L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 615 | 100.0% | 1.2% | 68 | 100.0% | 0.3% | 546 | 100.0% | 2.0% | 222 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 68 | 11.1% | 0.3% | 68 | 100.0% | 0.3% | - | - | - | 13 | 6.0% | 0.1% |
| Femme | 546 | 88.9% | 2.0% | - | - | - | 546 | 100.0% | 2.0% | 208 | 94.0% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 32 | 5.2% | 0.4% | 6 | 8.4% | 0.2% | 26 | 4.8% | 0.7% | - | - | - |
| 25 à 34 ans | 315 | 51.3% | 4.2% | 27 | 39.1% | 0.7% | 289 | 52.8% | 7.5% | 112 | 50.5% | 3.5% |
| 35 à 49 ans | 203 | 32.9% | 1.6% | 24 | 35.6% | 0.4% | 178 | 32.6% | 2.8% | 88 | 39.8% | 1.4% |
| 50 à 59 ans | 46 | 7.4% | 0.5% | 12 | 16.9% | 0.3% | 34 | 6.2% | 0.8% | 18 | 8.3% | 0.5% |
| 60 ans et plus | 19 | 3.2% | 0.1% | - | - | - | 19 | 3.6% | 0.2% | 3 | 1.4% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 530 | 86.2% | 2.3% | - | - | - | 530 | 97.0% | 2.3% | 206 | 93.0% | 2.9% |
| Personne de référence | 137 | 22.4% | 0.5% | 63 | 91.6% | 0.3% | 75 | 13.7% | 1.0% | 36 | 16.1% | 0.4% |
| Responsable des achats | 527 | 85.7% | 1.5% | 29 | 42.4% | 0.2% | 498 | 91.1% | 2.2% | 191 | 86.0% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.7% | 0.9% | - | - | - | 4 | 0.8% | 2.6% | 1 | 0.4% | 3.1% |
| Petits patrons | 7 | 1.1% | 0.4% | - | - | - | 7 | 1.3% | 1.6% | 5 | 2.1% | 0.3% |
| Affaires et Cadres | 62 | 10.0% | 1.3% | 8 | 11.9% | 0.3% | 53 | 9.8% | 2.5% | 49 | 22.0% | 1.1% |
| Professions intermédiaires | 105 | 17.1% | 1.5% | 5 | 7.5% | 0.1% | 100 | 18.3% | 2.8% | 73 | 32.9% | 1.2% |
| Employés | 232 | 37.7% | 2.8% | 19 | 28.0% | 0.8% | 212 | 38.9% | 3.5% | 55 | 24.8% | 3.0% |
| Ouvriers | 45 | 7.3% | 0.7% | 23 | 34.0% | 0.5% | 22 | 4.0% | 1.7% | 4 | 1.8% | 1.2% |
| Retraités | 14 | 2.3% | 0.1% | - | - | - | 14 | 2.6% | 0.2% | 2 | 0.8% | 0.9% |
| Autres inactifs | 146 | 23.8% | 1.4% | 13 | 18.6% | 0.4% | 134 | 24.5% | 2.0% | 34 | 15.2% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.7% | 1.4% | - | - | - | 11 | 2.0% | 3.0% | - | - | - |
| Petits patrons | 28 | 4.5% | 1.1% | - | - | - | 28 | 5.1% | 2.2% | 28 | 12.5% | 1.1% |
| Affaires et Cadres | 71 | 11.5% | 1.0% | 8 | 11.9% | 0.2% | 62 | 11.4% | 1.8% | 71 | 31.9% | 1.0% |
| Professions intermédiaires | 123 | 20.1% | 1.6% | 5 | 7.5% | 0.1% | 118 | 21.6% | 3.1% | 123 | 55.6% | 1.6% |
| Employés | 114 | 18.5% | 2.1% | 22 | 32.0% | 0.9% | 92 | 16.8% | 3.0% | - | - | - |
| Ouvriers | 198 | 32.3% | 2.1% | 23 | 34.0% | 0.5% | 175 | 32.1% | 4.0% | - | - | - |
| Retraités | 21 | 3.4% | 0.1% | - | - | - | 21 | 3.8% | 0.3% | - | - | - |
| Autres inactifs | 49 | 8.0% | 1.2% | 10 | 14.6% | 0.7% | 39 | 7.2% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 16 | 2.7% | 0.2% | 1 | 1.1% | - | 16 | 2.9% | 0.3% | 4 | 1.8% | 0.2% |
| 2 personnes | 115 | 18.6% | 0.6% | 11 | 15.6% | 0.1% | 104 | 19.0% | 1.1% | 30 | 13.6% | 0.7% |
| 3 personnes | 174 | 28.2% | 1.9% | 18 | 26.6% | 0.4% | 155 | 28.4% | 3.5% | 94 | 42.4% | 2.3% |
| 4 personnes | 147 | 23.9% | 1.6% | 15 | 22.4% | 0.3% | 131 | 24.0% | 2.8% | 38 | 17.0% | 0.8% |
| 5 personnes et + | 164 | 26.6% | 3.0% | 23 | 34.2% | 0.9% | 140 | 25.6% | 4.9% | 56 | 25.3% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 483 | 78.6% | 3.1% | 53 | 77.5% | 0.7% | 430 | 78.8% | 5.2% | 178 | 80.2% | 2.3% |
| Non | 131 | 21.4% | 0.4% | 15 | 22.5% | 0.1% | 116 | 21.2% | 0.6% | 44 | 19.8% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 145 | 23.5% | 1.2% | 5 | 7.8% | 0.1% | 139 | 25.5% | 2.2% | 26 | 11.6% | 0.8% |
| Agglo. - 20 000 hab | 105 | 17.1% | 1.2% | 9 | 13.2% | 0.2% | 96 | 17.5% | 2.0% | 24 | 10.7% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 73 | 11.9% | 1.0% | 15 | 22.2% | 0.5% | 58 | 10.6% | 1.6% | 37 | 16.6% | 1.8% |
| Agglo. + 100 000 hab | 173 | 28.2% | 1.1% | 18 | 26.8% | 0.2% | 155 | 28.3% | 1.9% | 62 | 28.1% | 1.1% |
| Agglo. Paris | 119 | 19.3% | 1.4% | 20 | 29.9% | 0.5% | 98 | 18.0% | 2.2% | 73 | 33.0% | 1.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 148 | 24.1% | 1.5% | 20 | 29.9% | 0.4% | 128 | 23.4% | 2.5% | 76 | 34.4% | 1.8% |
| Nord Pas de Calais | 48 | 7.7% | 1.5% | 8 | 11.8% | 0.5% | 39 | 7.2% | 2.3% | 17 | 7.8% | 1.7% |
| Lorraine | 17 | 2.8% | 0.9% | 1 | 1.5% | 0.1% | 16 | 3.0% | 1.6% | 3 | 1.6% | 0.6% |
| Alsace | 15 | 2.4% | 1.0% | 3 | 4.5% | 0.4% | 12 | 2.1% | 1.5% | 1 | 0.5% | 0.3% |
| Franche-Comté | 5 | 0.9% | 0.6% | - | - | - | 5 | 1.0% | 1.1% | 2 | 0.7% | 0.6% |
| Champagne Ardennes | 6 | 1.0% | 0.6% | 1 | 0.8% | 0.1% | 6 | 1.0% | 1.0% | 0 | 0.1% | 0.1% |
| Picardie | 22 | 3.6% | 1.4% | - | - | - | 22 | 4.1% | 2.8% | 5 | 2.4% | 1.2% |
| Bourgogne | 20 | 3.3% | 1.5% | 2 | 3.3% | 0.4% | 18 | 3.2% | 2.5% | 3 | 1.5% | 1.0% |
| Haute Normandie | 20 | 3.3% | 1.4% | - | - | - | 20 | 3.7% | 2.6% | 8 | 3.4% | 1.7% |
| Basse Normandie | 16 | 2.6% | 1.3% | 3 | 4.0% | 0.5% | 13 | 2.4% | 2.1% | 4 | 2.0% | 1.2% |
| Centre | 24 | 3.9% | 1.1% | 2 | 3.5% | 0.2% | 21 | 3.9% | 2.0% | 9 | 4.2% | 1.4% |
| Pays de Loire | 39 | 6.4% | 1.3% | - | - | - | 39 | 7.2% | 2.5% | 15 | 6.7% | 1.7% |
| Bretagne | 18 | 3.0% | 0.7% | 3 | 4.5% | 0.2% | 15 | 2.8% | 1.1% | 1 | 0.4% | 0.1% |
| Poitou Charentes | 19 | 3.1% | 1.3% | 7 | 10.5% | 1.0% | 12 | 2.1% | 1.5% | 1 | 0.6% | 0.4% |
| Aquitaine | 19 | 3.2% | 0.7% | - | - | - | 19 | 3.6% | 1.3% | 8 | 3.5% | 0.9% |
| Midi Pyrénées | 31 | 5.1% | 1.3% | - | - | - | 31 | 5.7% | 2.4% | 13 | 5.8% | 1.6% |
| Limousin | 15 | 2.5% | 2.5% | 2 | 3.3% | 0.8% | 13 | 2.4% | 4.1% | 1 | 0.4% | 0.6% |
| Auvergne | 8 | 1.4% | 0.7% | - | - | - | 8 | 1.5% | 1.4% | 4 | 2.0% | 1.4% |
| Rhône Alpes | 53 | 8.6% | 1.0% | 11 | 15.4% | 0.4% | 43 | 7.8% | 1.6% | 26 | 11.9% | 1.4% |
| Languedoc Roussillon | 37 | 6.0% | 1.6% | 2 | 2.7% | 0.2% | 35 | 6.4% | 2.9% | 9 | 4.2% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 33 | 5.3% | 0.7% | 3 | 4.3% | 0.1% | 30 | 5.5% | 1.3% | 13 | 5.9% | 0.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 512 | 83.3% | 1.4% | 57 | 82.8% | 0.3% | 455 | 83.3% | 2.4% | 174 | 78.6% | 1.2% |
| Presque tous les jours | 67 | 10.9% | 1.2% | 11 | 16.1% | 0.4% | 56 | 10.2% | 1.8% | 25 | 11.2% | 1.6% |
| 1 à 2 fois par semaine | 23 | 3.7% | 0.8% | 1 | 1.1% | 0.1% | 22 | 4.0% | 1.4% | 9 | 4.2% | 1.8% |
| Moins souvent | 13 | 2.2% | 2.4% | - | - | - | 13 | 2.4% | 4.8% | 13 | 6.0% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.7% | 0.6% | - | - | - | 10 | 1.9% | 1.1% | 1 | 0.3% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 35 | 5.6% | 1.3% | 5 | 7.8% | 0.5% | 29 | 5.3% | 1.8% | 1 | 0.3% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 74 | 12.1% | 1.4% | 2 | 3.1% | 0.1% | 72 | 13.2% | 2.3% | 16 | 7.0% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 74 | 12.0% | 1.1% | 11 | 16.7% | 0.4% | 63 | 11.5% | 1.7% | 13 | 5.9% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 158 | 25.7% | 1.4% | 15 | 22.6% | 0.3% | 143 | 26.1% | 2.3% | 60 | 27.2% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 112 | 18.3% | 1.5% | 12 | 17.3% | 0.3% | 100 | 18.4% | 2.8% | 39 | 17.5% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 86 | 14.0% | 1.2% | 12 | 17.2% | 0.3% | 74 | 13.6% | 2.4% | 50 | 22.4% | 1.3% |
| 65 000 euros et plus par an | 19 | 3.1% | 0.5% | 4 | 5.2% | 0.1% | 16 | 2.8% | 0.9% | 19 | 8.5% | 0.7% |
| Refus | 23 | 3.7% | 0.5% | 4 | 5.8% | 0.2% | 19 | 3.4% | 0.8% | 11 | 4.9% | 0.7% |
| Ne sait pas | 23 | 3.8% | 2.2% | 3 | 4.4% | 0.6% | 20 | 3.7% | 3.4% | 13 | 6.0% | 3.4% |
