L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1098 | 100.0% | 2.1% | 293 | 100.0% | 1.2% | 806 | 100.0% | 3.0% | 577 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 293 | 26.6% | 1.2% | 293 | 100.0% | 1.2% | - | - | - | 141 | 24.4% | 1.6% |
| Femme | 806 | 73.4% | 3.0% | - | - | - | 806 | 100.0% | 3.0% | 436 | 75.6% | 5.1% |
| Age | ||||||||||||
| 15 à 24 ans | 126 | 11.5% | 1.7% | 39 | 13.3% | 1.1% | 87 | 10.8% | 2.4% | 61 | 10.6% | 2.0% |
| 25 à 34 ans | 119 | 10.8% | 1.6% | 26 | 8.7% | 0.7% | 93 | 11.6% | 2.4% | 53 | 9.2% | 1.7% |
| 35 à 49 ans | 579 | 52.7% | 4.6% | 134 | 45.8% | 2.2% | 445 | 55.2% | 7.0% | 358 | 62.0% | 5.7% |
| 50 à 59 ans | 201 | 18.3% | 2.2% | 72 | 24.5% | 1.6% | 129 | 16.1% | 2.9% | 102 | 17.7% | 2.7% |
| 60 ans et plus | 73 | 6.7% | 0.5% | 22 | 7.7% | 0.3% | 51 | 6.3% | 0.6% | 3 | 0.5% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 728 | 66.3% | 3.1% | - | - | - | 728 | 90.4% | 3.1% | 395 | 68.5% | 5.6% |
| Personne de référence | 390 | 35.5% | 1.4% | 256 | 87.6% | 1.3% | 134 | 16.6% | 1.7% | 170 | 29.4% | 2.0% |
| Responsable des achats | 843 | 76.7% | 2.3% | 157 | 53.5% | 1.2% | 686 | 85.2% | 3.0% | 430 | 74.4% | 3.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.9% | 2.0% | 4 | 1.4% | 1.2% | 6 | 0.8% | 3.7% | - | - | - |
| Petits patrons | 50 | 4.6% | 3.1% | 27 | 9.4% | 2.3% | 23 | 2.8% | 5.2% | 45 | 7.8% | 3.1% |
| Affaires et Cadres | 133 | 12.1% | 2.7% | 43 | 14.7% | 1.5% | 90 | 11.2% | 4.3% | 118 | 20.4% | 2.7% |
| Professions intermédiaires | 226 | 20.6% | 3.1% | 54 | 18.3% | 1.5% | 172 | 21.4% | 4.8% | 187 | 32.4% | 3.2% |
| Employés | 233 | 21.2% | 2.8% | 29 | 9.8% | 1.3% | 205 | 25.4% | 3.4% | 81 | 14.1% | 4.5% |
| Ouvriers | 121 | 11.0% | 1.9% | 75 | 25.6% | 1.5% | 46 | 5.7% | 3.6% | 5 | 0.8% | 1.3% |
| Retraités | 61 | 5.5% | 0.5% | 18 | 6.2% | 0.3% | 43 | 5.3% | 0.6% | 1 | 0.2% | 0.6% |
| Autres inactifs | 264 | 24.0% | 2.6% | 43 | 14.6% | 1.2% | 221 | 27.4% | 3.3% | 141 | 24.4% | 4.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.5% | 2.3% | 5 | 1.9% | 1.4% | 11 | 1.4% | 3.2% | - | - | - |
| Petits patrons | 115 | 10.5% | 4.4% | 30 | 10.2% | 2.2% | 85 | 10.6% | 6.9% | 115 | 19.9% | 4.4% |
| Affaires et Cadres | 252 | 22.9% | 3.7% | 51 | 17.4% | 1.5% | 201 | 24.9% | 5.8% | 252 | 43.6% | 3.7% |
| Professions intermédiaires | 210 | 19.2% | 2.7% | 60 | 20.5% | 1.5% | 150 | 18.7% | 3.9% | 210 | 36.5% | 2.7% |
| Employés | 126 | 11.5% | 2.3% | 35 | 12.1% | 1.5% | 91 | 11.2% | 3.0% | - | - | - |
| Ouvriers | 246 | 22.4% | 2.6% | 82 | 27.9% | 1.6% | 164 | 20.4% | 3.7% | - | - | - |
| Retraités | 71 | 6.5% | 0.5% | 21 | 7.1% | 0.3% | 50 | 6.2% | 0.6% | - | - | - |
| Autres inactifs | 61 | 5.6% | 1.5% | 9 | 2.9% | 0.6% | 53 | 6.5% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 74 | 6.8% | 0.7% | 17 | 5.8% | 0.4% | 57 | 7.1% | 1.0% | 14 | 2.4% | 0.7% |
| 2 personnes | 113 | 10.3% | 0.6% | 18 | 6.1% | 0.2% | 95 | 11.8% | 1.0% | 50 | 8.7% | 1.2% |
| 3 personnes | 233 | 21.2% | 2.5% | 61 | 20.9% | 1.3% | 172 | 21.4% | 3.9% | 107 | 18.6% | 2.7% |
| 4 personnes | 338 | 30.8% | 3.6% | 103 | 35.2% | 2.3% | 235 | 29.2% | 5.0% | 182 | 31.5% | 3.8% |
| 5 personnes et + | 340 | 31.0% | 6.2% | 94 | 32.0% | 3.5% | 246 | 30.6% | 8.7% | 225 | 38.9% | 8.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 710 | 64.6% | 4.5% | 184 | 62.9% | 2.5% | 526 | 65.3% | 6.3% | 401 | 69.6% | 5.2% |
| Non | 389 | 35.4% | 1.1% | 109 | 37.1% | 0.6% | 280 | 34.7% | 1.5% | 176 | 30.4% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 195 | 17.7% | 1.6% | 41 | 14.1% | 0.7% | 153 | 19.1% | 2.5% | 80 | 13.9% | 2.5% |
| Agglo. - 20 000 hab | 175 | 16.0% | 1.9% | 43 | 14.7% | 1.0% | 132 | 16.4% | 2.8% | 81 | 14.1% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 147 | 13.4% | 2.1% | 59 | 20.2% | 1.8% | 88 | 10.9% | 2.4% | 79 | 13.7% | 3.9% |
| Agglo. + 100 000 hab | 380 | 34.6% | 2.5% | 98 | 33.4% | 1.3% | 282 | 35.0% | 3.5% | 194 | 33.7% | 3.5% |
| Agglo. Paris | 202 | 18.4% | 2.4% | 52 | 17.6% | 1.3% | 150 | 18.6% | 3.3% | 142 | 24.7% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 221 | 20.1% | 2.3% | 52 | 17.6% | 1.1% | 169 | 21.0% | 3.4% | 155 | 26.8% | 3.6% |
| Nord Pas de Calais | 111 | 10.1% | 3.4% | 18 | 6.1% | 1.2% | 93 | 11.5% | 5.5% | 45 | 7.9% | 4.6% |
| Lorraine | 18 | 1.6% | 0.9% | 5 | 1.6% | 0.5% | 13 | 1.6% | 1.3% | 6 | 1.1% | 1.2% |
| Alsace | 18 | 1.7% | 1.2% | 6 | 1.9% | 0.7% | 13 | 1.6% | 1.6% | 10 | 1.6% | 2.2% |
| Franche-Comté | 11 | 1.0% | 1.1% | 2 | 0.7% | 0.4% | 9 | 1.1% | 1.8% | 3 | 0.5% | 1.1% |
| Champagne Ardennes | 31 | 2.9% | 2.9% | 5 | 1.8% | 1.0% | 26 | 3.2% | 4.6% | 9 | 1.6% | 3.2% |
| Picardie | 43 | 4.0% | 2.8% | 21 | 7.2% | 2.9% | 22 | 2.8% | 2.8% | 18 | 3.1% | 4.1% |
| Bourgogne | 25 | 2.3% | 1.8% | 10 | 3.5% | 1.6% | 15 | 1.8% | 2.1% | 11 | 1.8% | 3.1% |
| Haute Normandie | 26 | 2.4% | 1.8% | 6 | 2.1% | 0.8% | 20 | 2.5% | 2.6% | 13 | 2.2% | 2.8% |
| Basse Normandie | 33 | 3.0% | 2.8% | 4 | 1.5% | 0.8% | 29 | 3.6% | 4.5% | 14 | 2.4% | 4.0% |
| Centre | 43 | 3.9% | 2.0% | 6 | 2.0% | 0.6% | 37 | 4.6% | 3.4% | 21 | 3.6% | 3.1% |
| Pays de Loire | 90 | 8.2% | 3.0% | 22 | 7.4% | 1.5% | 68 | 8.4% | 4.4% | 41 | 7.2% | 4.6% |
| Bretagne | 63 | 5.7% | 2.4% | 9 | 3.2% | 0.7% | 54 | 6.6% | 3.8% | 35 | 6.1% | 5.0% |
| Poitou Charentes | 24 | 2.2% | 1.6% | 6 | 2.2% | 0.9% | 18 | 2.2% | 2.3% | 13 | 2.3% | 3.5% |
| Aquitaine | 54 | 4.9% | 1.9% | 15 | 5.2% | 1.1% | 38 | 4.8% | 2.6% | 29 | 5.0% | 3.4% |
| Midi Pyrénées | 59 | 5.4% | 2.4% | 27 | 9.1% | 2.2% | 33 | 4.0% | 2.5% | 29 | 4.9% | 3.5% |
| Limousin | 5 | 0.5% | 0.9% | 4 | 1.2% | 1.2% | 2 | 0.2% | 0.6% | 4 | 0.7% | 2.6% |
| Auvergne | 22 | 2.0% | 1.9% | 8 | 2.6% | 1.4% | 14 | 1.8% | 2.5% | 11 | 1.8% | 3.5% |
| Rhône Alpes | 101 | 9.2% | 1.9% | 42 | 14.4% | 1.7% | 59 | 7.4% | 2.2% | 62 | 10.7% | 3.2% |
| Languedoc Roussillon | 40 | 3.6% | 1.7% | 7 | 2.5% | 0.7% | 32 | 4.0% | 2.7% | 18 | 3.1% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 60 | 5.5% | 1.4% | 19 | 6.4% | 0.9% | 42 | 5.2% | 1.8% | 32 | 5.6% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 824 | 75.0% | 2.2% | 232 | 79.3% | 1.3% | 591 | 73.4% | 3.2% | 467 | 80.8% | 3.1% |
| Presque tous les jours | 152 | 13.8% | 2.7% | 27 | 9.2% | 1.1% | 125 | 15.5% | 4.1% | 63 | 11.0% | 4.0% |
| 1 à 2 fois par semaine | 47 | 4.3% | 1.7% | 8 | 2.8% | 0.7% | 39 | 4.8% | 2.4% | 22 | 3.8% | 4.2% |
| 1 à 3 fois par mois | 22 | 2.0% | 4.2% | 19 | 6.5% | 8.2% | 2 | 0.3% | 0.9% | 3 | 0.5% | 3.6% |
| Moins souvent | 23 | 2.1% | 4.0% | 6 | 2.1% | 2.1% | 17 | 2.1% | 6.0% | 16 | 2.8% | 30.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 2.9% | 1.9% | 6 | 2.0% | 0.8% | 26 | 3.2% | 2.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 44 | 4.0% | 1.6% | 14 | 4.6% | 1.3% | 30 | 3.7% | 1.8% | 5 | 0.9% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 97 | 8.8% | 1.8% | 37 | 12.5% | 1.6% | 61 | 7.5% | 1.9% | 19 | 3.3% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 120 | 10.9% | 1.8% | 37 | 12.7% | 1.3% | 82 | 10.2% | 2.2% | 42 | 7.3% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 226 | 20.6% | 1.9% | 51 | 17.6% | 0.9% | 174 | 21.7% | 2.9% | 97 | 16.9% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 129 | 11.7% | 1.7% | 27 | 9.2% | 0.7% | 102 | 12.6% | 2.8% | 76 | 13.2% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 167 | 15.2% | 2.4% | 38 | 13.0% | 1.0% | 129 | 16.1% | 4.2% | 126 | 21.8% | 3.4% |
| 65 000 euros et plus par an | 151 | 13.7% | 3.6% | 49 | 16.8% | 2.0% | 102 | 12.6% | 5.7% | 130 | 22.5% | 4.5% |
| Refus | 103 | 9.4% | 2.4% | 29 | 9.9% | 1.6% | 74 | 9.2% | 3.0% | 59 | 10.2% | 3.9% |
| Ne sait pas | 30 | 2.7% | 2.8% | 5 | 1.7% | 1.0% | 25 | 3.1% | 4.2% | 22 | 3.9% | 5.8% |
