15.0% | 7.3% | 155 | 22.7% | 4.2% |
| 65 000 euros et plus par an | 177 | 10.1% | 4.2% | 35 | 13.1% | 1.4% | 142 | 9.5% | 8.0% | 133 | 19.5% | 4.6% |
| Refus | 168 | 9.6% | 4.0% | 17 | 6.3% | 1.0% | 151 | 10.2% | 6.1% | 42 | 6.2% | 2.8% |
| Ne sait pas | 23 | 1.3% | 2.2% | 0 | 0.2% | 0.1% | 23 | 1.6% | 3.9% | 17 | 2.5% | 4.4% |
