L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2867 | 100.0% | 5.5% | 705 | 100.0% | 2.8% | 2162 | 100.0% | 8.0% | 799 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 705 | 24.6% | 2.8% | 705 | 100.0% | 2.8% | - | - | - | 177 | 22.2% | 2.0% |
| Femme | 2162 | 75.4% | 8.0% | - | - | - | 2162 | 100.0% | 8.0% | 622 | 77.8% | 7.3% |
| Age | ||||||||||||
| 15 à 24 ans | 144 | 5.0% | 2.0% | 32 | 4.5% | 0.9% | 113 | 5.2% | 3.1% | 53 | 6.7% | 1.7% |
| 25 à 34 ans | 264 | 9.2% | 3.5% | 40 | 5.7% | 1.1% | 224 | 10.4% | 5.8% | 81 | 10.2% | 2.5% |
| 35 à 49 ans | 780 | 27.2% | 6.2% | 188 | 26.7% | 3.1% | 592 | 27.4% | 9.3% | 362 | 45.3% | 5.7% |
| 50 à 59 ans | 738 | 25.8% | 8.2% | 210 | 29.7% | 4.6% | 529 | 24.5% | 11.8% | 244 | 30.5% | 6.4% |
| 60 ans et plus | 940 | 32.8% | 6.0% | 235 | 33.4% | 3.4% | 705 | 32.6% | 7.9% | 59 | 7.3% | 5.8% |
| Individu | ||||||||||||
| Ménagères | 2009 | 70.1% | 8.6% | - | - | - | 2009 | 92.9% | 8.6% | 573 | 71.7% | 8.2% |
| Personne de référence | 1244 | 43.4% | 4.4% | 645 | 91.4% | 3.1% | 599 | 27.7% | 7.6% | 246 | 30.7% | 2.9% |
| Responsable des achats | 2443 | 85.2% | 6.8% | 453 | 64.3% | 3.5% | 1989 | 92.0% | 8.7% | 657 | 82.2% | 6.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 26 | 0.9% | 5.1% | 12 | 1.7% | 3.6% | 14 | 0.6% | 8.2% | 1 | 0.2% | 5.4% |
| Petits patrons | 63 | 2.2% | 3.9% | 23 | 3.2% | 1.9% | 40 | 1.9% | 9.3% | 51 | 6.4% | 3.6% |
| Affaires et Cadres | 195 | 6.8% | 4.0% | 62 | 8.7% | 2.2% | 134 | 6.2% | 6.4% | 169 | 21.1% | 3.8% |
| Professions intermédiaires | 377 | 13.1% | 5.2% | 74 | 10.5% | 2.0% | 303 | 14.0% | 8.4% | 254 | 31.8% | 4.3% |
| Employés | 684 | 23.8% | 8.2% | 74 | 10.5% | 3.3% | 610 | 28.2% | 10.0% | 154 | 19.3% | 8.5% |
| Ouvriers | 264 | 9.2% | 4.2% | 169 | 23.9% | 3.3% | 96 | 4.4% | 7.5% | 14 | 1.8% | 4.1% |
| Retraités | 806 | 28.1% | 6.3% | 218 | 30.9% | 3.6% | 589 | 27.2% | 8.7% | 32 | 3.9% | 15.2% |
| Autres inactifs | 452 | 15.8% | 4.4% | 75 | 10.6% | 2.1% | 377 | 17.5% | 5.6% | 123 | 15.4% | 3.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 47 | 1.6% | 6.3% | 12 | 1.7% | 3.1% | 35 | 1.6% | 9.8% | - | - | - |
| Petits patrons | 122 | 4.2% | 4.6% | 23 | 3.3% | 1.7% | 98 | 4.6% | 7.9% | 122 | 15.2% | 4.6% |
| Affaires et Cadres | 297 | 10.4% | 4.3% | 65 | 9.2% | 1.9% | 232 | 10.7% | 6.7% | 297 | 37.2% | 4.3% |
| Professions intermédiaires | 380 | 13.3% | 4.8% | 89 | 12.6% | 2.2% | 292 | 13.5% | 7.6% | 380 | 47.6% | 4.8% |
| Employés | 377 | 13.2% | 6.9% | 68 | 9.6% | 2.9% | 309 | 14.3% | 10.1% | - | - | - |
| Ouvriers | 537 | 18.7% | 5.7% | 167 | 23.7% | 3.3% | 370 | 17.1% | 8.4% | - | - | - |
| Retraités | 904 | 31.5% | 6.1% | 231 | 32.8% | 3.5% | 672 | 31.1% | 8.2% | - | - | - |
| Autres inactifs | 203 | 7.1% | 5.0% | 50 | 7.1% | 3.3% | 153 | 7.1% | 6.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 619 | 21.6% | 6.2% | 172 | 24.4% | 4.0% | 447 | 20.7% | 7.9% | 82 | 10.3% | 4.2% |
| 2 personnes | 1115 | 38.9% | 6.2% | 253 | 35.8% | 2.9% | 863 | 39.9% | 9.2% | 245 | 30.7% | 6.0% |
| 3 personnes | 433 | 15.1% | 4.7% | 114 | 16.1% | 2.4% | 320 | 14.8% | 7.2% | 175 | 21.8% | 4.4% |
| 4 personnes | 435 | 15.2% | 4.7% | 105 | 14.8% | 2.3% | 331 | 15.3% | 7.0% | 177 | 22.1% | 3.7% |
| 5 personnes et + | 264 | 9.2% | 4.8% | 63 | 8.9% | 2.4% | 201 | 9.3% | 7.1% | 120 | 15.0% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 823 | 28.7% | 5.2% | 186 | 26.4% | 2.5% | 637 | 29.5% | 7.6% | 366 | 45.9% | 4.8% |
| Non | 2044 | 71.3% | 5.6% | 519 | 73.6% | 3.0% | 1524 | 70.5% | 8.1% | 433 | 54.1% | 4.5% |
| Habitat | ||||||||||||
| Communes rurales | 647 | 22.6% | 5.4% | 146 | 20.6% | 2.5% | 501 | 23.2% | 8.0% | 131 | 16.3% | 4.1% |
| Agglo. - 20 000 hab | 474 | 16.5% | 5.2% | 129 | 18.3% | 3.0% | 345 | 16.0% | 7.3% | 127 | 15.9% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 427 | 14.9% | 6.1% | 103 | 14.7% | 3.1% | 324 | 15.0% | 8.9% | 117 | 14.6% | 5.8% |
| Agglo. + 100 000 hab | 881 | 30.7% | 5.7% | 209 | 29.7% | 2.8% | 671 | 31.1% | 8.4% | 246 | 30.8% | 4.4% |
| Agglo. Paris | 438 | 15.3% | 5.1% | 118 | 16.7% | 2.9% | 320 | 14.8% | 7.1% | 179 | 22.4% | 4.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 483 | 16.8% | 5.0% | 129 | 18.3% | 2.8% | 354 | 16.4% | 7.0% | 189 | 23.7% | 4.3% |
| Nord Pas de Calais | 208 | 7.3% | 6.5% | 54 | 7.6% | 3.5% | 154 | 7.1% | 9.2% | 38 | 4.8% | 3.8% |
| Lorraine | 161 | 5.6% | 8.4% | 57 | 8.1% | 6.2% | 104 | 4.8% | 10.5% | 56 | 7.0% | 10.4% |
| Alsace | 102 | 3.6% | 6.7% | 23 | 3.2% | 3.1% | 80 | 3.7% | 10.1% | 22 | 2.7% | 4.9% |
| Franche-Comté | 52 | 1.8% | 5.4% | 10 | 1.5% | 2.3% | 41 | 1.9% | 8.4% | 6 | 0.7% | 2.4% |
| Champagne Ardennes | 62 | 2.2% | 5.7% | 13 | 1.8% | 2.5% | 49 | 2.3% | 8.7% | 18 | 2.3% | 6.4% |
| Picardie | 100 | 3.5% | 6.5% | 28 | 4.0% | 3.8% | 72 | 3.3% | 9.0% | 27 | 3.4% | 6.1% |
| Bourgogne | 106 | 3.7% | 7.8% | 39 | 5.5% | 5.9% | 67 | 3.1% | 9.5% | 27 | 3.4% | 8.1% |
| Haute Normandie | 57 | 2.0% | 3.8% | 8 | 1.1% | 1.1% | 49 | 2.3% | 6.2% | 22 | 2.8% | 5.0% |
| Basse Normandie | 54 | 1.9% | 4.6% | 20 | 2.8% | 3.5% | 35 | 1.6% | 5.5% | 15 | 1.9% | 4.2% |
| Centre | 121 | 4.2% | 5.8% | 18 | 2.6% | 1.8% | 103 | 4.8% | 9.5% | 19 | 2.3% | 2.8% |
| Pays de Loire | 162 | 5.6% | 5.4% | 48 | 6.8% | 3.3% | 114 | 5.3% | 7.3% | 40 | 5.0% | 4.5% |
| Bretagne | 135 | 4.7% | 5.0% | 40 | 5.6% | 3.1% | 95 | 4.4% | 6.8% | 32 | 4.1% | 4.6% |
| Poitou Charentes | 52 | 1.8% | 3.5% | 12 | 1.7% | 1.7% | 39 | 1.8% | 5.1% | 13 | 1.6% | 3.5% |
| Aquitaine | 184 | 6.4% | 6.6% | 54 | 7.7% | 4.1% | 130 | 6.0% | 8.9% | 36 | 4.4% | 4.3% |
| Midi Pyrénées | 137 | 4.8% | 5.6% | 23 | 3.2% | 1.9% | 115 | 5.3% | 9.0% | 34 | 4.2% | 4.2% |
| Limousin | 37 | 1.3% | 6.1% | 9 | 1.2% | 3.0% | 29 | 1.3% | 8.9% | 8 | 1.0% | 4.7% |
| Auvergne | 50 | 1.8% | 4.4% | 9 | 1.3% | 1.6% | 41 | 1.9% | 7.0% | 14 | 1.7% | 4.6% |
| Rhône Alpes | 255 | 8.9% | 4.9% | 36 | 5.1% | 1.4% | 219 | 10.1% | 8.1% | 89 | 11.1% | 4.6% |
| Languedoc Roussillon | 139 | 4.8% | 6.0% | 30 | 4.2% | 2.7% | 109 | 5.0% | 9.0% | 41 | 5.2% | 5.6% |
| Provence Alpes Côte d'Azur, Corse | 210 | 7.3% | 4.8% | 46 | 6.5% | 2.2% | 163 | 7.6% | 7.1% | 54 | 6.7% | 3.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1942 | 67.7% | 5.2% | 449 | 63.7% | 2.4% | 1492 | 69.0% | 7.9% | 641 | 80.2% | 4.2% |
| Presque tous les jours | 358 | 12.5% | 6.4% | 71 | 10.1% | 2.8% | 287 | 13.3% | 9.5% | 87 | 10.8% | 5.5% |
| 1 à 2 fois par semaine | 195 | 6.8% | 7.1% | 46 | 6.6% | 4.0% | 149 | 6.9% | 9.4% | 49 | 6.2% | 9.5% |
| 1 à 3 fois par mois | 55 | 1.9% | 10.9% | 8 | 1.1% | 3.4% | 47 | 2.2% | 17.2% | 7 | 0.8% | 8.0% |
| Moins souvent | 56 | 2.0% | 9.9% | 10 | 1.4% | 3.5% | 46 | 2.1% | 16.5% | 13 | 1.7% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 2.3% | 3.9% | 17 | 2.4% | 2.3% | 49 | 2.3% | 5.1% | 7 | 0.8% | 3.9% |
| De 9 000 à moins de 12 000 euros par an | 186 | 6.5% | 6.9% | 63 | 9.0% | 6.1% | 123 | 5.7% | 7.4% | 12 | 1.5% | 4.9% |
| De 12 000 à moins de 18 000 euros par an | 319 | 11.1% | 5.9% | 97 | 13.7% | 4.3% | 222 | 10.3% | 7.1% | 18 | 2.2% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 429 | 15.0% | 6.4% | 85 | 12.1% | 2.9% | 344 | 15.9% | 9.1% | 69 | 8.7% | 4.9% |
| De 24 000 à moins de 36 000 euros par an | 753 | 26.2% | 6.4% | 152 | 21.6% | 2.7% | 601 | 27.8% | 9.8% | 192 | 24.1% | 5.5% |
| De 36 000 à moins de 45 000 euros par an | 402 | 14.0% | 5.5% | 107 | 15.2% | 2.8% | 295 | 13.6% | 8.2% | 147 | 18.4% | 5.1% |
| De 45 000 à moins de 65 000 euros par an | 339 | 11.8% | 4.8% | 106 | 15.0% | 2.7% | 234 | 10.8% | 7.6% | 178 | 22.3% | 4.8% |
| 65 000 euros et plus par an | 178 | 6.2% | 4.2% | 49 | 7.0% | 2.0% | 128 | 5.9% | 7.2% | 104 | 13.0% | 3.6% |
| Refus | 152 | 5.3% | 3.6% | 20 | 2.9% | 1.1% | 132 | 6.1% | 5.4% | 49 | 6.1% | 3.2% |
| Ne sait pas | 44 | 1.5% | 4.1% | 9 | 1.2% | 1.8% | 35 | 1.6% | 5.9% | 23 | 2.9% | 5.9% |
