L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 504 | 100.0% | 1.0% | 280 | 100.0% | 1.1% | 224 | 100.0% | 0.8% | 300 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 280 | 55.6% | 1.1% | 280 | 100.0% | 1.1% | - | - | - | 173 | 57.9% | 2.0% |
| Femme | 224 | 44.4% | 0.8% | - | - | - | 224 | 100.0% | 0.8% | 126 | 42.1% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 64 | 12.6% | 0.9% | 34 | 12.2% | 0.9% | 29 | 13.1% | 0.8% | 34 | 11.3% | 1.1% |
| 25 à 34 ans | 97 | 19.3% | 1.3% | 54 | 19.3% | 1.5% | 43 | 19.4% | 1.1% | 58 | 19.2% | 1.8% |
| 35 à 49 ans | 160 | 31.8% | 1.3% | 104 | 37.1% | 1.7% | 56 | 25.2% | 0.9% | 125 | 41.9% | 2.0% |
| 50 à 59 ans | 103 | 20.5% | 1.1% | 61 | 21.7% | 1.3% | 43 | 19.1% | 1.0% | 61 | 20.5% | 1.6% |
| 60 ans et plus | 79 | 15.7% | 0.5% | 27 | 9.8% | 0.4% | 52 | 23.2% | 0.6% | 21 | 7.1% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 190 | 37.6% | 0.8% | - | - | - | 190 | 84.7% | 0.8% | 107 | 35.7% | 1.5% |
| Personne de référence | 308 | 61.2% | 1.1% | 236 | 84.2% | 1.2% | 72 | 32.3% | 0.9% | 187 | 62.3% | 2.2% |
| Responsable des achats | 349 | 69.2% | 1.0% | 170 | 60.6% | 1.3% | 179 | 80.1% | 0.8% | 188 | 62.7% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.9% | 0.9% | 3 | 1.0% | 0.8% | 2 | 0.7% | 0.9% | - | - | - |
| Petits patrons | 39 | 7.7% | 2.4% | 28 | 9.9% | 2.4% | 11 | 4.9% | 2.5% | 36 | 12.1% | 2.5% |
| Affaires et Cadres | 142 | 28.2% | 2.9% | 88 | 31.5% | 3.1% | 54 | 24.0% | 2.6% | 134 | 44.7% | 3.0% |
| Professions intermédiaires | 90 | 17.9% | 1.3% | 49 | 17.7% | 1.4% | 41 | 18.2% | 1.1% | 76 | 25.5% | 1.3% |
| Employés | 72 | 14.3% | 0.9% | 38 | 13.4% | 1.7% | 35 | 15.5% | 0.6% | 15 | 5.1% | 0.8% |
| Ouvriers | 16 | 3.3% | 0.3% | 16 | 5.9% | 0.3% | - | - | - | - | - | - |
| Retraités | 39 | 7.8% | 0.3% | 14 | 4.9% | 0.2% | 25 | 11.4% | 0.4% | 3 | 1.1% | 1.6% |
| Autres inactifs | 101 | 20.0% | 1.0% | 44 | 15.8% | 1.2% | 56 | 25.2% | 0.8% | 35 | 11.6% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.1% | 0.7% | 3 | 1.0% | 0.7% | 3 | 1.2% | 0.7% | - | - | - |
| Petits patrons | 49 | 9.7% | 1.9% | 30 | 10.8% | 2.2% | 18 | 8.2% | 1.5% | 49 | 16.3% | 1.9% |
| Affaires et Cadres | 166 | 32.9% | 2.4% | 98 | 35.0% | 2.9% | 68 | 30.4% | 2.0% | 166 | 55.4% | 2.4% |
| Professions intermédiaires | 85 | 16.9% | 1.1% | 45 | 16.1% | 1.1% | 40 | 17.8% | 1.0% | 85 | 28.4% | 1.1% |
| Employés | 65 | 12.8% | 1.2% | 41 | 14.6% | 1.7% | 24 | 10.5% | 0.8% | - | - | - |
| Ouvriers | 43 | 8.5% | 0.4% | 30 | 10.7% | 0.6% | 13 | 5.6% | 0.3% | - | - | - |
| Retraités | 51 | 10.1% | 0.3% | 19 | 6.6% | 0.3% | 32 | 14.4% | 0.4% | - | - | - |
| Autres inactifs | 40 | 8.0% | 1.0% | 14 | 5.0% | 0.9% | 26 | 11.8% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 90 | 17.8% | 0.9% | 40 | 14.1% | 0.9% | 50 | 22.4% | 0.9% | 41 | 13.8% | 2.1% |
| 2 personnes | 141 | 27.9% | 0.8% | 71 | 25.5% | 0.8% | 69 | 30.9% | 0.7% | 57 | 19.1% | 1.4% |
| 3 personnes | 94 | 18.6% | 1.0% | 59 | 21.0% | 1.2% | 35 | 15.5% | 0.8% | 73 | 24.3% | 1.8% |
| 4 personnes | 126 | 25.1% | 1.4% | 74 | 26.5% | 1.6% | 52 | 23.3% | 1.1% | 88 | 29.5% | 1.9% |
| 5 personnes et + | 53 | 10.6% | 1.0% | 36 | 12.8% | 1.4% | 18 | 7.9% | 0.6% | 40 | 13.4% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 191 | 37.9% | 1.2% | 121 | 43.4% | 1.6% | 69 | 30.9% | 0.8% | 140 | 46.8% | 1.8% |
| Non | 313 | 62.1% | 0.9% | 158 | 56.6% | 0.9% | 154 | 69.1% | 0.8% | 159 | 53.2% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 64 | 12.8% | 0.5% | 39 | 13.9% | 0.7% | 25 | 11.4% | 0.4% | 38 | 12.5% | 1.2% |
| Agglo. - 20 000 hab | 59 | 11.6% | 0.6% | 35 | 12.6% | 0.8% | 23 | 10.4% | 0.5% | 46 | 15.5% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 69 | 13.8% | 1.0% | 38 | 13.7% | 1.1% | 31 | 13.9% | 0.9% | 36 | 11.9% | 1.8% |
| Agglo. + 100 000 hab | 163 | 32.3% | 1.1% | 75 | 26.7% | 1.0% | 88 | 39.3% | 1.1% | 92 | 30.9% | 1.6% |
| Agglo. Paris | 149 | 29.5% | 1.7% | 93 | 33.1% | 2.3% | 56 | 25.0% | 1.2% | 88 | 29.3% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 160 | 31.8% | 1.7% | 101 | 36.0% | 2.2% | 59 | 26.6% | 1.2% | 98 | 32.8% | 2.3% |
| Nord Pas de Calais | 22 | 4.3% | 0.7% | 14 | 4.9% | 0.9% | 8 | 3.6% | 0.5% | 11 | 3.8% | 1.1% |
| Lorraine | 19 | 3.7% | 1.0% | 5 | 1.9% | 0.6% | 13 | 5.9% | 1.3% | 8 | 2.8% | 1.6% |
| Alsace | 9 | 1.8% | 0.6% | 4 | 1.4% | 0.5% | 5 | 2.3% | 0.6% | 8 | 2.8% | 1.9% |
| Franche-Comté | 10 | 2.0% | 1.0% | 5 | 1.8% | 1.1% | 5 | 2.3% | 1.0% | 9 | 3.0% | 3.6% |
| Champagne Ardennes | 6 | 1.2% | 0.5% | 4 | 1.3% | 0.7% | 2 | 1.1% | 0.4% | 3 | 1.2% | 1.2% |
| Picardie | 11 | 2.1% | 0.7% | 4 | 1.4% | 0.5% | 7 | 3.1% | 0.9% | 7 | 2.2% | 1.5% |
| Bourgogne | 4 | 0.8% | 0.3% | 4 | 1.4% | 0.6% | - | - | - | 3 | 1.1% | 1.0% |
| Haute Normandie | 16 | 3.3% | 1.1% | 4 | 1.3% | 0.5% | 13 | 5.7% | 1.6% | 7 | 2.4% | 1.6% |
| Basse Normandie | 10 | 2.0% | 0.8% | 6 | 2.2% | 1.1% | 4 | 1.7% | 0.6% | 6 | 1.9% | 1.6% |
| Centre | 19 | 3.8% | 0.9% | 11 | 3.9% | 1.1% | 8 | 3.7% | 0.8% | 7 | 2.2% | 1.0% |
| Pays de Loire | 25 | 4.9% | 0.8% | 20 | 7.2% | 1.4% | 4 | 1.9% | 0.3% | 17 | 5.8% | 2.0% |
| Bretagne | 17 | 3.3% | 0.6% | 12 | 4.4% | 1.0% | 4 | 2.0% | 0.3% | 12 | 4.1% | 1.7% |
| Poitou Charentes | 5 | 1.0% | 0.3% | 4 | 1.5% | 0.6% | 1 | 0.4% | 0.1% | 4 | 1.4% | 1.1% |
| Aquitaine | 34 | 6.7% | 1.2% | 19 | 6.9% | 1.5% | 14 | 6.4% | 1.0% | 19 | 6.5% | 2.3% |
| Midi Pyrénées | 10 | 2.0% | 0.4% | 6 | 2.1% | 0.5% | 4 | 1.8% | 0.3% | 3 | 1.1% | 0.4% |
| Limousin | 8 | 1.6% | 1.3% | 3 | 1.2% | 1.1% | 4 | 2.0% | 1.4% | 3 | 0.8% | 1.6% |
| Auvergne | 4 | 0.9% | 0.4% | 1 | 0.4% | 0.2% | 3 | 1.5% | 0.6% | 2 | 0.7% | 0.6% |
| Rhône Alpes | 59 | 11.7% | 1.1% | 24 | 8.7% | 1.0% | 35 | 15.5% | 1.3% | 30 | 10.1% | 1.6% |
| Languedoc Roussillon | 14 | 2.8% | 0.6% | 9 | 3.1% | 0.8% | 5 | 2.4% | 0.4% | 12 | 4.0% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 43 | 8.5% | 1.0% | 20 | 7.0% | 0.9% | 23 | 10.3% | 1.0% | 28 | 9.3% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 434 | 86.2% | 1.2% | 257 | 91.9% | 1.4% | 177 | 79.1% | 0.9% | 284 | 94.9% | 1.9% |
| Presque tous les jours | 26 | 5.1% | 0.5% | 11 | 4.1% | 0.4% | 14 | 6.4% | 0.5% | 10 | 3.5% | 0.7% |
| 1 à 2 fois par semaine | 10 | 1.9% | 0.4% | 4 | 1.3% | 0.3% | 6 | 2.7% | 0.4% | 4 | 1.3% | 0.8% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.3% | 1 | 0.3% | 1.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 6.4% | 1.9% | 10 | 3.5% | 1.3% | 22 | 10.0% | 2.4% | 3 | 0.9% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 14 | 2.8% | 0.5% | 8 | 3.0% | 0.8% | 6 | 2.6% | 0.3% | 3 | 1.1% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 27 | 5.4% | 0.5% | 21 | 7.3% | 0.9% | 7 | 3.0% | 0.2% | 9 | 2.9% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 43 | 8.5% | 0.6% | 29 | 10.4% | 1.0% | 14 | 6.1% | 0.4% | 16 | 5.3% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 91 | 18.1% | 0.8% | 48 | 17.2% | 0.9% | 43 | 19.2% | 0.7% | 45 | 15.0% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 59 | 11.7% | 0.8% | 40 | 14.4% | 1.1% | 19 | 8.4% | 0.5% | 50 | 16.6% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 89 | 17.7% | 1.3% | 46 | 16.3% | 1.2% | 44 | 19.6% | 1.4% | 67 | 22.3% | 1.8% |
| 65 000 euros et plus par an | 98 | 19.4% | 2.3% | 59 | 21.3% | 2.4% | 38 | 17.2% | 2.2% | 89 | 29.6% | 3.1% |
| Refus | 43 | 8.5% | 1.0% | 13 | 4.5% | 0.7% | 30 | 13.6% | 1.2% | 14 | 4.6% | 0.9% |
| Ne sait pas | 7 | 1.4% | 0.6% | 6 | 2.2% | 1.2% | 1 | 0.3% | 0.1% | 5 | 1.7% | 1.3% |
