L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2340 | 100.0% | 4.5% | 1333 | 100.0% | 5.3% | 1007 | 100.0% | 3.7% | 997 | 100.0% | 5.7% |
| Sexe | ||||||||||||
| Homme | 1333 | 56.9% | 5.3% | 1333 | 100.0% | 5.3% | - | - | - | 574 | 57.6% | 6.5% |
| Femme | 1007 | 43.1% | 3.7% | - | - | - | 1007 | 100.0% | 3.7% | 422 | 42.4% | 5.0% |
| Age | ||||||||||||
| 15 à 24 ans | 598 | 25.5% | 8.3% | 347 | 26.1% | 9.5% | 250 | 24.9% | 7.0% | 282 | 28.3% | 9.2% |
| 25 à 34 ans | 343 | 14.7% | 4.5% | 219 | 16.4% | 5.9% | 125 | 12.4% | 3.2% | 140 | 14.0% | 4.4% |
| 35 à 49 ans | 619 | 26.5% | 5.0% | 365 | 27.4% | 5.9% | 254 | 25.2% | 4.0% | 346 | 34.8% | 5.5% |
| 50 à 59 ans | 347 | 14.8% | 3.9% | 193 | 14.5% | 4.3% | 154 | 15.3% | 3.4% | 193 | 19.4% | 5.1% |
| 60 ans et plus | 432 | 18.5% | 2.7% | 208 | 15.6% | 3.0% | 224 | 22.3% | 2.5% | 35 | 3.5% | 3.5% |
| Individu | ||||||||||||
| Ménagères | 766 | 32.7% | 3.3% | - | - | - | 766 | 76.1% | 3.3% | 314 | 31.5% | 4.5% |
| Personne de référence | 1199 | 51.2% | 4.2% | 960 | 72.1% | 4.7% | 238 | 23.7% | 3.0% | 464 | 46.6% | 5.5% |
| Responsable des achats | 1418 | 60.6% | 3.9% | 667 | 50.1% | 5.1% | 751 | 74.5% | 3.3% | 574 | 57.6% | 5.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.4% | 1.9% | 4 | 0.3% | 1.0% | 6 | 0.6% | 3.8% | 1 | 0.1% | 3.2% |
| Petits patrons | 102 | 4.4% | 6.4% | 76 | 5.7% | 6.5% | 26 | 2.6% | 6.1% | 93 | 9.4% | 6.5% |
| Affaires et Cadres | 266 | 11.4% | 5.4% | 158 | 11.9% | 5.6% | 108 | 10.7% | 5.2% | 238 | 23.9% | 5.4% |
| Professions intermédiaires | 369 | 15.7% | 5.1% | 222 | 16.6% | 6.1% | 147 | 14.6% | 4.1% | 304 | 30.5% | 5.2% |
| Employés | 349 | 14.9% | 4.2% | 164 | 12.3% | 7.2% | 186 | 18.4% | 3.0% | 51 | 5.2% | 2.8% |
| Ouvriers | 278 | 11.9% | 4.4% | 252 | 18.9% | 5.0% | 26 | 2.6% | 2.0% | 20 | 2.0% | 5.6% |
| Retraités | 349 | 14.9% | 2.7% | 183 | 13.7% | 3.0% | 165 | 16.4% | 2.4% | 9 | 0.9% | 4.4% |
| Autres inactifs | 618 | 26.4% | 6.0% | 274 | 20.6% | 7.6% | 343 | 34.1% | 5.1% | 280 | 28.1% | 8.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 0.8% | 2.3% | 5 | 0.3% | 1.2% | 13 | 1.3% | 3.7% | - | - | - |
| Petits patrons | 164 | 7.0% | 6.2% | 98 | 7.3% | 7.1% | 66 | 6.6% | 5.3% | 164 | 16.4% | 6.2% |
| Affaires et Cadres | 423 | 18.1% | 6.2% | 221 | 16.6% | 6.5% | 202 | 20.0% | 5.8% | 423 | 42.5% | 6.2% |
| Professions intermédiaires | 410 | 17.5% | 5.2% | 255 | 19.1% | 6.2% | 155 | 15.3% | 4.0% | 410 | 41.1% | 5.2% |
| Employés | 294 | 12.5% | 5.4% | 183 | 13.7% | 7.7% | 111 | 11.0% | 3.6% | - | - | - |
| Ouvriers | 440 | 18.8% | 4.6% | 285 | 21.4% | 5.6% | 155 | 15.4% | 3.5% | - | - | - |
| Retraités | 434 | 18.5% | 2.9% | 224 | 16.8% | 3.3% | 210 | 20.8% | 2.6% | - | - | - |
| Autres inactifs | 159 | 6.8% | 3.9% | 63 | 4.7% | 4.1% | 96 | 9.5% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 381 | 16.3% | 3.8% | 196 | 14.7% | 4.5% | 184 | 18.3% | 3.2% | 104 | 10.5% | 5.4% |
| 2 personnes | 682 | 29.1% | 3.8% | 398 | 29.9% | 4.6% | 283 | 28.1% | 3.0% | 204 | 20.5% | 4.9% |
| 3 personnes | 444 | 19.0% | 4.8% | 250 | 18.8% | 5.3% | 194 | 19.3% | 4.4% | 211 | 21.1% | 5.3% |
| 4 personnes | 456 | 19.5% | 4.9% | 276 | 20.7% | 6.1% | 180 | 17.9% | 3.8% | 265 | 26.6% | 5.6% |
| 5 personnes et + | 377 | 16.1% | 6.9% | 212 | 15.9% | 8.0% | 165 | 16.4% | 5.8% | 212 | 21.3% | 8.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 808 | 34.5% | 5.1% | 468 | 35.1% | 6.3% | 340 | 33.7% | 4.1% | 456 | 45.7% | 5.9% |
| Non | 1532 | 65.5% | 4.2% | 864 | 64.9% | 4.9% | 668 | 66.3% | 3.6% | 541 | 54.3% | 5.6% |
| Habitat | ||||||||||||
| Communes rurales | 433 | 18.5% | 3.6% | 257 | 19.3% | 4.5% | 176 | 17.4% | 2.8% | 162 | 16.3% | 5.1% |
| Agglo. - 20 000 hab | 403 | 17.2% | 4.4% | 249 | 18.7% | 5.8% | 154 | 15.3% | 3.2% | 170 | 17.1% | 6.6% |
| Agglo. 20 000 à 100 000 hab | 292 | 12.5% | 4.2% | 185 | 13.8% | 5.5% | 108 | 10.7% | 3.0% | 99 | 9.9% | 4.9% |
| Agglo. + 100 000 hab | 755 | 32.3% | 4.9% | 403 | 30.3% | 5.4% | 352 | 34.9% | 4.4% | 336 | 33.8% | 6.0% |
| Agglo. Paris | 457 | 19.5% | 5.3% | 239 | 17.9% | 5.8% | 219 | 21.7% | 4.9% | 229 | 23.0% | 5.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 513 | 21.9% | 5.3% | 273 | 20.5% | 5.9% | 240 | 23.9% | 4.8% | 259 | 26.0% | 5.9% |
| Nord Pas de Calais | 129 | 5.5% | 4.0% | 82 | 6.2% | 5.4% | 47 | 4.7% | 2.8% | 49 | 5.0% | 5.0% |
| Lorraine | 87 | 3.7% | 4.6% | 52 | 3.9% | 5.6% | 36 | 3.5% | 3.6% | 37 | 3.7% | 7.0% |
| Alsace | 70 | 3.0% | 4.6% | 29 | 2.2% | 3.9% | 41 | 4.1% | 5.2% | 35 | 3.5% | 8.0% |
| Franche-Comté | 40 | 1.7% | 4.2% | 23 | 1.7% | 4.9% | 17 | 1.7% | 3.5% | 10 | 1.0% | 4.0% |
| Champagne Ardennes | 38 | 1.6% | 3.5% | 25 | 1.8% | 4.7% | 13 | 1.3% | 2.3% | 11 | 1.1% | 4.0% |
| Picardie | 55 | 2.3% | 3.6% | 37 | 2.8% | 5.0% | 18 | 1.8% | 2.2% | 19 | 1.9% | 4.4% |
| Bourgogne | 62 | 2.7% | 4.6% | 44 | 3.3% | 6.8% | 18 | 1.8% | 2.5% | 21 | 2.1% | 6.3% |
| Haute Normandie | 67 | 2.9% | 4.5% | 44 | 3.3% | 6.1% | 24 | 2.4% | 3.1% | 16 | 1.6% | 3.6% |
| Basse Normandie | 37 | 1.6% | 3.1% | 19 | 1.4% | 3.4% | 18 | 1.8% | 2.9% | 16 | 1.6% | 4.6% |
| Centre | 77 | 3.3% | 3.7% | 54 | 4.1% | 5.3% | 23 | 2.3% | 2.1% | 29 | 2.9% | 4.4% |
| Pays de Loire | 104 | 4.4% | 3.5% | 50 | 3.7% | 3.4% | 55 | 5.4% | 3.5% | 42 | 4.2% | 4.7% |
| Bretagne | 114 | 4.9% | 4.3% | 73 | 5.4% | 5.7% | 41 | 4.1% | 3.0% | 46 | 4.6% | 6.5% |
| Poitou Charentes | 72 | 3.1% | 4.8% | 38 | 2.8% | 5.2% | 34 | 3.4% | 4.4% | 26 | 2.6% | 7.1% |
| Aquitaine | 117 | 5.0% | 4.2% | 69 | 5.2% | 5.2% | 47 | 4.7% | 3.2% | 34 | 3.4% | 4.1% |
| Midi Pyrénées | 107 | 4.6% | 4.3% | 61 | 4.6% | 5.1% | 46 | 4.5% | 3.6% | 44 | 4.5% | 5.5% |
| Limousin | 30 | 1.3% | 4.9% | 19 | 1.4% | 6.3% | 12 | 1.2% | 3.7% | 14 | 1.4% | 8.6% |
| Auvergne | 40 | 1.7% | 3.5% | 24 | 1.8% | 4.4% | 16 | 1.6% | 2.7% | 14 | 1.4% | 4.5% |
| Rhône Alpes | 268 | 11.5% | 5.1% | 149 | 11.2% | 5.9% | 119 | 11.8% | 4.4% | 140 | 14.0% | 7.2% |
| Languedoc Roussillon | 92 | 3.9% | 4.0% | 52 | 3.9% | 4.8% | 40 | 4.0% | 3.3% | 35 | 3.6% | 4.8% |
| Provence Alpes Côte d'Azur, Corse | 220 | 9.4% | 5.0% | 118 | 8.8% | 5.7% | 102 | 10.1% | 4.4% | 96 | 9.6% | 6.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1885 | 80.5% | 5.1% | 1123 | 84.2% | 6.1% | 762 | 75.6% | 4.1% | 881 | 88.4% | 5.8% |
| Presque tous les jours | 265 | 11.3% | 4.8% | 111 | 8.3% | 4.4% | 155 | 15.3% | 5.1% | 75 | 7.6% | 4.8% |
| 1 à 2 fois par semaine | 91 | 3.9% | 3.3% | 54 | 4.1% | 4.7% | 37 | 3.7% | 2.3% | 33 | 3.3% | 6.4% |
| 1 à 3 fois par mois | 14 | 0.6% | 2.8% | 8 | 0.6% | 3.6% | 6 | 0.6% | 2.1% | 3 | 0.3% | 3.1% |
| Moins souvent | 18 | 0.8% | 3.2% | 9 | 0.7% | 3.1% | 9 | 0.9% | 3.4% | 2 | 0.2% | 4.3% |
| Jamais | 1 | 0.1% | 2.0% | 1 | 0.1% | 2.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 92 | 3.9% | 5.5% | 33 | 2.5% | 4.5% | 59 | 5.8% | 6.2% | 3 | 0.3% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 93 | 4.0% | 3.4% | 41 | 3.1% | 3.9% | 52 | 5.1% | 3.1% | 23 | 2.3% | 9.0% |
| De 12 000 à moins de 18 000 euros par an | 181 | 7.7% | 3.4% | 98 | 7.3% | 4.3% | 83 | 8.2% | 2.7% | 34 | 3.4% | 5.0% |
| De 18 000 à moins de 24 000 euros par an | 315 | 13.5% | 4.7% | 172 | 12.9% | 5.8% | 143 | 14.2% | 3.8% | 100 | 10.1% | 7.1% |
| De 24 000 à moins de 36 000 euros par an | 468 | 20.0% | 4.0% | 283 | 21.2% | 5.1% | 185 | 18.4% | 3.0% | 199 | 19.9% | 5.7% |
| De 36 000 à moins de 45 000 euros par an | 293 | 12.5% | 4.0% | 173 | 13.0% | 4.6% | 120 | 11.9% | 3.3% | 129 | 12.9% | 4.5% |
| De 45 000 à moins de 65 000 euros par an | 335 | 14.3% | 4.8% | 207 | 15.5% | 5.3% | 128 | 12.7% | 4.2% | 188 | 18.9% | 5.1% |
| 65 000 euros et plus par an | 234 | 10.0% | 5.5% | 143 | 10.7% | 5.8% | 91 | 9.0% | 5.1% | 186 | 18.6% | 6.4% |
| Refus | 268 | 11.5% | 6.3% | 142 | 10.7% | 8.1% | 126 | 12.5% | 5.1% | 108 | 10.9% | 7.3% |
| Ne sait pas | 62 | 2.6% | 5.8% | 40 | 3.0% | 8.3% | 22 | 2.2% | 3.7% | 28 | 2.8% | 7.1% |
