L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1267 | 100.0% | 2.4% | 262 | 100.0% | 1.1% | 1005 | 100.0% | 3.7% | 464 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 262 | 20.7% | 1.1% | 262 | 100.0% | 1.1% | - | - | - | 99 | 21.4% | 1.1% |
| Femme | 1005 | 79.3% | 3.7% | - | - | - | 1005 | 100.0% | 3.7% | 365 | 78.6% | 4.3% |
| Age | ||||||||||||
| 15 à 24 ans | 75 | 5.9% | 1.0% | 26 | 9.9% | 0.7% | 49 | 4.8% | 1.4% | 23 | 5.0% | 0.8% |
| 25 à 34 ans | 154 | 12.2% | 2.0% | 49 | 18.7% | 1.3% | 105 | 10.5% | 2.7% | 67 | 14.5% | 2.1% |
| 35 à 49 ans | 386 | 30.5% | 3.1% | 95 | 36.3% | 1.5% | 291 | 29.0% | 4.6% | 213 | 45.8% | 3.4% |
| 50 à 59 ans | 308 | 24.3% | 3.4% | 44 | 16.9% | 1.0% | 263 | 26.2% | 5.9% | 129 | 27.8% | 3.4% |
| 60 ans et plus | 345 | 27.2% | 2.2% | 48 | 18.2% | 0.7% | 297 | 29.5% | 3.3% | 32 | 6.9% | 3.2% |
| Individu | ||||||||||||
| Ménagères | 946 | 74.7% | 4.0% | - | - | - | 946 | 94.2% | 4.0% | 350 | 75.4% | 5.0% |
| Personne de référence | 449 | 35.5% | 1.6% | 219 | 83.7% | 1.1% | 230 | 22.9% | 2.9% | 140 | 30.2% | 1.6% |
| Responsable des achats | 1062 | 83.9% | 3.0% | 152 | 58.0% | 1.2% | 910 | 90.6% | 4.0% | 387 | 83.4% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.0% | 2.4% | 7 | 2.7% | 2.1% | 5 | 0.5% | 3.1% | 1 | 0.2% | 3.2% |
| Petits patrons | 51 | 4.0% | 3.2% | 17 | 6.3% | 1.4% | 35 | 3.4% | 8.0% | 45 | 9.6% | 3.1% |
| Affaires et Cadres | 114 | 9.0% | 2.3% | 32 | 12.0% | 1.1% | 82 | 8.2% | 3.9% | 98 | 21.2% | 2.2% |
| Professions intermédiaires | 202 | 16.0% | 2.8% | 46 | 17.5% | 1.3% | 156 | 15.6% | 4.4% | 157 | 33.9% | 2.7% |
| Employés | 285 | 22.5% | 3.4% | 30 | 11.3% | 1.3% | 256 | 25.5% | 4.2% | 88 | 18.9% | 4.8% |
| Ouvriers | 115 | 9.1% | 1.8% | 73 | 27.7% | 1.4% | 42 | 4.2% | 3.3% | 7 | 1.5% | 2.0% |
| Retraités | 288 | 22.7% | 2.2% | 39 | 14.9% | 0.6% | 249 | 24.8% | 3.7% | 10 | 2.1% | 4.8% |
| Autres inactifs | 199 | 15.7% | 1.9% | 20 | 7.5% | 0.5% | 179 | 17.8% | 2.7% | 58 | 12.5% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.8% | 3.1% | 6 | 2.1% | 1.4% | 18 | 1.8% | 5.0% | - | - | - |
| Petits patrons | 92 | 7.3% | 3.5% | 21 | 8.0% | 1.5% | 71 | 7.1% | 5.8% | 92 | 19.9% | 3.5% |
| Affaires et Cadres | 169 | 13.3% | 2.5% | 31 | 11.6% | 0.9% | 138 | 13.8% | 4.0% | 169 | 36.3% | 2.5% |
| Professions intermédiaires | 203 | 16.0% | 2.6% | 48 | 18.2% | 1.2% | 155 | 15.5% | 4.1% | 203 | 43.7% | 2.6% |
| Employés | 136 | 10.8% | 2.5% | 32 | 12.2% | 1.4% | 104 | 10.4% | 3.4% | - | - | - |
| Ouvriers | 218 | 17.2% | 2.3% | 67 | 25.4% | 1.3% | 151 | 15.0% | 3.4% | - | - | - |
| Retraités | 351 | 27.7% | 2.4% | 49 | 18.5% | 0.7% | 302 | 30.1% | 3.7% | - | - | - |
| Autres inactifs | 75 | 5.9% | 1.8% | 10 | 3.9% | 0.7% | 65 | 6.5% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 207 | 16.3% | 2.1% | 37 | 14.0% | 0.8% | 170 | 16.9% | 3.0% | 43 | 9.2% | 2.2% |
| 2 personnes | 501 | 39.6% | 2.8% | 108 | 41.2% | 1.2% | 393 | 39.1% | 4.2% | 131 | 28.2% | 3.2% |
| 3 personnes | 201 | 15.9% | 2.2% | 44 | 16.6% | 0.9% | 158 | 15.7% | 3.5% | 105 | 22.6% | 2.6% |
| 4 personnes | 224 | 17.7% | 2.4% | 53 | 20.2% | 1.2% | 171 | 17.1% | 3.6% | 119 | 25.7% | 2.5% |
| 5 personnes et + | 133 | 10.5% | 2.4% | 21 | 8.0% | 0.8% | 112 | 11.2% | 4.0% | 66 | 14.3% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 415 | 32.8% | 2.6% | 87 | 33.3% | 1.2% | 328 | 32.7% | 3.9% | 227 | 49.0% | 3.0% |
| Non | 851 | 67.2% | 2.3% | 175 | 66.7% | 1.0% | 676 | 67.3% | 3.6% | 237 | 51.0% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 352 | 27.8% | 2.9% | 67 | 25.7% | 1.2% | 285 | 28.4% | 4.6% | 93 | 20.0% | 2.9% |
| Agglo. - 20 000 hab | 244 | 19.2% | 2.7% | 53 | 20.1% | 1.2% | 191 | 19.0% | 4.0% | 75 | 16.3% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 171 | 13.5% | 2.4% | 43 | 16.5% | 1.3% | 128 | 12.7% | 3.5% | 57 | 12.4% | 2.8% |
| Agglo. + 100 000 hab | 367 | 29.0% | 2.4% | 77 | 29.4% | 1.0% | 290 | 28.9% | 3.6% | 163 | 35.2% | 2.9% |
| Agglo. Paris | 133 | 10.5% | 1.5% | 22 | 8.3% | 0.5% | 111 | 11.1% | 2.5% | 75 | 16.2% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 150 | 11.8% | 1.6% | 24 | 9.3% | 0.5% | 125 | 12.5% | 2.5% | 79 | 17.1% | 1.8% |
| Nord Pas de Calais | 71 | 5.6% | 2.2% | 25 | 9.4% | 1.6% | 47 | 4.7% | 2.8% | 15 | 3.3% | 1.5% |
| Lorraine | 45 | 3.5% | 2.3% | 13 | 5.1% | 1.4% | 31 | 3.1% | 3.2% | 17 | 3.7% | 3.2% |
| Alsace | 39 | 3.1% | 2.6% | 15 | 5.8% | 2.1% | 24 | 2.4% | 3.0% | 10 | 2.1% | 2.3% |
| Franche-Comté | 23 | 1.8% | 2.4% | 5 | 2.0% | 1.1% | 17 | 1.7% | 3.5% | 9 | 2.0% | 3.7% |
| Champagne Ardennes | 64 | 5.0% | 5.9% | 18 | 6.8% | 3.4% | 46 | 4.6% | 8.2% | 18 | 3.8% | 6.3% |
| Picardie | 41 | 3.3% | 2.7% | 9 | 3.5% | 1.2% | 32 | 3.2% | 4.0% | 6 | 1.2% | 1.2% |
| Bourgogne | 40 | 3.1% | 2.9% | 5 | 1.9% | 0.8% | 35 | 3.5% | 4.9% | 8 | 1.8% | 2.4% |
| Haute Normandie | 29 | 2.3% | 2.0% | 11 | 4.1% | 1.5% | 18 | 1.8% | 2.4% | 15 | 3.2% | 3.2% |
| Basse Normandie | 27 | 2.1% | 2.2% | 8 | 3.1% | 1.4% | 19 | 1.9% | 3.0% | 7 | 1.5% | 2.0% |
| Centre | 65 | 5.2% | 3.1% | 19 | 7.3% | 1.9% | 46 | 4.6% | 4.2% | 27 | 5.7% | 4.0% |
| Pays de Loire | 73 | 5.8% | 2.5% | 12 | 4.6% | 0.8% | 61 | 6.1% | 4.0% | 31 | 6.6% | 3.4% |
| Bretagne | 62 | 4.9% | 2.3% | 12 | 4.4% | 0.9% | 51 | 5.1% | 3.7% | 14 | 3.0% | 2.0% |
| Poitou Charentes | 50 | 4.0% | 3.4% | 9 | 3.3% | 1.2% | 42 | 4.1% | 5.4% | 19 | 4.0% | 5.0% |
| Aquitaine | 94 | 7.4% | 3.4% | 11 | 4.1% | 0.8% | 84 | 8.3% | 5.7% | 20 | 4.4% | 2.5% |
| Midi Pyrénées | 60 | 4.7% | 2.4% | 12 | 4.4% | 1.0% | 48 | 4.8% | 3.8% | 30 | 6.4% | 3.7% |
| Limousin | 18 | 1.4% | 2.9% | 2 | 0.7% | 0.6% | 16 | 1.6% | 5.0% | 3 | 0.6% | 1.8% |
| Auvergne | 38 | 3.0% | 3.3% | 4 | 1.7% | 0.8% | 33 | 3.3% | 5.7% | 13 | 2.8% | 4.3% |
| Rhône Alpes | 130 | 10.3% | 2.5% | 25 | 9.7% | 1.0% | 105 | 10.5% | 3.9% | 54 | 11.7% | 2.8% |
| Languedoc Roussillon | 55 | 4.4% | 2.4% | 9 | 3.6% | 0.9% | 46 | 4.6% | 3.8% | 26 | 5.5% | 3.5% |
| Provence Alpes Côte d'Azur, Corse | 91 | 7.2% | 2.1% | 14 | 5.3% | 0.7% | 77 | 7.7% | 3.3% | 44 | 9.4% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 918 | 72.5% | 2.5% | 201 | 76.7% | 1.1% | 717 | 71.4% | 3.8% | 385 | 83.0% | 2.6% |
| Presque tous les jours | 153 | 12.1% | 2.8% | 27 | 10.3% | 1.1% | 126 | 12.6% | 4.2% | 42 | 9.0% | 2.6% |
| 1 à 2 fois par semaine | 105 | 8.2% | 3.8% | 22 | 8.3% | 1.9% | 83 | 8.2% | 5.2% | 20 | 4.4% | 3.9% |
| 1 à 3 fois par mois | 13 | 1.0% | 2.6% | 4 | 1.3% | 1.5% | 10 | 1.0% | 3.5% | 1 | 0.3% | 1.7% |
| Moins souvent | 14 | 1.1% | 2.6% | 1 | 0.3% | 0.3% | 14 | 1.4% | 4.9% | 13 | 2.9% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 34 | 2.7% | 2.0% | - | - | - | 34 | 3.4% | 3.6% | 0 | 0.1% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 56 | 4.4% | 2.1% | 15 | 5.7% | 1.4% | 41 | 4.0% | 2.4% | 8 | 1.7% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 127 | 10.1% | 2.4% | 22 | 8.3% | 1.0% | 105 | 10.5% | 3.4% | 9 | 2.0% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 173 | 13.7% | 2.6% | 32 | 12.3% | 1.1% | 141 | 14.0% | 3.8% | 53 | 11.4% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 257 | 20.3% | 2.2% | 50 | 19.1% | 0.9% | 207 | 20.6% | 3.4% | 69 | 14.8% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 192 | 15.1% | 2.6% | 48 | 18.2% | 1.3% | 144 | 14.3% | 4.0% | 85 | 18.4% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 186 | 14.7% | 2.7% | 38 | 14.3% | 1.0% | 148 | 14.8% | 4.8% | 117 | 25.3% | 3.2% |
| 65 000 euros et plus par an | 125 | 9.8% | 2.9% | 33 | 12.8% | 1.4% | 91 | 9.1% | 5.1% | 91 | 19.6% | 3.1% |
| Refus | 97 | 7.7% | 2.3% | 21 | 8.2% | 1.2% | 76 | 7.5% | 3.1% | 17 | 3.6% | 1.1% |
| Ne sait pas | 20 | 1.6% | 1.9% | 3 | 1.1% | 0.6% | 17 | 1.7% | 2.9% | 14 | 3.1% | 3.7% |
