L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1341 | 100.0% | 2.6% | 441 | 100.0% | 1.8% | 900 | 100.0% | 3.3% | 307 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 441 | 32.9% | 1.8% | 441 | 100.0% | 1.8% | - | - | - | 107 | 34.8% | 1.2% |
| Femme | 900 | 67.1% | 3.3% | - | - | - | 900 | 100.0% | 3.3% | 200 | 65.2% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 65 | 4.8% | 0.9% | 31 | 7.1% | 0.9% | 33 | 3.7% | 0.9% | 27 | 8.6% | 0.9% |
| 25 à 34 ans | 75 | 5.6% | 1.0% | 28 | 6.4% | 0.8% | 47 | 5.3% | 1.2% | 28 | 9.2% | 0.9% |
| 35 à 49 ans | 243 | 18.1% | 1.9% | 91 | 20.7% | 1.5% | 151 | 16.8% | 2.4% | 125 | 40.7% | 2.0% |
| 50 à 59 ans | 245 | 18.3% | 2.7% | 92 | 20.9% | 2.0% | 153 | 17.0% | 3.4% | 99 | 32.2% | 2.6% |
| 60 ans et plus | 713 | 53.1% | 4.5% | 198 | 45.0% | 2.9% | 514 | 57.2% | 5.8% | 29 | 9.3% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 851 | 63.5% | 3.6% | - | - | - | 851 | 94.6% | 3.6% | 190 | 61.7% | 2.7% |
| Personne de référence | 666 | 49.7% | 2.3% | 407 | 92.3% | 2.0% | 259 | 28.8% | 3.3% | 129 | 41.9% | 1.5% |
| Responsable des achats | 1054 | 78.6% | 2.9% | 231 | 52.4% | 1.8% | 823 | 91.4% | 3.6% | 215 | 70.0% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.5% | 4.1% | 6 | 1.5% | 1.9% | 14 | 1.6% | 8.5% | 3 | 0.8% | 9.9% |
| Petits patrons | 42 | 3.1% | 2.6% | 22 | 5.0% | 1.9% | 20 | 2.3% | 4.7% | 33 | 10.9% | 2.3% |
| Affaires et Cadres | 62 | 4.6% | 1.3% | 26 | 5.9% | 0.9% | 36 | 3.9% | 1.7% | 56 | 18.1% | 1.3% |
| Professions intermédiaires | 140 | 10.5% | 1.9% | 57 | 13.0% | 1.6% | 83 | 9.2% | 2.3% | 112 | 36.3% | 1.9% |
| Employés | 164 | 12.2% | 2.0% | 38 | 8.6% | 1.7% | 126 | 14.0% | 2.1% | 31 | 10.1% | 1.7% |
| Ouvriers | 101 | 7.5% | 1.6% | 71 | 16.2% | 1.4% | 29 | 3.3% | 2.3% | 4 | 1.3% | 1.2% |
| Retraités | 574 | 42.8% | 4.5% | 185 | 42.0% | 3.1% | 389 | 43.2% | 5.7% | 10 | 3.2% | 4.7% |
| Autres inactifs | 238 | 17.7% | 2.3% | 35 | 7.9% | 1.0% | 203 | 22.5% | 3.0% | 59 | 19.3% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 1.9% | 3.4% | 11 | 2.6% | 2.9% | 14 | 1.5% | 3.9% | - | - | - |
| Petits patrons | 70 | 5.2% | 2.7% | 27 | 6.2% | 2.0% | 43 | 4.7% | 3.4% | 70 | 22.8% | 2.7% |
| Affaires et Cadres | 101 | 7.5% | 1.5% | 27 | 6.1% | 0.8% | 74 | 8.2% | 2.1% | 101 | 32.8% | 1.5% |
| Professions intermédiaires | 137 | 10.2% | 1.7% | 53 | 11.9% | 1.3% | 84 | 9.3% | 2.2% | 137 | 44.4% | 1.7% |
| Employés | 97 | 7.3% | 1.8% | 53 | 11.9% | 2.2% | 45 | 5.0% | 1.5% | - | - | - |
| Ouvriers | 172 | 12.8% | 1.8% | 65 | 14.7% | 1.3% | 107 | 11.9% | 2.4% | - | - | - |
| Retraités | 636 | 47.4% | 4.3% | 188 | 42.6% | 2.8% | 448 | 49.8% | 5.5% | - | - | - |
| Autres inactifs | 103 | 7.7% | 2.5% | 17 | 4.0% | 1.1% | 86 | 9.5% | 3.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 282 | 21.0% | 2.8% | 55 | 12.5% | 1.3% | 227 | 25.2% | 4.0% | 29 | 9.5% | 1.5% |
| 2 personnes | 654 | 48.7% | 3.6% | 226 | 51.2% | 2.6% | 427 | 47.5% | 4.5% | 95 | 30.8% | 2.3% |
| 3 personnes | 148 | 11.1% | 1.6% | 59 | 13.3% | 1.2% | 90 | 10.0% | 2.0% | 56 | 18.1% | 1.4% |
| 4 personnes | 135 | 10.1% | 1.5% | 64 | 14.5% | 1.4% | 71 | 7.9% | 1.5% | 60 | 19.4% | 1.3% |
| 5 personnes et + | 122 | 9.1% | 2.2% | 38 | 8.5% | 1.4% | 84 | 9.3% | 3.0% | 68 | 22.2% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 272 | 20.3% | 1.7% | 107 | 24.3% | 1.4% | 164 | 18.3% | 2.0% | 142 | 46.3% | 1.9% |
| Non | 1069 | 79.7% | 2.9% | 334 | 75.7% | 1.9% | 735 | 81.7% | 3.9% | 165 | 53.7% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 400 | 29.8% | 3.3% | 139 | 31.5% | 2.4% | 261 | 29.0% | 4.2% | 89 | 28.8% | 2.8% |
| Agglo. - 20 000 hab | 312 | 23.3% | 3.4% | 112 | 25.4% | 2.6% | 200 | 22.2% | 4.2% | 66 | 21.4% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 182 | 13.6% | 2.6% | 55 | 12.4% | 1.6% | 128 | 14.2% | 3.5% | 49 | 15.9% | 2.4% |
| Agglo. + 100 000 hab | 296 | 22.1% | 1.9% | 101 | 23.0% | 1.4% | 195 | 21.7% | 2.4% | 68 | 22.2% | 1.2% |
| Agglo. Paris | 150 | 11.2% | 1.8% | 34 | 7.7% | 0.8% | 116 | 12.9% | 2.6% | 36 | 11.6% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 187 | 13.9% | 1.9% | 46 | 10.3% | 1.0% | 141 | 15.7% | 2.8% | 49 | 16.0% | 1.1% |
| Nord Pas de Calais | 74 | 5.5% | 2.3% | 39 | 8.8% | 2.5% | 35 | 3.9% | 2.1% | 16 | 5.1% | 1.6% |
| Lorraine | 44 | 3.3% | 2.3% | 17 | 3.8% | 1.8% | 27 | 3.0% | 2.7% | 12 | 3.9% | 2.3% |
| Alsace | 36 | 2.7% | 2.3% | 24 | 5.4% | 3.2% | 12 | 1.3% | 1.5% | 10 | 3.3% | 2.3% |
| Franche-Comté | 22 | 1.6% | 2.3% | 8 | 1.7% | 1.6% | 14 | 1.6% | 2.9% | 4 | 1.2% | 1.5% |
| Champagne Ardennes | 35 | 2.6% | 3.2% | 13 | 2.9% | 2.4% | 22 | 2.5% | 3.9% | 11 | 3.5% | 3.8% |
| Picardie | 51 | 3.8% | 3.3% | 24 | 5.5% | 3.2% | 27 | 3.0% | 3.3% | 7 | 2.4% | 1.7% |
| Bourgogne | 59 | 4.4% | 4.4% | 11 | 2.5% | 1.7% | 48 | 5.3% | 6.8% | 6 | 1.8% | 1.7% |
| Haute Normandie | 36 | 2.7% | 2.4% | 8 | 1.9% | 1.2% | 28 | 3.1% | 3.6% | 10 | 3.1% | 2.1% |
| Basse Normandie | 45 | 3.3% | 3.7% | 16 | 3.5% | 2.8% | 29 | 3.2% | 4.6% | 7 | 2.2% | 1.9% |
| Centre | 74 | 5.5% | 3.5% | 19 | 4.2% | 1.8% | 55 | 6.2% | 5.1% | 21 | 6.7% | 3.1% |
| Pays de Loire | 79 | 5.9% | 2.6% | 28 | 6.2% | 1.9% | 52 | 5.7% | 3.3% | 31 | 10.1% | 3.5% |
| Bretagne | 141 | 10.5% | 5.3% | 32 | 7.3% | 2.5% | 108 | 12.0% | 7.8% | 22 | 7.3% | 3.1% |
| Poitou Charentes | 38 | 2.8% | 2.6% | 14 | 3.1% | 1.9% | 24 | 2.7% | 3.1% | 11 | 3.6% | 3.0% |
| Aquitaine | 86 | 6.4% | 3.1% | 30 | 6.8% | 2.2% | 56 | 6.2% | 3.8% | 18 | 5.9% | 2.2% |
| Midi Pyrénées | 77 | 5.7% | 3.1% | 28 | 6.3% | 2.3% | 49 | 5.4% | 3.8% | 22 | 7.1% | 2.7% |
| Limousin | 33 | 2.4% | 5.3% | 5 | 1.1% | 1.6% | 28 | 3.1% | 8.6% | 5 | 1.5% | 2.8% |
| Auvergne | 45 | 3.4% | 4.0% | 19 | 4.3% | 3.4% | 26 | 2.9% | 4.4% | 9 | 3.1% | 3.1% |
| Rhône Alpes | 83 | 6.2% | 1.6% | 25 | 5.6% | 1.0% | 58 | 6.5% | 2.2% | 21 | 6.8% | 1.1% |
| Languedoc Roussillon | 29 | 2.2% | 1.3% | 10 | 2.2% | 0.9% | 20 | 2.2% | 1.6% | 4 | 1.5% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 68 | 5.1% | 1.6% | 29 | 6.5% | 1.4% | 40 | 4.4% | 1.7% | 12 | 3.9% | 0.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 830 | 61.9% | 2.2% | 297 | 67.2% | 1.6% | 534 | 59.3% | 2.8% | 226 | 73.6% | 1.5% |
| Presque tous les jours | 181 | 13.5% | 3.2% | 37 | 8.4% | 1.5% | 144 | 16.0% | 4.8% | 36 | 11.8% | 2.3% |
| 1 à 2 fois par semaine | 99 | 7.4% | 3.6% | 28 | 6.4% | 2.4% | 71 | 7.9% | 4.5% | 28 | 9.0% | 5.4% |
| 1 à 3 fois par mois | 10 | 0.7% | 2.0% | 5 | 1.1% | 2.2% | 5 | 0.6% | 1.8% | 2 | 0.8% | 2.8% |
| Moins souvent | 22 | 1.7% | 3.9% | - | - | - | 22 | 2.5% | 7.9% | 15 | 4.8% | 27.2% |
| Jamais | 2 | 0.2% | 2.9% | - | - | - | 2 | 0.2% | 10.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 1.4% | 1.1% | 6 | 1.5% | 0.9% | 12 | 1.3% | 1.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 68 | 5.1% | 2.5% | 13 | 3.0% | 1.3% | 55 | 6.1% | 3.3% | 2 | 0.5% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 151 | 11.3% | 2.8% | 55 | 12.5% | 2.5% | 96 | 10.6% | 3.0% | 8 | 2.5% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 192 | 14.4% | 2.9% | 73 | 16.5% | 2.5% | 120 | 13.3% | 3.2% | 37 | 12.1% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 315 | 23.5% | 2.7% | 97 | 22.0% | 1.7% | 218 | 24.3% | 3.6% | 52 | 16.9% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 181 | 13.5% | 2.5% | 78 | 17.8% | 2.1% | 103 | 11.5% | 2.9% | 51 | 16.7% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 199 | 14.8% | 2.8% | 70 | 15.8% | 1.8% | 129 | 14.3% | 4.2% | 84 | 27.4% | 2.3% |
| 65 000 euros et plus par an | 72 | 5.4% | 1.7% | 25 | 5.6% | 1.0% | 47 | 5.2% | 2.7% | 29 | 9.5% | 1.0% |
| Refus | 125 | 9.3% | 3.0% | 20 | 4.5% | 1.1% | 105 | 11.7% | 4.3% | 30 | 9.7% | 2.0% |
| Ne sait pas | 19 | 1.4% | 1.8% | 3 | 0.7% | 0.7% | 16 | 1.7% | 2.7% | 14 | 4.7% | 3.7% |
