L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1052 | 100.0% | 2.0% | 540 | 100.0% | 2.2% | 512 | 100.0% | 1.9% | 498 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 540 | 51.3% | 2.2% | 540 | 100.0% | 2.2% | - | - | - | 265 | 53.3% | 3.0% |
| Femme | 512 | 48.7% | 1.9% | - | - | - | 512 | 100.0% | 1.9% | 232 | 46.7% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 152 | 14.4% | 2.1% | 76 | 14.1% | 2.1% | 75 | 14.7% | 2.1% | 76 | 15.3% | 2.5% |
| 25 à 34 ans | 158 | 15.1% | 2.1% | 66 | 12.1% | 1.8% | 93 | 18.2% | 2.4% | 96 | 19.3% | 3.0% |
| 35 à 49 ans | 366 | 34.8% | 2.9% | 210 | 39.0% | 3.4% | 156 | 30.5% | 2.5% | 204 | 40.9% | 3.2% |
| 50 à 59 ans | 177 | 16.8% | 2.0% | 106 | 19.6% | 2.3% | 71 | 13.8% | 1.6% | 103 | 20.8% | 2.7% |
| 60 ans et plus | 199 | 18.9% | 1.3% | 82 | 15.2% | 1.2% | 117 | 22.8% | 1.3% | 18 | 3.6% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 420 | 40.0% | 1.8% | - | - | - | 420 | 82.1% | 1.8% | 187 | 37.5% | 2.7% |
| Personne de référence | 557 | 52.9% | 2.0% | 420 | 77.9% | 2.1% | 136 | 26.6% | 1.7% | 265 | 53.2% | 3.1% |
| Responsable des achats | 711 | 67.6% | 2.0% | 308 | 57.2% | 2.3% | 402 | 78.6% | 1.8% | 333 | 66.9% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.6% | 1.3% | 5 | 1.0% | 1.6% | 1 | 0.2% | 0.6% | - | - | - |
| Petits patrons | 44 | 4.1% | 2.7% | 28 | 5.2% | 2.4% | 16 | 3.1% | 3.6% | 40 | 8.1% | 2.8% |
| Affaires et Cadres | 165 | 15.7% | 3.4% | 94 | 17.4% | 3.3% | 71 | 13.8% | 3.4% | 147 | 29.6% | 3.3% |
| Professions intermédiaires | 200 | 19.0% | 2.8% | 113 | 21.0% | 3.1% | 87 | 17.0% | 2.4% | 158 | 31.7% | 2.7% |
| Employés | 167 | 15.9% | 2.0% | 63 | 11.7% | 2.8% | 103 | 20.2% | 1.7% | 38 | 7.5% | 2.1% |
| Ouvriers | 116 | 11.1% | 1.8% | 100 | 18.5% | 2.0% | 17 | 3.3% | 1.3% | 11 | 2.2% | 3.1% |
| Retraités | 159 | 15.1% | 1.2% | 61 | 11.2% | 1.0% | 98 | 19.2% | 1.5% | 4 | 0.8% | 2.0% |
| Autres inactifs | 195 | 18.5% | 1.9% | 76 | 14.0% | 2.1% | 119 | 23.2% | 1.8% | 100 | 20.0% | 3.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.7% | 1.0% | 5 | 1.0% | 1.4% | 2 | 0.5% | 0.7% | - | - | - |
| Petits patrons | 86 | 8.2% | 3.3% | 36 | 6.6% | 2.6% | 50 | 9.8% | 4.0% | 86 | 17.2% | 3.3% |
| Affaires et Cadres | 206 | 19.6% | 3.0% | 108 | 20.1% | 3.2% | 98 | 19.2% | 2.8% | 206 | 41.5% | 3.0% |
| Professions intermédiaires | 205 | 19.5% | 2.6% | 121 | 22.5% | 3.0% | 84 | 16.4% | 2.2% | 205 | 41.3% | 2.6% |
| Employés | 146 | 13.9% | 2.7% | 73 | 13.5% | 3.1% | 73 | 14.2% | 2.4% | - | - | - |
| Ouvriers | 152 | 14.5% | 1.6% | 106 | 19.7% | 2.1% | 46 | 9.0% | 1.0% | - | - | - |
| Retraités | 218 | 20.8% | 1.5% | 89 | 16.4% | 1.3% | 130 | 25.3% | 1.6% | - | - | - |
| Autres inactifs | 30 | 2.9% | 0.7% | 1 | 0.2% | 0.1% | 29 | 5.6% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 196 | 18.6% | 2.0% | 96 | 17.7% | 2.2% | 100 | 19.5% | 1.8% | 67 | 13.5% | 3.4% |
| 2 personnes | 276 | 26.3% | 1.5% | 134 | 24.9% | 1.5% | 142 | 27.8% | 1.5% | 99 | 19.8% | 2.4% |
| 3 personnes | 225 | 21.4% | 2.4% | 116 | 21.5% | 2.4% | 109 | 21.3% | 2.4% | 115 | 23.2% | 2.9% |
| 4 personnes | 199 | 19.0% | 2.2% | 109 | 20.2% | 2.4% | 90 | 17.6% | 1.9% | 128 | 25.8% | 2.7% |
| 5 personnes et + | 155 | 14.8% | 2.8% | 85 | 15.7% | 3.2% | 70 | 13.7% | 2.5% | 88 | 17.7% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 376 | 35.8% | 2.4% | 208 | 38.4% | 2.8% | 169 | 33.0% | 2.0% | 233 | 46.9% | 3.0% |
| Non | 675 | 64.2% | 1.9% | 332 | 61.6% | 1.9% | 343 | 67.0% | 1.8% | 264 | 53.1% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 159 | 15.1% | 1.3% | 75 | 14.0% | 1.3% | 83 | 16.3% | 1.3% | 62 | 12.5% | 1.9% |
| Agglo. - 20 000 hab | 141 | 13.4% | 1.6% | 73 | 13.5% | 1.7% | 68 | 13.3% | 1.4% | 61 | 12.2% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 153 | 14.6% | 2.2% | 85 | 15.7% | 2.5% | 69 | 13.4% | 1.9% | 52 | 10.5% | 2.6% |
| Agglo. + 100 000 hab | 341 | 32.5% | 2.2% | 171 | 31.8% | 2.3% | 170 | 33.2% | 2.1% | 164 | 33.0% | 2.9% |
| Agglo. Paris | 257 | 24.5% | 3.0% | 135 | 25.1% | 3.3% | 122 | 23.8% | 2.7% | 159 | 31.9% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 286 | 27.2% | 3.0% | 152 | 28.1% | 3.3% | 134 | 26.2% | 2.7% | 171 | 34.4% | 3.9% |
| Nord Pas de Calais | 40 | 3.8% | 1.3% | 23 | 4.2% | 1.5% | 18 | 3.4% | 1.0% | 23 | 4.6% | 2.3% |
| Lorraine | 28 | 2.7% | 1.5% | 15 | 2.8% | 1.6% | 13 | 2.6% | 1.3% | 16 | 3.2% | 3.0% |
| Alsace | 29 | 2.7% | 1.9% | 20 | 3.7% | 2.7% | 9 | 1.7% | 1.1% | 11 | 2.1% | 2.4% |
| Franche-Comté | 15 | 1.4% | 1.6% | 9 | 1.7% | 1.9% | 6 | 1.2% | 1.2% | 4 | 0.8% | 1.6% |
| Champagne Ardennes | 6 | 0.5% | 0.5% | 6 | 1.0% | 1.1% | 0 | - | - | 4 | 0.8% | 1.3% |
| Picardie | 22 | 2.1% | 1.4% | 6 | 1.1% | 0.8% | 16 | 3.2% | 2.0% | 4 | 0.9% | 1.0% |
| Bourgogne | 17 | 1.7% | 1.3% | 5 | 0.9% | 0.7% | 13 | 2.5% | 1.8% | 3 | 0.6% | 0.8% |
| Haute Normandie | 26 | 2.4% | 1.7% | 22 | 4.0% | 3.0% | 4 | 0.8% | 0.5% | 12 | 2.3% | 2.5% |
| Basse Normandie | 23 | 2.2% | 2.0% | 17 | 3.2% | 3.1% | 6 | 1.2% | 1.0% | 7 | 1.5% | 2.1% |
| Centre | 29 | 2.8% | 1.4% | 18 | 3.3% | 1.7% | 11 | 2.2% | 1.0% | 16 | 3.1% | 2.4% |
| Pays de Loire | 65 | 6.2% | 2.2% | 29 | 5.3% | 2.0% | 36 | 7.1% | 2.3% | 31 | 6.1% | 3.4% |
| Bretagne | 42 | 4.0% | 1.6% | 18 | 3.4% | 1.4% | 24 | 4.7% | 1.7% | 23 | 4.7% | 3.3% |
| Poitou Charentes | 44 | 4.2% | 3.0% | 24 | 4.4% | 3.3% | 21 | 4.0% | 2.6% | 16 | 3.2% | 4.3% |
| Aquitaine | 41 | 3.9% | 1.5% | 17 | 3.2% | 1.3% | 23 | 4.5% | 1.6% | 23 | 4.6% | 2.8% |
| Midi Pyrénées | 47 | 4.5% | 1.9% | 14 | 2.6% | 1.2% | 33 | 6.4% | 2.6% | 27 | 5.5% | 3.4% |
| Limousin | 6 | 0.6% | 1.0% | 1 | 0.3% | 0.5% | 5 | 0.9% | 1.4% | 1 | 0.2% | 0.7% |
| Auvergne | 14 | 1.3% | 1.2% | 5 | 0.9% | 0.8% | 9 | 1.8% | 1.5% | 5 | 1.0% | 1.6% |
| Rhône Alpes | 121 | 11.5% | 2.3% | 67 | 12.4% | 2.7% | 54 | 10.5% | 2.0% | 46 | 9.2% | 2.4% |
| Languedoc Roussillon | 52 | 5.0% | 2.3% | 18 | 3.3% | 1.6% | 34 | 6.7% | 2.9% | 21 | 4.3% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 98 | 9.3% | 2.2% | 55 | 10.2% | 2.7% | 43 | 8.3% | 1.9% | 34 | 6.8% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 822 | 78.2% | 2.2% | 407 | 75.3% | 2.2% | 415 | 81.1% | 2.2% | 432 | 86.9% | 2.9% |
| Presque tous les jours | 101 | 9.6% | 1.8% | 53 | 9.9% | 2.1% | 48 | 9.3% | 1.6% | 46 | 9.1% | 2.9% |
| 1 à 2 fois par semaine | 56 | 5.3% | 2.0% | 26 | 4.7% | 2.2% | 30 | 5.9% | 1.9% | 20 | 3.9% | 3.8% |
| 1 à 3 fois par mois | 16 | 1.5% | 3.1% | 11 | 1.9% | 4.5% | 5 | 1.0% | 1.8% | - | - | - |
| Moins souvent | 9 | 0.9% | 1.6% | 9 | 1.7% | 3.2% | - | - | - | - | - | - |
| Jamais | 5 | 0.5% | 7.5% | 5 | 1.0% | 10.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 1.8% | 1.1% | 5 | 0.9% | 0.7% | 14 | 2.8% | 1.5% | 2 | 0.3% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 33 | 3.2% | 1.2% | 13 | 2.4% | 1.3% | 20 | 4.0% | 1.2% | 6 | 1.2% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 89 | 8.5% | 1.7% | 53 | 9.8% | 2.3% | 36 | 7.1% | 1.2% | 32 | 6.5% | 4.7% |
| De 18 000 à moins de 24 000 euros par an | 108 | 10.3% | 1.6% | 55 | 10.3% | 1.9% | 53 | 10.3% | 1.4% | 34 | 6.9% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 220 | 21.0% | 1.9% | 98 | 18.2% | 1.8% | 122 | 23.9% | 2.0% | 93 | 18.7% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 195 | 18.6% | 2.7% | 101 | 18.6% | 2.7% | 95 | 18.5% | 2.6% | 98 | 19.8% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 175 | 16.7% | 2.5% | 102 | 19.0% | 2.6% | 73 | 14.3% | 2.4% | 110 | 22.1% | 3.0% |
| 65 000 euros et plus par an | 92 | 8.8% | 2.2% | 51 | 9.4% | 2.1% | 42 | 8.2% | 2.4% | 66 | 13.3% | 2.3% |
| Refus | 84 | 8.0% | 2.0% | 46 | 8.5% | 2.6% | 39 | 7.5% | 1.6% | 46 | 9.2% | 3.1% |
| Ne sait pas | 34 | 3.2% | 3.2% | 16 | 3.0% | 3.3% | 18 | 3.4% | 3.0% | 11 | 2.2% | 2.8% |
