L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 568 | 100.0% | 1.1% | 427 | 100.0% | 1.7% | 141 | 100.0% | 0.5% | 286 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 427 | 75.1% | 1.7% | 427 | 100.0% | 1.7% | - | - | - | 219 | 76.4% | 2.5% |
| Femme | 141 | 24.9% | 0.5% | - | - | - | 141 | 100.0% | 0.5% | 68 | 23.6% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 181 | 32.0% | 2.5% | 114 | 26.7% | 3.1% | 67 | 47.8% | 1.9% | 85 | 29.6% | 2.7% |
| 25 à 34 ans | 155 | 27.2% | 2.0% | 129 | 30.3% | 3.5% | 26 | 18.1% | 0.7% | 79 | 27.6% | 2.5% |
| 35 à 49 ans | 104 | 18.4% | 0.8% | 85 | 19.8% | 1.4% | 20 | 14.0% | 0.3% | 73 | 25.6% | 1.2% |
| 50 à 59 ans | 97 | 17.0% | 1.1% | 83 | 19.4% | 1.8% | 14 | 9.9% | 0.3% | 41 | 14.3% | 1.1% |
| 60 ans et plus | 31 | 5.4% | 0.2% | 16 | 3.8% | 0.2% | 14 | 10.2% | 0.2% | 9 | 3.0% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 85 | 15.0% | 0.4% | - | - | - | 85 | 60.3% | 0.4% | 40 | 14.0% | 0.6% |
| Personne de référence | 340 | 59.8% | 1.2% | 296 | 69.4% | 1.4% | 43 | 30.6% | 0.6% | 166 | 58.0% | 2.0% |
| Responsable des achats | 306 | 53.8% | 0.8% | 221 | 51.9% | 1.7% | 84 | 59.6% | 0.4% | 169 | 59.0% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.3% | 2 | 0.4% | 0.5% | - | - | - | - | - | - |
| Petits patrons | 50 | 8.8% | 3.1% | 50 | 11.7% | 4.3% | - | - | - | 42 | 14.7% | 2.9% |
| Affaires et Cadres | 89 | 15.6% | 1.8% | 69 | 16.1% | 2.4% | 20 | 14.2% | 1.0% | 80 | 27.9% | 1.8% |
| Professions intermédiaires | 92 | 16.2% | 1.3% | 71 | 16.7% | 2.0% | 21 | 14.6% | 0.6% | 80 | 27.9% | 1.4% |
| Employés | 65 | 11.4% | 0.8% | 44 | 10.3% | 2.0% | 20 | 14.5% | 0.3% | 6 | 1.9% | 0.3% |
| Ouvriers | 76 | 13.3% | 1.2% | 75 | 17.5% | 1.5% | 1 | 0.5% | 0.1% | 5 | 1.7% | 1.4% |
| Retraités | 20 | 3.6% | 0.2% | 10 | 2.3% | 0.2% | 10 | 7.3% | 0.2% | - | - | - |
| Autres inactifs | 175 | 30.9% | 1.7% | 106 | 24.9% | 2.9% | 69 | 48.8% | 1.0% | 74 | 25.9% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.2% | 2 | 0.4% | 0.4% | - | - | - | - | - | - |
| Petits patrons | 53 | 9.4% | 2.0% | 48 | 11.2% | 3.5% | 6 | 4.0% | 0.5% | 53 | 18.7% | 2.0% |
| Affaires et Cadres | 126 | 22.2% | 1.8% | 92 | 21.6% | 2.7% | 34 | 24.2% | 1.0% | 126 | 44.1% | 1.8% |
| Professions intermédiaires | 107 | 18.8% | 1.3% | 79 | 18.5% | 1.9% | 28 | 19.6% | 0.7% | 107 | 37.2% | 1.3% |
| Employés | 74 | 13.1% | 1.4% | 51 | 12.0% | 2.2% | 23 | 16.3% | 0.7% | - | - | - |
| Ouvriers | 91 | 16.0% | 1.0% | 80 | 18.7% | 1.6% | 11 | 7.8% | 0.2% | - | - | - |
| Retraités | 60 | 10.5% | 0.4% | 39 | 9.2% | 0.6% | 20 | 14.5% | 0.2% | - | - | - |
| Autres inactifs | 55 | 9.8% | 1.4% | 36 | 8.5% | 2.4% | 19 | 13.6% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 100 | 17.6% | 1.0% | 66 | 15.4% | 1.5% | 34 | 24.4% | 0.6% | 46 | 16.1% | 2.4% |
| 2 personnes | 145 | 25.6% | 0.8% | 100 | 23.4% | 1.1% | 45 | 32.2% | 0.5% | 76 | 26.4% | 1.8% |
| 3 personnes | 123 | 21.6% | 1.3% | 92 | 21.5% | 1.9% | 31 | 21.9% | 0.7% | 68 | 23.7% | 1.7% |
| 4 personnes | 112 | 19.8% | 1.2% | 93 | 21.8% | 2.1% | 19 | 13.6% | 0.4% | 69 | 24.0% | 1.4% |
| 5 personnes et + | 88 | 15.4% | 1.6% | 76 | 17.9% | 2.9% | 11 | 7.9% | 0.4% | 28 | 9.8% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 169 | 29.8% | 1.1% | 147 | 34.5% | 2.0% | 22 | 15.4% | 0.3% | 87 | 30.5% | 1.1% |
| Non | 399 | 70.2% | 1.1% | 279 | 65.5% | 1.6% | 119 | 84.6% | 0.6% | 199 | 69.5% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 53 | 9.4% | 0.4% | 41 | 9.6% | 0.7% | 13 | 9.0% | 0.2% | 23 | 8.0% | 0.7% |
| Agglo. - 20 000 hab | 74 | 13.1% | 0.8% | 53 | 12.5% | 1.2% | 21 | 14.9% | 0.4% | 44 | 15.4% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 78 | 13.7% | 1.1% | 60 | 14.2% | 1.8% | 18 | 12.5% | 0.5% | 24 | 8.4% | 1.2% |
| Agglo. + 100 000 hab | 197 | 34.7% | 1.3% | 144 | 33.8% | 1.9% | 53 | 37.2% | 0.7% | 94 | 32.9% | 1.7% |
| Agglo. Paris | 165 | 29.1% | 1.9% | 128 | 30.0% | 3.1% | 37 | 26.4% | 0.8% | 101 | 35.2% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 179 | 31.5% | 1.9% | 135 | 31.7% | 3.0% | 44 | 30.9% | 0.9% | 112 | 39.2% | 2.6% |
| Nord Pas de Calais | 29 | 5.1% | 0.9% | 24 | 5.7% | 1.6% | 5 | 3.2% | 0.3% | 13 | 4.6% | 1.3% |
| Lorraine | 18 | 3.1% | 0.9% | 15 | 3.5% | 1.6% | 3 | 2.1% | 0.3% | 9 | 3.1% | 1.7% |
| Alsace | 11 | 2.0% | 0.7% | 10 | 2.3% | 1.3% | 1 | 1.0% | 0.2% | 9 | 3.0% | 1.9% |
| Franche-Comté | 8 | 1.4% | 0.9% | 7 | 1.7% | 1.6% | 1 | 0.7% | 0.2% | 7 | 2.5% | 2.8% |
| Champagne Ardennes | 7 | 1.2% | 0.6% | 6 | 1.5% | 1.2% | 1 | 0.5% | 0.1% | 1 | 0.5% | 0.5% |
| Picardie | 13 | 2.3% | 0.8% | 13 | 3.0% | 1.7% | - | - | - | 7 | 2.3% | 1.5% |
| Bourgogne | 15 | 2.7% | 1.1% | 5 | 1.3% | 0.8% | 10 | 6.9% | 1.4% | 7 | 2.6% | 2.2% |
| Haute Normandie | 22 | 3.9% | 1.5% | 15 | 3.6% | 2.2% | 7 | 5.0% | 0.9% | 6 | 2.1% | 1.3% |
| Basse Normandie | 11 | 1.9% | 0.9% | 8 | 1.8% | 1.4% | 3 | 2.2% | 0.5% | 3 | 0.9% | 0.7% |
| Centre | 20 | 3.5% | 1.0% | 15 | 3.4% | 1.4% | 5 | 3.9% | 0.5% | 10 | 3.5% | 1.5% |
| Pays de Loire | 34 | 5.9% | 1.1% | 32 | 7.4% | 2.2% | 2 | 1.4% | 0.1% | 16 | 5.7% | 1.8% |
| Bretagne | 12 | 2.1% | 0.4% | 6 | 1.4% | 0.5% | 6 | 4.2% | 0.4% | 4 | 1.4% | 0.5% |
| Poitou Charentes | 6 | 1.0% | 0.4% | 5 | 1.3% | 0.8% | 1 | 0.4% | 0.1% | 3 | 0.9% | 0.7% |
| Aquitaine | 30 | 5.2% | 1.1% | 23 | 5.3% | 1.7% | 7 | 4.9% | 0.5% | 10 | 3.4% | 1.2% |
| Midi Pyrénées | 21 | 3.7% | 0.8% | 13 | 3.0% | 1.1% | 8 | 5.9% | 0.6% | 11 | 3.9% | 1.4% |
| Limousin | 4 | 0.8% | 0.7% | 2 | 0.4% | 0.6% | 3 | 1.9% | 0.8% | 1 | 0.4% | 0.8% |
| Auvergne | 3 | 0.5% | 0.3% | 1 | 0.2% | 0.1% | 2 | 1.6% | 0.4% | 1 | 0.3% | 0.2% |
| Rhône Alpes | 54 | 9.5% | 1.0% | 39 | 9.0% | 1.5% | 15 | 10.8% | 0.6% | 29 | 10.2% | 1.5% |
| Languedoc Roussillon | 17 | 3.0% | 0.7% | 8 | 1.9% | 0.8% | 9 | 6.1% | 0.7% | 12 | 4.2% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 55 | 9.6% | 1.2% | 45 | 10.6% | 2.2% | 9 | 6.6% | 0.4% | 16 | 5.5% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 496 | 87.4% | 1.3% | 376 | 88.2% | 2.1% | 120 | 84.8% | 0.6% | 263 | 91.7% | 1.7% |
| Presque tous les jours | 31 | 5.4% | 0.6% | 20 | 4.7% | 0.8% | 11 | 7.5% | 0.3% | 14 | 4.9% | 0.9% |
| 1 à 2 fois par semaine | 38 | 6.7% | 1.4% | 29 | 6.8% | 2.5% | 9 | 6.2% | 0.6% | 10 | 3.4% | 1.9% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.2% | 1 | 0.2% | 0.4% | - | - | - | - | - | - |
| Moins souvent | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.5% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 2.9% | 1.0% | 6 | 1.4% | 0.8% | 11 | 7.6% | 1.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 16 | 2.9% | 0.6% | 13 | 3.1% | 1.3% | 3 | 2.3% | 0.2% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 51 | 9.0% | 1.0% | 41 | 9.6% | 1.8% | 10 | 7.4% | 0.3% | 4 | 1.5% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 44 | 7.7% | 0.7% | 28 | 6.6% | 1.0% | 16 | 11.2% | 0.4% | 21 | 7.4% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 118 | 20.8% | 1.0% | 92 | 21.6% | 1.7% | 26 | 18.2% | 0.4% | 57 | 20.0% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 56 | 9.9% | 0.8% | 43 | 10.2% | 1.2% | 13 | 9.1% | 0.4% | 28 | 9.6% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 81 | 14.3% | 1.2% | 66 | 15.4% | 1.7% | 15 | 10.9% | 0.5% | 60 | 20.9% | 1.6% |
| 65 000 euros et plus par an | 99 | 17.4% | 2.3% | 70 | 16.4% | 2.8% | 29 | 20.4% | 1.6% | 79 | 27.7% | 2.7% |
| Refus | 74 | 13.0% | 1.8% | 65 | 15.1% | 3.7% | 9 | 6.6% | 0.4% | 31 | 10.8% | 2.1% |
| Ne sait pas | 12 | 2.1% | 1.1% | 3 | 0.7% | 0.6% | 9 | 6.2% | 1.5% | 5 | 1.7% | 1.2% |
