L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1255 | 100.0% | 2.4% | 1059 | 100.0% | 4.2% | 196 | 100.0% | 0.7% | 486 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 1059 | 84.4% | 4.2% | 1059 | 100.0% | 4.2% | - | - | - | 418 | 86.1% | 4.7% |
| Femme | 196 | 15.6% | 0.7% | - | - | - | 196 | 100.0% | 0.7% | 68 | 13.9% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 553 | 44.1% | 7.6% | 494 | 46.7% | 13.5% | 58 | 29.9% | 1.6% | 233 | 47.9% | 7.6% |
| 25 à 34 ans | 340 | 27.1% | 4.5% | 284 | 26.8% | 7.6% | 56 | 28.6% | 1.4% | 120 | 24.7% | 3.8% |
| 35 à 49 ans | 256 | 20.4% | 2.1% | 223 | 21.1% | 3.6% | 33 | 16.8% | 0.5% | 101 | 20.9% | 1.6% |
| 50 à 59 ans | 67 | 5.3% | 0.7% | 41 | 3.8% | 0.9% | 26 | 13.3% | 0.6% | 30 | 6.1% | 0.8% |
| 60 ans et plus | 39 | 3.1% | 0.2% | 17 | 1.6% | 0.2% | 22 | 11.3% | 0.2% | 2 | 0.4% | 0.2% |
| Individu | ||||||||||||
| Ménagères | 133 | 10.6% | 0.6% | - | - | - | 133 | 68.0% | 0.6% | 41 | 8.4% | 0.6% |
| Personne de référence | 538 | 42.8% | 1.9% | 497 | 46.9% | 2.4% | 41 | 20.9% | 0.5% | 187 | 38.4% | 2.2% |
| Responsable des achats | 522 | 41.6% | 1.5% | 387 | 36.5% | 2.9% | 135 | 69.3% | 0.6% | 165 | 34.1% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.2% | 0.6% | 3 | 0.3% | 0.8% | - | - | - | - | - | - |
| Petits patrons | 31 | 2.5% | 1.9% | 28 | 2.7% | 2.4% | 3 | 1.3% | 0.6% | 29 | 6.0% | 2.0% |
| Affaires et Cadres | 63 | 5.0% | 1.3% | 55 | 5.1% | 1.9% | 9 | 4.4% | 0.4% | 59 | 12.2% | 1.3% |
| Professions intermédiaires | 173 | 13.8% | 2.4% | 152 | 14.4% | 4.2% | 21 | 10.9% | 0.6% | 151 | 31.1% | 2.6% |
| Employés | 177 | 14.1% | 2.1% | 132 | 12.4% | 5.8% | 45 | 23.0% | 0.7% | 27 | 5.6% | 1.5% |
| Ouvriers | 319 | 25.4% | 5.0% | 295 | 27.8% | 5.8% | 24 | 12.5% | 1.9% | 36 | 7.3% | 10.1% |
| Retraités | 20 | 1.6% | 0.2% | 10 | 0.9% | 0.2% | 11 | 5.4% | 0.2% | - | - | - |
| Autres inactifs | 468 | 37.3% | 4.5% | 385 | 36.4% | 10.6% | 83 | 42.6% | 1.2% | 184 | 37.8% | 5.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.8% | 1.3% | 8 | 0.7% | 1.9% | 2 | 1.1% | 0.6% | - | - | - |
| Petits patrons | 62 | 5.0% | 2.4% | 56 | 5.3% | 4.0% | 6 | 3.3% | 0.5% | 62 | 12.8% | 2.4% |
| Affaires et Cadres | 171 | 13.6% | 2.5% | 141 | 13.3% | 4.1% | 30 | 15.3% | 0.9% | 171 | 35.2% | 2.5% |
| Professions intermédiaires | 253 | 20.1% | 3.2% | 221 | 20.9% | 5.4% | 31 | 16.1% | 0.8% | 253 | 52.0% | 3.2% |
| Employés | 214 | 17.0% | 3.9% | 176 | 16.6% | 7.4% | 37 | 19.2% | 1.2% | - | - | - |
| Ouvriers | 347 | 27.7% | 3.7% | 303 | 28.6% | 6.0% | 44 | 22.7% | 1.0% | - | - | - |
| Retraités | 93 | 7.4% | 0.6% | 74 | 6.9% | 1.1% | 20 | 10.1% | 0.2% | - | - | - |
| Autres inactifs | 105 | 8.4% | 2.6% | 81 | 7.6% | 5.3% | 24 | 12.3% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 130 | 10.4% | 1.3% | 105 | 9.9% | 2.4% | 25 | 13.0% | 0.4% | 36 | 7.4% | 1.8% |
| 2 personnes | 241 | 19.2% | 1.3% | 191 | 18.0% | 2.2% | 50 | 25.4% | 0.5% | 67 | 13.7% | 1.6% |
| 3 personnes | 289 | 23.0% | 3.1% | 246 | 23.3% | 5.2% | 42 | 21.6% | 0.9% | 97 | 20.0% | 2.4% |
| 4 personnes | 315 | 25.1% | 3.4% | 272 | 25.7% | 6.0% | 43 | 21.9% | 0.9% | 176 | 36.2% | 3.7% |
| 5 personnes et + | 281 | 22.4% | 5.1% | 245 | 23.1% | 9.3% | 35 | 18.1% | 1.2% | 110 | 22.6% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 482 | 38.4% | 3.1% | 416 | 39.2% | 5.6% | 67 | 34.1% | 0.8% | 223 | 45.8% | 2.9% |
| Non | 772 | 61.6% | 2.1% | 644 | 60.8% | 3.7% | 129 | 65.9% | 0.7% | 263 | 54.2% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 255 | 20.3% | 2.1% | 215 | 20.3% | 3.8% | 40 | 20.4% | 0.6% | 88 | 18.1% | 2.7% |
| Agglo. - 20 000 hab | 213 | 17.0% | 2.3% | 188 | 17.7% | 4.4% | 25 | 12.9% | 0.5% | 81 | 16.6% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 186 | 14.8% | 2.7% | 153 | 14.5% | 4.6% | 32 | 16.6% | 0.9% | 64 | 13.2% | 3.2% |
| Agglo. + 100 000 hab | 394 | 31.4% | 2.5% | 324 | 30.6% | 4.3% | 70 | 35.7% | 0.9% | 148 | 30.4% | 2.6% |
| Agglo. Paris | 207 | 16.5% | 2.4% | 179 | 16.9% | 4.4% | 28 | 14.3% | 0.6% | 105 | 21.6% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 241 | 19.2% | 2.5% | 208 | 19.6% | 4.5% | 33 | 17.1% | 0.7% | 123 | 25.4% | 2.8% |
| Nord Pas de Calais | 109 | 8.7% | 3.4% | 98 | 9.3% | 6.4% | 10 | 5.2% | 0.6% | 34 | 7.0% | 3.4% |
| Lorraine | 50 | 4.0% | 2.6% | 41 | 3.9% | 4.4% | 9 | 4.6% | 0.9% | 10 | 2.0% | 1.8% |
| Alsace | 30 | 2.4% | 2.0% | 28 | 2.7% | 3.8% | 2 | 0.9% | 0.2% | 12 | 2.5% | 2.8% |
| Franche-Comté | 22 | 1.8% | 2.3% | 14 | 1.3% | 3.0% | 8 | 4.1% | 1.6% | 4 | 0.9% | 1.8% |
| Champagne Ardennes | 36 | 2.9% | 3.3% | 30 | 2.9% | 5.8% | 6 | 3.1% | 1.1% | 8 | 1.7% | 2.9% |
| Picardie | 62 | 4.9% | 4.0% | 53 | 5.0% | 7.2% | 9 | 4.5% | 1.1% | 19 | 3.9% | 4.3% |
| Bourgogne | 36 | 2.8% | 2.6% | 30 | 2.8% | 4.6% | 6 | 2.9% | 0.8% | 11 | 2.3% | 3.3% |
| Haute Normandie | 26 | 2.1% | 1.8% | 22 | 2.1% | 3.1% | 4 | 2.1% | 0.5% | 6 | 1.2% | 1.3% |
| Basse Normandie | 39 | 3.1% | 3.2% | 36 | 3.4% | 6.3% | 3 | 1.6% | 0.5% | 19 | 3.8% | 5.2% |
| Centre | 36 | 2.9% | 1.7% | 28 | 2.7% | 2.8% | 7 | 3.8% | 0.7% | 20 | 4.1% | 3.0% |
| Pays de Loire | 60 | 4.8% | 2.0% | 41 | 3.9% | 2.9% | 19 | 9.7% | 1.2% | 21 | 4.3% | 2.4% |
| Bretagne | 43 | 3.4% | 1.6% | 36 | 3.4% | 2.8% | 7 | 3.3% | 0.5% | 9 | 1.9% | 1.3% |
| Poitou Charentes | 40 | 3.2% | 2.7% | 36 | 3.4% | 5.1% | 3 | 1.8% | 0.4% | 9 | 1.8% | 2.4% |
| Aquitaine | 56 | 4.5% | 2.0% | 51 | 4.9% | 3.9% | 5 | 2.3% | 0.3% | 17 | 3.5% | 2.0% |
| Midi Pyrénées | 56 | 4.5% | 2.3% | 39 | 3.7% | 3.3% | 17 | 8.9% | 1.4% | 27 | 5.7% | 3.4% |
| Limousin | 7 | 0.5% | 1.1% | 7 | 0.6% | 2.2% | 0 | 0.2% | 0.1% | 4 | 0.8% | 2.3% |
| Auvergne | 20 | 1.6% | 1.8% | 20 | 1.9% | 3.7% | 0 | 0.2% | 0.1% | 9 | 1.9% | 3.0% |
| Rhône Alpes | 127 | 10.1% | 2.4% | 110 | 10.4% | 4.4% | 16 | 8.4% | 0.6% | 50 | 10.2% | 2.6% |
| Languedoc Roussillon | 48 | 3.8% | 2.1% | 38 | 3.6% | 3.5% | 9 | 4.8% | 0.8% | 16 | 3.4% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 112 | 8.9% | 2.5% | 91 | 8.6% | 4.4% | 21 | 10.6% | 0.9% | 57 | 11.7% | 3.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1048 | 83.5% | 2.8% | 912 | 86.1% | 5.0% | 136 | 69.4% | 0.7% | 438 | 90.1% | 2.9% |
| Presque tous les jours | 113 | 9.0% | 2.0% | 81 | 7.6% | 3.2% | 33 | 16.9% | 1.1% | 37 | 7.7% | 2.4% |
| 1 à 2 fois par semaine | 41 | 3.3% | 1.5% | 37 | 3.5% | 3.2% | 5 | 2.4% | 0.3% | 4 | 0.7% | 0.7% |
| 1 à 3 fois par mois | 25 | 2.0% | 5.0% | 18 | 1.7% | 7.8% | 7 | 3.7% | 2.6% | 7 | 1.5% | 8.8% |
| Moins souvent | 8 | 0.6% | 1.4% | 5 | 0.5% | 1.8% | 3 | 1.3% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 44 | 3.5% | 2.6% | 30 | 2.8% | 4.1% | 14 | 7.4% | 1.5% | 1 | 0.3% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 91 | 7.2% | 3.4% | 67 | 6.3% | 6.4% | 24 | 12.4% | 1.5% | 11 | 2.4% | 4.5% |
| De 12 000 à moins de 18 000 euros par an | 140 | 11.2% | 2.6% | 102 | 9.7% | 4.6% | 38 | 19.3% | 1.2% | 19 | 4.0% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 155 | 12.3% | 2.3% | 136 | 12.8% | 4.6% | 19 | 9.5% | 0.5% | 66 | 13.5% | 4.6% |
| De 24 000 à moins de 36 000 euros par an | 251 | 20.0% | 2.2% | 226 | 21.3% | 4.0% | 26 | 13.2% | 0.4% | 78 | 16.0% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 133 | 10.6% | 1.8% | 114 | 10.8% | 3.0% | 19 | 9.6% | 0.5% | 73 | 15.1% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 121 | 9.7% | 1.7% | 107 | 10.1% | 2.7% | 14 | 7.4% | 0.5% | 74 | 15.2% | 2.0% |
| 65 000 euros et plus par an | 80 | 6.3% | 1.9% | 70 | 6.6% | 2.8% | 10 | 5.0% | 0.5% | 65 | 13.5% | 2.3% |
| Refus | 174 | 13.8% | 4.1% | 149 | 14.0% | 8.4% | 25 | 12.9% | 1.0% | 75 | 15.4% | 5.0% |
| Ne sait pas | 65 | 5.2% | 6.1% | 59 | 5.6% | 12.2% | 6 | 3.3% | 1.1% | 23 | 4.7% | 5.9% |
