L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 502 | 100.0% | 1.0% | 155 | 100.0% | 0.6% | 347 | 100.0% | 1.3% | 266 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 155 | 30.9% | 0.6% | 155 | 100.0% | 0.6% | - | - | - | 77 | 28.9% | 0.9% |
| Femme | 347 | 69.1% | 1.3% | - | - | - | 347 | 100.0% | 1.3% | 189 | 71.1% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 127 | 25.3% | 1.8% | 18 | 11.8% | 0.5% | 109 | 31.3% | 3.0% | 60 | 22.7% | 2.0% |
| 25 à 34 ans | 87 | 17.3% | 1.1% | 15 | 9.4% | 0.4% | 72 | 20.9% | 1.9% | 46 | 17.3% | 1.4% |
| 35 à 49 ans | 145 | 28.9% | 1.2% | 63 | 40.6% | 1.0% | 82 | 23.7% | 1.3% | 105 | 39.7% | 1.7% |
| 50 à 59 ans | 86 | 17.1% | 1.0% | 47 | 30.1% | 1.0% | 39 | 11.2% | 0.9% | 46 | 17.1% | 1.2% |
| 60 ans et plus | 57 | 11.4% | 0.4% | 13 | 8.1% | 0.2% | 45 | 12.9% | 0.5% | 8 | 3.1% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 252 | 50.2% | 1.1% | - | - | - | 252 | 72.7% | 1.1% | 143 | 53.9% | 2.0% |
| Personne de référence | 211 | 42.1% | 0.7% | 123 | 79.3% | 0.6% | 88 | 25.5% | 1.1% | 104 | 39.1% | 1.2% |
| Responsable des achats | 319 | 63.6% | 0.9% | 68 | 43.6% | 0.5% | 252 | 72.5% | 1.1% | 180 | 67.9% | 1.6% |
| PCS Individu | ||||||||||||
| Petits patrons | 17 | 3.4% | 1.1% | 13 | 8.4% | 1.1% | 4 | 1.2% | 1.0% | 14 | 5.3% | 1.0% |
| Affaires et Cadres | 102 | 20.4% | 2.1% | 40 | 25.6% | 1.4% | 63 | 18.1% | 3.0% | 97 | 36.4% | 2.2% |
| Professions intermédiaires | 72 | 14.4% | 1.0% | 16 | 10.3% | 0.4% | 56 | 16.2% | 1.6% | 61 | 23.0% | 1.0% |
| Employés | 65 | 12.9% | 0.8% | 5 | 3.2% | 0.2% | 60 | 17.2% | 1.0% | 21 | 7.9% | 1.2% |
| Ouvriers | 28 | 5.7% | 0.5% | 26 | 16.7% | 0.5% | 2 | 0.7% | 0.2% | - | - | - |
| Retraités | 43 | 8.6% | 0.3% | 12 | 7.5% | 0.2% | 32 | 9.1% | 0.5% | 2 | 0.8% | 1.0% |
| Autres inactifs | 174 | 34.6% | 1.7% | 44 | 28.3% | 1.2% | 130 | 37.5% | 1.9% | 71 | 26.5% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.2% | 1 | 0.5% | 0.2% | 1 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 35 | 7.0% | 1.3% | 13 | 8.4% | 0.9% | 22 | 6.4% | 1.8% | 35 | 13.3% | 1.3% |
| Affaires et Cadres | 152 | 30.2% | 2.2% | 44 | 28.1% | 1.3% | 108 | 31.2% | 3.1% | 152 | 57.1% | 2.2% |
| Professions intermédiaires | 79 | 15.7% | 1.0% | 20 | 13.1% | 0.5% | 58 | 16.8% | 1.5% | 79 | 29.6% | 1.0% |
| Employés | 61 | 12.1% | 1.1% | 10 | 6.5% | 0.4% | 51 | 14.6% | 1.7% | - | - | - |
| Ouvriers | 59 | 11.7% | 0.6% | 28 | 18.3% | 0.6% | 30 | 8.8% | 0.7% | - | - | - |
| Retraités | 65 | 12.9% | 0.4% | 16 | 10.5% | 0.2% | 48 | 14.0% | 0.6% | - | - | - |
| Autres inactifs | 51 | 10.1% | 1.2% | 23 | 14.6% | 1.5% | 28 | 8.1% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 83 | 16.4% | 0.8% | 13 | 8.2% | 0.3% | 70 | 20.1% | 1.2% | 31 | 11.7% | 1.6% |
| 2 personnes | 116 | 23.1% | 0.6% | 21 | 13.5% | 0.2% | 95 | 27.4% | 1.0% | 57 | 21.4% | 1.4% |
| 3 personnes | 125 | 24.8% | 1.4% | 57 | 36.9% | 1.2% | 67 | 19.4% | 1.5% | 53 | 20.0% | 1.3% |
| 4 personnes | 122 | 24.4% | 1.3% | 50 | 32.1% | 1.1% | 73 | 20.9% | 1.5% | 85 | 31.8% | 1.8% |
| 5 personnes et + | 57 | 11.3% | 1.0% | 14 | 9.3% | 0.5% | 42 | 12.2% | 1.5% | 40 | 15.1% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 168 | 33.5% | 1.1% | 62 | 40.2% | 0.8% | 106 | 30.5% | 1.3% | 110 | 41.3% | 1.4% |
| Non | 334 | 66.5% | 0.9% | 93 | 59.8% | 0.5% | 241 | 69.5% | 1.3% | 156 | 58.7% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 46 | 9.2% | 0.4% | 8 | 5.1% | 0.1% | 38 | 11.0% | 0.6% | 27 | 10.3% | 0.9% |
| Agglo. - 20 000 hab | 55 | 10.9% | 0.6% | 12 | 7.7% | 0.3% | 43 | 12.4% | 0.9% | 18 | 6.6% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 83 | 16.5% | 1.2% | 43 | 27.7% | 1.3% | 40 | 11.5% | 1.1% | 23 | 8.6% | 1.1% |
| Agglo. + 100 000 hab | 151 | 30.1% | 1.0% | 46 | 29.9% | 0.6% | 105 | 30.2% | 1.3% | 77 | 29.2% | 1.4% |
| Agglo. Paris | 167 | 33.3% | 2.0% | 46 | 29.6% | 1.1% | 121 | 35.0% | 2.7% | 121 | 45.4% | 3.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 181 | 36.0% | 1.9% | 51 | 33.1% | 1.1% | 129 | 37.3% | 2.6% | 127 | 47.8% | 2.9% |
| Nord Pas de Calais | 12 | 2.3% | 0.4% | 3 | 1.9% | 0.2% | 9 | 2.5% | 0.5% | 8 | 3.2% | 0.9% |
| Lorraine | 15 | 3.0% | 0.8% | 2 | 1.4% | 0.2% | 13 | 3.8% | 1.3% | 13 | 4.8% | 2.4% |
| Alsace | 9 | 1.7% | 0.6% | 2 | 1.3% | 0.3% | 7 | 1.9% | 0.8% | 4 | 1.3% | 0.8% |
| Franche-Comté | 6 | 1.2% | 0.6% | 1 | 0.9% | 0.3% | 5 | 1.3% | 0.9% | 5 | 1.7% | 1.8% |
| Champagne Ardennes | 3 | 0.6% | 0.3% | 1 | 0.9% | 0.3% | 2 | 0.5% | 0.3% | - | - | - |
| Picardie | 5 | 1.0% | 0.3% | 1 | 0.9% | 0.2% | 4 | 1.1% | 0.5% | 2 | 0.9% | 0.6% |
| Bourgogne | 8 | 1.6% | 0.6% | 3 | 1.9% | 0.4% | 5 | 1.5% | 0.7% | 2 | 0.6% | 0.5% |
| Haute Normandie | 21 | 4.2% | 1.4% | 12 | 7.5% | 1.6% | 9 | 2.7% | 1.2% | 6 | 2.2% | 1.3% |
| Basse Normandie | 11 | 2.3% | 1.0% | 4 | 2.5% | 0.7% | 7 | 2.1% | 1.2% | 6 | 2.2% | 1.6% |
| Centre | 20 | 4.0% | 1.0% | 7 | 4.2% | 0.6% | 14 | 3.9% | 1.2% | 4 | 1.4% | 0.6% |
| Pays de Loire | 17 | 3.3% | 0.6% | 11 | 6.9% | 0.7% | 6 | 1.7% | 0.4% | 5 | 1.8% | 0.5% |
| Bretagne | 12 | 2.5% | 0.5% | 1 | 0.9% | 0.1% | 11 | 3.2% | 0.8% | 5 | 2.0% | 0.7% |
| Poitou Charentes | 7 | 1.3% | 0.4% | - | - | - | 7 | 1.9% | 0.9% | 4 | 1.5% | 1.1% |
| Aquitaine | 15 | 2.9% | 0.5% | 1 | 0.3% | - | 14 | 4.1% | 1.0% | 8 | 2.9% | 0.9% |
| Midi Pyrénées | 18 | 3.5% | 0.7% | 6 | 3.6% | 0.5% | 12 | 3.5% | 0.9% | 10 | 3.8% | 1.3% |
| Limousin | 2 | 0.5% | 0.4% | - | - | - | 2 | 0.7% | 0.7% | 1 | 0.4% | 0.7% |
| Auvergne | 5 | 1.1% | 0.5% | 1 | 0.7% | 0.2% | 4 | 1.3% | 0.7% | 2 | 0.7% | 0.6% |
| Rhône Alpes | 42 | 8.4% | 0.8% | 10 | 6.4% | 0.4% | 32 | 9.3% | 1.2% | 17 | 6.3% | 0.9% |
| Languedoc Roussillon | 30 | 5.9% | 1.3% | 6 | 4.0% | 0.6% | 23 | 6.8% | 1.9% | 13 | 5.0% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 63 | 12.6% | 1.4% | 32 | 20.7% | 1.5% | 31 | 9.1% | 1.4% | 25 | 9.5% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 435 | 86.7% | 1.2% | 123 | 79.5% | 0.7% | 312 | 89.9% | 1.7% | 250 | 94.2% | 1.7% |
| Presque tous les jours | 30 | 5.9% | 0.5% | 10 | 6.5% | 0.4% | 20 | 5.7% | 0.6% | 11 | 4.1% | 0.7% |
| 1 à 2 fois par semaine | 33 | 6.5% | 1.2% | 22 | 14.1% | 1.9% | 11 | 3.1% | 0.7% | 4 | 1.6% | 0.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 3.1% | 0.9% | 1 | 0.5% | 0.1% | 15 | 4.2% | 1.5% | 0 | 0.1% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 5 | 0.9% | 0.2% | - | - | - | 5 | 1.3% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 36 | 7.1% | 0.7% | 7 | 4.3% | 0.3% | 29 | 8.4% | 0.9% | 9 | 3.3% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 53 | 10.6% | 0.8% | 9 | 5.8% | 0.3% | 44 | 12.8% | 1.2% | 20 | 7.6% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 86 | 17.1% | 0.7% | 25 | 16.4% | 0.5% | 60 | 17.3% | 1.0% | 43 | 16.4% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 65 | 13.0% | 0.9% | 21 | 13.3% | 0.5% | 45 | 12.9% | 1.2% | 41 | 15.4% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 66 | 13.1% | 0.9% | 22 | 14.0% | 0.6% | 44 | 12.8% | 1.4% | 46 | 17.1% | 1.2% |
| 65 000 euros et plus par an | 99 | 19.8% | 2.3% | 39 | 25.3% | 1.6% | 60 | 17.3% | 3.4% | 82 | 30.7% | 2.8% |
| Refus | 62 | 12.4% | 1.5% | 26 | 16.9% | 1.5% | 36 | 10.4% | 1.5% | 17 | 6.4% | 1.1% |
| Ne sait pas | 14 | 2.9% | 1.4% | 5 | 3.5% | 1.1% | 9 | 2.6% | 1.5% | 8 | 3.1% | 2.1% |
