L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1199 | 100.0% | 2.3% | 491 | 100.0% | 2.0% | 708 | 100.0% | 2.6% | 456 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 491 | 40.9% | 2.0% | 491 | 100.0% | 2.0% | - | - | - | 169 | 37.0% | 1.9% |
| Femme | 708 | 59.1% | 2.6% | - | - | - | 708 | 100.0% | 2.6% | 287 | 63.0% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 79 | 6.6% | 1.1% | 31 | 6.3% | 0.8% | 48 | 6.8% | 1.3% | 51 | 11.2% | 1.7% |
| 25 à 34 ans | 96 | 8.0% | 1.3% | 51 | 10.5% | 1.4% | 45 | 6.3% | 1.2% | 46 | 10.1% | 1.4% |
| 35 à 49 ans | 282 | 23.6% | 2.3% | 128 | 26.2% | 2.1% | 154 | 21.7% | 2.4% | 174 | 38.2% | 2.8% |
| 50 à 59 ans | 233 | 19.4% | 2.6% | 95 | 19.5% | 2.1% | 137 | 19.4% | 3.1% | 123 | 27.0% | 3.2% |
| 60 ans et plus | 509 | 42.5% | 3.2% | 185 | 37.6% | 2.7% | 324 | 45.8% | 3.7% | 62 | 13.5% | 6.1% |
| Individu | ||||||||||||
| Ménagères | 663 | 55.3% | 2.8% | - | - | - | 663 | 93.6% | 2.8% | 257 | 56.3% | 3.7% |
| Personne de référence | 615 | 51.3% | 2.2% | 450 | 91.8% | 2.2% | 165 | 23.3% | 2.1% | 202 | 44.4% | 2.4% |
| Responsable des achats | 926 | 77.3% | 2.6% | 312 | 63.7% | 2.4% | 614 | 86.7% | 2.7% | 331 | 72.6% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 1.2% | 2.9% | 11 | 2.3% | 3.3% | 4 | 0.5% | 2.2% | 1 | 0.1% | 2.3% |
| Petits patrons | 61 | 5.1% | 3.8% | 31 | 6.3% | 2.6% | 30 | 4.3% | 7.0% | 54 | 11.9% | 3.8% |
| Affaires et Cadres | 165 | 13.7% | 3.3% | 70 | 14.3% | 2.5% | 95 | 13.3% | 4.5% | 146 | 32.0% | 3.3% |
| Professions intermédiaires | 141 | 11.8% | 2.0% | 52 | 10.5% | 1.4% | 89 | 12.6% | 2.5% | 117 | 25.7% | 2.0% |
| Employés | 126 | 10.5% | 1.5% | 32 | 6.6% | 1.4% | 94 | 13.2% | 1.5% | 38 | 8.3% | 2.1% |
| Ouvriers | 107 | 8.9% | 1.7% | 93 | 19.0% | 1.8% | 14 | 1.9% | 1.1% | 9 | 1.9% | 2.4% |
| Retraités | 372 | 31.0% | 2.9% | 151 | 30.9% | 2.5% | 220 | 31.1% | 3.3% | 12 | 2.6% | 5.7% |
| Autres inactifs | 213 | 17.8% | 2.1% | 50 | 10.2% | 1.4% | 163 | 23.0% | 2.4% | 80 | 17.5% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.3% | 2.1% | 11 | 2.3% | 2.8% | 5 | 0.7% | 1.3% | - | - | - |
| Petits patrons | 103 | 8.6% | 3.9% | 36 | 7.4% | 2.6% | 66 | 9.4% | 5.3% | 103 | 22.5% | 3.9% |
| Affaires et Cadres | 214 | 17.8% | 3.1% | 75 | 15.4% | 2.2% | 138 | 19.5% | 4.0% | 214 | 46.9% | 3.1% |
| Professions intermédiaires | 140 | 11.7% | 1.8% | 57 | 11.6% | 1.4% | 83 | 11.7% | 2.2% | 140 | 30.6% | 1.8% |
| Employés | 68 | 5.7% | 1.3% | 30 | 6.0% | 1.2% | 38 | 5.4% | 1.3% | - | - | - |
| Ouvriers | 145 | 12.1% | 1.5% | 90 | 18.4% | 1.8% | 54 | 7.7% | 1.2% | - | - | - |
| Retraités | 440 | 36.7% | 2.9% | 162 | 33.0% | 2.4% | 278 | 39.2% | 3.4% | - | - | - |
| Autres inactifs | 74 | 6.2% | 1.8% | 29 | 5.8% | 1.9% | 46 | 6.5% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 210 | 17.5% | 2.1% | 74 | 15.0% | 1.7% | 137 | 19.3% | 2.4% | 48 | 10.6% | 2.5% |
| 2 personnes | 560 | 46.7% | 3.1% | 228 | 46.4% | 2.6% | 332 | 46.9% | 3.5% | 141 | 30.8% | 3.4% |
| 3 personnes | 157 | 13.1% | 1.7% | 72 | 14.7% | 1.5% | 85 | 12.0% | 1.9% | 84 | 18.4% | 2.1% |
| 4 personnes | 170 | 14.2% | 1.8% | 70 | 14.3% | 1.5% | 100 | 14.1% | 2.1% | 111 | 24.4% | 2.3% |
| 5 personnes et + | 101 | 8.5% | 1.8% | 47 | 9.6% | 1.8% | 55 | 7.7% | 1.9% | 72 | 15.7% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 295 | 24.6% | 1.9% | 129 | 26.2% | 1.7% | 166 | 23.5% | 2.0% | 195 | 42.8% | 2.5% |
| Non | 904 | 75.4% | 2.5% | 362 | 73.8% | 2.1% | 542 | 76.5% | 2.9% | 261 | 57.2% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 175 | 14.6% | 1.5% | 75 | 15.2% | 1.3% | 100 | 14.1% | 1.6% | 66 | 14.6% | 2.1% |
| Agglo. - 20 000 hab | 225 | 18.8% | 2.5% | 92 | 18.7% | 2.1% | 133 | 18.8% | 2.8% | 72 | 15.9% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 160 | 13.4% | 2.3% | 78 | 16.0% | 2.3% | 82 | 11.6% | 2.3% | 44 | 9.7% | 2.2% |
| Agglo. + 100 000 hab | 393 | 32.8% | 2.5% | 161 | 32.8% | 2.2% | 232 | 32.8% | 2.9% | 160 | 35.1% | 2.9% |
| Agglo. Paris | 245 | 20.5% | 2.9% | 85 | 17.3% | 2.1% | 160 | 22.7% | 3.6% | 113 | 24.7% | 2.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 268 | 22.4% | 2.8% | 90 | 18.4% | 2.0% | 178 | 25.1% | 3.5% | 129 | 28.2% | 3.0% |
| Nord Pas de Calais | 44 | 3.7% | 1.4% | 18 | 3.7% | 1.2% | 26 | 3.7% | 1.5% | 13 | 2.9% | 1.3% |
| Lorraine | 58 | 4.8% | 3.0% | 24 | 4.9% | 2.6% | 34 | 4.8% | 3.4% | 22 | 4.7% | 4.1% |
| Alsace | 59 | 4.9% | 3.8% | 35 | 7.2% | 4.8% | 23 | 3.3% | 3.0% | 8 | 1.7% | 1.7% |
| Franche-Comté | 24 | 2.0% | 2.6% | 10 | 2.0% | 2.1% | 15 | 2.1% | 3.0% | 8 | 1.7% | 3.1% |
| Champagne Ardennes | 15 | 1.2% | 1.3% | 7 | 1.3% | 1.3% | 8 | 1.1% | 1.4% | 2 | 0.5% | 0.9% |
| Picardie | 23 | 2.0% | 1.5% | 17 | 3.5% | 2.3% | 7 | 0.9% | 0.8% | 8 | 1.8% | 1.9% |
| Bourgogne | 45 | 3.7% | 3.3% | 16 | 3.3% | 2.4% | 29 | 4.1% | 4.1% | 10 | 2.1% | 2.9% |
| Haute Normandie | 32 | 2.7% | 2.2% | 13 | 2.6% | 1.8% | 19 | 2.7% | 2.5% | 13 | 2.9% | 2.9% |
| Basse Normandie | 16 | 1.4% | 1.4% | 5 | 1.0% | 0.9% | 11 | 1.6% | 1.8% | 5 | 1.1% | 1.4% |
| Centre | 64 | 5.3% | 3.0% | 36 | 7.4% | 3.6% | 28 | 3.9% | 2.6% | 20 | 4.3% | 3.0% |
| Pays de Loire | 71 | 6.0% | 2.4% | 41 | 8.4% | 2.8% | 30 | 4.3% | 2.0% | 17 | 3.8% | 1.9% |
| Bretagne | 40 | 3.4% | 1.5% | 11 | 2.3% | 0.9% | 29 | 4.1% | 2.1% | 18 | 4.0% | 2.6% |
| Poitou Charentes | 33 | 2.7% | 2.2% | 12 | 2.5% | 1.7% | 21 | 2.9% | 2.7% | 9 | 2.0% | 2.5% |
| Aquitaine | 64 | 5.4% | 2.3% | 14 | 2.9% | 1.1% | 50 | 7.0% | 3.4% | 25 | 5.5% | 3.0% |
| Midi Pyrénées | 70 | 5.8% | 2.8% | 30 | 6.1% | 2.5% | 40 | 5.6% | 3.1% | 23 | 5.1% | 2.9% |
| Limousin | 8 | 0.7% | 1.3% | 2 | 0.5% | 0.8% | 6 | 0.8% | 1.7% | 3 | 0.6% | 1.8% |
| Auvergne | 19 | 1.5% | 1.6% | 7 | 1.5% | 1.3% | 11 | 1.6% | 1.9% | 8 | 1.9% | 2.8% |
| Rhône Alpes | 116 | 9.7% | 2.2% | 64 | 13.1% | 2.5% | 52 | 7.4% | 1.9% | 60 | 13.1% | 3.1% |
| Languedoc Roussillon | 32 | 2.7% | 1.4% | 7 | 1.5% | 0.7% | 25 | 3.5% | 2.1% | 17 | 3.7% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 95 | 7.9% | 2.2% | 29 | 5.9% | 1.4% | 66 | 9.3% | 2.9% | 38 | 8.3% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 864 | 72.1% | 2.3% | 338 | 68.8% | 1.8% | 527 | 74.4% | 2.8% | 376 | 82.4% | 2.5% |
| Presque tous les jours | 140 | 11.7% | 2.5% | 54 | 10.9% | 2.1% | 86 | 12.2% | 2.9% | 37 | 8.2% | 2.4% |
| 1 à 2 fois par semaine | 82 | 6.8% | 3.0% | 42 | 8.5% | 3.6% | 40 | 5.7% | 2.5% | 20 | 4.4% | 3.9% |
| 1 à 3 fois par mois | 6 | 0.5% | 1.1% | 1 | 0.2% | 0.3% | 5 | 0.7% | 1.8% | 3 | 0.7% | 4.1% |
| Moins souvent | 22 | 1.8% | 3.9% | - | - | - | 22 | 3.1% | 7.8% | 15 | 3.2% | 27.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 1.5% | 1.0% | 5 | 1.0% | 0.6% | 13 | 1.8% | 1.3% | 4 | 0.8% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 55 | 4.6% | 2.0% | 22 | 4.5% | 2.1% | 33 | 4.7% | 2.0% | 1 | 0.2% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 118 | 9.8% | 2.2% | 65 | 13.2% | 2.9% | 53 | 7.5% | 1.7% | 17 | 3.7% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 111 | 9.3% | 1.7% | 43 | 8.8% | 1.5% | 68 | 9.6% | 1.8% | 34 | 7.4% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 219 | 18.3% | 1.9% | 92 | 18.7% | 1.6% | 127 | 18.0% | 2.1% | 64 | 14.0% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 162 | 13.5% | 2.2% | 72 | 14.6% | 1.9% | 90 | 12.7% | 2.5% | 53 | 11.7% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 212 | 17.6% | 3.0% | 79 | 16.1% | 2.0% | 133 | 18.7% | 4.3% | 111 | 24.2% | 3.0% |
| 65 000 euros et plus par an | 167 | 13.9% | 3.9% | 70 | 14.4% | 2.9% | 96 | 13.6% | 5.4% | 113 | 24.8% | 3.9% |
| Refus | 103 | 8.6% | 2.4% | 31 | 6.3% | 1.8% | 72 | 10.2% | 2.9% | 40 | 8.7% | 2.7% |
| Ne sait pas | 34 | 2.9% | 3.2% | 12 | 2.4% | 2.4% | 23 | 3.2% | 3.8% | 20 | 4.5% | 5.3% |
