L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3035 | 100.0% | 5.8% | 1423 | 100.0% | 5.7% | 1612 | 100.0% | 5.9% | 1168 | 100.0% | 6.7% |
| Sexe | ||||||||||||
| Homme | 1423 | 46.9% | 5.7% | 1423 | 100.0% | 5.7% | - | - | - | 565 | 48.4% | 6.4% |
| Femme | 1612 | 53.1% | 5.9% | - | - | - | 1612 | 100.0% | 5.9% | 603 | 51.6% | 7.1% |
| Age | ||||||||||||
| 15 à 24 ans | 224 | 7.4% | 3.1% | 111 | 7.8% | 3.0% | 114 | 7.1% | 3.2% | 99 | 8.4% | 3.2% |
| 25 à 34 ans | 302 | 10.0% | 4.0% | 155 | 10.9% | 4.2% | 147 | 9.1% | 3.8% | 141 | 12.1% | 4.4% |
| 35 à 49 ans | 960 | 31.6% | 7.7% | 479 | 33.6% | 7.8% | 481 | 29.9% | 7.6% | 568 | 48.6% | 9.0% |
| 50 à 59 ans | 709 | 23.4% | 7.9% | 348 | 24.4% | 7.7% | 361 | 22.4% | 8.1% | 310 | 26.6% | 8.2% |
| 60 ans et plus | 839 | 27.6% | 5.3% | 331 | 23.2% | 4.8% | 508 | 31.5% | 5.7% | 50 | 4.3% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 1470 | 48.4% | 6.3% | - | - | - | 1470 | 91.2% | 6.3% | 542 | 46.4% | 7.7% |
| Personne de référence | 1688 | 55.6% | 6.0% | 1285 | 90.3% | 6.3% | 403 | 25.0% | 5.1% | 608 | 52.1% | 7.2% |
| Responsable des achats | 2241 | 73.8% | 6.2% | 812 | 57.1% | 6.2% | 1429 | 88.7% | 6.3% | 825 | 70.6% | 7.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 31 | 1.0% | 6.2% | 17 | 1.2% | 4.9% | 14 | 0.9% | 8.7% | 3 | 0.2% | 10.6% |
| Petits patrons | 131 | 4.3% | 8.1% | 68 | 4.8% | 5.8% | 62 | 3.9% | 14.4% | 110 | 9.4% | 7.6% |
| Affaires et Cadres | 318 | 10.5% | 6.5% | 170 | 11.9% | 6.0% | 149 | 9.2% | 7.1% | 278 | 23.8% | 6.3% |
| Professions intermédiaires | 568 | 18.7% | 7.9% | 279 | 19.6% | 7.7% | 289 | 17.9% | 8.0% | 479 | 41.0% | 8.1% |
| Employés | 495 | 16.3% | 5.9% | 150 | 10.5% | 6.6% | 345 | 21.4% | 5.7% | 95 | 8.1% | 5.2% |
| Ouvriers | 306 | 10.1% | 4.8% | 269 | 18.9% | 5.3% | 37 | 2.3% | 2.9% | 15 | 1.3% | 4.2% |
| Retraités | 724 | 23.9% | 5.6% | 318 | 22.4% | 5.3% | 406 | 25.2% | 6.0% | 9 | 0.7% | 4.2% |
| Autres inactifs | 462 | 15.2% | 4.5% | 153 | 10.7% | 4.2% | 309 | 19.2% | 4.6% | 181 | 15.5% | 5.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 43 | 1.4% | 5.7% | 16 | 1.1% | 3.9% | 27 | 1.7% | 7.7% | - | - | - |
| Petits patrons | 156 | 5.1% | 5.9% | 79 | 5.5% | 5.7% | 77 | 4.8% | 6.2% | 156 | 13.3% | 5.9% |
| Affaires et Cadres | 454 | 15.0% | 6.6% | 197 | 13.9% | 5.8% | 257 | 15.9% | 7.4% | 454 | 38.9% | 6.6% |
| Professions intermédiaires | 558 | 18.4% | 7.1% | 289 | 20.3% | 7.1% | 269 | 16.7% | 7.0% | 558 | 47.8% | 7.1% |
| Employés | 364 | 12.0% | 6.7% | 159 | 11.2% | 6.7% | 205 | 12.7% | 6.7% | - | - | - |
| Ouvriers | 448 | 14.8% | 4.7% | 276 | 19.4% | 5.4% | 172 | 10.7% | 3.9% | - | - | - |
| Retraités | 867 | 28.6% | 5.8% | 340 | 23.9% | 5.1% | 528 | 32.7% | 6.4% | - | - | - |
| Autres inactifs | 145 | 4.8% | 3.5% | 68 | 4.8% | 4.5% | 77 | 4.8% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 526 | 17.3% | 5.2% | 227 | 16.0% | 5.2% | 299 | 18.5% | 5.3% | 109 | 9.3% | 5.6% |
| 2 personnes | 1089 | 35.9% | 6.0% | 502 | 35.3% | 5.8% | 587 | 36.4% | 6.2% | 255 | 21.9% | 6.2% |
| 3 personnes | 473 | 15.6% | 5.1% | 221 | 15.5% | 4.7% | 252 | 15.6% | 5.6% | 238 | 20.4% | 5.9% |
| 4 personnes | 606 | 20.0% | 6.5% | 297 | 20.9% | 6.6% | 309 | 19.2% | 6.5% | 352 | 30.2% | 7.4% |
| 5 personnes et + | 342 | 11.3% | 6.2% | 177 | 12.4% | 6.7% | 165 | 10.2% | 5.8% | 213 | 18.2% | 8.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 987 | 32.5% | 6.3% | 473 | 33.2% | 6.4% | 514 | 31.9% | 6.2% | 592 | 50.7% | 7.7% |
| Non | 2048 | 67.5% | 5.6% | 950 | 66.8% | 5.4% | 1098 | 68.1% | 5.8% | 577 | 49.3% | 5.9% |
| Habitat | ||||||||||||
| Communes rurales | 661 | 21.8% | 5.5% | 314 | 22.1% | 5.5% | 347 | 21.5% | 5.6% | 205 | 17.6% | 6.4% |
| Agglo. - 20 000 hab | 541 | 17.8% | 6.0% | 276 | 19.4% | 6.4% | 265 | 16.5% | 5.6% | 207 | 17.7% | 8.0% |
| Agglo. 20 000 à 100 000 hab | 494 | 16.3% | 7.1% | 224 | 15.7% | 6.7% | 271 | 16.8% | 7.5% | 165 | 14.1% | 8.1% |
| Agglo. + 100 000 hab | 942 | 31.0% | 6.1% | 439 | 30.8% | 5.9% | 503 | 31.2% | 6.3% | 385 | 32.9% | 6.9% |
| Agglo. Paris | 397 | 13.1% | 4.6% | 171 | 12.0% | 4.2% | 226 | 14.0% | 5.0% | 206 | 17.7% | 5.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 444 | 14.6% | 4.6% | 197 | 13.8% | 4.3% | 248 | 15.4% | 4.9% | 232 | 19.9% | 5.3% |
| Nord Pas de Calais | 167 | 5.5% | 5.2% | 74 | 5.2% | 4.8% | 93 | 5.8% | 5.5% | 60 | 5.1% | 6.0% |
| Lorraine | 148 | 4.9% | 7.7% | 84 | 5.9% | 9.1% | 63 | 3.9% | 6.4% | 44 | 3.8% | 8.3% |
| Alsace | 135 | 4.5% | 8.8% | 61 | 4.3% | 8.2% | 74 | 4.6% | 9.4% | 45 | 3.8% | 10.1% |
| Franche-Comté | 65 | 2.1% | 6.8% | 37 | 2.6% | 8.0% | 28 | 1.7% | 5.6% | 23 | 2.0% | 9.3% |
| Champagne Ardennes | 59 | 2.0% | 5.4% | 25 | 1.8% | 4.8% | 34 | 2.1% | 6.0% | 16 | 1.3% | 5.6% |
| Picardie | 64 | 2.1% | 4.1% | 27 | 1.9% | 3.7% | 37 | 2.3% | 4.6% | 28 | 2.4% | 6.2% |
| Bourgogne | 101 | 3.3% | 7.5% | 60 | 4.2% | 9.3% | 41 | 2.5% | 5.8% | 31 | 2.6% | 9.0% |
| Haute Normandie | 80 | 2.6% | 5.4% | 39 | 2.7% | 5.5% | 41 | 2.6% | 5.3% | 39 | 3.4% | 8.7% |
| Basse Normandie | 64 | 2.1% | 5.4% | 30 | 2.1% | 5.2% | 35 | 2.1% | 5.5% | 25 | 2.2% | 7.1% |
| Centre | 118 | 3.9% | 5.6% | 51 | 3.6% | 5.0% | 67 | 4.1% | 6.1% | 39 | 3.4% | 5.9% |
| Pays de Loire | 172 | 5.7% | 5.8% | 82 | 5.8% | 5.7% | 90 | 5.6% | 5.8% | 69 | 5.9% | 7.8% |
| Bretagne | 146 | 4.8% | 5.5% | 87 | 6.1% | 6.8% | 59 | 3.7% | 4.2% | 55 | 4.7% | 7.8% |
| Poitou Charentes | 68 | 2.2% | 4.6% | 19 | 1.3% | 2.7% | 49 | 3.0% | 6.3% | 23 | 1.9% | 6.1% |
| Aquitaine | 176 | 5.8% | 6.3% | 84 | 5.9% | 6.3% | 92 | 5.7% | 6.3% | 51 | 4.4% | 6.2% |
| Midi Pyrénées | 141 | 4.6% | 5.7% | 65 | 4.6% | 5.5% | 76 | 4.7% | 5.9% | 57 | 4.9% | 7.1% |
| Limousin | 44 | 1.5% | 7.2% | 21 | 1.5% | 7.3% | 23 | 1.4% | 7.1% | 16 | 1.3% | 9.6% |
| Auvergne | 66 | 2.2% | 5.8% | 28 | 2.0% | 5.2% | 38 | 2.3% | 6.4% | 16 | 1.4% | 5.2% |
| Rhône Alpes | 357 | 11.8% | 6.8% | 170 | 12.0% | 6.8% | 187 | 11.6% | 6.9% | 153 | 13.1% | 7.9% |
| Languedoc Roussillon | 156 | 5.1% | 6.8% | 49 | 3.4% | 4.5% | 107 | 6.6% | 8.9% | 51 | 4.3% | 6.9% |
| Provence Alpes Côte d'Azur, Corse | 263 | 8.7% | 6.0% | 131 | 9.2% | 6.3% | 132 | 8.2% | 5.7% | 95 | 8.1% | 6.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2338 | 77.0% | 6.3% | 1114 | 78.3% | 6.1% | 1224 | 75.9% | 6.5% | 1021 | 87.4% | 6.8% |
| Presque tous les jours | 366 | 12.1% | 6.6% | 155 | 10.9% | 6.1% | 211 | 13.1% | 7.0% | 105 | 9.0% | 6.6% |
| 1 à 2 fois par semaine | 161 | 5.3% | 5.9% | 71 | 5.0% | 6.1% | 90 | 5.6% | 5.7% | 32 | 2.7% | 6.2% |
| 1 à 3 fois par mois | 25 | 0.8% | 5.0% | 14 | 1.0% | 6.1% | 11 | 0.7% | 4.0% | 7 | 0.6% | 8.3% |
| Moins souvent | 44 | 1.4% | 7.7% | 25 | 1.7% | 8.6% | 19 | 1.2% | 6.8% | - | - | - |
| Jamais | 1 | - | 2.0% | 1 | 0.1% | 2.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 43 | 1.4% | 2.6% | 17 | 1.2% | 2.4% | 26 | 1.6% | 2.7% | 4 | 0.4% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 115 | 3.8% | 4.2% | 55 | 3.8% | 5.2% | 60 | 3.7% | 3.6% | 10 | 0.9% | 4.0% |
| De 12 000 à moins de 18 000 euros par an | 229 | 7.5% | 4.3% | 104 | 7.3% | 4.6% | 126 | 7.8% | 4.0% | 35 | 3.0% | 5.2% |
| De 18 000 à moins de 24 000 euros par an | 360 | 11.8% | 5.4% | 129 | 9.1% | 4.4% | 230 | 14.3% | 6.1% | 90 | 7.7% | 6.3% |
| De 24 000 à moins de 36 000 euros par an | 739 | 24.3% | 6.3% | 356 | 25.0% | 6.4% | 383 | 23.8% | 6.3% | 224 | 19.1% | 6.4% |
| De 36 000 à moins de 45 000 euros par an | 485 | 16.0% | 6.6% | 232 | 16.3% | 6.2% | 253 | 15.7% | 7.0% | 204 | 17.4% | 7.1% |
| De 45 000 à moins de 65 000 euros par an | 516 | 17.0% | 7.4% | 272 | 19.1% | 6.9% | 244 | 15.1% | 7.9% | 308 | 26.4% | 8.3% |
| 65 000 euros et plus par an | 266 | 8.8% | 6.3% | 149 | 10.5% | 6.1% | 117 | 7.2% | 6.6% | 179 | 15.3% | 6.2% |
| Refus | 242 | 8.0% | 5.7% | 84 | 5.9% | 4.8% | 158 | 9.8% | 6.4% | 98 | 8.4% | 6.6% |
| Ne sait pas | 41 | 1.3% | 3.8% | 26 | 1.8% | 5.3% | 15 | 0.9% | 2.5% | 16 | 1.4% | 4.2% |
