L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2965 | 100.0% | 5.7% | 1782 | 100.0% | 7.1% | 1183 | 100.0% | 4.4% | 1258 | 100.0% | 7.2% |
| Sexe | ||||||||||||
| Homme | 1782 | 60.1% | 7.1% | 1782 | 100.0% | 7.1% | - | - | - | 781 | 62.1% | 8.8% |
| Femme | 1183 | 39.9% | 4.4% | - | - | - | 1183 | 100.0% | 4.4% | 477 | 37.9% | 5.6% |
| Age | ||||||||||||
| 15 à 24 ans | 426 | 14.4% | 5.9% | 255 | 14.3% | 7.0% | 171 | 14.5% | 4.8% | 195 | 15.5% | 6.3% |
| 25 à 34 ans | 378 | 12.7% | 5.0% | 229 | 12.8% | 6.2% | 149 | 12.6% | 3.9% | 182 | 14.4% | 5.7% |
| 35 à 49 ans | 834 | 28.1% | 6.7% | 492 | 27.6% | 8.0% | 342 | 28.9% | 5.4% | 514 | 40.9% | 8.1% |
| 50 à 59 ans | 510 | 17.2% | 5.7% | 334 | 18.8% | 7.4% | 176 | 14.9% | 3.9% | 299 | 23.7% | 7.8% |
| 60 ans et plus | 817 | 27.6% | 5.2% | 472 | 26.5% | 6.9% | 344 | 29.1% | 3.9% | 68 | 5.4% | 6.8% |
| Individu | ||||||||||||
| Ménagères | 1002 | 33.8% | 4.3% | - | - | - | 1002 | 84.7% | 4.3% | 397 | 31.6% | 5.7% |
| Personne de référence | 1748 | 58.9% | 6.2% | 1477 | 82.9% | 7.2% | 271 | 22.9% | 3.4% | 706 | 56.2% | 8.3% |
| Responsable des achats | 1914 | 64.6% | 5.3% | 938 | 52.7% | 7.1% | 976 | 82.5% | 4.3% | 778 | 61.9% | 7.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 26 | 0.9% | 5.1% | 19 | 1.0% | 5.5% | 7 | 0.6% | 4.2% | 1 | 0.1% | 4.1% |
| Petits patrons | 122 | 4.1% | 7.6% | 96 | 5.4% | 8.2% | 26 | 2.2% | 5.9% | 117 | 9.3% | 8.2% |
| Affaires et Cadres | 409 | 13.8% | 8.3% | 255 | 14.3% | 9.0% | 155 | 13.1% | 7.4% | 367 | 29.2% | 8.3% |
| Professions intermédiaires | 507 | 17.1% | 7.0% | 308 | 17.3% | 8.5% | 199 | 16.9% | 5.5% | 448 | 35.6% | 7.6% |
| Employés | 327 | 11.0% | 3.9% | 132 | 7.4% | 5.9% | 195 | 16.5% | 3.2% | 65 | 5.2% | 3.6% |
| Ouvriers | 231 | 7.8% | 3.7% | 204 | 11.5% | 4.0% | 27 | 2.3% | 2.1% | 8 | 0.6% | 2.2% |
| Retraités | 675 | 22.8% | 5.3% | 413 | 23.2% | 6.8% | 261 | 22.1% | 3.9% | 7 | 0.6% | 3.4% |
| Autres inactifs | 667 | 22.5% | 6.5% | 355 | 19.9% | 9.8% | 313 | 26.4% | 4.7% | 244 | 19.4% | 7.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 1.4% | 5.4% | 19 | 1.1% | 4.8% | 22 | 1.8% | 6.1% | - | - | - |
| Petits patrons | 156 | 5.3% | 6.0% | 107 | 6.0% | 7.7% | 49 | 4.2% | 4.0% | 156 | 12.4% | 6.0% |
| Affaires et Cadres | 552 | 18.6% | 8.0% | 316 | 17.7% | 9.3% | 236 | 20.0% | 6.8% | 552 | 43.9% | 8.0% |
| Professions intermédiaires | 549 | 18.5% | 6.9% | 358 | 20.1% | 8.7% | 191 | 16.2% | 5.0% | 549 | 43.7% | 6.9% |
| Employés | 278 | 9.4% | 5.1% | 153 | 8.6% | 6.4% | 125 | 10.6% | 4.1% | - | - | - |
| Ouvriers | 376 | 12.7% | 4.0% | 232 | 13.0% | 4.6% | 144 | 12.2% | 3.3% | - | - | - |
| Retraités | 802 | 27.1% | 5.4% | 468 | 26.3% | 7.0% | 334 | 28.2% | 4.1% | - | - | - |
| Autres inactifs | 210 | 7.1% | 5.1% | 129 | 7.3% | 8.5% | 81 | 6.8% | 3.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 494 | 16.7% | 4.9% | 275 | 15.4% | 6.3% | 219 | 18.6% | 3.9% | 138 | 11.0% | 7.1% |
| 2 personnes | 1005 | 33.9% | 5.6% | 615 | 34.5% | 7.1% | 389 | 32.9% | 4.1% | 281 | 22.3% | 6.8% |
| 3 personnes | 540 | 18.2% | 5.9% | 338 | 19.0% | 7.1% | 202 | 17.1% | 4.5% | 270 | 21.4% | 6.7% |
| 4 personnes | 568 | 19.2% | 6.1% | 366 | 20.5% | 8.1% | 202 | 17.1% | 4.3% | 350 | 27.8% | 7.4% |
| 5 personnes et + | 357 | 12.0% | 6.5% | 188 | 10.5% | 7.1% | 169 | 14.3% | 6.0% | 219 | 17.4% | 8.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 925 | 31.2% | 5.9% | 555 | 31.1% | 7.5% | 370 | 31.3% | 4.4% | 568 | 45.2% | 7.4% |
| Non | 2039 | 68.8% | 5.6% | 1227 | 68.9% | 7.0% | 812 | 68.7% | 4.3% | 689 | 54.8% | 7.1% |
| Habitat | ||||||||||||
| Communes rurales | 518 | 17.5% | 4.3% | 299 | 16.8% | 5.2% | 219 | 18.5% | 3.5% | 196 | 15.6% | 6.1% |
| Agglo. - 20 000 hab | 455 | 15.4% | 5.0% | 285 | 16.0% | 6.6% | 170 | 14.4% | 3.6% | 192 | 15.3% | 7.4% |
| Agglo. 20 000 à 100 000 hab | 379 | 12.8% | 5.4% | 244 | 13.7% | 7.3% | 135 | 11.4% | 3.7% | 135 | 10.7% | 6.6% |
| Agglo. + 100 000 hab | 1030 | 34.8% | 6.7% | 607 | 34.0% | 8.1% | 424 | 35.8% | 5.3% | 432 | 34.4% | 7.7% |
| Agglo. Paris | 582 | 19.6% | 6.8% | 347 | 19.5% | 8.5% | 235 | 19.9% | 5.2% | 303 | 24.1% | 7.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 645 | 21.7% | 6.7% | 381 | 21.4% | 8.3% | 264 | 22.3% | 5.3% | 341 | 27.1% | 7.8% |
| Nord Pas de Calais | 135 | 4.5% | 4.2% | 80 | 4.5% | 5.2% | 55 | 4.6% | 3.3% | 50 | 4.0% | 5.0% |
| Lorraine | 117 | 3.9% | 6.1% | 79 | 4.4% | 8.5% | 38 | 3.2% | 3.8% | 56 | 4.4% | 10.4% |
| Alsace | 75 | 2.5% | 4.9% | 51 | 2.9% | 6.9% | 24 | 2.0% | 3.0% | 34 | 2.7% | 7.6% |
| Franche-Comté | 47 | 1.6% | 4.9% | 27 | 1.5% | 5.9% | 20 | 1.7% | 4.0% | 17 | 1.3% | 6.6% |
| Champagne Ardennes | 51 | 1.7% | 4.6% | 29 | 1.6% | 5.5% | 22 | 1.8% | 3.9% | 12 | 1.0% | 4.3% |
| Picardie | 54 | 1.8% | 3.5% | 36 | 2.0% | 4.9% | 18 | 1.5% | 2.2% | 21 | 1.7% | 4.9% |
| Bourgogne | 75 | 2.5% | 5.5% | 44 | 2.5% | 6.7% | 32 | 2.7% | 4.5% | 26 | 2.1% | 7.8% |
| Haute Normandie | 55 | 1.8% | 3.7% | 40 | 2.3% | 5.7% | 14 | 1.2% | 1.9% | 31 | 2.5% | 6.9% |
| Basse Normandie | 57 | 1.9% | 4.8% | 39 | 2.2% | 6.8% | 18 | 1.6% | 2.9% | 27 | 2.1% | 7.5% |
| Centre | 125 | 4.2% | 5.9% | 72 | 4.0% | 7.1% | 53 | 4.5% | 4.9% | 47 | 3.7% | 7.1% |
| Pays de Loire | 136 | 4.6% | 4.6% | 82 | 4.6% | 5.7% | 54 | 4.6% | 3.5% | 61 | 4.9% | 6.9% |
| Bretagne | 143 | 4.8% | 5.4% | 86 | 4.8% | 6.7% | 57 | 4.9% | 4.1% | 55 | 4.4% | 7.7% |
| Poitou Charentes | 61 | 2.0% | 4.1% | 33 | 1.8% | 4.5% | 28 | 2.4% | 3.6% | 19 | 1.5% | 5.0% |
| Aquitaine | 157 | 5.3% | 5.6% | 102 | 5.8% | 7.7% | 55 | 4.6% | 3.7% | 53 | 4.2% | 6.4% |
| Midi Pyrénées | 143 | 4.8% | 5.8% | 91 | 5.1% | 7.6% | 52 | 4.4% | 4.1% | 52 | 4.2% | 6.5% |
| Limousin | 43 | 1.5% | 7.0% | 16 | 0.9% | 5.4% | 27 | 2.3% | 8.4% | 14 | 1.1% | 8.7% |
| Auvergne | 56 | 1.9% | 5.0% | 31 | 1.7% | 5.6% | 26 | 2.2% | 4.4% | 22 | 1.7% | 7.2% |
| Rhône Alpes | 295 | 10.0% | 5.7% | 176 | 9.9% | 7.0% | 119 | 10.1% | 4.4% | 138 | 10.9% | 7.1% |
| Languedoc Roussillon | 155 | 5.2% | 6.8% | 92 | 5.2% | 8.4% | 63 | 5.3% | 5.2% | 60 | 4.8% | 8.2% |
| Provence Alpes Côte d'Azur, Corse | 339 | 11.4% | 7.7% | 196 | 11.0% | 9.5% | 143 | 12.1% | 6.2% | 123 | 9.8% | 8.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2369 | 79.9% | 6.4% | 1430 | 80.2% | 7.8% | 939 | 79.4% | 5.0% | 1088 | 86.5% | 7.2% |
| Presque tous les jours | 334 | 11.3% | 6.0% | 177 | 10.0% | 7.0% | 156 | 13.2% | 5.2% | 118 | 9.3% | 7.4% |
| 1 à 2 fois par semaine | 118 | 4.0% | 4.3% | 71 | 4.0% | 6.1% | 48 | 4.0% | 3.0% | 42 | 3.4% | 8.2% |
| 1 à 3 fois par mois | 21 | 0.7% | 4.2% | 13 | 0.7% | 5.7% | 8 | 0.7% | 2.9% | 9 | 0.7% | 11.4% |
| Moins souvent | 30 | 1.0% | 5.3% | 23 | 1.3% | 8.1% | 7 | 0.6% | 2.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 2.3% | 4.0% | 32 | 1.8% | 4.4% | 35 | 3.0% | 3.7% | 13 | 1.1% | 7.6% |
| De 9 000 à moins de 12 000 euros par an | 117 | 3.9% | 4.3% | 74 | 4.2% | 7.1% | 43 | 3.6% | 2.6% | 13 | 1.0% | 5.1% |
| De 12 000 à moins de 18 000 euros par an | 228 | 7.7% | 4.2% | 142 | 8.0% | 6.3% | 86 | 7.3% | 2.7% | 38 | 3.0% | 5.5% |
| De 18 000 à moins de 24 000 euros par an | 315 | 10.6% | 4.7% | 176 | 9.9% | 6.0% | 139 | 11.7% | 3.7% | 100 | 8.0% | 7.0% |
| De 24 000 à moins de 36 000 euros par an | 583 | 19.7% | 5.0% | 334 | 18.8% | 6.0% | 249 | 21.0% | 4.1% | 210 | 16.7% | 6.0% |
| De 36 000 à moins de 45 000 euros par an | 446 | 15.0% | 6.0% | 282 | 15.8% | 7.5% | 164 | 13.8% | 4.5% | 218 | 17.3% | 7.5% |
| De 45 000 à moins de 65 000 euros par an | 560 | 18.9% | 8.0% | 344 | 19.3% | 8.7% | 215 | 18.2% | 7.0% | 310 | 24.6% | 8.3% |
| 65 000 euros et plus par an | 353 | 11.9% | 8.3% | 238 | 13.4% | 9.7% | 115 | 9.7% | 6.5% | 237 | 18.8% | 8.2% |
| Refus | 236 | 7.9% | 5.6% | 112 | 6.3% | 6.3% | 124 | 10.5% | 5.0% | 90 | 7.1% | 6.0% |
| Ne sait pas | 60 | 2.0% | 5.7% | 47 | 2.7% | 9.8% | 13 | 1.1% | 2.3% | 30 | 2.4% | 7.7% |
