L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1700 | 100.0% | 3.3% | 195 | 100.0% | 0.8% | 1505 | 100.0% | 5.5% | 555 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 195 | 11.5% | 0.8% | 195 | 100.0% | 0.8% | - | - | - | 64 | 11.5% | 0.7% |
| Femme | 1505 | 88.5% | 5.5% | - | - | - | 1505 | 100.0% | 5.5% | 491 | 88.5% | 5.8% |
| Age | ||||||||||||
| 15 à 24 ans | 52 | 3.1% | 0.7% | 10 | 4.9% | 0.3% | 42 | 2.8% | 1.2% | 23 | 4.1% | 0.7% |
| 25 à 34 ans | 81 | 4.7% | 1.1% | 8 | 4.1% | 0.2% | 72 | 4.8% | 1.9% | 46 | 8.3% | 1.4% |
| 35 à 49 ans | 378 | 22.3% | 3.0% | 53 | 27.3% | 0.9% | 325 | 21.6% | 5.1% | 215 | 38.7% | 3.4% |
| 50 à 59 ans | 433 | 25.5% | 4.8% | 52 | 26.6% | 1.1% | 381 | 25.3% | 8.5% | 221 | 39.7% | 5.8% |
| 60 ans et plus | 756 | 44.5% | 4.8% | 72 | 37.1% | 1.1% | 684 | 45.4% | 7.7% | 51 | 9.2% | 5.1% |
| Individu | ||||||||||||
| Ménagères | 1439 | 84.6% | 6.1% | - | - | - | 1439 | 95.6% | 6.1% | 466 | 83.9% | 6.7% |
| Personne de référence | 580 | 34.1% | 2.0% | 181 | 92.6% | 0.9% | 399 | 26.5% | 5.1% | 156 | 28.0% | 1.8% |
| Responsable des achats | 1517 | 89.2% | 4.2% | 125 | 64.1% | 1.0% | 1392 | 92.5% | 6.1% | 492 | 88.6% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.8% | 2.7% | - | - | - | 14 | 0.9% | 8.3% | 2 | 0.4% | 8.6% |
| Petits patrons | 50 | 3.0% | 3.1% | 16 | 8.4% | 1.4% | 34 | 2.3% | 7.9% | 41 | 7.4% | 2.8% |
| Affaires et Cadres | 160 | 9.4% | 3.3% | 24 | 12.4% | 0.9% | 136 | 9.0% | 6.5% | 133 | 24.0% | 3.0% |
| Professions intermédiaires | 261 | 15.4% | 3.6% | 28 | 14.4% | 0.8% | 233 | 15.5% | 6.5% | 202 | 36.3% | 3.4% |
| Employés | 305 | 17.9% | 3.6% | 21 | 10.7% | 0.9% | 284 | 18.9% | 4.7% | 77 | 13.8% | 4.2% |
| Ouvriers | 57 | 3.4% | 0.9% | 25 | 12.9% | 0.5% | 32 | 2.1% | 2.5% | 9 | 1.7% | 2.7% |
| Retraités | 602 | 35.4% | 4.7% | 73 | 37.5% | 1.2% | 529 | 35.2% | 7.8% | 16 | 2.9% | 7.9% |
| Autres inactifs | 251 | 14.8% | 2.4% | 7 | 3.8% | 0.2% | 243 | 16.2% | 3.6% | 75 | 13.5% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.4% | 3.1% | 0 | 0.1% | 0.1% | 23 | 1.5% | 6.4% | - | - | - |
| Petits patrons | 71 | 4.2% | 2.7% | 16 | 8.4% | 1.2% | 54 | 3.6% | 4.4% | 71 | 12.8% | 2.7% |
| Affaires et Cadres | 276 | 16.2% | 4.0% | 24 | 12.4% | 0.7% | 251 | 16.7% | 7.3% | 276 | 49.6% | 4.0% |
| Professions intermédiaires | 209 | 12.3% | 2.6% | 23 | 11.9% | 0.6% | 186 | 12.3% | 4.9% | 209 | 37.6% | 2.6% |
| Employés | 179 | 10.5% | 3.3% | 29 | 15.1% | 1.2% | 150 | 9.9% | 4.9% | - | - | - |
| Ouvriers | 149 | 8.8% | 1.6% | 24 | 12.4% | 0.5% | 125 | 8.3% | 2.8% | - | - | - |
| Retraités | 713 | 41.9% | 4.8% | 77 | 39.6% | 1.2% | 635 | 42.2% | 7.7% | - | - | - |
| Autres inactifs | 81 | 4.7% | 2.0% | - | - | - | 81 | 5.3% | 3.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 340 | 20.0% | 3.4% | 26 | 13.1% | 0.6% | 315 | 20.9% | 5.5% | 65 | 11.7% | 3.3% |
| 2 personnes | 796 | 46.8% | 4.4% | 93 | 47.7% | 1.1% | 703 | 46.7% | 7.5% | 168 | 30.3% | 4.1% |
| 3 personnes | 246 | 14.4% | 2.7% | 29 | 15.1% | 0.6% | 216 | 14.4% | 4.8% | 108 | 19.4% | 2.7% |
| 4 personnes | 233 | 13.7% | 2.5% | 30 | 15.3% | 0.7% | 203 | 13.5% | 4.3% | 155 | 28.0% | 3.3% |
| 5 personnes et + | 86 | 5.0% | 1.6% | 17 | 8.9% | 0.7% | 68 | 4.5% | 2.4% | 59 | 10.6% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 343 | 20.2% | 2.2% | 47 | 24.2% | 0.6% | 296 | 19.6% | 3.5% | 206 | 37.1% | 2.7% |
| Non | 1357 | 79.8% | 3.7% | 148 | 75.8% | 0.8% | 1209 | 80.4% | 6.4% | 349 | 62.9% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 349 | 20.5% | 2.9% | 36 | 18.5% | 0.6% | 313 | 20.8% | 5.0% | 98 | 17.7% | 3.1% |
| Agglo. - 20 000 hab | 288 | 17.0% | 3.2% | 41 | 21.1% | 1.0% | 247 | 16.4% | 5.2% | 80 | 14.4% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 242 | 14.2% | 3.5% | 20 | 10.0% | 0.6% | 223 | 14.8% | 6.1% | 78 | 14.0% | 3.8% |
| Agglo. + 100 000 hab | 538 | 31.7% | 3.5% | 66 | 33.6% | 0.9% | 473 | 31.4% | 5.9% | 183 | 33.0% | 3.3% |
| Agglo. Paris | 282 | 16.6% | 3.3% | 33 | 16.8% | 0.8% | 249 | 16.6% | 5.5% | 116 | 21.0% | 2.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 318 | 18.7% | 3.3% | 44 | 22.4% | 1.0% | 274 | 18.2% | 5.5% | 125 | 22.4% | 2.9% |
| Nord Pas de Calais | 111 | 6.6% | 3.5% | 14 | 7.2% | 0.9% | 97 | 6.5% | 5.8% | 22 | 3.9% | 2.2% |
| Lorraine | 58 | 3.4% | 3.0% | 4 | 1.9% | 0.4% | 54 | 3.6% | 5.5% | 17 | 3.1% | 3.3% |
| Alsace | 54 | 3.2% | 3.5% | 1 | 0.5% | 0.1% | 53 | 3.5% | 6.7% | 12 | 2.2% | 2.7% |
| Franche-Comté | 37 | 2.2% | 3.9% | 4 | 2.1% | 0.9% | 33 | 2.2% | 6.8% | 7 | 1.3% | 2.9% |
| Champagne Ardennes | 25 | 1.5% | 2.3% | 2 | 1.0% | 0.4% | 23 | 1.5% | 4.1% | 8 | 1.4% | 2.8% |
| Picardie | 35 | 2.1% | 2.3% | 5 | 2.6% | 0.7% | 30 | 2.0% | 3.7% | 8 | 1.4% | 1.7% |
| Bourgogne | 38 | 2.2% | 2.8% | 4 | 2.0% | 0.6% | 34 | 2.3% | 4.8% | 21 | 3.8% | 6.2% |
| Haute Normandie | 48 | 2.8% | 3.2% | 7 | 3.6% | 1.0% | 41 | 2.7% | 5.3% | 18 | 3.2% | 3.9% |
| Basse Normandie | 34 | 2.0% | 2.8% | 6 | 3.2% | 1.1% | 27 | 1.8% | 4.3% | 14 | 2.5% | 3.8% |
| Centre | 74 | 4.3% | 3.5% | 10 | 5.2% | 1.0% | 63 | 4.2% | 5.8% | 26 | 4.6% | 3.9% |
| Pays de Loire | 93 | 5.4% | 3.1% | 12 | 6.0% | 0.8% | 81 | 5.4% | 5.2% | 35 | 6.4% | 4.0% |
| Bretagne | 75 | 4.4% | 2.8% | 13 | 6.6% | 1.0% | 62 | 4.1% | 4.5% | 23 | 4.1% | 3.2% |
| Poitou Charentes | 52 | 3.1% | 3.5% | 9 | 4.4% | 1.2% | 43 | 2.9% | 5.6% | 18 | 3.3% | 4.9% |
| Aquitaine | 109 | 6.4% | 3.9% | 13 | 6.7% | 1.0% | 96 | 6.4% | 6.5% | 19 | 3.5% | 2.3% |
| Midi Pyrénées | 94 | 5.5% | 3.8% | 10 | 5.0% | 0.8% | 85 | 5.6% | 6.6% | 35 | 6.3% | 4.4% |
| Limousin | 20 | 1.2% | 3.2% | 2 | 0.8% | 0.6% | 18 | 1.2% | 5.7% | 5 | 1.0% | 3.3% |
| Auvergne | 33 | 1.9% | 2.9% | 2 | 1.0% | 0.3% | 31 | 2.1% | 5.3% | 5 | 1.0% | 1.8% |
| Rhône Alpes | 155 | 9.1% | 3.0% | 5 | 2.5% | 0.2% | 150 | 10.0% | 5.5% | 51 | 9.1% | 2.6% |
| Languedoc Roussillon | 74 | 4.4% | 3.2% | 7 | 3.5% | 0.6% | 67 | 4.5% | 5.6% | 26 | 4.6% | 3.5% |
| Provence Alpes Côte d'Azur, Corse | 164 | 9.6% | 3.7% | 23 | 11.9% | 1.1% | 141 | 9.3% | 6.1% | 61 | 10.9% | 3.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1224 | 72.0% | 3.3% | 146 | 74.5% | 0.8% | 1079 | 71.7% | 5.7% | 462 | 83.1% | 3.1% |
| Presque tous les jours | 271 | 16.0% | 4.9% | 30 | 15.6% | 1.2% | 241 | 16.0% | 8.0% | 65 | 11.8% | 4.1% |
| 1 à 2 fois par semaine | 120 | 7.0% | 4.4% | 13 | 6.5% | 1.1% | 107 | 7.1% | 6.8% | 21 | 3.7% | 4.0% |
| 1 à 3 fois par mois | 10 | 0.6% | 1.9% | - | - | - | 10 | 0.6% | 3.5% | 4 | 0.7% | 4.6% |
| Moins souvent | 7 | 0.4% | 1.3% | 4 | 2.2% | 1.5% | 3 | 0.2% | 1.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 1.2% | 1.2% | 3 | 1.3% | 0.4% | 17 | 1.1% | 1.8% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 48 | 2.8% | 1.8% | 3 | 1.7% | 0.3% | 45 | 3.0% | 2.7% | 6 | 1.0% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 139 | 8.2% | 2.6% | 26 | 13.3% | 1.2% | 113 | 7.5% | 3.6% | 13 | 2.3% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 196 | 11.5% | 2.9% | 23 | 12.0% | 0.8% | 173 | 11.5% | 4.6% | 39 | 7.1% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 427 | 25.1% | 3.7% | 33 | 16.8% | 0.6% | 394 | 26.2% | 6.4% | 106 | 19.0% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 279 | 16.4% | 3.8% | 44 | 22.4% | 1.2% | 235 | 15.6% | 6.5% | 96 | 17.4% | 3.3% |
| De 45 000 à moins de 65 000 euros par an | 276 | 16.2% | 3.9% | 37 | 18.7% | 0.9% | 239 | 15.9% | 7.8% | 129 | 23.2% | 3.5% |
| 65 000 euros et plus par an | 151 | 8.9% | 3.6% | 16 | 8.3% | 0.7% | 135 | 9.0% | 7.6% | 109 | 19.6% | 3.8% |
| Refus | 150 | 8.8% | 3.6% | 11 | 5.4% | 0.6% | 140 | 9.3% | 5.7% | 50 | 8.9% | 3.3% |
| Ne sait pas | 14 | 0.8% | 1.3% | - | - | - | 14 | 0.9% | 2.3% | 9 | 1.6% | 2.3% |
