L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2269 | 100.0% | 4.4% | 1888 | 100.0% | 7.6% | 381 | 100.0% | 1.4% | 825 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 1888 | 83.2% | 7.6% | 1888 | 100.0% | 7.6% | - | - | - | 693 | 84.0% | 7.8% |
| Femme | 381 | 16.8% | 1.4% | - | - | - | 381 | 100.0% | 1.4% | 132 | 16.0% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 481 | 21.2% | 6.6% | 384 | 20.3% | 10.5% | 98 | 25.6% | 2.7% | 189 | 22.9% | 6.1% |
| 25 à 34 ans | 384 | 16.9% | 5.1% | 345 | 18.3% | 9.3% | 38 | 10.1% | 1.0% | 149 | 18.1% | 4.7% |
| 35 à 49 ans | 634 | 28.0% | 5.1% | 539 | 28.5% | 8.7% | 95 | 25.0% | 1.5% | 278 | 33.7% | 4.4% |
| 50 à 59 ans | 389 | 17.1% | 4.3% | 316 | 16.8% | 7.0% | 72 | 19.0% | 1.6% | 162 | 19.6% | 4.3% |
| 60 ans et plus | 381 | 16.8% | 2.4% | 303 | 16.1% | 4.4% | 77 | 20.3% | 0.9% | 46 | 5.6% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 301 | 13.3% | 1.3% | - | - | - | 301 | 79.1% | 1.3% | 111 | 13.5% | 1.6% |
| Personne de référence | 1527 | 67.3% | 5.4% | 1460 | 77.3% | 7.1% | 67 | 17.7% | 0.9% | 516 | 62.6% | 6.1% |
| Responsable des achats | 1210 | 53.4% | 3.4% | 925 | 49.0% | 7.0% | 286 | 75.0% | 1.3% | 378 | 45.8% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.2% | 1.0% | 1 | 0.1% | 0.4% | 3 | 0.9% | 2.0% | 1 | 0.1% | 4.1% |
| Petits patrons | 82 | 3.6% | 5.1% | 78 | 4.2% | 6.7% | 3 | 0.9% | 0.8% | 80 | 9.7% | 5.6% |
| Affaires et Cadres | 197 | 8.7% | 4.0% | 179 | 9.5% | 6.4% | 17 | 4.5% | 0.8% | 189 | 22.9% | 4.3% |
| Professions intermédiaires | 345 | 15.2% | 4.8% | 296 | 15.7% | 8.2% | 50 | 13.0% | 1.4% | 318 | 38.6% | 5.4% |
| Employés | 305 | 13.5% | 3.7% | 198 | 10.5% | 8.8% | 107 | 28.2% | 1.8% | 35 | 4.3% | 2.0% |
| Ouvriers | 615 | 27.1% | 9.7% | 599 | 31.8% | 11.9% | 16 | 4.1% | 1.2% | 23 | 2.8% | 6.6% |
| Retraités | 300 | 13.2% | 2.3% | 241 | 12.8% | 4.0% | 59 | 15.5% | 0.9% | 1 | 0.2% | 0.6% |
| Autres inactifs | 420 | 18.5% | 4.1% | 294 | 15.6% | 8.1% | 126 | 32.9% | 1.9% | 176 | 21.3% | 5.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.3% | 0.9% | 2 | 0.1% | 0.6% | 4 | 1.1% | 1.2% | - | - | - |
| Petits patrons | 135 | 6.0% | 5.2% | 101 | 5.4% | 7.3% | 34 | 8.9% | 2.7% | 135 | 16.4% | 5.2% |
| Affaires et Cadres | 292 | 12.9% | 4.3% | 248 | 13.1% | 7.3% | 45 | 11.7% | 1.3% | 292 | 35.4% | 4.3% |
| Professions intermédiaires | 397 | 17.5% | 5.0% | 343 | 18.2% | 8.4% | 54 | 14.0% | 1.4% | 397 | 48.1% | 5.0% |
| Employés | 289 | 12.8% | 5.3% | 230 | 12.2% | 9.7% | 60 | 15.7% | 2.0% | - | - | - |
| Ouvriers | 669 | 29.5% | 7.0% | 595 | 31.5% | 11.7% | 74 | 19.5% | 1.7% | - | - | - |
| Retraités | 370 | 16.3% | 2.5% | 290 | 15.4% | 4.3% | 80 | 21.0% | 1.0% | - | - | - |
| Autres inactifs | 109 | 4.8% | 2.7% | 78 | 4.1% | 5.1% | 31 | 8.1% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 223 | 9.8% | 2.2% | 196 | 10.4% | 4.5% | 27 | 7.2% | 0.5% | 52 | 6.3% | 2.7% |
| 2 personnes | 730 | 32.2% | 4.0% | 572 | 30.3% | 6.6% | 158 | 41.6% | 1.7% | 191 | 23.2% | 4.6% |
| 3 personnes | 448 | 19.7% | 4.9% | 365 | 19.3% | 7.7% | 83 | 21.8% | 1.9% | 188 | 22.7% | 4.7% |
| 4 personnes | 508 | 22.4% | 5.5% | 449 | 23.8% | 9.9% | 58 | 15.4% | 1.2% | 248 | 30.1% | 5.2% |
| 5 personnes et + | 360 | 15.9% | 6.6% | 306 | 16.2% | 11.6% | 54 | 14.1% | 1.9% | 145 | 17.6% | 5.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 876 | 38.6% | 5.6% | 745 | 39.5% | 10.0% | 131 | 34.3% | 1.6% | 380 | 46.1% | 4.9% |
| Non | 1393 | 61.4% | 3.8% | 1143 | 60.5% | 6.5% | 250 | 65.7% | 1.3% | 445 | 53.9% | 4.6% |
| Habitat | ||||||||||||
| Communes rurales | 471 | 20.8% | 3.9% | 380 | 20.1% | 6.6% | 91 | 24.0% | 1.5% | 152 | 18.4% | 4.7% |
| Agglo. - 20 000 hab | 458 | 20.2% | 5.1% | 366 | 19.4% | 8.5% | 92 | 24.2% | 1.9% | 164 | 19.8% | 6.3% |
| Agglo. 20 000 à 100 000 hab | 351 | 15.5% | 5.0% | 293 | 15.5% | 8.8% | 58 | 15.3% | 1.6% | 96 | 11.6% | 4.7% |
| Agglo. + 100 000 hab | 634 | 28.0% | 4.1% | 539 | 28.6% | 7.2% | 95 | 25.0% | 1.2% | 246 | 29.9% | 4.4% |
| Agglo. Paris | 354 | 15.6% | 4.1% | 310 | 16.4% | 7.6% | 44 | 11.5% | 1.0% | 167 | 20.3% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 396 | 17.4% | 4.1% | 349 | 18.5% | 7.6% | 47 | 12.4% | 0.9% | 188 | 22.8% | 4.3% |
| Nord Pas de Calais | 134 | 5.9% | 4.2% | 119 | 6.3% | 7.8% | 15 | 4.0% | 0.9% | 46 | 5.6% | 4.6% |
| Lorraine | 98 | 4.3% | 5.1% | 75 | 4.0% | 8.1% | 23 | 5.9% | 2.3% | 34 | 4.1% | 6.3% |
| Alsace | 68 | 3.0% | 4.4% | 63 | 3.3% | 8.5% | 5 | 1.3% | 0.6% | 22 | 2.6% | 4.9% |
| Franche-Comté | 49 | 2.2% | 5.2% | 41 | 2.2% | 8.9% | 8 | 2.2% | 1.7% | 12 | 1.5% | 4.8% |
| Champagne Ardennes | 70 | 3.1% | 6.4% | 58 | 3.1% | 11.0% | 12 | 3.1% | 2.1% | 17 | 2.1% | 6.0% |
| Picardie | 78 | 3.5% | 5.1% | 65 | 3.4% | 8.7% | 14 | 3.6% | 1.7% | 27 | 3.3% | 6.1% |
| Bourgogne | 77 | 3.4% | 5.7% | 68 | 3.6% | 10.4% | 9 | 2.5% | 1.3% | 16 | 2.0% | 4.8% |
| Haute Normandie | 76 | 3.4% | 5.1% | 65 | 3.5% | 9.2% | 11 | 2.8% | 1.4% | 22 | 2.7% | 4.9% |
| Basse Normandie | 49 | 2.2% | 4.1% | 45 | 2.4% | 7.9% | 4 | 1.1% | 0.7% | 12 | 1.4% | 3.3% |
| Centre | 125 | 5.5% | 6.0% | 103 | 5.4% | 10.2% | 22 | 5.9% | 2.1% | 47 | 5.6% | 7.0% |
| Pays de Loire | 111 | 4.9% | 3.7% | 92 | 4.9% | 6.4% | 20 | 5.2% | 1.3% | 37 | 4.5% | 4.2% |
| Bretagne | 102 | 4.5% | 3.8% | 72 | 3.8% | 5.6% | 30 | 7.9% | 2.2% | 32 | 3.9% | 4.6% |
| Poitou Charentes | 57 | 2.5% | 3.8% | 46 | 2.4% | 6.4% | 11 | 3.0% | 1.5% | 18 | 2.2% | 4.8% |
| Aquitaine | 142 | 6.3% | 5.1% | 124 | 6.6% | 9.3% | 18 | 4.7% | 1.2% | 38 | 4.6% | 4.5% |
| Midi Pyrénées | 84 | 3.7% | 3.4% | 70 | 3.7% | 5.8% | 15 | 3.8% | 1.1% | 33 | 4.0% | 4.1% |
| Limousin | 28 | 1.2% | 4.5% | 21 | 1.1% | 7.3% | 6 | 1.6% | 1.9% | 10 | 1.2% | 6.0% |
| Auvergne | 43 | 1.9% | 3.8% | 32 | 1.7% | 5.9% | 11 | 2.8% | 1.8% | 11 | 1.3% | 3.5% |
| Rhône Alpes | 225 | 9.9% | 4.3% | 177 | 9.4% | 7.0% | 48 | 12.7% | 1.8% | 99 | 12.0% | 5.1% |
| Languedoc Roussillon | 95 | 4.2% | 4.1% | 67 | 3.5% | 6.1% | 28 | 7.3% | 2.3% | 47 | 5.7% | 6.4% |
| Provence Alpes Côte d'Azur, Corse | 160 | 7.0% | 3.7% | 137 | 7.2% | 6.6% | 23 | 6.1% | 1.0% | 58 | 7.1% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1733 | 76.4% | 4.7% | 1456 | 77.1% | 7.9% | 277 | 72.7% | 1.5% | 729 | 88.4% | 4.8% |
| Presque tous les jours | 231 | 10.2% | 4.1% | 181 | 9.6% | 7.1% | 49 | 13.0% | 1.6% | 51 | 6.1% | 3.2% |
| 1 à 2 fois par semaine | 125 | 5.5% | 4.6% | 99 | 5.3% | 8.6% | 25 | 6.6% | 1.6% | 29 | 3.5% | 5.6% |
| 1 à 3 fois par mois | 17 | 0.8% | 3.4% | 14 | 0.7% | 6.0% | 3 | 0.9% | 1.2% | 2 | 0.2% | 2.1% |
| Moins souvent | 43 | 1.9% | 7.6% | 26 | 1.4% | 9.1% | 17 | 4.5% | 6.1% | 14 | 1.7% | 26.2% |
| Jamais | 9 | 0.4% | 12.8% | 9 | 0.5% | 17.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 1.8% | 2.4% | 35 | 1.8% | 4.7% | 6 | 1.7% | 0.7% | 8 | 0.9% | 4.5% |
| De 9 000 à moins de 12 000 euros par an | 115 | 5.1% | 4.3% | 99 | 5.3% | 9.5% | 16 | 4.3% | 1.0% | 9 | 1.1% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 160 | 7.1% | 3.0% | 130 | 6.9% | 5.8% | 31 | 8.1% | 1.0% | 11 | 1.3% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 287 | 12.7% | 4.3% | 235 | 12.4% | 8.0% | 53 | 13.8% | 1.4% | 69 | 8.3% | 4.8% |
| De 24 000 à moins de 36 000 euros par an | 525 | 23.1% | 4.5% | 443 | 23.5% | 7.9% | 82 | 21.5% | 1.3% | 163 | 19.7% | 4.6% |
| De 36 000 à moins de 45 000 euros par an | 339 | 14.9% | 4.6% | 261 | 13.8% | 7.0% | 78 | 20.4% | 2.1% | 127 | 15.4% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 348 | 15.3% | 5.0% | 317 | 16.8% | 8.0% | 31 | 8.2% | 1.0% | 176 | 21.3% | 4.7% |
| 65 000 euros et plus par an | 214 | 9.4% | 5.1% | 199 | 10.6% | 8.1% | 15 | 3.8% | 0.8% | 157 | 19.0% | 5.4% |
| Refus | 165 | 7.3% | 3.9% | 126 | 6.7% | 7.1% | 39 | 10.2% | 1.6% | 67 | 8.1% | 4.5% |
| Ne sait pas | 74 | 3.3% | 6.9% | 43 | 2.3% | 8.9% | 31 | 8.1% | 5.3% | 39 | 4.7% | 10.0% |
