L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1417 | 100.0% | 2.7% | 869 | 100.0% | 3.5% | 548 | 100.0% | 2.0% | 300 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 869 | 61.3% | 3.5% | 869 | 100.0% | 3.5% | - | - | - | 183 | 60.8% | 2.1% |
| Femme | 548 | 38.7% | 2.0% | - | - | - | 548 | 100.0% | 2.0% | 118 | 39.2% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 127 | 9.0% | 1.8% | 91 | 10.5% | 2.5% | 36 | 6.6% | 1.0% | 38 | 12.5% | 1.2% |
| 25 à 34 ans | 125 | 8.8% | 1.7% | 85 | 9.8% | 2.3% | 40 | 7.3% | 1.0% | 38 | 12.6% | 1.2% |
| 35 à 49 ans | 345 | 24.4% | 2.8% | 219 | 25.1% | 3.5% | 127 | 23.1% | 2.0% | 123 | 41.1% | 1.9% |
| 50 à 59 ans | 302 | 21.3% | 3.4% | 178 | 20.5% | 3.9% | 123 | 22.5% | 2.8% | 89 | 29.6% | 2.3% |
| 60 ans et plus | 518 | 36.5% | 3.3% | 296 | 34.0% | 4.3% | 222 | 40.5% | 2.5% | 12 | 4.1% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 507 | 35.8% | 2.2% | - | - | - | 507 | 92.6% | 2.2% | 108 | 36.0% | 1.5% |
| Personne de référence | 835 | 58.9% | 2.9% | 769 | 88.5% | 3.8% | 65 | 11.9% | 0.8% | 174 | 57.8% | 2.0% |
| Responsable des achats | 936 | 66.0% | 2.6% | 438 | 50.4% | 3.3% | 498 | 90.7% | 2.2% | 190 | 63.3% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 56 | 3.9% | 11.1% | 43 | 4.9% | 12.6% | 13 | 2.4% | 8.2% | 1 | 0.3% | 3.3% |
| Petits patrons | 53 | 3.7% | 3.3% | 44 | 5.1% | 3.8% | 9 | 1.6% | 2.0% | 45 | 14.9% | 3.1% |
| Affaires et Cadres | 62 | 4.3% | 1.3% | 43 | 4.9% | 1.5% | 19 | 3.4% | 0.9% | 51 | 17.0% | 1.2% |
| Professions intermédiaires | 146 | 10.3% | 2.0% | 84 | 9.7% | 2.3% | 61 | 11.2% | 1.7% | 119 | 39.6% | 2.0% |
| Employés | 206 | 14.5% | 2.5% | 72 | 8.3% | 3.2% | 133 | 24.3% | 2.2% | 29 | 9.6% | 1.6% |
| Ouvriers | 261 | 18.4% | 4.1% | 228 | 26.2% | 4.5% | 33 | 6.0% | 2.6% | 10 | 3.4% | 2.9% |
| Retraités | 454 | 32.0% | 3.5% | 265 | 30.5% | 4.4% | 189 | 34.5% | 2.8% | 6 | 2.0% | 2.9% |
| Autres inactifs | 181 | 12.7% | 1.8% | 90 | 10.4% | 2.5% | 91 | 16.5% | 1.4% | 39 | 13.1% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 64 | 4.5% | 8.6% | 48 | 5.5% | 12.1% | 17 | 3.0% | 4.7% | - | - | - |
| Petits patrons | 59 | 4.1% | 2.2% | 45 | 5.1% | 3.2% | 14 | 2.5% | 1.1% | 59 | 19.5% | 2.2% |
| Affaires et Cadres | 91 | 6.4% | 1.3% | 55 | 6.3% | 1.6% | 36 | 6.6% | 1.0% | 91 | 30.3% | 1.3% |
| Professions intermédiaires | 151 | 10.6% | 1.9% | 83 | 9.6% | 2.0% | 68 | 12.3% | 1.8% | 151 | 50.2% | 1.9% |
| Employés | 125 | 8.8% | 2.3% | 77 | 8.8% | 3.2% | 48 | 8.7% | 1.6% | - | - | - |
| Ouvriers | 333 | 23.5% | 3.5% | 220 | 25.3% | 4.3% | 113 | 20.6% | 2.6% | - | - | - |
| Retraités | 527 | 37.2% | 3.5% | 279 | 32.1% | 4.2% | 248 | 45.3% | 3.0% | - | - | - |
| Autres inactifs | 67 | 4.8% | 1.7% | 63 | 7.2% | 4.1% | 5 | 0.9% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 213 | 15.0% | 2.1% | 162 | 18.7% | 3.7% | 51 | 9.2% | 0.9% | 28 | 9.3% | 1.4% |
| 2 personnes | 623 | 44.0% | 3.4% | 340 | 39.1% | 3.9% | 283 | 51.7% | 3.0% | 69 | 23.1% | 1.7% |
| 3 personnes | 235 | 16.6% | 2.6% | 147 | 17.0% | 3.1% | 88 | 16.1% | 2.0% | 67 | 22.4% | 1.7% |
| 4 personnes | 229 | 16.1% | 2.5% | 152 | 17.5% | 3.4% | 76 | 13.9% | 1.6% | 80 | 26.6% | 1.7% |
| 5 personnes et + | 117 | 8.3% | 2.1% | 67 | 7.7% | 2.5% | 50 | 9.1% | 1.8% | 56 | 18.5% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 356 | 25.1% | 2.3% | 216 | 24.9% | 2.9% | 140 | 25.5% | 1.7% | 141 | 47.0% | 1.8% |
| Non | 1061 | 74.9% | 2.9% | 653 | 75.1% | 3.7% | 409 | 74.5% | 2.2% | 159 | 53.0% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 683 | 48.2% | 5.7% | 406 | 46.7% | 7.1% | 277 | 50.6% | 4.4% | 113 | 37.7% | 3.5% |
| Agglo. - 20 000 hab | 301 | 21.2% | 3.3% | 183 | 21.1% | 4.2% | 118 | 21.5% | 2.5% | 69 | 22.9% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 150 | 10.6% | 2.1% | 104 | 12.0% | 3.1% | 46 | 8.3% | 1.3% | 36 | 12.1% | 1.8% |
| Agglo. + 100 000 hab | 225 | 15.9% | 1.5% | 130 | 15.0% | 1.7% | 95 | 17.2% | 1.2% | 69 | 23.0% | 1.2% |
| Agglo. Paris | 58 | 4.1% | 0.7% | 45 | 5.2% | 1.1% | 13 | 2.3% | 0.3% | 13 | 4.2% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 98 | 6.9% | 1.0% | 65 | 7.4% | 1.4% | 33 | 6.0% | 0.7% | 18 | 6.0% | 0.4% |
| Nord Pas de Calais | 71 | 5.0% | 2.2% | 40 | 4.6% | 2.6% | 30 | 5.5% | 1.8% | 18 | 6.1% | 1.8% |
| Lorraine | 53 | 3.7% | 2.8% | 37 | 4.2% | 4.0% | 16 | 2.9% | 1.6% | 12 | 4.2% | 2.3% |
| Alsace | 11 | 0.8% | 0.7% | 7 | 0.8% | 1.0% | 4 | 0.7% | 0.5% | - | - | - |
| Franche-Comté | 49 | 3.5% | 5.1% | 37 | 4.2% | 7.9% | 12 | 2.3% | 2.5% | 5 | 1.6% | 1.9% |
| Champagne Ardennes | 53 | 3.8% | 4.9% | 32 | 3.7% | 6.1% | 21 | 3.9% | 3.8% | 10 | 3.5% | 3.7% |
| Picardie | 44 | 3.1% | 2.9% | 25 | 2.9% | 3.4% | 19 | 3.4% | 2.4% | 13 | 4.3% | 2.9% |
| Bourgogne | 85 | 6.0% | 6.2% | 55 | 6.4% | 8.5% | 30 | 5.4% | 4.2% | 14 | 4.6% | 4.1% |
| Haute Normandie | 22 | 1.6% | 1.5% | 8 | 0.9% | 1.1% | 15 | 2.7% | 1.9% | 6 | 1.9% | 1.2% |
| Basse Normandie | 52 | 3.6% | 4.3% | 35 | 4.0% | 6.2% | 17 | 3.0% | 2.6% | 9 | 2.9% | 2.5% |
| Centre | 104 | 7.3% | 4.9% | 61 | 7.0% | 6.0% | 43 | 7.9% | 4.0% | 14 | 4.5% | 2.0% |
| Pays de Loire | 110 | 7.7% | 3.7% | 64 | 7.4% | 4.5% | 45 | 8.3% | 2.9% | 20 | 6.5% | 2.2% |
| Bretagne | 44 | 3.1% | 1.6% | 36 | 4.2% | 2.8% | 7 | 1.3% | 0.5% | 13 | 4.4% | 1.9% |
| Poitou Charentes | 68 | 4.8% | 4.6% | 39 | 4.5% | 5.5% | 29 | 5.3% | 3.7% | 17 | 5.6% | 4.5% |
| Aquitaine | 93 | 6.6% | 3.3% | 61 | 7.0% | 4.6% | 32 | 5.9% | 2.2% | 20 | 6.8% | 2.5% |
| Midi Pyrénées | 91 | 6.4% | 3.7% | 56 | 6.4% | 4.7% | 35 | 6.4% | 2.7% | 24 | 7.9% | 2.9% |
| Limousin | 44 | 3.1% | 7.1% | 28 | 3.3% | 9.6% | 15 | 2.8% | 4.7% | 4 | 1.5% | 2.7% |
| Auvergne | 74 | 5.2% | 6.5% | 44 | 5.0% | 8.0% | 30 | 5.5% | 5.1% | 14 | 4.7% | 4.6% |
| Rhône Alpes | 119 | 8.4% | 2.3% | 57 | 6.6% | 2.3% | 61 | 11.2% | 2.3% | 34 | 11.2% | 1.7% |
| Languedoc Roussillon | 68 | 4.8% | 3.0% | 55 | 6.3% | 5.1% | 13 | 2.3% | 1.1% | 18 | 6.1% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 67 | 4.7% | 1.5% | 26 | 3.0% | 1.3% | 41 | 7.4% | 1.8% | 17 | 5.8% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 831 | 58.7% | 2.2% | 499 | 57.4% | 2.7% | 332 | 60.6% | 1.8% | 240 | 79.8% | 1.6% |
| Presque tous les jours | 191 | 13.5% | 3.4% | 120 | 13.8% | 4.7% | 71 | 13.0% | 2.4% | 40 | 13.5% | 2.6% |
| 1 à 2 fois par semaine | 124 | 8.8% | 4.5% | 69 | 7.9% | 6.0% | 56 | 10.1% | 3.5% | 15 | 5.1% | 2.9% |
| 1 à 3 fois par mois | 29 | 2.0% | 5.7% | 8 | 1.0% | 3.6% | 20 | 3.7% | 7.4% | 3 | 0.8% | 3.0% |
| Moins souvent | 29 | 2.0% | 5.1% | 19 | 2.2% | 6.6% | 10 | 1.8% | 3.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 47 | 3.3% | 2.8% | 31 | 3.5% | 4.2% | 17 | 3.1% | 1.8% | 7 | 2.4% | 4.2% |
| De 9 000 à moins de 12 000 euros par an | 67 | 4.7% | 2.5% | 38 | 4.4% | 3.6% | 29 | 5.3% | 1.7% | 2 | 0.8% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 193 | 13.6% | 3.6% | 120 | 13.8% | 5.3% | 73 | 13.3% | 2.3% | 13 | 4.4% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 180 | 12.7% | 2.7% | 116 | 13.3% | 3.9% | 64 | 11.7% | 1.7% | 21 | 6.8% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 375 | 26.5% | 3.2% | 201 | 23.1% | 3.6% | 174 | 31.8% | 2.9% | 90 | 29.8% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 198 | 14.0% | 2.7% | 132 | 15.2% | 3.5% | 66 | 12.1% | 1.8% | 59 | 19.5% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 145 | 10.2% | 2.1% | 101 | 11.6% | 2.6% | 44 | 8.0% | 1.4% | 48 | 15.9% | 1.3% |
| 65 000 euros et plus par an | 58 | 4.1% | 1.4% | 46 | 5.3% | 1.9% | 11 | 2.1% | 0.6% | 16 | 5.2% | 0.5% |
| Refus | 124 | 8.8% | 2.9% | 73 | 8.4% | 4.1% | 51 | 9.4% | 2.1% | 43 | 14.4% | 2.9% |
| Ne sait pas | 30 | 2.1% | 2.8% | 12 | 1.4% | 2.5% | 18 | 3.3% | 3.1% | 3 | 0.9% | 0.7% |
