L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1709 | 100.0% | 3.3% | 457 | 100.0% | 1.8% | 1252 | 100.0% | 4.6% | 661 | 100.0% | 3.8% |
| Sexe | ||||||||||||
| Homme | 457 | 26.7% | 1.8% | 457 | 100.0% | 1.8% | - | - | - | 233 | 35.3% | 2.6% |
| Femme | 1252 | 73.3% | 4.6% | - | - | - | 1252 | 100.0% | 4.6% | 428 | 64.7% | 5.0% |
| Age | ||||||||||||
| 15 à 24 ans | 124 | 7.3% | 1.7% | 29 | 6.4% | 0.8% | 95 | 7.6% | 2.6% | 38 | 5.7% | 1.2% |
| 25 à 34 ans | 507 | 29.7% | 6.7% | 136 | 29.7% | 3.7% | 371 | 29.6% | 9.6% | 203 | 30.8% | 6.4% |
| 35 à 49 ans | 530 | 31.0% | 4.2% | 203 | 44.4% | 3.3% | 327 | 26.1% | 5.2% | 296 | 44.8% | 4.7% |
| 50 à 59 ans | 264 | 15.5% | 2.9% | 45 | 9.9% | 1.0% | 219 | 17.5% | 4.9% | 88 | 13.3% | 2.3% |
| 60 ans et plus | 284 | 16.6% | 1.8% | 44 | 9.6% | 0.6% | 240 | 19.2% | 2.7% | 36 | 5.4% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 1175 | 68.8% | 5.0% | - | - | - | 1175 | 93.9% | 5.0% | 408 | 61.7% | 5.8% |
| Personne de référence | 697 | 40.8% | 2.5% | 420 | 91.8% | 2.0% | 277 | 22.1% | 3.5% | 253 | 38.2% | 3.0% |
| Responsable des achats | 1370 | 80.2% | 3.8% | 243 | 53.1% | 1.8% | 1127 | 90.1% | 4.9% | 516 | 78.0% | 4.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 1.3% | 4.3% | 19 | 4.2% | 5.7% | 2 | 0.2% | 1.4% | 1 | 0.2% | 4.1% |
| Petits patrons | 24 | 1.4% | 1.5% | 16 | 3.5% | 1.3% | 8 | 0.6% | 1.9% | 22 | 3.3% | 1.5% |
| Affaires et Cadres | 197 | 11.6% | 4.0% | 88 | 19.3% | 3.1% | 109 | 8.7% | 5.2% | 179 | 27.0% | 4.1% |
| Professions intermédiaires | 357 | 20.9% | 4.9% | 115 | 25.1% | 3.2% | 242 | 19.4% | 6.7% | 263 | 39.8% | 4.5% |
| Employés | 432 | 25.3% | 5.2% | 51 | 11.1% | 2.3% | 381 | 30.4% | 6.2% | 108 | 16.3% | 5.9% |
| Ouvriers | 147 | 8.6% | 2.3% | 103 | 22.5% | 2.0% | 44 | 3.5% | 3.4% | 11 | 1.7% | 3.2% |
| Retraités | 193 | 11.3% | 1.5% | 28 | 6.2% | 0.5% | 165 | 13.2% | 2.4% | 7 | 1.1% | 3.5% |
| Autres inactifs | 337 | 19.7% | 3.3% | 37 | 8.1% | 1.0% | 300 | 24.0% | 4.5% | 70 | 10.6% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 36 | 2.1% | 4.8% | 19 | 4.2% | 4.8% | 17 | 1.4% | 4.8% | - | - | - |
| Petits patrons | 51 | 3.0% | 2.0% | 19 | 4.1% | 1.4% | 33 | 2.6% | 2.6% | 51 | 7.8% | 2.0% |
| Affaires et Cadres | 271 | 15.9% | 3.9% | 90 | 19.8% | 2.7% | 181 | 14.4% | 5.2% | 271 | 41.0% | 3.9% |
| Professions intermédiaires | 339 | 19.8% | 4.3% | 124 | 27.2% | 3.0% | 214 | 17.1% | 5.6% | 339 | 51.2% | 4.3% |
| Employés | 242 | 14.1% | 4.4% | 55 | 12.1% | 2.3% | 186 | 14.9% | 6.1% | - | - | - |
| Ouvriers | 362 | 21.2% | 3.8% | 104 | 22.8% | 2.1% | 258 | 20.6% | 5.8% | - | - | - |
| Retraités | 248 | 14.5% | 1.7% | 37 | 8.2% | 0.6% | 211 | 16.9% | 2.6% | - | - | - |
| Autres inactifs | 160 | 9.4% | 3.9% | 8 | 1.7% | 0.5% | 152 | 12.1% | 5.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 157 | 9.2% | 1.6% | 11 | 2.5% | 0.3% | 146 | 11.6% | 2.6% | 28 | 4.3% | 1.5% |
| 2 personnes | 434 | 25.4% | 2.4% | 85 | 18.7% | 1.0% | 349 | 27.9% | 3.7% | 96 | 14.5% | 2.3% |
| 3 personnes | 357 | 20.9% | 3.9% | 112 | 24.5% | 2.4% | 245 | 19.6% | 5.5% | 154 | 23.3% | 3.8% |
| 4 personnes | 480 | 28.1% | 5.2% | 163 | 35.6% | 3.6% | 318 | 25.4% | 6.7% | 239 | 36.1% | 5.0% |
| 5 personnes et + | 281 | 16.4% | 5.1% | 86 | 18.8% | 3.2% | 195 | 15.6% | 6.9% | 144 | 21.8% | 5.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1051 | 61.5% | 6.7% | 349 | 76.3% | 4.7% | 702 | 56.1% | 8.4% | 509 | 77.1% | 6.6% |
| Non | 658 | 38.5% | 1.8% | 108 | 23.7% | 0.6% | 550 | 43.9% | 2.9% | 152 | 22.9% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 398 | 23.3% | 3.3% | 105 | 23.0% | 1.8% | 293 | 23.4% | 4.7% | 121 | 18.3% | 3.8% |
| Agglo. - 20 000 hab | 272 | 15.9% | 3.0% | 67 | 14.7% | 1.6% | 205 | 16.4% | 4.3% | 84 | 12.7% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 191 | 11.2% | 2.7% | 62 | 13.5% | 1.8% | 129 | 10.3% | 3.6% | 75 | 11.3% | 3.7% |
| Agglo. + 100 000 hab | 567 | 33.2% | 3.7% | 145 | 31.7% | 1.9% | 422 | 33.7% | 5.3% | 232 | 35.0% | 4.1% |
| Agglo. Paris | 280 | 16.4% | 3.3% | 78 | 17.1% | 1.9% | 202 | 16.1% | 4.5% | 150 | 22.6% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 319 | 18.7% | 3.3% | 99 | 21.7% | 2.2% | 219 | 17.5% | 4.4% | 156 | 23.6% | 3.6% |
| Nord Pas de Calais | 107 | 6.3% | 3.3% | 32 | 7.1% | 2.1% | 75 | 6.0% | 4.5% | 36 | 5.5% | 3.7% |
| Lorraine | 60 | 3.5% | 3.1% | 16 | 3.5% | 1.7% | 44 | 3.5% | 4.4% | 27 | 4.0% | 5.0% |
| Alsace | 63 | 3.7% | 4.1% | 12 | 2.7% | 1.7% | 50 | 4.0% | 6.3% | 21 | 3.2% | 4.8% |
| Franche-Comté | 32 | 1.8% | 3.3% | 10 | 2.1% | 2.1% | 22 | 1.7% | 4.4% | 9 | 1.3% | 3.5% |
| Champagne Ardennes | 42 | 2.5% | 3.8% | 8 | 1.9% | 1.6% | 33 | 2.7% | 5.9% | 8 | 1.2% | 2.9% |
| Picardie | 42 | 2.5% | 2.8% | 6 | 1.4% | 0.8% | 36 | 2.9% | 4.5% | 11 | 1.7% | 2.5% |
| Bourgogne | 46 | 2.7% | 3.4% | 12 | 2.6% | 1.8% | 34 | 2.7% | 4.8% | 12 | 1.8% | 3.6% |
| Haute Normandie | 43 | 2.5% | 2.9% | 13 | 2.8% | 1.8% | 30 | 2.4% | 3.9% | 11 | 1.7% | 2.5% |
| Basse Normandie | 45 | 2.6% | 3.7% | 12 | 2.6% | 2.1% | 33 | 2.6% | 5.2% | 14 | 2.1% | 3.9% |
| Centre | 93 | 5.4% | 4.4% | 18 | 3.9% | 1.8% | 75 | 6.0% | 6.9% | 44 | 6.7% | 6.7% |
| Pays de Loire | 141 | 8.3% | 4.7% | 28 | 6.1% | 1.9% | 113 | 9.1% | 7.3% | 41 | 6.2% | 4.6% |
| Bretagne | 111 | 6.5% | 4.2% | 33 | 7.3% | 2.6% | 78 | 6.3% | 5.6% | 34 | 5.1% | 4.8% |
| Poitou Charentes | 49 | 2.9% | 3.3% | 19 | 4.3% | 2.7% | 29 | 2.3% | 3.8% | 20 | 3.0% | 5.4% |
| Aquitaine | 48 | 2.8% | 1.7% | 16 | 3.6% | 1.2% | 31 | 2.5% | 2.1% | 22 | 3.4% | 2.7% |
| Midi Pyrénées | 77 | 4.5% | 3.1% | 21 | 4.5% | 1.7% | 57 | 4.5% | 4.4% | 25 | 3.8% | 3.1% |
| Limousin | 15 | 0.9% | 2.4% | 3 | 0.6% | 1.0% | 12 | 0.9% | 3.6% | 4 | 0.6% | 2.6% |
| Auvergne | 35 | 2.1% | 3.1% | 2 | 0.4% | 0.4% | 33 | 2.7% | 5.6% | 8 | 1.2% | 2.5% |
| Rhône Alpes | 173 | 10.1% | 3.3% | 46 | 10.0% | 1.8% | 128 | 10.2% | 4.7% | 87 | 13.1% | 4.5% |
| Languedoc Roussillon | 54 | 3.2% | 2.4% | 8 | 1.8% | 0.8% | 46 | 3.6% | 3.8% | 26 | 4.0% | 3.6% |
| Provence Alpes Côte d'Azur, Corse | 114 | 6.6% | 2.6% | 41 | 9.0% | 2.0% | 72 | 5.8% | 3.1% | 44 | 6.6% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1327 | 77.7% | 3.6% | 382 | 83.7% | 2.1% | 945 | 75.5% | 5.0% | 585 | 88.5% | 3.9% |
| Presque tous les jours | 188 | 11.0% | 3.4% | 47 | 10.2% | 1.8% | 141 | 11.3% | 4.7% | 60 | 9.1% | 3.8% |
| 1 à 2 fois par semaine | 80 | 4.7% | 2.9% | 24 | 5.1% | 2.0% | 56 | 4.5% | 3.6% | 14 | 2.2% | 2.8% |
| 1 à 3 fois par mois | 7 | 0.4% | 1.4% | - | - | - | 7 | 0.6% | 2.5% | - | - | - |
| Moins souvent | 17 | 1.0% | 3.0% | 4 | 0.9% | 1.5% | 13 | 1.0% | 4.6% | 1 | 0.2% | 1.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 70 | 4.1% | 4.2% | 0 | - | - | 70 | 5.6% | 7.4% | 3 | 0.4% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 83 | 4.9% | 3.1% | 2 | 0.4% | 0.2% | 82 | 6.5% | 4.9% | 2 | 0.3% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 190 | 11.1% | 3.5% | 24 | 5.3% | 1.1% | 166 | 13.2% | 5.3% | 30 | 4.6% | 4.4% |
| De 18 000 à moins de 24 000 euros par an | 180 | 10.5% | 2.7% | 44 | 9.6% | 1.5% | 136 | 10.9% | 3.6% | 52 | 7.9% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 394 | 23.0% | 3.4% | 118 | 25.9% | 2.1% | 275 | 22.0% | 4.5% | 157 | 23.7% | 4.5% |
| De 36 000 à moins de 45 000 euros par an | 294 | 17.2% | 4.0% | 84 | 18.5% | 2.2% | 210 | 16.7% | 5.8% | 136 | 20.6% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 256 | 15.0% | 3.6% | 113 | 24.8% | 2.9% | 142 | 11.4% | 4.6% | 141 | 21.4% | 3.8% |
| 65 000 euros et plus par an | 139 | 8.1% | 3.3% | 50 | 10.9% | 2.0% | 89 | 7.1% | 5.0% | 104 | 15.8% | 3.6% |
| Refus | 88 | 5.2% | 2.1% | 21 | 4.6% | 1.2% | 67 | 5.4% | 2.7% | 30 | 4.6% | 2.0% |
| Ne sait pas | 15 | 0.9% | 1.4% | - | - | - | 15 | 1.2% | 2.6% | 5 | 0.8% | 1.3% |
