L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 832 | 100.0% | 1.6% | 247 | 100.0% | 1.0% | 586 | 100.0% | 2.2% | 390 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 247 | 29.6% | 1.0% | 247 | 100.0% | 1.0% | - | - | - | 122 | 31.2% | 1.4% |
| Femme | 586 | 70.4% | 2.2% | - | - | - | 586 | 100.0% | 2.2% | 268 | 68.8% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 5.4% | 0.6% | 25 | 10.0% | 0.7% | 20 | 3.4% | 0.6% | 11 | 2.8% | 0.4% |
| 25 à 34 ans | 61 | 7.3% | 0.8% | 18 | 7.1% | 0.5% | 43 | 7.4% | 1.1% | 33 | 8.4% | 1.0% |
| 35 à 49 ans | 231 | 27.7% | 1.8% | 75 | 30.5% | 1.2% | 155 | 26.5% | 2.5% | 164 | 42.0% | 2.6% |
| 50 à 59 ans | 219 | 26.3% | 2.4% | 70 | 28.3% | 1.5% | 149 | 25.4% | 3.3% | 148 | 37.9% | 3.9% |
| 60 ans et plus | 277 | 33.3% | 1.8% | 59 | 24.0% | 0.9% | 218 | 37.3% | 2.5% | 34 | 8.8% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 561 | 67.4% | 2.4% | - | - | - | 561 | 95.7% | 2.4% | 261 | 66.8% | 3.7% |
| Personne de référence | 376 | 45.2% | 1.3% | 221 | 89.5% | 1.1% | 155 | 26.5% | 2.0% | 173 | 44.5% | 2.0% |
| Responsable des achats | 687 | 82.5% | 1.9% | 150 | 60.7% | 1.1% | 537 | 91.7% | 2.4% | 315 | 80.7% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.8% | 1.4% | 1 | 0.5% | 0.3% | 6 | 1.0% | 3.6% | - | - | - |
| Petits patrons | 64 | 7.7% | 4.0% | 33 | 13.2% | 2.8% | 31 | 5.3% | 7.2% | 54 | 13.8% | 3.7% |
| Affaires et Cadres | 131 | 15.8% | 2.7% | 48 | 19.6% | 1.7% | 83 | 14.2% | 4.0% | 119 | 30.4% | 2.7% |
| Professions intermédiaires | 155 | 18.6% | 2.1% | 39 | 15.6% | 1.1% | 116 | 19.9% | 3.2% | 136 | 34.8% | 2.3% |
| Employés | 111 | 13.4% | 1.3% | 21 | 8.5% | 0.9% | 90 | 15.4% | 1.5% | 31 | 8.1% | 1.7% |
| Ouvriers | 48 | 5.8% | 0.8% | 35 | 14.0% | 0.7% | 14 | 2.3% | 1.1% | 1 | 0.3% | 0.4% |
| Retraités | 194 | 23.3% | 1.5% | 47 | 19.1% | 0.8% | 147 | 25.1% | 2.2% | 5 | 1.4% | 2.6% |
| Autres inactifs | 122 | 14.6% | 1.2% | 23 | 9.4% | 0.6% | 99 | 16.9% | 1.5% | 44 | 11.2% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.8% | 0.9% | 1 | 0.5% | 0.3% | 6 | 1.0% | 1.6% | - | - | - |
| Petits patrons | 70 | 8.4% | 2.7% | 33 | 13.2% | 2.4% | 38 | 6.4% | 3.0% | 70 | 18.0% | 2.7% |
| Affaires et Cadres | 185 | 22.2% | 2.7% | 49 | 19.8% | 1.4% | 136 | 23.2% | 3.9% | 185 | 47.4% | 2.7% |
| Professions intermédiaires | 135 | 16.2% | 1.7% | 40 | 16.3% | 1.0% | 95 | 16.1% | 2.5% | 135 | 34.6% | 1.7% |
| Employés | 73 | 8.8% | 1.3% | 25 | 10.3% | 1.1% | 47 | 8.1% | 1.5% | - | - | - |
| Ouvriers | 79 | 9.5% | 0.8% | 39 | 15.7% | 0.8% | 41 | 6.9% | 0.9% | - | - | - |
| Retraités | 239 | 28.7% | 1.6% | 49 | 20.0% | 0.7% | 190 | 32.4% | 2.3% | - | - | - |
| Autres inactifs | 44 | 5.3% | 1.1% | 10 | 4.2% | 0.7% | 34 | 5.8% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 157 | 18.9% | 1.6% | 29 | 11.6% | 0.7% | 129 | 22.0% | 2.3% | 46 | 11.9% | 2.4% |
| 2 personnes | 331 | 39.8% | 1.8% | 101 | 41.0% | 1.2% | 230 | 39.3% | 2.4% | 118 | 30.2% | 2.9% |
| 3 personnes | 137 | 16.5% | 1.5% | 41 | 16.5% | 0.9% | 97 | 16.5% | 2.2% | 93 | 23.8% | 2.3% |
| 4 personnes | 136 | 16.3% | 1.5% | 50 | 20.2% | 1.1% | 86 | 14.7% | 1.8% | 86 | 22.1% | 1.8% |
| 5 personnes et + | 71 | 8.5% | 1.3% | 27 | 10.7% | 1.0% | 44 | 7.6% | 1.6% | 47 | 12.0% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 236 | 28.4% | 1.5% | 82 | 33.4% | 1.1% | 154 | 26.2% | 1.8% | 171 | 43.9% | 2.2% |
| Non | 596 | 71.6% | 1.6% | 164 | 66.6% | 0.9% | 432 | 73.8% | 2.3% | 219 | 56.1% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 150 | 18.1% | 1.3% | 48 | 19.5% | 0.8% | 102 | 17.5% | 1.6% | 65 | 16.5% | 2.0% |
| Agglo. - 20 000 hab | 130 | 15.6% | 1.4% | 38 | 15.2% | 0.9% | 92 | 15.8% | 1.9% | 66 | 17.0% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 132 | 15.8% | 1.9% | 35 | 14.1% | 1.0% | 97 | 16.5% | 2.7% | 52 | 13.2% | 2.5% |
| Agglo. + 100 000 hab | 276 | 33.1% | 1.8% | 87 | 35.3% | 1.2% | 189 | 32.2% | 2.4% | 123 | 31.5% | 2.2% |
| Agglo. Paris | 145 | 17.4% | 1.7% | 39 | 15.9% | 1.0% | 105 | 18.0% | 2.3% | 85 | 21.7% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 155 | 18.7% | 1.6% | 41 | 16.6% | 0.9% | 114 | 19.5% | 2.3% | 93 | 23.8% | 2.1% |
| Nord Pas de Calais | 18 | 2.1% | 0.5% | 4 | 1.5% | 0.2% | 14 | 2.4% | 0.8% | 9 | 2.3% | 0.9% |
| Lorraine | 7 | 0.8% | 0.4% | 3 | 1.4% | 0.4% | 3 | 0.6% | 0.3% | 4 | 0.9% | 0.7% |
| Alsace | 11 | 1.3% | 0.7% | 7 | 2.6% | 0.9% | 4 | 0.7% | 0.6% | 3 | 0.7% | 0.6% |
| Franche-Comté | 13 | 1.5% | 1.3% | 6 | 2.4% | 1.3% | 7 | 1.2% | 1.4% | 3 | 0.8% | 1.3% |
| Champagne Ardennes | 13 | 1.6% | 1.2% | 6 | 2.4% | 1.1% | 7 | 1.2% | 1.3% | 2 | 0.5% | 0.6% |
| Picardie | 15 | 1.8% | 1.0% | 6 | 2.6% | 0.9% | 9 | 1.5% | 1.1% | 1 | 0.3% | 0.2% |
| Bourgogne | 17 | 2.0% | 1.3% | 5 | 1.9% | 0.7% | 12 | 2.1% | 1.7% | 4 | 1.1% | 1.3% |
| Haute Normandie | 35 | 4.2% | 2.3% | 11 | 4.4% | 1.5% | 24 | 4.1% | 3.1% | 10 | 2.7% | 2.3% |
| Basse Normandie | 28 | 3.3% | 2.3% | 6 | 2.4% | 1.0% | 22 | 3.7% | 3.5% | 11 | 2.8% | 3.1% |
| Centre | 26 | 3.1% | 1.2% | 6 | 2.3% | 0.6% | 20 | 3.4% | 1.8% | 14 | 3.7% | 2.2% |
| Pays de Loire | 94 | 11.3% | 3.2% | 28 | 11.2% | 1.9% | 67 | 11.4% | 4.3% | 44 | 11.2% | 4.9% |
| Bretagne | 102 | 12.2% | 3.8% | 30 | 12.3% | 2.4% | 71 | 12.2% | 5.1% | 50 | 12.9% | 7.1% |
| Poitou Charentes | 26 | 3.2% | 1.8% | 3 | 1.3% | 0.5% | 23 | 3.9% | 3.0% | 15 | 3.9% | 4.1% |
| Aquitaine | 80 | 9.6% | 2.9% | 35 | 14.1% | 2.6% | 45 | 7.7% | 3.1% | 44 | 11.2% | 5.3% |
| Midi Pyrénées | 45 | 5.4% | 1.8% | 13 | 5.1% | 1.1% | 32 | 5.5% | 2.5% | 21 | 5.4% | 2.6% |
| Limousin | 10 | 1.2% | 1.6% | 1 | 0.6% | 0.5% | 9 | 1.5% | 2.7% | 2 | 0.5% | 1.3% |
| Auvergne | 6 | 0.7% | 0.5% | 0 | 0.2% | 0.1% | 5 | 0.9% | 0.9% | 2 | 0.6% | 0.7% |
| Rhône Alpes | 47 | 5.6% | 0.9% | 12 | 4.9% | 0.5% | 35 | 5.9% | 1.3% | 26 | 6.7% | 1.4% |
| Languedoc Roussillon | 31 | 3.8% | 1.4% | 5 | 2.1% | 0.5% | 26 | 4.5% | 2.2% | 9 | 2.4% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 55 | 6.6% | 1.3% | 19 | 7.7% | 0.9% | 36 | 6.1% | 1.6% | 22 | 5.7% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 658 | 79.1% | 1.8% | 199 | 80.5% | 1.1% | 460 | 78.5% | 2.4% | 346 | 88.6% | 2.3% |
| Presque tous les jours | 109 | 13.1% | 2.0% | 33 | 13.2% | 1.3% | 77 | 13.1% | 2.5% | 28 | 7.1% | 1.8% |
| 1 à 2 fois par semaine | 55 | 6.6% | 2.0% | 14 | 5.6% | 1.2% | 41 | 7.0% | 2.6% | 17 | 4.3% | 3.2% |
| 1 à 3 fois par mois | 8 | 0.9% | 1.5% | 2 | 0.7% | 0.7% | 6 | 1.0% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 5 | 0.6% | 0.3% | - | - | - | 5 | 0.9% | 0.6% | 1 | 0.4% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 23 | 2.7% | 0.8% | 3 | 1.3% | 0.3% | 20 | 3.3% | 1.2% | 1 | 0.3% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 60 | 7.3% | 1.1% | 24 | 9.6% | 1.1% | 37 | 6.3% | 1.2% | 11 | 2.7% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 86 | 10.3% | 1.3% | 27 | 10.9% | 0.9% | 59 | 10.1% | 1.6% | 37 | 9.4% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 147 | 17.7% | 1.3% | 43 | 17.4% | 0.8% | 104 | 17.8% | 1.7% | 59 | 15.0% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 129 | 15.4% | 1.7% | 42 | 17.1% | 1.1% | 86 | 14.7% | 2.4% | 50 | 12.9% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 188 | 22.6% | 2.7% | 43 | 17.6% | 1.1% | 145 | 24.7% | 4.7% | 107 | 27.5% | 2.9% |
| 65 000 euros et plus par an | 119 | 14.3% | 2.8% | 46 | 18.6% | 1.9% | 73 | 12.5% | 4.1% | 96 | 24.6% | 3.3% |
| Refus | 65 | 7.8% | 1.5% | 14 | 5.8% | 0.8% | 51 | 8.6% | 2.1% | 26 | 6.7% | 1.7% |
| Ne sait pas | 10 | 1.2% | 0.9% | 4 | 1.8% | 0.9% | 6 | 1.0% | 1.0% | 2 | 0.6% | 0.6% |
