L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2168 | 100.0% | 4.2% | 388 | 100.0% | 1.6% | 1780 | 100.0% | 6.6% | 899 | 100.0% | 5.2% |
| Sexe | ||||||||||||
| Homme | 388 | 17.9% | 1.6% | 388 | 100.0% | 1.6% | - | - | - | 181 | 20.1% | 2.0% |
| Femme | 1780 | 82.1% | 6.6% | - | - | - | 1780 | 100.0% | 6.6% | 719 | 79.9% | 8.4% |
| Age | ||||||||||||
| 15 à 24 ans | 193 | 8.9% | 2.7% | 29 | 7.6% | 0.8% | 164 | 9.2% | 4.6% | 99 | 11.0% | 3.2% |
| 25 à 34 ans | 251 | 11.6% | 3.3% | 26 | 6.8% | 0.7% | 225 | 12.6% | 5.8% | 93 | 10.3% | 2.9% |
| 35 à 49 ans | 557 | 25.7% | 4.5% | 105 | 27.1% | 1.7% | 451 | 25.3% | 7.1% | 381 | 42.4% | 6.0% |
| 50 à 59 ans | 479 | 22.1% | 5.3% | 120 | 30.9% | 2.7% | 359 | 20.2% | 8.0% | 246 | 27.3% | 6.5% |
| 60 ans et plus | 688 | 31.7% | 4.4% | 107 | 27.6% | 1.6% | 581 | 32.6% | 6.5% | 81 | 9.0% | 8.1% |
| Individu | ||||||||||||
| Ménagères | 1611 | 74.3% | 6.9% | - | - | - | 1611 | 90.5% | 6.9% | 642 | 71.3% | 9.2% |
| Personne de référence | 799 | 36.9% | 2.8% | 355 | 91.4% | 1.7% | 444 | 25.0% | 5.6% | 305 | 33.9% | 3.6% |
| Responsable des achats | 1796 | 82.8% | 5.0% | 247 | 63.5% | 1.9% | 1549 | 87.0% | 6.8% | 688 | 76.5% | 6.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.7% | 2.9% | 5 | 1.2% | 1.4% | 10 | 0.6% | 6.1% | 1 | 0.2% | 5.5% |
| Petits patrons | 108 | 5.0% | 6.7% | 42 | 10.8% | 3.6% | 66 | 3.7% | 15.3% | 82 | 9.1% | 5.7% |
| Affaires et Cadres | 294 | 13.5% | 6.0% | 76 | 19.7% | 2.7% | 217 | 12.2% | 10.4% | 268 | 29.8% | 6.1% |
| Professions intermédiaires | 320 | 14.8% | 4.4% | 54 | 13.8% | 1.5% | 267 | 15.0% | 7.4% | 261 | 29.0% | 4.4% |
| Employés | 362 | 16.7% | 4.3% | 29 | 7.6% | 1.3% | 332 | 18.7% | 5.4% | 93 | 10.3% | 5.1% |
| Ouvriers | 98 | 4.5% | 1.5% | 40 | 10.2% | 0.8% | 58 | 3.3% | 4.6% | 13 | 1.5% | 3.7% |
| Retraités | 532 | 24.6% | 4.2% | 81 | 20.8% | 1.3% | 452 | 25.4% | 6.7% | 17 | 1.9% | 8.2% |
| Autres inactifs | 439 | 20.3% | 4.3% | 62 | 15.9% | 1.7% | 378 | 21.2% | 5.6% | 164 | 18.3% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 30 | 1.4% | 3.9% | 5 | 1.2% | 1.2% | 25 | 1.4% | 7.0% | - | - | - |
| Petits patrons | 162 | 7.5% | 6.2% | 43 | 11.0% | 3.1% | 120 | 6.7% | 9.7% | 162 | 18.0% | 6.2% |
| Affaires et Cadres | 445 | 20.5% | 6.5% | 85 | 21.9% | 2.5% | 360 | 20.3% | 10.4% | 445 | 49.5% | 6.5% |
| Professions intermédiaires | 292 | 13.4% | 3.7% | 53 | 13.7% | 1.3% | 238 | 13.4% | 6.2% | 292 | 32.4% | 3.7% |
| Employés | 197 | 9.1% | 3.6% | 34 | 8.8% | 1.4% | 163 | 9.2% | 5.3% | - | - | - |
| Ouvriers | 243 | 11.2% | 2.6% | 47 | 12.1% | 0.9% | 197 | 11.0% | 4.4% | - | - | - |
| Retraités | 634 | 29.3% | 4.3% | 82 | 21.0% | 1.2% | 553 | 31.1% | 6.7% | - | - | - |
| Autres inactifs | 164 | 7.6% | 4.0% | 40 | 10.4% | 2.7% | 124 | 6.9% | 4.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 362 | 16.7% | 3.6% | 55 | 14.2% | 1.3% | 307 | 17.2% | 5.4% | 90 | 10.1% | 4.6% |
| 2 personnes | 894 | 41.2% | 4.9% | 164 | 42.3% | 1.9% | 730 | 41.0% | 7.8% | 268 | 29.8% | 6.5% |
| 3 personnes | 315 | 14.5% | 3.4% | 46 | 11.9% | 1.0% | 269 | 15.1% | 6.0% | 189 | 21.1% | 4.7% |
| 4 personnes | 369 | 17.0% | 4.0% | 88 | 22.7% | 1.9% | 281 | 15.8% | 5.9% | 237 | 26.4% | 5.0% |
| 5 personnes et + | 228 | 10.5% | 4.2% | 35 | 8.9% | 1.3% | 193 | 10.8% | 6.8% | 114 | 12.7% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 695 | 32.0% | 4.4% | 128 | 32.9% | 1.7% | 567 | 31.9% | 6.8% | 420 | 46.7% | 5.5% |
| Non | 1474 | 68.0% | 4.1% | 261 | 67.1% | 1.5% | 1213 | 68.1% | 6.5% | 479 | 53.3% | 4.9% |
| Habitat | ||||||||||||
| Communes rurales | 389 | 17.9% | 3.2% | 63 | 16.2% | 1.1% | 326 | 18.3% | 5.2% | 108 | 12.0% | 3.4% |
| Agglo. - 20 000 hab | 336 | 15.5% | 3.7% | 63 | 16.2% | 1.5% | 273 | 15.4% | 5.8% | 142 | 15.8% | 5.5% |
| Agglo. 20 000 à 100 000 hab | 254 | 11.7% | 3.6% | 60 | 15.3% | 1.8% | 194 | 10.9% | 5.3% | 85 | 9.4% | 4.2% |
| Agglo. + 100 000 hab | 722 | 33.3% | 4.7% | 118 | 30.4% | 1.6% | 604 | 33.9% | 7.5% | 318 | 35.4% | 5.7% |
| Agglo. Paris | 468 | 21.6% | 5.5% | 85 | 21.9% | 2.1% | 383 | 21.5% | 8.5% | 246 | 27.4% | 6.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 517 | 23.9% | 5.4% | 95 | 24.6% | 2.1% | 422 | 23.7% | 8.4% | 260 | 28.9% | 6.0% |
| Nord Pas de Calais | 103 | 4.8% | 3.2% | 13 | 3.4% | 0.9% | 90 | 5.1% | 5.3% | 36 | 4.0% | 3.6% |
| Lorraine | 78 | 3.6% | 4.1% | 9 | 2.4% | 1.0% | 69 | 3.9% | 7.0% | 25 | 2.7% | 4.6% |
| Alsace | 75 | 3.5% | 4.9% | 13 | 3.2% | 1.7% | 63 | 3.5% | 7.9% | 21 | 2.3% | 4.8% |
| Franche-Comté | 30 | 1.4% | 3.1% | 4 | 1.0% | 0.8% | 26 | 1.5% | 5.3% | 8 | 0.9% | 3.1% |
| Champagne Ardennes | 28 | 1.3% | 2.6% | 3 | 0.7% | 0.5% | 25 | 1.4% | 4.4% | 11 | 1.2% | 3.9% |
| Picardie | 57 | 2.6% | 3.7% | 16 | 4.1% | 2.2% | 41 | 2.3% | 5.1% | 12 | 1.3% | 2.7% |
| Bourgogne | 54 | 2.5% | 4.0% | 5 | 1.2% | 0.7% | 49 | 2.8% | 6.9% | 17 | 1.8% | 4.9% |
| Haute Normandie | 56 | 2.6% | 3.7% | 11 | 2.7% | 1.5% | 45 | 2.5% | 5.8% | 25 | 2.8% | 5.5% |
| Basse Normandie | 43 | 2.0% | 3.6% | 14 | 3.6% | 2.4% | 29 | 1.6% | 4.6% | 22 | 2.5% | 6.3% |
| Centre | 62 | 2.8% | 2.9% | 6 | 1.6% | 0.6% | 56 | 3.1% | 5.1% | 27 | 3.1% | 4.1% |
| Pays de Loire | 89 | 4.1% | 3.0% | 14 | 3.6% | 1.0% | 75 | 4.2% | 4.8% | 39 | 4.4% | 4.4% |
| Bretagne | 108 | 5.0% | 4.0% | 17 | 4.5% | 1.4% | 90 | 5.1% | 6.5% | 39 | 4.3% | 5.5% |
| Poitou Charentes | 44 | 2.0% | 2.9% | 4 | 1.1% | 0.6% | 39 | 2.2% | 5.1% | 10 | 1.2% | 2.8% |
| Aquitaine | 126 | 5.8% | 4.5% | 33 | 8.6% | 2.5% | 93 | 5.2% | 6.3% | 44 | 4.8% | 5.2% |
| Midi Pyrénées | 100 | 4.6% | 4.0% | 21 | 5.5% | 1.8% | 78 | 4.4% | 6.1% | 49 | 5.4% | 6.0% |
| Limousin | 23 | 1.1% | 3.8% | 7 | 1.8% | 2.4% | 16 | 0.9% | 5.0% | 6 | 0.6% | 3.5% |
| Auvergne | 45 | 2.1% | 3.9% | 6 | 1.5% | 1.1% | 39 | 2.2% | 6.6% | 16 | 1.8% | 5.2% |
| Rhône Alpes | 179 | 8.3% | 3.4% | 35 | 8.9% | 1.4% | 144 | 8.1% | 5.3% | 80 | 8.9% | 4.2% |
| Languedoc Roussillon | 105 | 4.9% | 4.6% | 24 | 6.2% | 2.2% | 81 | 4.6% | 6.7% | 46 | 5.1% | 6.2% |
| Provence Alpes Côte d'Azur, Corse | 247 | 11.4% | 5.6% | 37 | 9.6% | 1.8% | 209 | 11.8% | 9.1% | 108 | 12.0% | 7.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1701 | 78.5% | 4.6% | 293 | 75.3% | 1.6% | 1408 | 79.1% | 7.5% | 781 | 86.8% | 5.2% |
| Presque tous les jours | 190 | 8.8% | 3.4% | 22 | 5.8% | 0.9% | 167 | 9.4% | 5.5% | 65 | 7.2% | 4.1% |
| 1 à 2 fois par semaine | 141 | 6.5% | 5.2% | 40 | 10.2% | 3.4% | 102 | 5.7% | 6.4% | 30 | 3.3% | 5.8% |
| 1 à 3 fois par mois | 12 | 0.6% | 2.5% | 3 | 0.7% | 1.2% | 10 | 0.5% | 3.5% | 2 | 0.2% | 2.4% |
| Moins souvent | 31 | 1.4% | 5.5% | 5 | 1.3% | 1.8% | 26 | 1.5% | 9.3% | 16 | 1.8% | 29.3% |
| Jamais | 1 | 0.1% | 2.0% | 1 | 0.4% | 2.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 0.9% | 1.2% | 4 | 0.9% | 0.5% | 16 | 0.9% | 1.7% | 2 | 0.3% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 85 | 3.9% | 3.1% | 30 | 7.7% | 2.9% | 55 | 3.1% | 3.3% | 12 | 1.3% | 4.8% |
| De 12 000 à moins de 18 000 euros par an | 187 | 8.6% | 3.5% | 27 | 7.1% | 1.2% | 160 | 9.0% | 5.1% | 25 | 2.8% | 3.7% |
| De 18 000 à moins de 24 000 euros par an | 239 | 11.0% | 3.6% | 38 | 9.7% | 1.3% | 201 | 11.3% | 5.3% | 72 | 8.0% | 5.1% |
| De 24 000 à moins de 36 000 euros par an | 416 | 19.2% | 3.6% | 68 | 17.5% | 1.2% | 348 | 19.6% | 5.7% | 126 | 14.0% | 3.6% |
| De 36 000 à moins de 45 000 euros par an | 312 | 14.4% | 4.2% | 42 | 10.7% | 1.1% | 270 | 15.2% | 7.5% | 134 | 14.9% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 359 | 16.6% | 5.1% | 66 | 16.9% | 1.7% | 293 | 16.5% | 9.6% | 196 | 21.8% | 5.3% |
| 65 000 euros et plus par an | 314 | 14.5% | 7.4% | 77 | 19.8% | 3.1% | 237 | 13.3% | 13.4% | 236 | 26.3% | 8.2% |
| Refus | 200 | 9.2% | 4.7% | 36 | 9.2% | 2.0% | 164 | 9.2% | 6.7% | 73 | 8.1% | 4.9% |
| Ne sait pas | 36 | 1.7% | 3.4% | 1 | 0.4% | 0.3% | 35 | 2.0% | 6.0% | 23 | 2.5% | 5.8% |
