L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1550 | 100.0% | 3.0% | 485 | 100.0% | 1.9% | 1064 | 100.0% | 3.9% | 458 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 485 | 31.3% | 1.9% | 485 | 100.0% | 1.9% | - | - | - | 152 | 33.2% | 1.7% |
| Femme | 1064 | 68.7% | 3.9% | - | - | - | 1064 | 100.0% | 3.9% | 306 | 66.8% | 3.6% |
| Age | ||||||||||||
| 15 à 24 ans | 79 | 5.1% | 1.1% | 32 | 6.5% | 0.9% | 48 | 4.5% | 1.3% | 33 | 7.3% | 1.1% |
| 25 à 34 ans | 92 | 5.9% | 1.2% | 41 | 8.4% | 1.1% | 51 | 4.8% | 1.3% | 55 | 11.9% | 1.7% |
| 35 à 49 ans | 336 | 21.7% | 2.7% | 130 | 26.8% | 2.1% | 206 | 19.4% | 3.3% | 187 | 40.7% | 2.9% |
| 50 à 59 ans | 374 | 24.1% | 4.2% | 126 | 26.0% | 2.8% | 248 | 23.3% | 5.5% | 155 | 33.8% | 4.1% |
| 60 ans et plus | 668 | 43.1% | 4.2% | 156 | 32.2% | 2.3% | 512 | 48.1% | 5.8% | 29 | 6.3% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 1010 | 65.2% | 4.3% | - | - | - | 1010 | 94.9% | 4.3% | 287 | 62.7% | 4.1% |
| Personne de référence | 751 | 48.5% | 2.6% | 442 | 91.1% | 2.2% | 309 | 29.1% | 3.9% | 197 | 42.9% | 2.3% |
| Responsable des achats | 1177 | 76.0% | 3.3% | 212 | 43.7% | 1.6% | 965 | 90.7% | 4.2% | 340 | 74.1% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 28 | 1.8% | 5.6% | 17 | 3.5% | 5.0% | 11 | 1.1% | 6.9% | 3 | 0.7% | 12.1% |
| Petits patrons | 59 | 3.8% | 3.7% | 28 | 5.8% | 2.4% | 31 | 2.9% | 7.1% | 54 | 11.7% | 3.7% |
| Affaires et Cadres | 110 | 7.1% | 2.2% | 39 | 8.0% | 1.4% | 71 | 6.6% | 3.4% | 95 | 20.7% | 2.2% |
| Professions intermédiaires | 204 | 13.1% | 2.8% | 83 | 17.1% | 2.3% | 121 | 11.3% | 3.4% | 177 | 38.5% | 3.0% |
| Employés | 231 | 14.9% | 2.8% | 35 | 7.2% | 1.5% | 197 | 18.5% | 3.2% | 48 | 10.6% | 2.7% |
| Ouvriers | 136 | 8.7% | 2.1% | 97 | 20.0% | 1.9% | 39 | 3.6% | 3.0% | 8 | 1.8% | 2.3% |
| Retraités | 536 | 34.6% | 4.2% | 146 | 30.1% | 2.4% | 390 | 36.6% | 5.8% | 10 | 2.3% | 5.0% |
| Autres inactifs | 246 | 15.9% | 2.4% | 40 | 8.3% | 1.1% | 206 | 19.3% | 3.1% | 63 | 13.8% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 38 | 2.4% | 5.0% | 16 | 3.3% | 4.0% | 22 | 2.0% | 6.1% | - | - | - |
| Petits patrons | 111 | 7.2% | 4.2% | 36 | 7.3% | 2.6% | 76 | 7.1% | 6.1% | 111 | 24.2% | 4.2% |
| Affaires et Cadres | 161 | 10.4% | 2.3% | 41 | 8.5% | 1.2% | 120 | 11.3% | 3.5% | 161 | 35.1% | 2.3% |
| Professions intermédiaires | 186 | 12.0% | 2.4% | 75 | 15.5% | 1.8% | 111 | 10.4% | 2.9% | 186 | 40.6% | 2.4% |
| Employés | 120 | 7.7% | 2.2% | 43 | 8.9% | 1.8% | 76 | 7.2% | 2.5% | - | - | - |
| Ouvriers | 205 | 13.2% | 2.2% | 94 | 19.3% | 1.8% | 112 | 10.5% | 2.5% | - | - | - |
| Retraités | 603 | 38.9% | 4.0% | 155 | 31.9% | 2.3% | 448 | 42.1% | 5.5% | - | - | - |
| Autres inactifs | 126 | 8.1% | 3.1% | 25 | 5.2% | 1.7% | 101 | 9.5% | 3.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 325 | 21.0% | 3.2% | 51 | 10.4% | 1.2% | 275 | 25.8% | 4.8% | 63 | 13.6% | 3.2% |
| 2 personnes | 701 | 45.2% | 3.9% | 224 | 46.1% | 2.6% | 477 | 44.9% | 5.1% | 132 | 28.7% | 3.2% |
| 3 personnes | 182 | 11.7% | 2.0% | 69 | 14.3% | 1.5% | 113 | 10.6% | 2.5% | 94 | 20.4% | 2.3% |
| 4 personnes | 176 | 11.4% | 1.9% | 57 | 11.8% | 1.3% | 119 | 11.2% | 2.5% | 88 | 19.3% | 1.9% |
| 5 personnes et + | 165 | 10.7% | 3.0% | 85 | 17.5% | 3.2% | 81 | 7.6% | 2.8% | 82 | 17.9% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 338 | 21.8% | 2.1% | 137 | 28.2% | 1.8% | 201 | 18.9% | 2.4% | 184 | 40.2% | 2.4% |
| Non | 1212 | 78.2% | 3.3% | 348 | 71.8% | 2.0% | 863 | 81.1% | 4.6% | 274 | 59.8% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 412 | 26.6% | 3.4% | 105 | 21.6% | 1.8% | 308 | 28.9% | 4.9% | 102 | 22.3% | 3.2% |
| Agglo. - 20 000 hab | 383 | 24.7% | 4.2% | 139 | 28.6% | 3.2% | 244 | 23.0% | 5.1% | 108 | 23.7% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 224 | 14.4% | 3.2% | 88 | 18.2% | 2.6% | 135 | 12.7% | 3.7% | 65 | 14.2% | 3.2% |
| Agglo. + 100 000 hab | 328 | 21.2% | 2.1% | 101 | 20.8% | 1.3% | 228 | 21.4% | 2.8% | 107 | 23.4% | 1.9% |
| Agglo. Paris | 202 | 13.1% | 2.4% | 53 | 10.9% | 1.3% | 149 | 14.0% | 3.3% | 76 | 16.5% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 242 | 15.6% | 2.5% | 64 | 13.3% | 1.4% | 177 | 16.7% | 3.5% | 97 | 21.2% | 2.2% |
| Nord Pas de Calais | 83 | 5.3% | 2.6% | 46 | 9.4% | 3.0% | 37 | 3.5% | 2.2% | 22 | 4.8% | 2.2% |
| Lorraine | 60 | 3.9% | 3.1% | 26 | 5.3% | 2.8% | 35 | 3.2% | 3.5% | 14 | 3.1% | 2.6% |
| Alsace | 43 | 2.7% | 2.8% | 28 | 5.7% | 3.7% | 15 | 1.4% | 1.9% | 13 | 2.9% | 3.1% |
| Franche-Comté | 36 | 2.3% | 3.7% | 8 | 1.6% | 1.7% | 28 | 2.6% | 5.7% | 9 | 1.9% | 3.5% |
| Champagne Ardennes | 31 | 2.0% | 2.9% | 8 | 1.7% | 1.5% | 23 | 2.2% | 4.1% | 12 | 2.6% | 4.2% |
| Picardie | 58 | 3.7% | 3.8% | 13 | 2.8% | 1.8% | 45 | 4.2% | 5.6% | 12 | 2.6% | 2.7% |
| Bourgogne | 37 | 2.4% | 2.7% | 14 | 2.9% | 2.1% | 23 | 2.2% | 3.3% | 4 | 0.9% | 1.3% |
| Haute Normandie | 33 | 2.1% | 2.2% | 11 | 2.2% | 1.5% | 22 | 2.1% | 2.8% | 12 | 2.6% | 2.6% |
| Basse Normandie | 56 | 3.6% | 4.7% | 23 | 4.6% | 4.0% | 34 | 3.2% | 5.4% | 18 | 3.8% | 4.9% |
| Centre | 87 | 5.6% | 4.1% | 25 | 5.1% | 2.4% | 62 | 5.8% | 5.7% | 26 | 5.7% | 3.9% |
| Pays de Loire | 111 | 7.2% | 3.7% | 44 | 9.1% | 3.1% | 67 | 6.3% | 4.3% | 31 | 6.7% | 3.4% |
| Bretagne | 136 | 8.8% | 5.1% | 26 | 5.4% | 2.0% | 110 | 10.3% | 7.9% | 39 | 8.5% | 5.5% |
| Poitou Charentes | 54 | 3.5% | 3.6% | 13 | 2.8% | 1.9% | 41 | 3.8% | 5.2% | 19 | 4.1% | 5.1% |
| Aquitaine | 82 | 5.3% | 2.9% | 18 | 3.6% | 1.3% | 65 | 6.1% | 4.4% | 16 | 3.4% | 1.9% |
| Midi Pyrénées | 69 | 4.5% | 2.8% | 16 | 3.2% | 1.3% | 54 | 5.1% | 4.2% | 28 | 6.0% | 3.4% |
| Limousin | 27 | 1.7% | 4.4% | 7 | 1.5% | 2.5% | 20 | 1.8% | 6.1% | 4 | 0.8% | 2.3% |
| Auvergne | 40 | 2.5% | 3.5% | 7 | 1.4% | 1.3% | 33 | 3.1% | 5.5% | 12 | 2.6% | 3.9% |
| Rhône Alpes | 88 | 5.7% | 1.7% | 25 | 5.1% | 1.0% | 63 | 5.9% | 2.3% | 22 | 4.7% | 1.1% |
| Languedoc Roussillon | 53 | 3.4% | 2.3% | 16 | 3.3% | 1.5% | 37 | 3.4% | 3.0% | 11 | 2.5% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 125 | 8.1% | 2.9% | 49 | 10.1% | 2.4% | 76 | 7.2% | 3.3% | 39 | 8.4% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1007 | 65.0% | 2.7% | 322 | 66.3% | 1.8% | 685 | 64.4% | 3.6% | 353 | 76.9% | 2.3% |
| Presque tous les jours | 201 | 13.0% | 3.6% | 50 | 10.2% | 2.0% | 152 | 14.3% | 5.0% | 63 | 13.8% | 4.0% |
| 1 à 2 fois par semaine | 127 | 8.2% | 4.6% | 32 | 6.5% | 2.7% | 95 | 9.0% | 6.0% | 26 | 5.7% | 5.0% |
| 1 à 3 fois par mois | 18 | 1.2% | 3.5% | 6 | 1.1% | 2.4% | 12 | 1.2% | 4.5% | 3 | 0.6% | 3.5% |
| Moins souvent | 18 | 1.2% | 3.2% | - | - | - | 18 | 1.7% | 6.4% | 13 | 2.9% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 1.0% | 0.9% | - | - | - | 16 | 1.5% | 1.6% | 2 | 0.3% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 63 | 4.1% | 2.3% | 16 | 3.4% | 1.6% | 47 | 4.4% | 2.8% | 5 | 1.1% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 189 | 12.2% | 3.5% | 65 | 13.4% | 2.9% | 124 | 11.7% | 4.0% | 7 | 1.5% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 186 | 12.0% | 2.8% | 66 | 13.7% | 2.2% | 120 | 11.3% | 3.2% | 50 | 10.9% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 354 | 22.8% | 3.0% | 112 | 23.1% | 2.0% | 242 | 22.7% | 4.0% | 85 | 18.5% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 217 | 14.0% | 3.0% | 66 | 13.6% | 1.8% | 151 | 14.2% | 4.2% | 84 | 18.4% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 234 | 15.1% | 3.3% | 81 | 16.7% | 2.1% | 153 | 14.4% | 5.0% | 107 | 23.4% | 2.9% |
| 65 000 euros et plus par an | 117 | 7.6% | 2.8% | 41 | 8.4% | 1.7% | 76 | 7.2% | 4.3% | 69 | 15.0% | 2.4% |
| Refus | 145 | 9.4% | 3.4% | 28 | 5.9% | 1.6% | 117 | 10.9% | 4.7% | 33 | 7.2% | 2.2% |
| Ne sait pas | 28 | 1.8% | 2.6% | 9 | 1.8% | 1.8% | 19 | 1.8% | 3.3% | 17 | 3.6% | 4.3% |
