L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1796 | 100.0% | 3.4% | 484 | 100.0% | 1.9% | 1312 | 100.0% | 4.8% | 765 | 100.0% | 4.4% |
| Sexe | ||||||||||||
| Homme | 484 | 26.9% | 1.9% | 484 | 100.0% | 1.9% | - | - | - | 261 | 34.1% | 2.9% |
| Femme | 1312 | 73.1% | 4.8% | - | - | - | 1312 | 100.0% | 4.8% | 504 | 65.9% | 5.9% |
| Age | ||||||||||||
| 15 à 24 ans | 128 | 7.1% | 1.8% | 27 | 5.6% | 0.7% | 101 | 7.7% | 2.8% | 50 | 6.6% | 1.6% |
| 25 à 34 ans | 401 | 22.3% | 5.3% | 98 | 20.2% | 2.6% | 303 | 23.1% | 7.8% | 184 | 24.0% | 5.8% |
| 35 à 49 ans | 690 | 38.4% | 5.5% | 269 | 55.6% | 4.4% | 421 | 32.1% | 6.6% | 430 | 56.3% | 6.8% |
| 50 à 59 ans | 208 | 11.6% | 2.3% | 42 | 8.7% | 0.9% | 166 | 12.7% | 3.7% | 74 | 9.7% | 1.9% |
| 60 ans et plus | 370 | 20.6% | 2.3% | 48 | 9.9% | 0.7% | 322 | 24.5% | 3.6% | 26 | 3.5% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 1239 | 69.0% | 5.3% | - | - | - | 1239 | 94.4% | 5.3% | 476 | 62.2% | 6.8% |
| Personne de référence | 749 | 41.7% | 2.6% | 458 | 94.7% | 2.2% | 290 | 22.1% | 3.7% | 297 | 38.9% | 3.5% |
| Responsable des achats | 1452 | 80.8% | 4.0% | 260 | 53.8% | 2.0% | 1192 | 90.8% | 5.2% | 591 | 77.3% | 5.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 28 | 1.5% | 5.5% | 20 | 4.0% | 5.8% | 8 | 0.6% | 5.0% | 2 | 0.2% | 6.4% |
| Petits patrons | 39 | 2.2% | 2.4% | 20 | 4.1% | 1.7% | 19 | 1.4% | 4.3% | 37 | 4.8% | 2.6% |
| Affaires et Cadres | 231 | 12.9% | 4.7% | 107 | 22.1% | 3.8% | 124 | 9.5% | 5.9% | 211 | 27.7% | 4.8% |
| Professions intermédiaires | 381 | 21.2% | 5.3% | 125 | 25.8% | 3.5% | 256 | 19.5% | 7.1% | 297 | 38.8% | 5.0% |
| Employés | 384 | 21.4% | 4.6% | 52 | 10.8% | 2.3% | 332 | 25.3% | 5.4% | 99 | 12.9% | 5.4% |
| Ouvriers | 118 | 6.5% | 1.9% | 91 | 18.8% | 1.8% | 26 | 2.0% | 2.1% | 12 | 1.6% | 3.4% |
| Retraités | 285 | 15.9% | 2.2% | 39 | 8.0% | 0.6% | 246 | 18.8% | 3.6% | 10 | 1.3% | 4.8% |
| Autres inactifs | 330 | 18.4% | 3.2% | 31 | 6.3% | 0.8% | 300 | 22.8% | 4.5% | 97 | 12.7% | 3.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 39 | 2.2% | 5.2% | 20 | 4.0% | 4.9% | 20 | 1.5% | 5.6% | - | - | - |
| Petits patrons | 71 | 4.0% | 2.7% | 23 | 4.8% | 1.7% | 48 | 3.7% | 3.9% | 71 | 9.3% | 2.7% |
| Affaires et Cadres | 323 | 18.0% | 4.7% | 111 | 22.9% | 3.3% | 212 | 16.1% | 6.1% | 323 | 42.2% | 4.7% |
| Professions intermédiaires | 371 | 20.6% | 4.7% | 127 | 26.2% | 3.1% | 244 | 18.6% | 6.4% | 371 | 48.5% | 4.7% |
| Employés | 222 | 12.4% | 4.1% | 59 | 12.1% | 2.5% | 164 | 12.5% | 5.3% | - | - | - |
| Ouvriers | 309 | 17.2% | 3.3% | 98 | 20.3% | 1.9% | 211 | 16.1% | 4.8% | - | - | - |
| Retraités | 328 | 18.2% | 2.2% | 39 | 8.0% | 0.6% | 289 | 22.0% | 3.5% | - | - | - |
| Autres inactifs | 133 | 7.4% | 3.3% | 8 | 1.6% | 0.5% | 125 | 9.5% | 4.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 202 | 11.3% | 2.0% | 8 | 1.7% | 0.2% | 194 | 14.8% | 3.4% | 26 | 3.4% | 1.3% |
| 2 personnes | 384 | 21.4% | 2.1% | 76 | 15.6% | 0.9% | 308 | 23.5% | 3.3% | 82 | 10.8% | 2.0% |
| 3 personnes | 355 | 19.7% | 3.9% | 97 | 20.0% | 2.0% | 258 | 19.7% | 5.8% | 174 | 22.8% | 4.3% |
| 4 personnes | 493 | 27.4% | 5.3% | 181 | 37.4% | 4.0% | 312 | 23.7% | 6.6% | 268 | 35.1% | 5.6% |
| 5 personnes et + | 363 | 20.2% | 6.6% | 122 | 25.3% | 4.6% | 240 | 18.3% | 8.5% | 214 | 28.0% | 8.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1119 | 62.3% | 7.1% | 382 | 79.0% | 5.2% | 737 | 56.1% | 8.8% | 629 | 82.3% | 8.2% |
| Non | 677 | 37.7% | 1.9% | 102 | 21.0% | 0.6% | 576 | 43.9% | 3.1% | 135 | 17.7% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 406 | 22.6% | 3.4% | 113 | 23.4% | 2.0% | 293 | 22.3% | 4.7% | 128 | 16.7% | 4.0% |
| Agglo. - 20 000 hab | 317 | 17.6% | 3.5% | 77 | 15.8% | 1.8% | 240 | 18.3% | 5.1% | 114 | 14.9% | 4.4% |
| Agglo. 20 000 à 100 000 hab | 209 | 11.6% | 3.0% | 76 | 15.7% | 2.3% | 132 | 10.1% | 3.6% | 95 | 12.4% | 4.7% |
| Agglo. + 100 000 hab | 510 | 28.4% | 3.3% | 129 | 26.6% | 1.7% | 381 | 29.0% | 4.8% | 225 | 29.4% | 4.0% |
| Agglo. Paris | 355 | 19.7% | 4.1% | 90 | 18.5% | 2.2% | 265 | 20.2% | 5.9% | 203 | 26.5% | 5.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 409 | 22.7% | 4.3% | 112 | 23.1% | 2.4% | 297 | 22.6% | 5.9% | 219 | 28.6% | 5.0% |
| Nord Pas de Calais | 114 | 6.4% | 3.6% | 28 | 5.8% | 1.8% | 87 | 6.6% | 5.1% | 54 | 7.0% | 5.4% |
| Lorraine | 52 | 2.9% | 2.7% | 16 | 3.2% | 1.7% | 37 | 2.8% | 3.7% | 22 | 2.9% | 4.2% |
| Alsace | 48 | 2.7% | 3.2% | 16 | 3.4% | 2.2% | 32 | 2.5% | 4.1% | 26 | 3.4% | 5.9% |
| Franche-Comté | 25 | 1.4% | 2.6% | 5 | 1.1% | 1.2% | 20 | 1.5% | 4.0% | 6 | 0.8% | 2.5% |
| Champagne Ardennes | 38 | 2.1% | 3.5% | 7 | 1.3% | 1.2% | 31 | 2.4% | 5.5% | 6 | 0.8% | 2.1% |
| Picardie | 42 | 2.3% | 2.7% | 11 | 2.3% | 1.5% | 31 | 2.3% | 3.8% | 12 | 1.6% | 2.7% |
| Bourgogne | 44 | 2.5% | 3.3% | 10 | 2.0% | 1.5% | 34 | 2.6% | 4.9% | 12 | 1.6% | 3.6% |
| Haute Normandie | 50 | 2.8% | 3.4% | 7 | 1.4% | 1.0% | 43 | 3.3% | 5.5% | 14 | 1.9% | 3.2% |
| Basse Normandie | 48 | 2.7% | 4.0% | 12 | 2.5% | 2.1% | 36 | 2.8% | 5.8% | 13 | 1.7% | 3.7% |
| Centre | 79 | 4.4% | 3.7% | 18 | 3.7% | 1.8% | 61 | 4.6% | 5.6% | 39 | 5.0% | 5.8% |
| Pays de Loire | 111 | 6.2% | 3.7% | 20 | 4.2% | 1.4% | 91 | 6.9% | 5.9% | 45 | 5.8% | 5.0% |
| Bretagne | 114 | 6.3% | 4.3% | 40 | 8.3% | 3.1% | 74 | 5.6% | 5.3% | 26 | 3.3% | 3.6% |
| Poitou Charentes | 43 | 2.4% | 2.9% | 17 | 3.4% | 2.3% | 27 | 2.0% | 3.4% | 22 | 2.9% | 5.9% |
| Aquitaine | 65 | 3.6% | 2.3% | 26 | 5.4% | 2.0% | 38 | 2.9% | 2.6% | 26 | 3.4% | 3.1% |
| Midi Pyrénées | 88 | 4.9% | 3.6% | 26 | 5.3% | 2.2% | 62 | 4.7% | 4.9% | 34 | 4.5% | 4.2% |
| Limousin | 12 | 0.7% | 2.0% | 4 | 0.8% | 1.3% | 9 | 0.7% | 2.7% | 4 | 0.5% | 2.5% |
| Auvergne | 38 | 2.1% | 3.4% | 4 | 0.7% | 0.7% | 35 | 2.6% | 5.9% | 9 | 1.2% | 3.0% |
| Rhône Alpes | 179 | 9.9% | 3.4% | 57 | 11.8% | 2.3% | 122 | 9.3% | 4.5% | 100 | 13.1% | 5.2% |
| Languedoc Roussillon | 72 | 4.0% | 3.1% | 11 | 2.2% | 1.0% | 62 | 4.7% | 5.1% | 33 | 4.4% | 4.6% |
| Provence Alpes Côte d'Azur, Corse | 124 | 6.9% | 2.8% | 39 | 8.0% | 1.9% | 85 | 6.5% | 3.7% | 43 | 5.6% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1402 | 78.1% | 3.8% | 403 | 83.3% | 2.2% | 999 | 76.1% | 5.3% | 681 | 89.1% | 4.5% |
| Presque tous les jours | 176 | 9.8% | 3.2% | 47 | 9.7% | 1.8% | 129 | 9.8% | 4.3% | 69 | 9.0% | 4.3% |
| 1 à 2 fois par semaine | 77 | 4.3% | 2.8% | 17 | 3.5% | 1.5% | 60 | 4.6% | 3.8% | 13 | 1.7% | 2.5% |
| 1 à 3 fois par mois | 17 | 0.9% | 3.3% | 0 | 0.1% | 0.2% | 16 | 1.2% | 5.9% | 1 | 0.1% | 0.7% |
| Moins souvent | 28 | 1.6% | 5.0% | 17 | 3.4% | 5.8% | 12 | 0.9% | 4.3% | 1 | 0.1% | 1.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 46 | 2.6% | 2.7% | - | - | - | 46 | 3.5% | 4.8% | 3 | 0.3% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 78 | 4.3% | 2.9% | 9 | 1.8% | 0.8% | 69 | 5.3% | 4.1% | 1 | 0.2% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 172 | 9.6% | 3.2% | 16 | 3.2% | 0.7% | 157 | 11.9% | 5.0% | 29 | 3.8% | 4.3% |
| De 18 000 à moins de 24 000 euros par an | 227 | 12.6% | 3.4% | 55 | 11.3% | 1.9% | 172 | 13.1% | 4.6% | 75 | 9.9% | 5.3% |
| De 24 000 à moins de 36 000 euros par an | 414 | 23.0% | 3.5% | 108 | 22.3% | 1.9% | 306 | 23.3% | 5.0% | 148 | 19.3% | 4.2% |
| De 36 000 à moins de 45 000 euros par an | 279 | 15.6% | 3.8% | 82 | 16.8% | 2.2% | 198 | 15.1% | 5.5% | 134 | 17.6% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 304 | 16.9% | 4.3% | 128 | 26.4% | 3.2% | 176 | 13.4% | 5.7% | 186 | 24.3% | 5.0% |
| 65 000 euros et plus par an | 179 | 10.0% | 4.2% | 67 | 13.7% | 2.7% | 112 | 8.6% | 6.3% | 142 | 18.6% | 4.9% |
| Refus | 91 | 5.1% | 2.1% | 21 | 4.3% | 1.2% | 70 | 5.3% | 2.8% | 40 | 5.3% | 2.7% |
| Ne sait pas | 7 | 0.4% | 0.6% | - | - | - | 7 | 0.5% | 1.1% | 5 | 0.7% | 1.4% |
