L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 531 | 100.0% | 1.0% | 251 | 100.0% | 1.0% | 280 | 100.0% | 1.0% | 317 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 251 | 47.3% | 1.0% | 251 | 100.0% | 1.0% | - | - | - | 151 | 47.7% | 1.7% |
| Femme | 280 | 52.7% | 1.0% | - | - | - | 280 | 100.0% | 1.0% | 166 | 52.3% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 60 | 11.3% | 0.8% | 25 | 10.1% | 0.7% | 35 | 12.3% | 1.0% | 36 | 11.2% | 1.2% |
| 25 à 34 ans | 56 | 10.6% | 0.7% | 23 | 9.3% | 0.6% | 33 | 11.8% | 0.9% | 42 | 13.1% | 1.3% |
| 35 à 49 ans | 167 | 31.5% | 1.3% | 84 | 33.3% | 1.4% | 84 | 29.9% | 1.3% | 128 | 40.6% | 2.0% |
| 50 à 59 ans | 124 | 23.4% | 1.4% | 78 | 31.2% | 1.7% | 46 | 16.4% | 1.0% | 83 | 26.2% | 2.2% |
| 60 ans et plus | 123 | 23.2% | 0.8% | 40 | 16.1% | 0.6% | 83 | 29.5% | 0.9% | 28 | 8.9% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 252 | 47.4% | 1.1% | - | - | - | 252 | 89.8% | 1.1% | 148 | 46.6% | 2.1% |
| Personne de référence | 302 | 57.0% | 1.1% | 222 | 88.6% | 1.1% | 80 | 28.6% | 1.0% | 179 | 56.4% | 2.1% |
| Responsable des achats | 388 | 73.2% | 1.1% | 161 | 64.0% | 1.2% | 228 | 81.4% | 1.0% | 216 | 68.1% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.8% | 0.8% | 4 | 1.6% | 1.2% | - | - | - | - | - | - |
| Petits patrons | 61 | 11.6% | 3.8% | 40 | 16.0% | 3.4% | 21 | 7.6% | 4.9% | 57 | 18.0% | 4.0% |
| Affaires et Cadres | 124 | 23.4% | 2.5% | 58 | 23.1% | 2.1% | 66 | 23.7% | 3.2% | 116 | 36.5% | 2.6% |
| Professions intermédiaires | 88 | 16.6% | 1.2% | 45 | 18.1% | 1.3% | 43 | 15.3% | 1.2% | 80 | 25.1% | 1.4% |
| Employés | 28 | 5.3% | 0.3% | 12 | 4.8% | 0.5% | 16 | 5.8% | 0.3% | 3 | 0.9% | 0.2% |
| Ouvriers | 30 | 5.6% | 0.5% | 24 | 9.4% | 0.5% | 6 | 2.3% | 0.5% | 3 | 1.1% | 1.0% |
| Retraités | 91 | 17.2% | 0.7% | 26 | 10.2% | 0.4% | 66 | 23.5% | 1.0% | 9 | 2.9% | 4.4% |
| Autres inactifs | 103 | 19.5% | 1.0% | 42 | 16.7% | 1.2% | 61 | 21.9% | 0.9% | 49 | 15.5% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.9% | 0.6% | 4 | 1.6% | 1.0% | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 79 | 14.8% | 3.0% | 42 | 16.8% | 3.1% | 36 | 13.0% | 2.9% | 79 | 24.8% | 3.0% |
| Affaires et Cadres | 149 | 28.0% | 2.2% | 60 | 24.0% | 1.8% | 89 | 31.7% | 2.6% | 149 | 47.0% | 2.2% |
| Professions intermédiaires | 89 | 16.8% | 1.1% | 49 | 19.4% | 1.2% | 41 | 14.5% | 1.1% | 89 | 28.2% | 1.1% |
| Employés | 42 | 7.9% | 0.8% | 17 | 6.7% | 0.7% | 25 | 8.9% | 0.8% | - | - | - |
| Ouvriers | 39 | 7.4% | 0.4% | 26 | 10.3% | 0.5% | 13 | 4.7% | 0.3% | - | - | - |
| Retraités | 99 | 18.7% | 0.7% | 28 | 11.3% | 0.4% | 71 | 25.3% | 0.9% | - | - | - |
| Autres inactifs | 29 | 5.5% | 0.7% | 24 | 9.7% | 1.6% | 5 | 1.7% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 113 | 21.4% | 1.1% | 54 | 21.4% | 1.2% | 60 | 21.3% | 1.1% | 51 | 16.0% | 2.6% |
| 2 personnes | 183 | 34.5% | 1.0% | 94 | 37.3% | 1.1% | 90 | 32.0% | 1.0% | 90 | 28.3% | 2.2% |
| 3 personnes | 74 | 14.0% | 0.8% | 25 | 10.1% | 0.5% | 49 | 17.5% | 1.1% | 59 | 18.7% | 1.5% |
| 4 personnes | 111 | 20.9% | 1.2% | 60 | 23.7% | 1.3% | 51 | 18.3% | 1.1% | 80 | 25.3% | 1.7% |
| 5 personnes et + | 49 | 9.3% | 0.9% | 19 | 7.5% | 0.7% | 31 | 10.9% | 1.1% | 38 | 11.9% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 175 | 32.9% | 1.1% | 83 | 32.9% | 1.1% | 92 | 32.9% | 1.1% | 132 | 41.6% | 1.7% |
| Non | 356 | 67.1% | 1.0% | 168 | 67.1% | 1.0% | 188 | 67.1% | 1.0% | 185 | 58.4% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 68 | 12.8% | 0.6% | 31 | 12.3% | 0.5% | 37 | 13.2% | 0.6% | 34 | 10.8% | 1.1% |
| Agglo. - 20 000 hab | 47 | 8.8% | 0.5% | 17 | 6.9% | 0.4% | 29 | 10.5% | 0.6% | 33 | 10.5% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 63 | 11.8% | 0.9% | 25 | 10.0% | 0.7% | 38 | 13.5% | 1.0% | 26 | 8.1% | 1.3% |
| Agglo. + 100 000 hab | 173 | 32.6% | 1.1% | 93 | 37.0% | 1.2% | 80 | 28.7% | 1.0% | 96 | 30.2% | 1.7% |
| Agglo. Paris | 180 | 34.0% | 2.1% | 85 | 33.8% | 2.1% | 96 | 34.2% | 2.1% | 128 | 40.4% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 201 | 37.9% | 2.1% | 92 | 36.6% | 2.0% | 109 | 39.0% | 2.2% | 137 | 43.1% | 3.1% |
| Nord Pas de Calais | 21 | 4.0% | 0.7% | 8 | 3.2% | 0.5% | 13 | 4.6% | 0.8% | 11 | 3.6% | 1.1% |
| Lorraine | 10 | 1.9% | 0.5% | 3 | 1.3% | 0.4% | 7 | 2.4% | 0.7% | 4 | 1.3% | 0.8% |
| Alsace | 12 | 2.3% | 0.8% | 8 | 3.3% | 1.1% | 4 | 1.5% | 0.5% | 3 | 0.9% | 0.6% |
| Franche-Comté | 9 | 1.7% | 0.9% | 5 | 2.0% | 1.1% | 4 | 1.4% | 0.8% | 5 | 1.7% | 2.1% |
| Champagne Ardennes | 9 | 1.6% | 0.8% | 5 | 2.0% | 1.0% | 4 | 1.3% | 0.6% | 4 | 1.1% | 1.2% |
| Picardie | 8 | 1.4% | 0.5% | 6 | 2.4% | 0.8% | 2 | 0.6% | 0.2% | 6 | 1.9% | 1.3% |
| Bourgogne | 5 | 1.0% | 0.4% | 3 | 1.0% | 0.4% | 3 | 0.9% | 0.4% | 3 | 0.9% | 0.9% |
| Haute Normandie | 6 | 1.1% | 0.4% | 2 | 0.9% | 0.3% | 3 | 1.2% | 0.4% | 1 | 0.4% | 0.2% |
| Basse Normandie | 12 | 2.3% | 1.0% | 5 | 2.1% | 0.9% | 7 | 2.6% | 1.1% | 3 | 1.0% | 0.9% |
| Centre | 16 | 3.0% | 0.7% | 2 | 0.9% | 0.2% | 13 | 4.8% | 1.2% | 10 | 3.1% | 1.5% |
| Pays de Loire | 18 | 3.4% | 0.6% | 11 | 4.2% | 0.7% | 7 | 2.7% | 0.5% | 8 | 2.5% | 0.9% |
| Bretagne | 19 | 3.6% | 0.7% | 10 | 3.9% | 0.8% | 10 | 3.4% | 0.7% | 14 | 4.3% | 1.9% |
| Poitou Charentes | 7 | 1.4% | 0.5% | 4 | 1.6% | 0.6% | 3 | 1.2% | 0.4% | 5 | 1.6% | 1.4% |
| Aquitaine | 40 | 7.5% | 1.4% | 22 | 8.6% | 1.6% | 18 | 6.5% | 1.2% | 18 | 5.6% | 2.1% |
| Midi Pyrénées | 21 | 4.0% | 0.9% | 16 | 6.5% | 1.4% | 5 | 1.8% | 0.4% | 16 | 4.9% | 1.9% |
| Limousin | 6 | 1.2% | 1.0% | 2 | 0.6% | 0.5% | 5 | 1.7% | 1.5% | 2 | 0.6% | 1.2% |
| Auvergne | 3 | 0.5% | 0.2% | 1 | 0.2% | 0.1% | 2 | 0.7% | 0.3% | 1 | 0.3% | 0.3% |
| Rhône Alpes | 36 | 6.9% | 0.7% | 15 | 6.0% | 0.6% | 21 | 7.7% | 0.8% | 18 | 5.7% | 0.9% |
| Languedoc Roussillon | 17 | 3.2% | 0.7% | 11 | 4.3% | 1.0% | 6 | 2.1% | 0.5% | 14 | 4.3% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 54 | 10.2% | 1.2% | 21 | 8.2% | 1.0% | 33 | 11.9% | 1.4% | 35 | 11.1% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 423 | 79.6% | 1.1% | 196 | 78.3% | 1.1% | 226 | 80.8% | 1.2% | 280 | 88.3% | 1.9% |
| Presque tous les jours | 30 | 5.6% | 0.5% | 14 | 5.6% | 0.5% | 16 | 5.6% | 0.5% | 12 | 3.6% | 0.7% |
| 1 à 2 fois par semaine | 37 | 6.9% | 1.3% | 17 | 6.7% | 1.4% | 20 | 7.2% | 1.3% | 9 | 3.0% | 1.8% |
| 1 à 3 fois par mois | 2 | 0.3% | 0.3% | 2 | 0.7% | 0.7% | - | - | - | - | - | - |
| Moins souvent | 13 | 2.5% | 2.4% | - | - | - | 13 | 4.8% | 4.8% | 13 | 4.2% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 11 | 2.1% | 0.7% | 6 | 2.5% | 0.9% | 5 | 1.7% | 0.5% | 4 | 1.3% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 19 | 3.6% | 0.7% | 17 | 6.8% | 1.6% | 2 | 0.7% | 0.1% | 2 | 0.6% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 41 | 7.7% | 0.8% | 19 | 7.5% | 0.8% | 22 | 7.9% | 0.7% | 14 | 4.3% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 29 | 5.4% | 0.4% | 15 | 6.0% | 0.5% | 13 | 4.8% | 0.4% | 18 | 5.7% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 79 | 14.9% | 0.7% | 34 | 13.4% | 0.6% | 45 | 16.2% | 0.7% | 36 | 11.4% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 72 | 13.6% | 1.0% | 35 | 13.8% | 0.9% | 38 | 13.5% | 1.0% | 46 | 14.4% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 120 | 22.5% | 1.7% | 61 | 24.5% | 1.6% | 58 | 20.8% | 1.9% | 74 | 23.3% | 2.0% |
| 65 000 euros et plus par an | 102 | 19.3% | 2.4% | 50 | 19.9% | 2.0% | 52 | 18.7% | 3.0% | 80 | 25.3% | 2.8% |
| Refus | 40 | 7.5% | 0.9% | 12 | 4.9% | 0.7% | 28 | 9.9% | 1.1% | 25 | 7.8% | 1.7% |
| Ne sait pas | 19 | 3.5% | 1.7% | 2 | 0.8% | 0.4% | 16 | 5.9% | 2.8% | 19 | 5.9% | 4.8% |
