L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 765 | 100.0% | 1.5% | 361 | 100.0% | 1.4% | 404 | 100.0% | 1.5% | 235 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 361 | 47.2% | 1.4% | 361 | 100.0% | 1.4% | - | - | - | 119 | 50.5% | 1.3% |
| Femme | 404 | 52.8% | 1.5% | - | - | - | 404 | 100.0% | 1.5% | 116 | 49.5% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 4.8% | 0.5% | 19 | 5.3% | 0.5% | 18 | 4.4% | 0.5% | 11 | 4.7% | 0.4% |
| 25 à 34 ans | 56 | 7.3% | 0.7% | 33 | 9.2% | 0.9% | 22 | 5.5% | 0.6% | 28 | 11.9% | 0.9% |
| 35 à 49 ans | 235 | 30.7% | 1.9% | 129 | 35.6% | 2.1% | 106 | 26.3% | 1.7% | 124 | 52.8% | 2.0% |
| 50 à 59 ans | 188 | 24.6% | 2.1% | 89 | 24.5% | 2.0% | 100 | 24.7% | 2.2% | 57 | 24.2% | 1.5% |
| 60 ans et plus | 249 | 32.6% | 1.6% | 91 | 25.3% | 1.3% | 158 | 39.1% | 1.8% | 15 | 6.3% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 382 | 49.9% | 1.6% | - | - | - | 382 | 94.5% | 1.6% | 110 | 46.9% | 1.6% |
| Personne de référence | 457 | 59.8% | 1.6% | 311 | 86.2% | 1.5% | 146 | 36.1% | 1.9% | 127 | 54.1% | 1.5% |
| Responsable des achats | 580 | 75.9% | 1.6% | 204 | 56.5% | 1.6% | 376 | 93.2% | 1.6% | 166 | 70.6% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.6% | 1.0% | 2 | 0.5% | 0.5% | 3 | 0.7% | 1.8% | - | - | - |
| Petits patrons | 46 | 6.0% | 2.9% | 30 | 8.3% | 2.5% | 16 | 4.1% | 3.8% | 40 | 17.2% | 2.8% |
| Affaires et Cadres | 44 | 5.7% | 0.9% | 20 | 5.7% | 0.7% | 23 | 5.8% | 1.1% | 31 | 13.3% | 0.7% |
| Professions intermédiaires | 116 | 15.2% | 1.6% | 54 | 14.8% | 1.5% | 63 | 15.6% | 1.7% | 102 | 43.3% | 1.7% |
| Employés | 145 | 18.9% | 1.7% | 52 | 14.5% | 2.3% | 92 | 22.9% | 1.5% | 29 | 12.4% | 1.6% |
| Ouvriers | 97 | 12.7% | 1.5% | 80 | 22.1% | 1.6% | 17 | 4.3% | 1.4% | 2 | 0.8% | 0.5% |
| Retraités | 209 | 27.3% | 1.6% | 85 | 23.6% | 1.4% | 123 | 30.5% | 1.8% | 3 | 1.2% | 1.4% |
| Autres inactifs | 103 | 13.5% | 1.0% | 38 | 10.6% | 1.1% | 65 | 16.2% | 1.0% | 28 | 11.8% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.8% | 0.8% | 2 | 0.5% | 0.5% | 4 | 1.1% | 1.2% | - | - | - |
| Petits patrons | 50 | 6.5% | 1.9% | 35 | 9.6% | 2.5% | 15 | 3.8% | 1.2% | 50 | 21.3% | 1.9% |
| Affaires et Cadres | 64 | 8.3% | 0.9% | 22 | 6.2% | 0.7% | 41 | 10.2% | 1.2% | 64 | 27.1% | 0.9% |
| Professions intermédiaires | 121 | 15.8% | 1.5% | 62 | 17.1% | 1.5% | 60 | 14.8% | 1.6% | 121 | 51.6% | 1.5% |
| Employés | 115 | 15.1% | 2.1% | 53 | 14.6% | 2.2% | 63 | 15.5% | 2.0% | - | - | - |
| Ouvriers | 140 | 18.3% | 1.5% | 84 | 23.2% | 1.7% | 56 | 13.8% | 1.3% | - | - | - |
| Retraités | 235 | 30.7% | 1.6% | 91 | 25.3% | 1.4% | 143 | 35.5% | 1.7% | - | - | - |
| Autres inactifs | 35 | 4.5% | 0.8% | 13 | 3.5% | 0.8% | 22 | 5.4% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 164 | 21.5% | 1.6% | 49 | 13.6% | 1.1% | 115 | 28.4% | 2.0% | 29 | 12.2% | 1.5% |
| 2 personnes | 295 | 38.6% | 1.6% | 147 | 40.8% | 1.7% | 148 | 36.6% | 1.6% | 67 | 28.4% | 1.6% |
| 3 personnes | 121 | 15.8% | 1.3% | 59 | 16.4% | 1.3% | 61 | 15.2% | 1.4% | 43 | 18.4% | 1.1% |
| 4 personnes | 118 | 15.4% | 1.3% | 61 | 16.8% | 1.3% | 57 | 14.2% | 1.2% | 62 | 26.6% | 1.3% |
| 5 personnes et + | 67 | 8.8% | 1.2% | 44 | 12.3% | 1.7% | 23 | 5.6% | 0.8% | 34 | 14.4% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 196 | 25.6% | 1.2% | 104 | 28.9% | 1.4% | 91 | 22.6% | 1.1% | 108 | 45.8% | 1.4% |
| Non | 569 | 74.4% | 1.6% | 257 | 71.1% | 1.5% | 313 | 77.4% | 1.7% | 127 | 54.2% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 168 | 21.9% | 1.4% | 72 | 20.0% | 1.3% | 95 | 23.6% | 1.5% | 45 | 19.1% | 1.4% |
| Agglo. - 20 000 hab | 142 | 18.6% | 1.6% | 65 | 18.1% | 1.5% | 77 | 19.0% | 1.6% | 48 | 20.3% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 127 | 16.6% | 1.8% | 69 | 19.0% | 2.1% | 58 | 14.5% | 1.6% | 41 | 17.3% | 2.0% |
| Agglo. + 100 000 hab | 225 | 29.5% | 1.5% | 115 | 31.8% | 1.5% | 111 | 27.4% | 1.4% | 71 | 30.2% | 1.3% |
| Agglo. Paris | 103 | 13.4% | 1.2% | 40 | 11.1% | 1.0% | 63 | 15.5% | 1.4% | 31 | 13.1% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 115 | 15.0% | 1.2% | 50 | 13.9% | 1.1% | 65 | 16.0% | 1.3% | 40 | 17.0% | 0.9% |
| Nord Pas de Calais | 23 | 3.1% | 0.7% | 13 | 3.6% | 0.8% | 11 | 2.6% | 0.6% | 8 | 3.4% | 0.8% |
| Lorraine | 53 | 6.9% | 2.8% | 36 | 10.0% | 3.9% | 17 | 4.2% | 1.7% | 20 | 8.5% | 3.8% |
| Alsace | 19 | 2.5% | 1.2% | 8 | 2.2% | 1.0% | 11 | 2.7% | 1.4% | 4 | 1.9% | 1.0% |
| Franche-Comté | 28 | 3.7% | 3.0% | 12 | 3.4% | 2.6% | 16 | 4.0% | 3.3% | 2 | 0.8% | 0.7% |
| Champagne Ardennes | 14 | 1.9% | 1.3% | 4 | 1.2% | 0.8% | 10 | 2.5% | 1.8% | 4 | 1.6% | 1.4% |
| Picardie | 26 | 3.4% | 1.7% | 13 | 3.6% | 1.7% | 13 | 3.2% | 1.6% | 3 | 1.3% | 0.7% |
| Bourgogne | 39 | 5.1% | 2.9% | 18 | 5.1% | 2.8% | 20 | 5.1% | 2.9% | 5 | 2.2% | 1.5% |
| Haute Normandie | 20 | 2.6% | 1.3% | 14 | 3.9% | 2.0% | 6 | 1.5% | 0.8% | 4 | 1.9% | 1.0% |
| Basse Normandie | 18 | 2.4% | 1.5% | 10 | 2.8% | 1.8% | 8 | 2.0% | 1.3% | 5 | 2.0% | 1.3% |
| Centre | 23 | 3.0% | 1.1% | 10 | 2.9% | 1.0% | 12 | 3.1% | 1.1% | 13 | 5.6% | 2.0% |
| Pays de Loire | 40 | 5.2% | 1.3% | 23 | 6.4% | 1.6% | 17 | 4.1% | 1.1% | 8 | 3.4% | 0.9% |
| Bretagne | 34 | 4.4% | 1.3% | 14 | 3.8% | 1.1% | 20 | 4.9% | 1.4% | 12 | 5.1% | 1.7% |
| Poitou Charentes | 18 | 2.4% | 1.2% | 8 | 2.3% | 1.1% | 10 | 2.5% | 1.3% | 8 | 3.5% | 2.2% |
| Aquitaine | 44 | 5.7% | 1.6% | 23 | 6.5% | 1.8% | 21 | 5.1% | 1.4% | 12 | 5.0% | 1.4% |
| Midi Pyrénées | 35 | 4.5% | 1.4% | 11 | 3.2% | 1.0% | 23 | 5.7% | 1.8% | 16 | 6.6% | 1.9% |
| Limousin | 11 | 1.5% | 1.8% | 5 | 1.4% | 1.7% | 6 | 1.6% | 2.0% | 4 | 1.8% | 2.7% |
| Auvergne | 16 | 2.0% | 1.4% | 3 | 0.8% | 0.5% | 13 | 3.1% | 2.1% | 4 | 1.7% | 1.3% |
| Rhône Alpes | 83 | 10.8% | 1.6% | 46 | 12.7% | 1.8% | 37 | 9.2% | 1.4% | 27 | 11.3% | 1.4% |
| Languedoc Roussillon | 46 | 6.0% | 2.0% | 15 | 4.1% | 1.4% | 31 | 7.7% | 2.6% | 14 | 6.1% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 60 | 7.9% | 1.4% | 23 | 6.5% | 1.1% | 37 | 9.2% | 1.6% | 22 | 9.4% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 574 | 75.0% | 1.5% | 285 | 79.0% | 1.6% | 288 | 71.4% | 1.5% | 204 | 86.8% | 1.4% |
| Presque tous les jours | 95 | 12.4% | 1.7% | 40 | 11.0% | 1.6% | 55 | 13.6% | 1.8% | 18 | 7.5% | 1.1% |
| 1 à 2 fois par semaine | 52 | 6.7% | 1.9% | 21 | 5.9% | 1.8% | 30 | 7.5% | 1.9% | 10 | 4.1% | 1.9% |
| 1 à 3 fois par mois | 4 | 0.5% | 0.8% | 2 | 0.7% | 1.0% | 1 | 0.4% | 0.5% | 1 | 0.6% | 1.7% |
| Moins souvent | 13 | 1.7% | 2.3% | 3 | 0.8% | 1.0% | 10 | 2.5% | 3.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 1.6% | 0.7% | 2 | 0.5% | 0.3% | 10 | 2.6% | 1.1% | 3 | 1.2% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 27 | 3.5% | 1.0% | 8 | 2.3% | 0.8% | 19 | 4.6% | 1.1% | 3 | 1.3% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 100 | 13.0% | 1.8% | 33 | 9.1% | 1.5% | 67 | 16.5% | 2.1% | 15 | 6.2% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 99 | 12.9% | 1.5% | 48 | 13.3% | 1.6% | 51 | 12.6% | 1.4% | 20 | 8.4% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 207 | 27.1% | 1.8% | 98 | 27.1% | 1.8% | 109 | 27.1% | 1.8% | 49 | 21.0% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 104 | 13.5% | 1.4% | 58 | 16.1% | 1.5% | 46 | 11.3% | 1.3% | 48 | 20.5% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 93 | 12.2% | 1.3% | 57 | 15.7% | 1.4% | 37 | 9.0% | 1.2% | 47 | 20.2% | 1.3% |
| 65 000 euros et plus par an | 45 | 5.8% | 1.1% | 20 | 5.6% | 0.8% | 25 | 6.1% | 1.4% | 30 | 12.8% | 1.0% |
| Refus | 66 | 8.7% | 1.6% | 32 | 8.8% | 1.8% | 35 | 8.6% | 1.4% | 15 | 6.3% | 1.0% |
| Ne sait pas | 12 | 1.6% | 1.1% | 5 | 1.5% | 1.1% | 7 | 1.7% | 1.2% | 5 | 2.1% | 1.3% |
