L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 571 | 100.0% | 1.1% | 300 | 100.0% | 1.2% | 271 | 100.0% | 1.0% | 273 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 300 | 52.6% | 1.2% | 300 | 100.0% | 1.2% | - | - | - | 144 | 52.8% | 1.6% |
| Femme | 271 | 47.4% | 1.0% | - | - | - | 271 | 100.0% | 1.0% | 129 | 47.2% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 153 | 26.8% | 2.1% | 52 | 17.3% | 1.4% | 101 | 37.3% | 2.8% | 63 | 23.0% | 2.0% |
| 25 à 34 ans | 97 | 16.9% | 1.3% | 60 | 19.8% | 1.6% | 37 | 13.7% | 1.0% | 44 | 16.2% | 1.4% |
| 35 à 49 ans | 201 | 35.1% | 1.6% | 110 | 36.8% | 1.8% | 90 | 33.3% | 1.4% | 113 | 41.3% | 1.8% |
| 50 à 59 ans | 84 | 14.7% | 0.9% | 58 | 19.4% | 1.3% | 26 | 9.4% | 0.6% | 43 | 15.7% | 1.1% |
| 60 ans et plus | 37 | 6.5% | 0.2% | 20 | 6.7% | 0.3% | 17 | 6.4% | 0.2% | 10 | 3.8% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 172 | 30.1% | 0.7% | - | - | - | 172 | 63.5% | 0.7% | 92 | 33.6% | 1.3% |
| Personne de référence | 284 | 49.8% | 1.0% | 230 | 76.7% | 1.1% | 54 | 19.9% | 0.7% | 129 | 47.3% | 1.5% |
| Responsable des achats | 311 | 54.5% | 0.9% | 154 | 51.1% | 1.2% | 158 | 58.2% | 0.7% | 157 | 57.4% | 1.4% |
| PCS Individu | ||||||||||||
| Petits patrons | 16 | 2.7% | 1.0% | 14 | 4.6% | 1.2% | 2 | 0.7% | 0.4% | 14 | 5.0% | 0.9% |
| Affaires et Cadres | 59 | 10.4% | 1.2% | 43 | 14.3% | 1.5% | 16 | 6.0% | 0.8% | 57 | 21.0% | 1.3% |
| Professions intermédiaires | 100 | 17.6% | 1.4% | 60 | 20.0% | 1.7% | 41 | 15.0% | 1.1% | 86 | 31.5% | 1.5% |
| Employés | 120 | 21.0% | 1.4% | 46 | 15.3% | 2.0% | 74 | 27.2% | 1.2% | 21 | 7.7% | 1.2% |
| Ouvriers | 64 | 11.2% | 1.0% | 56 | 18.8% | 1.1% | 7 | 2.7% | 0.6% | 2 | 0.8% | 0.6% |
| Retraités | 27 | 4.7% | 0.2% | 14 | 4.8% | 0.2% | 13 | 4.7% | 0.2% | 1 | 0.5% | 0.7% |
| Autres inactifs | 186 | 32.5% | 1.8% | 67 | 22.3% | 1.8% | 119 | 43.8% | 1.8% | 91 | 33.5% | 2.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 41 | 7.2% | 1.6% | 13 | 4.5% | 1.0% | 28 | 10.2% | 2.2% | 41 | 15.1% | 1.6% |
| Affaires et Cadres | 114 | 20.0% | 1.7% | 61 | 20.2% | 1.8% | 54 | 19.8% | 1.6% | 114 | 41.9% | 1.7% |
| Professions intermédiaires | 117 | 20.5% | 1.5% | 70 | 23.2% | 1.7% | 47 | 17.5% | 1.2% | 117 | 43.0% | 1.5% |
| Employés | 105 | 18.4% | 1.9% | 56 | 18.8% | 2.4% | 48 | 17.9% | 1.6% | - | - | - |
| Ouvriers | 92 | 16.1% | 1.0% | 58 | 19.3% | 1.1% | 34 | 12.6% | 0.8% | - | - | - |
| Retraités | 53 | 9.3% | 0.4% | 28 | 9.3% | 0.4% | 25 | 9.4% | 0.3% | - | - | - |
| Autres inactifs | 48 | 8.4% | 1.2% | 14 | 4.6% | 0.9% | 34 | 12.5% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 100 | 17.6% | 1.0% | 55 | 18.2% | 1.3% | 46 | 16.8% | 0.8% | 37 | 13.4% | 1.9% |
| 2 personnes | 115 | 20.2% | 0.6% | 67 | 22.2% | 0.8% | 49 | 18.0% | 0.5% | 56 | 20.6% | 1.4% |
| 3 personnes | 135 | 23.7% | 1.5% | 72 | 23.8% | 1.5% | 64 | 23.5% | 1.4% | 62 | 22.8% | 1.5% |
| 4 personnes | 111 | 19.5% | 1.2% | 67 | 22.4% | 1.5% | 44 | 16.2% | 0.9% | 67 | 24.7% | 1.4% |
| 5 personnes et + | 109 | 19.1% | 2.0% | 40 | 13.3% | 1.5% | 69 | 25.5% | 2.4% | 51 | 18.6% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 236 | 41.3% | 1.5% | 111 | 37.1% | 1.5% | 124 | 45.9% | 1.5% | 123 | 45.2% | 1.6% |
| Non | 336 | 58.7% | 0.9% | 189 | 62.9% | 1.1% | 147 | 54.1% | 0.8% | 150 | 54.8% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 83 | 14.5% | 0.7% | 53 | 17.8% | 0.9% | 30 | 10.9% | 0.5% | 39 | 14.2% | 1.2% |
| Agglo. - 20 000 hab | 78 | 13.7% | 0.9% | 40 | 13.3% | 0.9% | 38 | 14.1% | 0.8% | 38 | 14.0% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 71 | 12.5% | 1.0% | 42 | 14.0% | 1.3% | 29 | 10.8% | 0.8% | 18 | 6.6% | 0.9% |
| Agglo. + 100 000 hab | 195 | 34.2% | 1.3% | 80 | 26.6% | 1.1% | 115 | 42.6% | 1.4% | 95 | 35.0% | 1.7% |
| Agglo. Paris | 144 | 25.1% | 1.7% | 85 | 28.2% | 2.1% | 59 | 21.7% | 1.3% | 82 | 30.2% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 154 | 27.0% | 1.6% | 88 | 29.2% | 1.9% | 66 | 24.5% | 1.3% | 86 | 31.5% | 2.0% |
| Nord Pas de Calais | 54 | 9.5% | 1.7% | 13 | 4.4% | 0.9% | 41 | 15.1% | 2.4% | 20 | 7.4% | 2.0% |
| Lorraine | 12 | 2.0% | 0.6% | 10 | 3.4% | 1.1% | 1 | 0.5% | 0.1% | 5 | 2.0% | 1.0% |
| Alsace | 12 | 2.1% | 0.8% | 6 | 1.9% | 0.8% | 6 | 2.4% | 0.8% | 5 | 1.7% | 1.1% |
| Franche-Comté | 7 | 1.3% | 0.8% | 3 | 0.9% | 0.6% | 5 | 1.7% | 0.9% | 4 | 1.6% | 1.7% |
| Champagne Ardennes | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Picardie | 22 | 3.9% | 1.4% | 15 | 4.9% | 2.0% | 8 | 2.8% | 1.0% | 10 | 3.6% | 2.2% |
| Bourgogne | 11 | 1.9% | 0.8% | 5 | 1.5% | 0.7% | 6 | 2.3% | 0.9% | 1 | 0.2% | 0.2% |
| Haute Normandie | 5 | 0.9% | 0.3% | 4 | 1.2% | 0.5% | 2 | 0.6% | 0.2% | 1 | 0.4% | 0.2% |
| Basse Normandie | 21 | 3.6% | 1.7% | 15 | 5.0% | 2.6% | 6 | 2.1% | 0.9% | 9 | 3.4% | 2.6% |
| Centre | 25 | 4.3% | 1.2% | 17 | 5.8% | 1.7% | 7 | 2.7% | 0.7% | 9 | 3.4% | 1.4% |
| Pays de Loire | 44 | 7.7% | 1.5% | 15 | 5.0% | 1.0% | 29 | 10.7% | 1.9% | 22 | 7.9% | 2.4% |
| Bretagne | 31 | 5.4% | 1.1% | 21 | 7.1% | 1.7% | 9 | 3.4% | 0.7% | 11 | 3.9% | 1.5% |
| Poitou Charentes | 6 | 1.1% | 0.4% | 3 | 1.2% | 0.5% | 3 | 1.1% | 0.4% | 3 | 1.3% | 0.9% |
| Aquitaine | 22 | 3.8% | 0.8% | 14 | 4.8% | 1.1% | 7 | 2.8% | 0.5% | 15 | 5.4% | 1.8% |
| Midi Pyrénées | 18 | 3.2% | 0.7% | 7 | 2.3% | 0.6% | 11 | 4.1% | 0.9% | 9 | 3.5% | 1.2% |
| Limousin | 4 | 0.7% | 0.6% | 1 | 0.5% | 0.5% | 2 | 0.8% | 0.7% | 2 | 0.6% | 1.1% |
| Auvergne | 17 | 2.9% | 1.5% | 10 | 3.4% | 1.9% | 6 | 2.4% | 1.1% | 6 | 2.1% | 1.9% |
| Rhône Alpes | 45 | 7.9% | 0.9% | 25 | 8.3% | 1.0% | 20 | 7.5% | 0.8% | 22 | 8.0% | 1.1% |
| Languedoc Roussillon | 21 | 3.6% | 0.9% | 11 | 3.7% | 1.0% | 10 | 3.5% | 0.8% | 10 | 3.7% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 40 | 7.0% | 0.9% | 16 | 5.3% | 0.8% | 24 | 9.0% | 1.1% | 23 | 8.3% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 467 | 81.7% | 1.3% | 240 | 79.9% | 1.3% | 227 | 83.6% | 1.2% | 226 | 83.0% | 1.5% |
| Presque tous les jours | 53 | 9.3% | 1.0% | 37 | 12.5% | 1.5% | 15 | 5.7% | 0.5% | 23 | 8.4% | 1.4% |
| 1 à 2 fois par semaine | 25 | 4.4% | 0.9% | 14 | 4.7% | 1.2% | 11 | 4.1% | 0.7% | 10 | 3.8% | 2.0% |
| 1 à 3 fois par mois | 5 | 0.8% | 0.9% | - | - | - | 5 | 1.7% | 1.6% | - | - | - |
| Moins souvent | 22 | 3.8% | 3.9% | 9 | 2.9% | 3.0% | 13 | 4.9% | 4.8% | 13 | 4.9% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 2 | 0.4% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.1% | 2 | 0.8% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 21 | 3.8% | 0.8% | 9 | 3.1% | 0.9% | 12 | 4.5% | 0.7% | 5 | 1.9% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 63 | 11.0% | 1.2% | 42 | 14.0% | 1.9% | 21 | 7.6% | 0.7% | 11 | 4.1% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 68 | 11.8% | 1.0% | 42 | 13.9% | 1.4% | 26 | 9.5% | 0.7% | 23 | 8.3% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 113 | 19.8% | 1.0% | 58 | 19.4% | 1.0% | 55 | 20.3% | 0.9% | 56 | 20.4% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 68 | 11.9% | 0.9% | 43 | 14.5% | 1.2% | 24 | 9.0% | 0.7% | 41 | 14.9% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 71 | 12.4% | 1.0% | 44 | 14.7% | 1.1% | 27 | 9.9% | 0.9% | 39 | 14.4% | 1.1% |
| 65 000 euros et plus par an | 52 | 9.2% | 1.2% | 37 | 12.2% | 1.5% | 16 | 5.8% | 0.9% | 45 | 16.5% | 1.6% |
| Refus | 89 | 15.6% | 2.1% | 22 | 7.2% | 1.2% | 68 | 25.0% | 2.8% | 31 | 11.4% | 2.1% |
| Ne sait pas | 24 | 4.2% | 2.2% | 3 | 0.9% | 0.6% | 21 | 7.9% | 3.6% | 20 | 7.4% | 5.2% |
