L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1529 | 100.0% | 2.9% | 208 | 100.0% | 0.8% | 1320 | 100.0% | 4.9% | 693 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 208 | 13.6% | 0.8% | 208 | 100.0% | 0.8% | - | - | - | 92 | 13.2% | 1.0% |
| Femme | 1320 | 86.4% | 4.9% | - | - | - | 1320 | 100.0% | 4.9% | 601 | 86.8% | 7.1% |
| Age | ||||||||||||
| 15 à 24 ans | 470 | 30.7% | 6.5% | 63 | 30.1% | 1.7% | 407 | 30.8% | 11.4% | 198 | 28.6% | 6.4% |
| 25 à 34 ans | 405 | 26.5% | 5.3% | 44 | 21.3% | 1.2% | 361 | 27.3% | 9.3% | 176 | 25.4% | 5.5% |
| 35 à 49 ans | 394 | 25.8% | 3.2% | 57 | 27.4% | 0.9% | 337 | 25.5% | 5.3% | 235 | 34.0% | 3.7% |
| 50 à 59 ans | 138 | 9.0% | 1.5% | 23 | 11.0% | 0.5% | 115 | 8.7% | 2.6% | 65 | 9.4% | 1.7% |
| 60 ans et plus | 122 | 8.0% | 0.8% | 22 | 10.3% | 0.3% | 100 | 7.6% | 1.1% | 18 | 2.6% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 901 | 58.9% | 3.8% | - | - | - | 901 | 68.2% | 3.8% | 422 | 60.9% | 6.0% |
| Personne de référence | 473 | 30.9% | 1.7% | 142 | 68.0% | 0.7% | 331 | 25.1% | 4.2% | 194 | 28.0% | 2.3% |
| Responsable des achats | 1020 | 66.7% | 2.8% | 111 | 53.4% | 0.8% | 909 | 68.8% | 4.0% | 472 | 68.1% | 4.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.4% | 2 | 0.8% | 0.5% | 0 | - | 0.1% | - | - | - |
| Petits patrons | 45 | 3.0% | 2.8% | 14 | 6.9% | 1.2% | 31 | 2.3% | 7.1% | 22 | 3.1% | 1.5% |
| Affaires et Cadres | 188 | 12.3% | 3.8% | 27 | 13.1% | 1.0% | 160 | 12.2% | 7.7% | 166 | 24.0% | 3.8% |
| Professions intermédiaires | 261 | 17.1% | 3.6% | 34 | 16.1% | 0.9% | 228 | 17.2% | 6.3% | 196 | 28.3% | 3.3% |
| Employés | 366 | 23.9% | 4.4% | 24 | 11.5% | 1.1% | 342 | 25.9% | 5.6% | 99 | 14.3% | 5.5% |
| Ouvriers | 91 | 6.0% | 1.4% | 43 | 20.5% | 0.8% | 48 | 3.6% | 3.8% | 8 | 1.2% | 2.3% |
| Retraités | 81 | 5.3% | 0.6% | 16 | 7.7% | 0.3% | 65 | 4.9% | 1.0% | 1 | 0.1% | 0.5% |
| Autres inactifs | 495 | 32.4% | 4.8% | 49 | 23.4% | 1.3% | 446 | 33.8% | 6.7% | 201 | 29.0% | 6.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 1.5% | 3.0% | 2 | 1.2% | 0.6% | 20 | 1.5% | 5.6% | - | - | - |
| Petits patrons | 108 | 7.0% | 4.1% | 15 | 7.3% | 1.1% | 92 | 7.0% | 7.4% | 108 | 15.5% | 4.1% |
| Affaires et Cadres | 279 | 18.2% | 4.1% | 32 | 15.4% | 0.9% | 246 | 18.7% | 7.1% | 279 | 40.2% | 4.1% |
| Professions intermédiaires | 307 | 20.0% | 3.9% | 44 | 21.2% | 1.1% | 262 | 19.9% | 6.9% | 307 | 44.3% | 3.9% |
| Employés | 245 | 16.1% | 4.5% | 28 | 13.5% | 1.2% | 217 | 16.4% | 7.1% | - | - | - |
| Ouvriers | 276 | 18.0% | 2.9% | 52 | 24.8% | 1.0% | 224 | 17.0% | 5.1% | - | - | - |
| Retraités | 168 | 11.0% | 1.1% | 28 | 13.6% | 0.4% | 140 | 10.6% | 1.7% | - | - | - |
| Autres inactifs | 124 | 8.1% | 3.0% | 6 | 3.0% | 0.4% | 118 | 8.9% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 217 | 14.2% | 2.2% | 25 | 11.9% | 0.6% | 192 | 14.6% | 3.4% | 87 | 12.5% | 4.5% |
| 2 personnes | 377 | 24.6% | 2.1% | 45 | 21.7% | 0.5% | 332 | 25.1% | 3.5% | 151 | 21.8% | 3.7% |
| 3 personnes | 330 | 21.6% | 3.6% | 41 | 19.9% | 0.9% | 288 | 21.8% | 6.5% | 158 | 22.8% | 3.9% |
| 4 personnes | 383 | 25.1% | 4.1% | 61 | 29.3% | 1.3% | 322 | 24.4% | 6.8% | 180 | 26.0% | 3.8% |
| 5 personnes et + | 222 | 14.5% | 4.0% | 36 | 17.3% | 1.4% | 186 | 14.1% | 6.6% | 117 | 16.9% | 4.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 617 | 40.4% | 3.9% | 92 | 44.4% | 1.2% | 525 | 39.7% | 6.3% | 321 | 46.3% | 4.2% |
| Non | 912 | 59.6% | 2.5% | 116 | 55.6% | 0.7% | 796 | 60.3% | 4.2% | 372 | 53.7% | 3.8% |
| Habitat | ||||||||||||
| Communes rurales | 199 | 13.0% | 1.7% | 27 | 12.9% | 0.5% | 173 | 13.1% | 2.8% | 57 | 8.3% | 1.8% |
| Agglo. - 20 000 hab | 193 | 12.6% | 2.1% | 32 | 15.3% | 0.7% | 161 | 12.2% | 3.4% | 72 | 10.4% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 189 | 12.4% | 2.7% | 19 | 9.1% | 0.6% | 170 | 12.9% | 4.7% | 91 | 13.1% | 4.5% |
| Agglo. + 100 000 hab | 530 | 34.6% | 3.4% | 80 | 38.4% | 1.1% | 450 | 34.0% | 5.6% | 241 | 34.8% | 4.3% |
| Agglo. Paris | 418 | 27.3% | 4.9% | 51 | 24.3% | 1.2% | 367 | 27.8% | 8.2% | 231 | 33.4% | 5.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 443 | 29.0% | 4.6% | 56 | 26.9% | 1.2% | 387 | 29.3% | 7.7% | 237 | 34.2% | 5.4% |
| Nord Pas de Calais | 77 | 5.0% | 2.4% | 18 | 8.5% | 1.2% | 59 | 4.5% | 3.5% | 33 | 4.7% | 3.3% |
| Lorraine | 46 | 3.0% | 2.4% | 5 | 2.2% | 0.5% | 41 | 3.1% | 4.2% | 22 | 3.2% | 4.2% |
| Alsace | 40 | 2.6% | 2.6% | 9 | 4.3% | 1.2% | 31 | 2.3% | 3.9% | 17 | 2.4% | 3.8% |
| Franche-Comté | 27 | 1.7% | 2.8% | 1 | 0.5% | 0.2% | 26 | 1.9% | 5.2% | 12 | 1.8% | 4.8% |
| Champagne Ardennes | 12 | 0.8% | 1.1% | 3 | 1.2% | 0.5% | 9 | 0.7% | 1.6% | 4 | 0.5% | 1.3% |
| Picardie | 44 | 2.9% | 2.8% | 12 | 5.8% | 1.6% | 32 | 2.4% | 4.0% | 18 | 2.5% | 4.0% |
| Bourgogne | 35 | 2.3% | 2.6% | 6 | 2.7% | 0.9% | 29 | 2.2% | 4.2% | 13 | 1.8% | 3.7% |
| Haute Normandie | 41 | 2.7% | 2.7% | 3 | 1.4% | 0.4% | 38 | 2.9% | 4.8% | 18 | 2.6% | 3.9% |
| Basse Normandie | 32 | 2.1% | 2.7% | 7 | 3.3% | 1.2% | 25 | 1.9% | 4.0% | 11 | 1.6% | 3.1% |
| Centre | 47 | 3.1% | 2.2% | 9 | 4.5% | 0.9% | 38 | 2.9% | 3.5% | 12 | 1.8% | 1.9% |
| Pays de Loire | 65 | 4.3% | 2.2% | 11 | 5.5% | 0.8% | 54 | 4.1% | 3.5% | 20 | 2.9% | 2.2% |
| Bretagne | 44 | 2.9% | 1.6% | 1 | 0.7% | 0.1% | 43 | 3.2% | 3.1% | 13 | 1.9% | 1.9% |
| Poitou Charentes | 40 | 2.6% | 2.7% | 7 | 3.6% | 1.0% | 33 | 2.5% | 4.2% | 17 | 2.4% | 4.5% |
| Aquitaine | 74 | 4.9% | 2.7% | 6 | 2.7% | 0.4% | 69 | 5.2% | 4.7% | 20 | 2.8% | 2.4% |
| Midi Pyrénées | 81 | 5.3% | 3.3% | 12 | 5.8% | 1.0% | 69 | 5.2% | 5.4% | 41 | 5.9% | 5.1% |
| Limousin | 9 | 0.6% | 1.5% | 1 | 0.6% | 0.4% | 8 | 0.6% | 2.5% | 3 | 0.4% | 1.7% |
| Auvergne | 24 | 1.6% | 2.1% | 4 | 1.9% | 0.7% | 20 | 1.5% | 3.4% | 8 | 1.2% | 2.7% |
| Rhône Alpes | 139 | 9.1% | 2.7% | 25 | 12.1% | 1.0% | 114 | 8.6% | 4.2% | 76 | 10.9% | 3.9% |
| Languedoc Roussillon | 66 | 4.3% | 2.9% | 7 | 3.1% | 0.6% | 59 | 4.5% | 4.9% | 32 | 4.6% | 4.4% |
| Provence Alpes Côte d'Azur, Corse | 144 | 9.4% | 3.3% | 6 | 2.7% | 0.3% | 138 | 10.5% | 6.0% | 67 | 9.7% | 4.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1334 | 87.2% | 3.6% | 169 | 81.1% | 0.9% | 1165 | 88.2% | 6.2% | 635 | 91.7% | 4.2% |
| Presque tous les jours | 134 | 8.8% | 2.4% | 23 | 10.9% | 0.9% | 111 | 8.4% | 3.7% | 38 | 5.5% | 2.4% |
| 1 à 2 fois par semaine | 43 | 2.8% | 1.6% | 10 | 4.8% | 0.9% | 33 | 2.5% | 2.1% | 12 | 1.8% | 2.4% |
| 1 à 3 fois par mois | 6 | 0.4% | 1.1% | 1 | 0.3% | 0.2% | 5 | 0.4% | 1.9% | 5 | 0.8% | 6.3% |
| Moins souvent | 6 | 0.4% | 1.1% | 6 | 2.8% | 2.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 56 | 3.7% | 3.4% | 5 | 2.3% | 0.6% | 52 | 3.9% | 5.4% | 1 | 0.1% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 55 | 3.6% | 2.0% | 4 | 1.9% | 0.4% | 51 | 3.8% | 3.1% | 7 | 1.1% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 107 | 7.0% | 2.0% | 14 | 6.6% | 0.6% | 93 | 7.1% | 3.0% | 29 | 4.2% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 191 | 12.5% | 2.8% | 22 | 10.6% | 0.7% | 169 | 12.8% | 4.5% | 85 | 12.2% | 6.0% |
| De 24 000 à moins de 36 000 euros par an | 371 | 24.3% | 3.2% | 57 | 27.2% | 1.0% | 315 | 23.8% | 5.1% | 156 | 22.5% | 4.4% |
| De 36 000 à moins de 45 000 euros par an | 221 | 14.5% | 3.0% | 27 | 12.8% | 0.7% | 195 | 14.7% | 5.4% | 90 | 12.9% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 183 | 11.9% | 2.6% | 33 | 15.9% | 0.8% | 149 | 11.3% | 4.9% | 129 | 18.6% | 3.5% |
| 65 000 euros et plus par an | 142 | 9.3% | 3.3% | 21 | 10.1% | 0.9% | 121 | 9.1% | 6.8% | 98 | 14.2% | 3.4% |
| Refus | 139 | 9.1% | 3.3% | 16 | 7.7% | 0.9% | 123 | 9.3% | 5.0% | 70 | 10.1% | 4.7% |
| Ne sait pas | 65 | 4.2% | 6.0% | 10 | 4.9% | 2.1% | 54 | 4.1% | 9.3% | 28 | 4.1% | 7.3% |
