L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1192 | 100.0% | 2.3% | 285 | 100.0% | 1.1% | 907 | 100.0% | 3.3% | 266 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 285 | 23.9% | 1.1% | 285 | 100.0% | 1.1% | - | - | - | 66 | 25.0% | 0.7% |
| Femme | 907 | 76.1% | 3.3% | - | - | - | 907 | 100.0% | 3.3% | 199 | 75.0% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 164 | 13.8% | 2.3% | 31 | 11.0% | 0.9% | 133 | 14.7% | 3.7% | 45 | 16.9% | 1.5% |
| 25 à 34 ans | 155 | 13.0% | 2.0% | 29 | 10.0% | 0.8% | 126 | 13.9% | 3.3% | 33 | 12.4% | 1.0% |
| 35 à 49 ans | 255 | 21.4% | 2.0% | 56 | 19.5% | 0.9% | 199 | 21.9% | 3.1% | 99 | 37.1% | 1.6% |
| 50 à 59 ans | 266 | 22.3% | 3.0% | 71 | 24.7% | 1.6% | 195 | 21.5% | 4.4% | 73 | 27.6% | 1.9% |
| 60 ans et plus | 353 | 29.6% | 2.2% | 99 | 34.8% | 1.4% | 253 | 27.9% | 2.9% | 16 | 6.0% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 772 | 64.8% | 3.3% | - | - | - | 772 | 85.2% | 3.3% | 163 | 61.2% | 2.3% |
| Personne de référence | 513 | 43.1% | 1.8% | 242 | 84.9% | 1.2% | 271 | 29.9% | 3.4% | 101 | 38.2% | 1.2% |
| Responsable des achats | 880 | 73.8% | 2.4% | 149 | 52.3% | 1.1% | 730 | 80.6% | 3.2% | 172 | 64.7% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.1% | 2.5% | 7 | 2.6% | 2.2% | 5 | 0.6% | 3.2% | - | - | - |
| Petits patrons | 14 | 1.2% | 0.9% | 6 | 2.2% | 0.5% | 8 | 0.9% | 1.8% | 13 | 4.9% | 0.9% |
| Affaires et Cadres | 44 | 3.7% | 0.9% | 13 | 4.6% | 0.5% | 31 | 3.4% | 1.5% | 37 | 14.1% | 0.8% |
| Professions intermédiaires | 155 | 13.0% | 2.1% | 39 | 13.8% | 1.1% | 116 | 12.7% | 3.2% | 108 | 40.6% | 1.8% |
| Employés | 246 | 20.6% | 2.9% | 30 | 10.5% | 1.3% | 216 | 23.8% | 3.5% | 37 | 13.8% | 2.0% |
| Ouvriers | 127 | 10.6% | 2.0% | 68 | 23.9% | 1.3% | 59 | 6.5% | 4.6% | 6 | 2.3% | 1.7% |
| Retraités | 290 | 24.4% | 2.3% | 85 | 29.7% | 1.4% | 206 | 22.7% | 3.0% | 2 | 0.9% | 1.1% |
| Autres inactifs | 304 | 25.5% | 2.9% | 36 | 12.7% | 1.0% | 267 | 29.5% | 4.0% | 63 | 23.6% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.6% | 2.6% | 7 | 2.6% | 1.8% | 12 | 1.3% | 3.4% | - | - | - |
| Petits patrons | 49 | 4.1% | 1.9% | 12 | 4.2% | 0.9% | 37 | 4.1% | 3.0% | 49 | 18.6% | 1.9% |
| Affaires et Cadres | 63 | 5.3% | 0.9% | 16 | 5.7% | 0.5% | 47 | 5.2% | 1.4% | 63 | 23.8% | 0.9% |
| Professions intermédiaires | 153 | 12.9% | 1.9% | 38 | 13.3% | 0.9% | 115 | 12.7% | 3.0% | 153 | 57.6% | 1.9% |
| Employés | 164 | 13.7% | 3.0% | 33 | 11.5% | 1.4% | 131 | 14.4% | 4.3% | - | - | - |
| Ouvriers | 252 | 21.2% | 2.7% | 69 | 24.3% | 1.4% | 183 | 20.2% | 4.1% | - | - | - |
| Retraités | 357 | 29.9% | 2.4% | 94 | 32.9% | 1.4% | 263 | 29.0% | 3.2% | - | - | - |
| Autres inactifs | 134 | 11.3% | 3.3% | 15 | 5.4% | 1.0% | 119 | 13.1% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 262 | 22.0% | 2.6% | 64 | 22.3% | 1.5% | 199 | 21.9% | 3.5% | 34 | 12.7% | 1.7% |
| 2 personnes | 377 | 31.6% | 2.1% | 79 | 27.6% | 0.9% | 298 | 32.8% | 3.2% | 73 | 27.3% | 1.8% |
| 3 personnes | 181 | 15.1% | 2.0% | 42 | 14.9% | 0.9% | 138 | 15.2% | 3.1% | 53 | 20.1% | 1.3% |
| 4 personnes | 223 | 18.7% | 2.4% | 58 | 20.2% | 1.3% | 166 | 18.3% | 3.5% | 59 | 22.3% | 1.2% |
| 5 personnes et + | 149 | 12.5% | 2.7% | 43 | 14.9% | 1.6% | 107 | 11.8% | 3.8% | 47 | 17.6% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 385 | 32.3% | 2.4% | 85 | 29.8% | 1.1% | 300 | 33.1% | 3.6% | 117 | 43.9% | 1.5% |
| Non | 807 | 67.7% | 2.2% | 200 | 70.2% | 1.1% | 607 | 66.9% | 3.2% | 149 | 56.1% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 259 | 21.8% | 2.2% | 47 | 16.4% | 0.8% | 213 | 23.5% | 3.4% | 38 | 14.3% | 1.2% |
| Agglo. - 20 000 hab | 190 | 16.0% | 2.1% | 59 | 20.6% | 1.4% | 132 | 14.5% | 2.8% | 36 | 13.4% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 167 | 14.0% | 2.4% | 57 | 20.2% | 1.7% | 110 | 12.1% | 3.0% | 41 | 15.2% | 2.0% |
| Agglo. + 100 000 hab | 403 | 33.8% | 2.6% | 62 | 21.9% | 0.8% | 341 | 37.6% | 4.3% | 76 | 28.6% | 1.4% |
| Agglo. Paris | 172 | 14.4% | 2.0% | 60 | 21.0% | 1.5% | 112 | 12.3% | 2.5% | 76 | 28.6% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 198 | 16.6% | 2.1% | 65 | 22.8% | 1.4% | 133 | 14.7% | 2.6% | 83 | 31.1% | 1.9% |
| Nord Pas de Calais | 118 | 9.9% | 3.7% | 18 | 6.2% | 1.1% | 101 | 11.1% | 6.0% | 9 | 3.4% | 0.9% |
| Lorraine | 59 | 4.9% | 3.1% | 11 | 4.0% | 1.2% | 47 | 5.2% | 4.8% | 9 | 3.2% | 1.6% |
| Alsace | 51 | 4.3% | 3.3% | 19 | 6.8% | 2.6% | 32 | 3.5% | 4.0% | 7 | 2.6% | 1.6% |
| Franche-Comté | 30 | 2.5% | 3.1% | 4 | 1.6% | 1.0% | 25 | 2.8% | 5.2% | 2 | 0.9% | 1.0% |
| Champagne Ardennes | 39 | 3.3% | 3.6% | 9 | 3.1% | 1.7% | 30 | 3.3% | 5.4% | 10 | 3.6% | 3.4% |
| Picardie | 45 | 3.8% | 2.9% | 25 | 8.9% | 3.4% | 19 | 2.1% | 2.4% | 8 | 2.8% | 1.7% |
| Bourgogne | 43 | 3.6% | 3.2% | 17 | 5.9% | 2.6% | 26 | 2.9% | 3.7% | 16 | 6.1% | 4.8% |
| Haute Normandie | 25 | 2.1% | 1.7% | 6 | 2.1% | 0.9% | 19 | 2.1% | 2.5% | 8 | 2.9% | 1.7% |
| Basse Normandie | 24 | 2.0% | 2.0% | 3 | 1.1% | 0.6% | 21 | 2.3% | 3.3% | 0 | 0.1% | - |
| Centre | 47 | 4.0% | 2.2% | 12 | 4.3% | 1.2% | 35 | 3.8% | 3.2% | 12 | 4.6% | 1.9% |
| Pays de Loire | 62 | 5.2% | 2.1% | 19 | 6.8% | 1.3% | 42 | 4.7% | 2.7% | 11 | 4.1% | 1.2% |
| Bretagne | 38 | 3.2% | 1.4% | 3 | 0.9% | 0.2% | 36 | 3.9% | 2.6% | 8 | 3.0% | 1.1% |
| Poitou Charentes | 32 | 2.7% | 2.2% | 10 | 3.7% | 1.5% | 22 | 2.4% | 2.8% | 4 | 1.7% | 1.2% |
| Aquitaine | 60 | 5.0% | 2.1% | 6 | 2.2% | 0.5% | 54 | 5.9% | 3.7% | 9 | 3.4% | 1.1% |
| Midi Pyrénées | 50 | 4.2% | 2.0% | 12 | 4.1% | 1.0% | 39 | 4.3% | 3.0% | 16 | 6.1% | 2.0% |
| Limousin | 9 | 0.7% | 1.4% | 2 | 0.7% | 0.7% | 7 | 0.8% | 2.1% | 2 | 0.8% | 1.2% |
| Auvergne | 24 | 2.0% | 2.1% | - | - | - | 24 | 2.6% | 4.0% | 3 | 1.3% | 1.1% |
| Rhône Alpes | 77 | 6.5% | 1.5% | 10 | 3.6% | 0.4% | 67 | 7.4% | 2.5% | 19 | 7.1% | 1.0% |
| Languedoc Roussillon | 61 | 5.2% | 2.7% | 9 | 3.1% | 0.8% | 53 | 5.8% | 4.4% | 11 | 4.2% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 99 | 8.3% | 2.3% | 23 | 8.0% | 1.1% | 76 | 8.4% | 3.3% | 19 | 7.1% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 795 | 66.7% | 2.1% | 186 | 65.2% | 1.0% | 609 | 67.2% | 3.2% | 212 | 79.7% | 1.4% |
| Presque tous les jours | 115 | 9.7% | 2.1% | 15 | 5.1% | 0.6% | 100 | 11.1% | 3.3% | 23 | 8.6% | 1.4% |
| 1 à 2 fois par semaine | 88 | 7.4% | 3.2% | 32 | 11.1% | 2.7% | 56 | 6.2% | 3.6% | 13 | 4.9% | 2.5% |
| 1 à 3 fois par mois | 13 | 1.1% | 2.6% | 6 | 2.0% | 2.4% | 8 | 0.8% | 2.7% | 5 | 1.8% | 5.8% |
| Moins souvent | 33 | 2.8% | 5.9% | 6 | 2.1% | 2.1% | 27 | 3.0% | 9.7% | 13 | 5.0% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 56 | 4.7% | 3.3% | 6 | 1.9% | 0.8% | 51 | 5.6% | 5.3% | 2 | 0.6% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 125 | 10.5% | 4.6% | 37 | 12.9% | 3.5% | 88 | 9.7% | 5.3% | 10 | 3.9% | 4.1% |
| De 12 000 à moins de 18 000 euros par an | 159 | 13.4% | 3.0% | 48 | 16.8% | 2.1% | 111 | 12.3% | 3.6% | 13 | 4.9% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 195 | 16.3% | 2.9% | 38 | 13.4% | 1.3% | 157 | 17.3% | 4.2% | 38 | 14.3% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 247 | 20.7% | 2.1% | 45 | 15.7% | 0.8% | 202 | 22.3% | 3.3% | 50 | 19.0% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 143 | 12.0% | 1.9% | 42 | 14.6% | 1.1% | 101 | 11.2% | 2.8% | 50 | 19.0% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 82 | 6.9% | 1.2% | 29 | 10.1% | 0.7% | 54 | 5.9% | 1.7% | 39 | 14.7% | 1.1% |
| 65 000 euros et plus par an | 41 | 3.4% | 1.0% | 14 | 4.9% | 0.6% | 27 | 2.9% | 1.5% | 22 | 8.1% | 0.7% |
| Refus | 106 | 8.9% | 2.5% | 19 | 6.5% | 1.1% | 88 | 9.7% | 3.6% | 21 | 7.9% | 1.4% |
| Ne sait pas | 37 | 3.1% | 3.4% | 9 | 3.2% | 1.9% | 28 | 3.1% | 4.7% | 20 | 7.6% | 5.2% |
