L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2950 | 100.0% | 5.7% | 1056 | 100.0% | 4.2% | 1893 | 100.0% | 7.0% | 1071 | 100.0% | 6.2% |
| Sexe | ||||||||||||
| Homme | 1056 | 35.8% | 4.2% | 1056 | 100.0% | 4.2% | - | - | - | 425 | 39.7% | 4.8% |
| Femme | 1893 | 64.2% | 7.0% | - | - | - | 1893 | 100.0% | 7.0% | 646 | 60.3% | 7.6% |
| Age | ||||||||||||
| 15 à 24 ans | 123 | 4.2% | 1.7% | 48 | 4.5% | 1.3% | 75 | 4.0% | 2.1% | 38 | 3.6% | 1.2% |
| 25 à 34 ans | 412 | 14.0% | 5.4% | 165 | 15.7% | 4.5% | 246 | 13.0% | 6.4% | 186 | 17.4% | 5.9% |
| 35 à 49 ans | 908 | 30.8% | 7.3% | 382 | 36.2% | 6.2% | 526 | 27.8% | 8.3% | 507 | 47.3% | 8.0% |
| 50 à 59 ans | 678 | 23.0% | 7.5% | 237 | 22.5% | 5.2% | 441 | 23.3% | 9.8% | 275 | 25.6% | 7.2% |
| 60 ans et plus | 828 | 28.1% | 5.3% | 223 | 21.1% | 3.2% | 605 | 32.0% | 6.8% | 65 | 6.1% | 6.5% |
| Individu | ||||||||||||
| Ménagères | 1793 | 60.8% | 7.6% | - | - | - | 1793 | 94.7% | 7.6% | 622 | 58.1% | 8.9% |
| Personne de référence | 1402 | 47.5% | 4.9% | 963 | 91.2% | 4.7% | 439 | 23.2% | 5.6% | 499 | 46.6% | 5.9% |
| Responsable des achats | 2353 | 79.8% | 6.5% | 604 | 57.2% | 4.6% | 1749 | 92.4% | 7.7% | 811 | 75.7% | 7.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 33 | 1.1% | 6.6% | 12 | 1.1% | 3.6% | 21 | 1.1% | 12.7% | 1 | 0.1% | 2.3% |
| Petits patrons | 155 | 5.3% | 9.7% | 88 | 8.4% | 7.5% | 67 | 3.5% | 15.5% | 124 | 11.6% | 8.7% |
| Affaires et Cadres | 290 | 9.8% | 5.9% | 137 | 13.0% | 4.9% | 153 | 8.1% | 7.3% | 260 | 24.2% | 5.9% |
| Professions intermédiaires | 502 | 17.0% | 7.0% | 184 | 17.4% | 5.1% | 318 | 16.8% | 8.8% | 420 | 39.2% | 7.1% |
| Employés | 583 | 19.8% | 7.0% | 117 | 11.1% | 5.2% | 466 | 24.6% | 7.6% | 135 | 12.6% | 7.4% |
| Ouvriers | 347 | 11.8% | 5.5% | 241 | 22.8% | 4.8% | 106 | 5.6% | 8.4% | 10 | 0.9% | 2.8% |
| Retraités | 687 | 23.3% | 5.4% | 198 | 18.8% | 3.3% | 489 | 25.8% | 7.2% | 15 | 1.4% | 7.3% |
| Autres inactifs | 352 | 11.9% | 3.4% | 78 | 7.4% | 2.2% | 273 | 14.4% | 4.1% | 106 | 9.9% | 3.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 50 | 1.7% | 6.7% | 16 | 1.5% | 4.1% | 34 | 1.8% | 9.6% | - | - | - |
| Petits patrons | 186 | 6.3% | 7.1% | 92 | 8.7% | 6.7% | 94 | 5.0% | 7.6% | 186 | 17.4% | 7.1% |
| Affaires et Cadres | 415 | 14.1% | 6.1% | 140 | 13.2% | 4.1% | 276 | 14.6% | 8.0% | 415 | 38.8% | 6.1% |
| Professions intermédiaires | 470 | 15.9% | 5.9% | 194 | 18.4% | 4.7% | 276 | 14.6% | 7.2% | 470 | 43.8% | 5.9% |
| Employés | 322 | 10.9% | 5.9% | 127 | 12.0% | 5.3% | 196 | 10.3% | 6.4% | - | - | - |
| Ouvriers | 570 | 19.3% | 6.0% | 230 | 21.8% | 4.5% | 340 | 17.9% | 7.7% | - | - | - |
| Retraités | 798 | 27.1% | 5.4% | 207 | 19.6% | 3.1% | 591 | 31.2% | 7.2% | - | - | - |
| Autres inactifs | 138 | 4.7% | 3.4% | 51 | 4.8% | 3.4% | 87 | 4.6% | 3.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 458 | 15.5% | 4.6% | 125 | 11.8% | 2.9% | 334 | 17.6% | 5.9% | 99 | 9.2% | 5.1% |
| 2 personnes | 1096 | 37.1% | 6.1% | 348 | 32.9% | 4.0% | 748 | 39.5% | 7.9% | 265 | 24.7% | 6.4% |
| 3 personnes | 466 | 15.8% | 5.1% | 175 | 16.6% | 3.7% | 291 | 15.4% | 6.5% | 241 | 22.5% | 6.0% |
| 4 personnes | 580 | 19.7% | 6.3% | 246 | 23.3% | 5.4% | 334 | 17.6% | 7.0% | 297 | 27.7% | 6.2% |
| 5 personnes et + | 349 | 11.8% | 6.4% | 162 | 15.4% | 6.1% | 187 | 9.9% | 6.6% | 170 | 15.8% | 6.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1048 | 35.5% | 6.7% | 440 | 41.6% | 5.9% | 608 | 32.1% | 7.3% | 566 | 52.8% | 7.4% |
| Non | 1902 | 64.5% | 5.2% | 616 | 58.4% | 3.5% | 1285 | 67.9% | 6.8% | 505 | 47.2% | 5.2% |
| Habitat | ||||||||||||
| Communes rurales | 773 | 26.2% | 6.5% | 267 | 25.3% | 4.7% | 507 | 26.8% | 8.1% | 260 | 24.2% | 8.1% |
| Agglo. - 20 000 hab | 589 | 20.0% | 6.5% | 247 | 23.4% | 5.7% | 341 | 18.0% | 7.2% | 185 | 17.2% | 7.2% |
| Agglo. 20 000 à 100 000 hab | 383 | 13.0% | 5.5% | 146 | 13.8% | 4.4% | 237 | 12.5% | 6.5% | 135 | 12.6% | 6.7% |
| Agglo. + 100 000 hab | 803 | 27.2% | 5.2% | 248 | 23.5% | 3.3% | 555 | 29.3% | 6.9% | 320 | 29.9% | 5.7% |
| Agglo. Paris | 401 | 13.6% | 4.7% | 148 | 14.0% | 3.6% | 253 | 13.4% | 5.6% | 172 | 16.0% | 4.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 448 | 15.2% | 4.7% | 165 | 15.6% | 3.6% | 283 | 15.0% | 5.6% | 191 | 17.9% | 4.4% |
| Nord Pas de Calais | 196 | 6.6% | 6.1% | 57 | 5.4% | 3.7% | 139 | 7.3% | 8.2% | 62 | 5.8% | 6.2% |
| Lorraine | 143 | 4.9% | 7.5% | 55 | 5.2% | 5.9% | 88 | 4.7% | 8.9% | 38 | 3.5% | 7.1% |
| Alsace | 73 | 2.5% | 4.8% | 27 | 2.5% | 3.6% | 47 | 2.5% | 5.9% | 24 | 2.2% | 5.4% |
| Franche-Comté | 56 | 1.9% | 5.8% | 14 | 1.3% | 3.0% | 42 | 2.2% | 8.5% | 20 | 1.9% | 7.9% |
| Champagne Ardennes | 75 | 2.5% | 6.8% | 24 | 2.3% | 4.5% | 51 | 2.7% | 9.0% | 23 | 2.2% | 8.2% |
| Picardie | 80 | 2.7% | 5.2% | 36 | 3.4% | 4.8% | 44 | 2.3% | 5.5% | 27 | 2.5% | 6.1% |
| Bourgogne | 85 | 2.9% | 6.3% | 36 | 3.4% | 5.5% | 49 | 2.6% | 7.0% | 25 | 2.3% | 7.3% |
| Haute Normandie | 82 | 2.8% | 5.5% | 26 | 2.5% | 3.7% | 56 | 3.0% | 7.2% | 27 | 2.5% | 5.9% |
| Basse Normandie | 94 | 3.2% | 7.9% | 42 | 4.0% | 7.4% | 53 | 2.8% | 8.3% | 30 | 2.8% | 8.4% |
| Centre | 140 | 4.7% | 6.6% | 59 | 5.6% | 5.9% | 80 | 4.2% | 7.3% | 51 | 4.8% | 7.8% |
| Pays de Loire | 171 | 5.8% | 5.7% | 54 | 5.1% | 3.7% | 117 | 6.2% | 7.6% | 59 | 5.5% | 6.6% |
| Bretagne | 174 | 5.9% | 6.5% | 63 | 5.9% | 4.9% | 111 | 5.9% | 8.0% | 77 | 7.2% | 10.9% |
| Poitou Charentes | 99 | 3.4% | 6.6% | 27 | 2.5% | 3.7% | 72 | 3.8% | 9.3% | 27 | 2.5% | 7.2% |
| Aquitaine | 144 | 4.9% | 5.1% | 58 | 5.5% | 4.4% | 86 | 4.5% | 5.8% | 43 | 4.1% | 5.2% |
| Midi Pyrénées | 134 | 4.5% | 5.4% | 44 | 4.2% | 3.7% | 90 | 4.8% | 7.0% | 66 | 6.2% | 8.2% |
| Limousin | 44 | 1.5% | 7.2% | 19 | 1.8% | 6.3% | 26 | 1.3% | 7.9% | 13 | 1.2% | 8.0% |
| Auvergne | 64 | 2.2% | 5.6% | 22 | 2.1% | 4.0% | 42 | 2.2% | 7.1% | 21 | 2.0% | 6.8% |
| Rhône Alpes | 270 | 9.2% | 5.2% | 114 | 10.8% | 4.5% | 156 | 8.2% | 5.8% | 111 | 10.3% | 5.7% |
| Languedoc Roussillon | 127 | 4.3% | 5.5% | 36 | 3.4% | 3.3% | 91 | 4.8% | 7.5% | 44 | 4.1% | 6.0% |
| Provence Alpes Côte d'Azur, Corse | 251 | 8.5% | 5.7% | 79 | 7.5% | 3.8% | 171 | 9.1% | 7.4% | 92 | 8.6% | 6.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2185 | 74.1% | 5.9% | 803 | 76.0% | 4.4% | 1382 | 73.0% | 7.4% | 926 | 86.4% | 6.1% |
| Presque tous les jours | 319 | 10.8% | 5.7% | 100 | 9.5% | 3.9% | 219 | 11.6% | 7.2% | 98 | 9.1% | 6.2% |
| 1 à 2 fois par semaine | 198 | 6.7% | 7.2% | 61 | 5.8% | 5.3% | 137 | 7.2% | 8.7% | 39 | 3.6% | 7.5% |
| 1 à 3 fois par mois | 27 | 0.9% | 5.3% | 9 | 0.8% | 3.7% | 18 | 1.0% | 6.6% | 6 | 0.5% | 7.1% |
| Moins souvent | 41 | 1.4% | 7.2% | 5 | 0.5% | 1.8% | 36 | 1.9% | 12.8% | 1 | 0.1% | 2.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 1.8% | 3.2% | 19 | 1.8% | 2.6% | 35 | 1.8% | 3.6% | 2 | 0.2% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 105 | 3.6% | 3.9% | 24 | 2.2% | 2.3% | 82 | 4.3% | 4.9% | 11 | 1.0% | 4.3% |
| De 12 000 à moins de 18 000 euros par an | 300 | 10.2% | 5.6% | 118 | 11.2% | 5.3% | 182 | 9.6% | 5.8% | 29 | 2.7% | 4.3% |
| De 18 000 à moins de 24 000 euros par an | 339 | 11.5% | 5.0% | 96 | 9.1% | 3.3% | 242 | 12.8% | 6.4% | 110 | 10.3% | 7.8% |
| De 24 000 à moins de 36 000 euros par an | 678 | 23.0% | 5.8% | 239 | 22.6% | 4.3% | 439 | 23.2% | 7.2% | 188 | 17.6% | 5.4% |
| De 36 000 à moins de 45 000 euros par an | 517 | 17.5% | 7.0% | 168 | 15.9% | 4.5% | 349 | 18.4% | 9.7% | 214 | 20.0% | 7.4% |
| De 45 000 à moins de 65 000 euros par an | 435 | 14.8% | 6.2% | 188 | 17.8% | 4.8% | 248 | 13.1% | 8.1% | 249 | 23.2% | 6.7% |
| 65 000 euros et plus par an | 250 | 8.5% | 5.9% | 116 | 10.9% | 4.7% | 134 | 7.1% | 7.6% | 197 | 18.4% | 6.8% |
| Refus | 239 | 8.1% | 5.7% | 76 | 7.2% | 4.3% | 163 | 8.6% | 6.6% | 67 | 6.3% | 4.5% |
| Ne sait pas | 33 | 1.1% | 3.1% | 13 | 1.2% | 2.7% | 20 | 1.1% | 3.4% | 4 | 0.4% | 1.0% |
