L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 841 | 100.0% | 1.6% | 551 | 100.0% | 2.2% | 290 | 100.0% | 1.1% | 307 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 551 | 65.5% | 2.2% | 551 | 100.0% | 2.2% | - | - | - | 218 | 71.0% | 2.5% |
| Femme | 290 | 34.5% | 1.1% | - | - | - | 290 | 100.0% | 1.1% | 89 | 29.0% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 24 | 2.9% | 0.3% | 18 | 3.2% | 0.5% | 6 | 2.2% | 0.2% | 11 | 3.6% | 0.4% |
| 25 à 34 ans | 51 | 6.1% | 0.7% | 36 | 6.5% | 1.0% | 15 | 5.3% | 0.4% | 29 | 9.6% | 0.9% |
| 35 à 49 ans | 207 | 24.6% | 1.7% | 151 | 27.4% | 2.4% | 56 | 19.3% | 0.9% | 123 | 40.2% | 1.9% |
| 50 à 59 ans | 184 | 21.9% | 2.0% | 122 | 22.1% | 2.7% | 63 | 21.6% | 1.4% | 124 | 40.4% | 3.3% |
| 60 ans et plus | 375 | 44.6% | 2.4% | 225 | 40.8% | 3.3% | 150 | 51.7% | 1.7% | 19 | 6.2% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 284 | 33.8% | 1.2% | - | - | - | 284 | 98.0% | 1.2% | 86 | 27.9% | 1.2% |
| Personne de référence | 607 | 72.2% | 2.1% | 518 | 93.9% | 2.5% | 90 | 31.0% | 1.1% | 220 | 71.9% | 2.6% |
| Responsable des achats | 560 | 66.5% | 1.6% | 294 | 53.4% | 2.2% | 265 | 91.4% | 1.2% | 207 | 67.5% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.3% | 2.2% | 11 | 2.0% | 3.2% | - | - | - | - | - | - |
| Petits patrons | 51 | 6.0% | 3.1% | 43 | 7.9% | 3.7% | 7 | 2.5% | 1.7% | 47 | 15.2% | 3.2% |
| Affaires et Cadres | 134 | 15.9% | 2.7% | 103 | 18.7% | 3.7% | 30 | 10.5% | 1.5% | 127 | 41.3% | 2.9% |
| Professions intermédiaires | 114 | 13.5% | 1.6% | 73 | 13.3% | 2.0% | 41 | 14.0% | 1.1% | 100 | 32.5% | 1.7% |
| Employés | 75 | 8.9% | 0.9% | 30 | 5.5% | 1.3% | 45 | 15.4% | 0.7% | 18 | 5.9% | 1.0% |
| Ouvriers | 58 | 6.9% | 0.9% | 57 | 10.3% | 1.1% | 1 | 0.4% | 0.1% | 1 | 0.4% | 0.4% |
| Retraités | 329 | 39.1% | 2.6% | 214 | 38.9% | 3.5% | 114 | 39.4% | 1.7% | 4 | 1.3% | 2.0% |
| Autres inactifs | 70 | 8.4% | 0.7% | 19 | 3.4% | 0.5% | 52 | 17.8% | 0.8% | 10 | 3.4% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.5% | 1.7% | 11 | 2.0% | 2.8% | 2 | 0.7% | 0.5% | - | - | - |
| Petits patrons | 48 | 5.8% | 1.8% | 43 | 7.8% | 3.1% | 5 | 1.9% | 0.4% | 48 | 15.8% | 1.8% |
| Affaires et Cadres | 154 | 18.3% | 2.2% | 104 | 18.8% | 3.0% | 50 | 17.3% | 1.5% | 154 | 50.2% | 2.2% |
| Professions intermédiaires | 104 | 12.4% | 1.3% | 71 | 12.9% | 1.7% | 33 | 11.5% | 0.9% | 104 | 34.0% | 1.3% |
| Employés | 57 | 6.7% | 1.0% | 34 | 6.2% | 1.4% | 22 | 7.7% | 0.7% | - | - | - |
| Ouvriers | 75 | 9.0% | 0.8% | 61 | 11.1% | 1.2% | 14 | 5.0% | 0.3% | - | - | - |
| Retraités | 353 | 42.0% | 2.4% | 219 | 39.8% | 3.3% | 134 | 46.2% | 1.6% | - | - | - |
| Autres inactifs | 36 | 4.3% | 0.9% | 8 | 1.4% | 0.5% | 29 | 9.8% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 163 | 19.4% | 1.6% | 93 | 16.9% | 2.1% | 70 | 24.2% | 1.2% | 40 | 12.9% | 2.0% |
| 2 personnes | 389 | 46.3% | 2.2% | 244 | 44.2% | 2.8% | 146 | 50.2% | 1.5% | 92 | 29.9% | 2.2% |
| 3 personnes | 73 | 8.6% | 0.8% | 50 | 9.0% | 1.0% | 23 | 8.0% | 0.5% | 38 | 12.4% | 1.0% |
| 4 personnes | 143 | 17.0% | 1.5% | 113 | 20.5% | 2.5% | 30 | 10.3% | 0.6% | 97 | 31.7% | 2.0% |
| 5 personnes et + | 73 | 8.7% | 1.3% | 52 | 9.5% | 2.0% | 21 | 7.4% | 0.8% | 40 | 13.1% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 206 | 24.5% | 1.3% | 156 | 28.3% | 2.1% | 50 | 17.2% | 0.6% | 130 | 42.4% | 1.7% |
| Non | 635 | 75.5% | 1.7% | 395 | 71.7% | 2.3% | 240 | 82.8% | 1.3% | 177 | 57.6% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 152 | 18.1% | 1.3% | 100 | 18.2% | 1.8% | 52 | 18.0% | 0.8% | 64 | 20.8% | 2.0% |
| Agglo. - 20 000 hab | 146 | 17.4% | 1.6% | 98 | 17.7% | 2.3% | 49 | 16.9% | 1.0% | 45 | 14.8% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 105 | 12.5% | 1.5% | 76 | 13.9% | 2.3% | 29 | 10.0% | 0.8% | 30 | 9.8% | 1.5% |
| Agglo. + 100 000 hab | 265 | 31.5% | 1.7% | 156 | 28.4% | 2.1% | 109 | 37.4% | 1.4% | 90 | 29.5% | 1.6% |
| Agglo. Paris | 172 | 20.5% | 2.0% | 121 | 21.9% | 3.0% | 51 | 17.7% | 1.1% | 77 | 25.1% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 210 | 25.0% | 2.2% | 150 | 27.3% | 3.3% | 60 | 20.5% | 1.2% | 90 | 29.2% | 2.1% |
| Nord Pas de Calais | 56 | 6.6% | 1.7% | 33 | 6.1% | 2.2% | 23 | 7.8% | 1.3% | 18 | 5.8% | 1.8% |
| Lorraine | 22 | 2.7% | 1.2% | 13 | 2.4% | 1.4% | 9 | 3.1% | 0.9% | 13 | 4.3% | 2.5% |
| Alsace | 15 | 1.7% | 1.0% | 9 | 1.6% | 1.2% | 6 | 1.9% | 0.7% | 4 | 1.4% | 1.0% |
| Franche-Comté | 12 | 1.4% | 1.2% | 7 | 1.4% | 1.6% | 4 | 1.4% | 0.8% | 7 | 2.4% | 2.9% |
| Champagne Ardennes | 9 | 1.1% | 0.9% | 6 | 1.0% | 1.1% | 4 | 1.3% | 0.7% | 4 | 1.2% | 1.3% |
| Picardie | 21 | 2.5% | 1.4% | 9 | 1.6% | 1.2% | 13 | 4.3% | 1.6% | 6 | 1.9% | 1.3% |
| Bourgogne | 40 | 4.7% | 2.9% | 34 | 6.3% | 5.3% | 5 | 1.7% | 0.7% | 3 | 1.1% | 1.0% |
| Haute Normandie | 11 | 1.3% | 0.7% | 9 | 1.6% | 1.2% | 2 | 0.8% | 0.3% | 6 | 1.9% | 1.3% |
| Basse Normandie | 16 | 2.0% | 1.4% | 13 | 2.4% | 2.3% | 3 | 1.1% | 0.5% | 6 | 2.0% | 1.7% |
| Centre | 42 | 5.0% | 2.0% | 35 | 6.3% | 3.4% | 7 | 2.5% | 0.7% | 11 | 3.5% | 1.6% |
| Pays de Loire | 34 | 4.1% | 1.2% | 29 | 5.3% | 2.0% | 5 | 1.8% | 0.3% | 10 | 3.2% | 1.1% |
| Bretagne | 19 | 2.2% | 0.7% | 8 | 1.4% | 0.6% | 11 | 3.8% | 0.8% | 5 | 1.5% | 0.7% |
| Poitou Charentes | 18 | 2.1% | 1.2% | 11 | 1.9% | 1.5% | 7 | 2.4% | 0.9% | 3 | 0.9% | 0.7% |
| Aquitaine | 30 | 3.6% | 1.1% | 24 | 4.3% | 1.8% | 7 | 2.4% | 0.5% | 11 | 3.5% | 1.3% |
| Midi Pyrénées | 36 | 4.3% | 1.5% | 19 | 3.4% | 1.6% | 17 | 6.0% | 1.4% | 13 | 4.2% | 1.6% |
| Limousin | 8 | 0.9% | 1.3% | 2 | 0.3% | 0.6% | 6 | 2.1% | 1.9% | 4 | 1.2% | 2.2% |
| Auvergne | 15 | 1.7% | 1.3% | 7 | 1.2% | 1.3% | 8 | 2.6% | 1.3% | 8 | 2.7% | 2.7% |
| Rhône Alpes | 117 | 13.9% | 2.2% | 69 | 12.4% | 2.7% | 48 | 16.7% | 1.8% | 47 | 15.4% | 2.4% |
| Languedoc Roussillon | 29 | 3.5% | 1.3% | 18 | 3.3% | 1.7% | 11 | 3.7% | 0.9% | 7 | 2.4% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 82 | 9.7% | 1.9% | 47 | 8.5% | 2.3% | 34 | 11.9% | 1.5% | 32 | 10.4% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 649 | 77.1% | 1.7% | 434 | 78.7% | 2.4% | 215 | 74.0% | 1.1% | 286 | 93.3% | 1.9% |
| Presque tous les jours | 93 | 11.0% | 1.7% | 53 | 9.6% | 2.1% | 40 | 13.8% | 1.3% | 13 | 4.3% | 0.8% |
| 1 à 2 fois par semaine | 24 | 2.8% | 0.9% | 20 | 3.6% | 1.7% | 4 | 1.5% | 0.3% | 5 | 1.7% | 1.0% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.4% | 0 | 0.1% | 0.1% | - | - | - |
| Moins souvent | 4 | 0.5% | 0.8% | 3 | 0.6% | 1.1% | 1 | 0.5% | 0.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 3.1% | 1.6% | 1 | 0.2% | 0.1% | 25 | 8.8% | 2.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 25 | 3.0% | 0.9% | 10 | 1.8% | 0.9% | 15 | 5.3% | 0.9% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 60 | 7.1% | 1.1% | 48 | 8.6% | 2.1% | 12 | 4.2% | 0.4% | 7 | 2.3% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 54 | 6.4% | 0.8% | 35 | 6.3% | 1.2% | 19 | 6.7% | 0.5% | 23 | 7.6% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 154 | 18.3% | 1.3% | 103 | 18.7% | 1.8% | 51 | 17.6% | 0.8% | 40 | 13.1% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 115 | 13.7% | 1.6% | 73 | 13.2% | 1.9% | 43 | 14.7% | 1.2% | 39 | 12.7% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 177 | 21.1% | 2.5% | 129 | 23.4% | 3.3% | 48 | 16.6% | 1.6% | 84 | 27.3% | 2.3% |
| 65 000 euros et plus par an | 150 | 17.9% | 3.5% | 114 | 20.8% | 4.7% | 36 | 12.3% | 2.0% | 96 | 31.4% | 3.3% |
| Refus | 70 | 8.4% | 1.7% | 33 | 6.0% | 1.9% | 37 | 12.9% | 1.5% | 16 | 5.3% | 1.1% |
| Ne sait pas | 9 | 1.1% | 0.8% | 6 | 1.1% | 1.3% | 3 | 0.9% | 0.5% | - | - | - |
